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Tag: Games24x7

  • First Partners wins communications mandate for Games24x7

    First Partners wins communications mandate for Games24x7

    Mumbai: First Partners has won the communications mandate for Games24x7. First Partners will be responsible for managing the brand reputation for Games24x7.

    Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is one of the fastest-growing online gaming companies in India with more than a hundred million users. Backed by marquee investors like Tiger Global, The Raine Group, and Malabar Investment, the company specializes in using behavioural science, technology, and artificial intelligence to provide a best-in-class playing experience across all its platforms.

    Speaking on the partnership, Games24x7 director communication Neha Singhvi said, “The online skill-gaming sector has witnessed an upward trend in the last few years and as the pioneers in the industry, we were looking for a communications partner who can provide a fresh and innovative approach for powerful storytelling.”

    “We look forward to collaborating with the dynamic communication team at First Partners and using their domain knowledge & expertise in developing strategic campaigns that stand out before relevant industry stakeholders,” she added.

    Atul Ahluwalia, Founding Partner, First Partners, said, “We are excited to partner with Games24x7 in shaping the emerging category of skill based digital games in India. This sunrise sector needs a holistic mix of expertise in reputation management, business outcome communication, and advocacy to get its due which our team at First Partners finds stimulating.”

  • Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors

    Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors

    Mumbai: Homegrown online gaming company Games24x7 has appointed Indian cricketers Shubman Gill and Ruturaj Gaikwad as the new brand ambassadors for My11Circle, its fantasy sports platform. Both Shubman and Ruturaj will be seen in multimedia campaigns by My11Circle, spanning across TV, digital and social media platforms.

    “With an impressive track record, Shubman and Ruturaj have created a distinct position for themselves in the Indian batting lineup,” remarked Games24x7 co-founder and CEO Bhavin Pandya. “Their performance on field resonates with My11Circle’s performance off-field where the brand has carved a spot for itself in fantasy sports within a short span of time, witnessing a 100 per cent growth last year. One of the reasons for our success has been our ability to engage and connect with the enthusiastic Indian cricket fans by valuing and rewarding their skill and passion.”

    Gill made his entry in the Indian Cricket Team at the back of a triumphant run at ICC Under 19 World Cup in 2018. In the upcoming IPL season, he is being touted as one of the key players to watch out for. Speaking about this engagement, Gill said, “I’m very excited to be a part of My11Circle, a platform that offers access to so many people around the country to deeply engage with their favourite sport.”

    Gaikwad was the leading-run scorer/orange cap holder in IPL 2021. Commenting on the brand association, he said, “I’m really honoured to be part of such a wonderful fantasy sports platform and privileged to join my fellow mates Shubman and Siraj as a brand ambassador of My11Circle.”

    To further strengthen its association with the sport, My11Circle recently signed-up with RP-Sanjiv Goenka Group’s Lucknow franchise – called the Lucknow Super Giants as the official title sponsor. The three-year deal will see the fantasy platform’s logo featuring on the newly introduced IPL team jersey, stated the brand.

  • Karnataka HC order will pave way for progressive policy on online gaming: Industry

    Karnataka HC order will pave way for progressive policy on online gaming: Industry

    Mumbai: The Karnataka high court on Monday struck down the amendments to the Karnataka Police Amendment Act in 2021 that prohibited certain online gaming activities in the state.

    The judgement comes as a relief for online fantasy sports and online gaming companies such as Dream11, Mobile Premier League, Games24X7 and Ace2Three who had suspended operations in the state after the ban came into effect on 5 October last year.

    In October, the state government had prohibited and criminalised playing of games of skill including online games by risking money or otherwise by amending the Karnataka Police Act, 1963.

    The provision was challenged by Skill-gaming industry body All India Gaming Federation, fantasy sports industry body Federation of Indian Fantasy Sports and real money gaming firms such as Mobile Premier League, Games24X7, A23, Junglee Games, Gameskraft and Pacific Games who moved the high court against the law.

    The high court on 22 December reserved its judgement in the case after concluding the hearings from a series of petitioners that included industry associations, gaming companies and individuals who had challenged the constitutional validity of the state’s new online gambling law that came into effect on 5 October.

    On Monday, the division bench comprising chief justice Ritu Raj Awasthi and justice Krishna S Dixit declared certain provisions of the Karnataka Act number 28/2021, to the extent the provisions pertaining to regulate online gaming activities, “to be ultra vires to the Constitution of India.”

    All India Gaming Federation CEO Roland Landers welcomed the judgment that comes in succession of the positive judgements for online skill gaming by the Kerala and Madras HC in 2021. “With the FM’s announcement of AVGC task force that will give a major boost to the game development sector, we look forward to bringing in massive employment, through direct and indirect jobs and becoming a meaningful contributor,” he said.

    Games24X7 vice president corporate and regulatory affairs Dinker Vashisht, said he hopes that these judgements nudge state governments to frame progressive policy and regulatory structure for this sunrise sector.

    Witzeal founder and CEO Ankur Singh too welcomed the order enabling the industry to resume business in Karnataka and provide gaming platform to users. “This move is in line with the initiatives proposed by the FM in the Union budget to set up an AVGC task force and will further help in giving a much-needed push to gaming companies and developers,” he added.

    “I am sure all state governments will also support the industry to realise its true potential, both for employment opportunities and revenue generation which can also be a big contributor to the GDP,” said Baazi Games co-founder and COO Puneet Singh. “This will also boost the investor sentiment towards the segment.”

    PlayerzPot co-founder Mitesh Gangar said it will pave the way for all brands to start its operations in Karnataka. “The state contributed to a sizable chunk of user base and revenue for us and this ban uplift will allow our users to come back to skill-based gaming,” he added.

    India is the fifth largest online gaming market globally with 80 million skill-based gamers in 2020 which is expected to grow to 150 million by 2023 according to an EY-All India Gaming Federation report. The sector is expected to generate revenues in excess of $3 billion by 2025.

  • Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

    Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

    Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. 

    “Hrithik has had a remarkable career which is an epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences,” said Games 24×7 co-founder and CEO Bhavin Pandya.

    The brand will unveil the new campaign #RahoEkKadamAage starring Hrithik via a high decibel television commercial starting 29 January. The campaign highlights real life scenarios where Hrithik Roshan will demonstrate mental dexterity to find a way out of unforeseen situations. 

    Speaking on his engagement, Hrithik Roshan said the campaign highlights that whenever one encounters unexpected difficulties in life, they can overcome it with the right approach. “I’m happy to be associated with RummyCircle and Games24x7 for this splendid campaign. Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills,” he added.

  • Games24x7 onboards Rajat Bansal as chief technology officer

    Games24x7 onboards Rajat Bansal as chief technology officer

    Mumbai: Amazon Lockers’ former head of engineering Rajat Bansal has joined online gaming company Games24x7 as chief technology officer (CTO).

