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Tag: Gamification

  • ZEE5 Super Family will unify and gamify India: Taranjeet Singh

    ZEE5 Super Family will unify and gamify India: Taranjeet Singh

    MUMBAI: ZEE5 is approaching the stiff competition in the crowded over-the-top (OTT) space with innovative measures. Taking the trend of gamification one step ahead, it is prepping to launch a new property – ZEE5 Super Family (ZSF). While fantasy games have been targeting men usually, ZSF is targeting women by gamifying Hindi GEC content.

    Although quizzes and games are not new in the non-fiction segment, they are on the fiction side. Even rare is engaging women via gamification. ZEE5 is attempting both.

    “It’s an interesting format where users get an opportunity to create their own super family and they will have a whole set of saas, bahu, beta, dost and users can decide how the chosen character will act out on that day’s TV episode and have a chance to win gratifications. We are actually looking at really good gratification with brands like car, smartphones, gif vouchers, ZEE5 subscriptions for the people who win the game at the end of the day,” ZEE5 India business head and chief revenue officer Taranjeet Singh said.

    To make it user-friendly, ZSF will include detailed easy-to-understand video tutorials that will assist viewers in playing the game and excel it to earn higher scores. The game also allows viewers to modify their family characters to improve scores and move ahead. The aim is to get higher engagement and traction. The game will go live between the end of this quarter and the beginning of the next.

    Gamification isn’t new for ZEE5. In 2019, the platform introduced games around big IPs in non-fiction format like Saregama and Dance India Dance which saw a surge in user engagement on the back of interactive content.

    “For us, building gamification helps from an audience engagement perspective and also from a brand point of view, it is really critical. We have launched Play5 which helps brand integrate with our content, where we have trading games across our live shows and other non-fictional programmes. It also helps to create casual games and hyper-casual games for users where brands can have integration,” Singh stated.

    The platform is in the process of partnering with major brands. He explained two reasons for brands to come on-board – the opportunity to be part of the gratification and integrating brand messaging in the games.

    The platform is in talks with PPG brands, personal care brands, and mobile phone companies. “It’s not about one particular genre. Brands which are interested in reaching out to family audiences, or particularly women, will find this platform as a great opportunity to integrate their messaging and build integration within the game,” Singh said.

    Singh is also optimistic about the growth of interactive content around fiction shows. He said that it is evident from social chatters that people love talking about their favourite shows when they discuss characters, programmes. Moreover, the OTT space is gradually becoming hyper-personal. “Most importantly, it is a massive opportunity to create better personalisation from the brand side,” he summed up.

  • ZEE5 ups engagement level with gamification feature for fiction TV shows

    ZEE5 ups engagement level with gamification feature for fiction TV shows

    MUMBAI: Gamification is gradually taking up more space in different areas of digital entertainment but it has pertained to largely sports content or non-fiction shows in India. Taking it one step ahead, ZEE5 recently announced the launch of ZEE5 Super Family (ZSF) to provide consumers with a gaming experience for fiction TV shows as well. However, currently, the experience will be limited to Zee TV shows.

    “We believe in the power of gamification as from a consumer perspective it helps drive engagement. And so far on our own platform we have done gamification for non-fiction shows and you would have heard gamification happening across other mediums also for non fictions shows. Zee Super Family League is a very innovative concept,” ZEE5 India head AVOD, SEO, news and stories Yogesh Manwani said.

    “The viewers have a deep relationship with these TV characters and ZSF helps them express this fan love and take it to the next level in a fun and engaging manner. So it’s an attempt for us and we are very proud of the product as it is turning out,” he added.

    ZSF will allow viewers to take a pick of their favourite on-screen characters across TV shows and curate their own Super Family. With roles such as saas, bahu, beta, dost, etc., to fill in, players can place bets on how the chosen characters will act out in the day’s TV episode and stand to win gratifications such as a car, smartphones, gift vouchers and ZEE5 subscriptions in case their predictions come true.

    “We have been doing gamification on the platform for shows like Dadagiri, DID, Movie Masti with Maniesh Paul. Consumers like to engage and interact with these kind of solutions because it also is in a way an extension of the show property. We have seen some great numbers in terms of reach and our page views. Basis that we got encouraged and thought we should amplify our game application and ZSL is an attempt in that direction,” Manwani noted.

    ZSF will include detailed easy-to-understand video tutorials that will assist viewers in playing the game and excel it to earn higher scores. The game also allows viewers to modify their family characters to improve scores and move ahead in the game. ZEE5 will be conducting an intriguing marketing campaign involving artists to encourage viewers participation and gratify first 50 viewers who submit their families with bonus prizes.

    Although the platform has designed the concept and the product keeping only the consumer in mind, the property allows advertisers to come on board also and reach out to their audience.

  • LaLiga and GSIC launch the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry

    LaLiga and GSIC launch the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry

    MUMBAI: LaLiga and the Global Sports Innovation Center powered by Microsoft (GSIC) present the 2019 Startup Competition of The Original Inspiration Centre by LaLiga supported by GSIC, a joint initiative to identify the best technological developments in the sports and entertainment industry. The aim is to empower digital talent developing disruptive solutions in the football, sports and entertainment industry which can help continue LaLiga’s growth in the field of technology and innovation, by means of a global technological startups competition starting on 29 January. This milestone represents yet another step forward in the strategy for promoting innovation as part of the collaboration agreement between Microsoft and LaLiga since they began working together on the digital transformation of LaLiga in December 2016.

    The competition promoted by LaLiga and managed by GSIC is the result of an agreement signed in September 2018 and aims to create a gateway to the sports and entertainment industry for new companies around the world. The solutions presented in the competition must be based on four cornerstones:

    ·       Media: OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy.

    •       Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games.

    •       Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management.

    •       Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research.

    •       Others such as big data, artificial intelligence, machine learning, etc.

    Iris Cordoba, the general manager of GSIC, remarks that "we are committed to innovative companies and organisations that add value to the sports industry in their digital transformation processes. Forming part of this initiative allows us to support LaLiga's innovation strategy and offer the finalist companies membership of GSIC, which has a 200-strong company network, mentors and activities which will facilitate of possibility of launching a pilot project with LaLiga."

    Meanwhile, Minerva Santana, LaLiga's Innovation Director, assures that "at LaLiga we are committed to the development of the best technological innovations that help to improve the experience of our fans and the technological growth of our clubs. What’s more, with this kind of initiative, we reassert our commitment to empowering talent in the football industry."

  • Apollo Munich launches interactive online game ‘Kill the Killer’

    Apollo Munich launches interactive online game ‘Kill the Killer’

    MUMBAI: Swatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it fun with an interactive online game – Kill the Killer, combined with a public interest message.

    Kill the Killer game is an innovative customer engagement tool that aims to educate people – “Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them.” Kill the Killer game can be played on Apollo Munich’s homepage (www.apollomunichinsurance.com)anytime, anywhere and as many times as you would like to. All you need to do is swat as many mosquitoes as you can in 20 seconds and check your score thereafter. You can share your score on Facebook and Twitter, and you can even invite your friends to play it.

    Speaking about the idea behind the game, Apollo Munich CEO Antony Jacob said, “Gamification has undoubtedly become a very strong communication tool and the whole world talking about Pokémon Go corroborates it. The Internet offers a world of activities that people can indulge in and through this gamification means, we are hoping to raise awareness for dengue, educate consumers about the disease, and thereby infuse an interest in people to banish dengue fear from their lives. At Apollo Munich, we have always focused on innovation and this time around we are moving innovation from products to customer engagement.”

    The much awaited monsoon season in India not only brings respite to the summer and farmlands, but it also brings with it a slew of healthcare frights, as stagnant water provides breeding grounds for many infection borne mosquitos. Dengue, leptospirosis, malaria, etc. all arrive within a month of the rains. Although these diseases can be treated, dengue has become the largest vector borne disease and sometimes proves fatal, if left untreated.

    “Around 35% of the dengue cases in the world occur in India, and there were approximately a lakh cases reported in India in 2015. Apollo Munich’s Dengue Care, India’s first over the counter health insurance policy provides Indians with financial support in battling the dreaded dengue disease, with no underwriting. Available at a very affordable premium of Rs.1.2 per day, Dengue Care has found immense favour with people across the country who want to reduce the burden of medical expenses for themselves and their loved ones, especially during the monsoon season.”, he added.

    Known for its innovative products, Apollo Munich has been active in its social media initiatives and with gamification, the company is taking its customer engagement initiatives to the next level. People can share the game through social media and hence effect a larger understanding amongst the population. The company is embracing the online medium to further uncomplicate insurance and make it easy to understand for people. Moreover, such initiatives also help solve purchase related concerns and complete the purchase, as well as the renewal processes.

  • Apollo Munich launches interactive online game ‘Kill the Killer’

    Apollo Munich launches interactive online game ‘Kill the Killer’

    MUMBAI: Swatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it fun with an interactive online game – Kill the Killer, combined with a public interest message.

    Kill the Killer game is an innovative customer engagement tool that aims to educate people – “Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them.” Kill the Killer game can be played on Apollo Munich’s homepage (www.apollomunichinsurance.com)anytime, anywhere and as many times as you would like to. All you need to do is swat as many mosquitoes as you can in 20 seconds and check your score thereafter. You can share your score on Facebook and Twitter, and you can even invite your friends to play it.

    Speaking about the idea behind the game, Apollo Munich CEO Antony Jacob said, “Gamification has undoubtedly become a very strong communication tool and the whole world talking about Pokémon Go corroborates it. The Internet offers a world of activities that people can indulge in and through this gamification means, we are hoping to raise awareness for dengue, educate consumers about the disease, and thereby infuse an interest in people to banish dengue fear from their lives. At Apollo Munich, we have always focused on innovation and this time around we are moving innovation from products to customer engagement.”

    The much awaited monsoon season in India not only brings respite to the summer and farmlands, but it also brings with it a slew of healthcare frights, as stagnant water provides breeding grounds for many infection borne mosquitos. Dengue, leptospirosis, malaria, etc. all arrive within a month of the rains. Although these diseases can be treated, dengue has become the largest vector borne disease and sometimes proves fatal, if left untreated.

    “Around 35% of the dengue cases in the world occur in India, and there were approximately a lakh cases reported in India in 2015. Apollo Munich’s Dengue Care, India’s first over the counter health insurance policy provides Indians with financial support in battling the dreaded dengue disease, with no underwriting. Available at a very affordable premium of Rs.1.2 per day, Dengue Care has found immense favour with people across the country who want to reduce the burden of medical expenses for themselves and their loved ones, especially during the monsoon season.”, he added.

    Known for its innovative products, Apollo Munich has been active in its social media initiatives and with gamification, the company is taking its customer engagement initiatives to the next level. People can share the game through social media and hence effect a larger understanding amongst the population. The company is embracing the online medium to further uncomplicate insurance and make it easy to understand for people. Moreover, such initiatives also help solve purchase related concerns and complete the purchase, as well as the renewal processes.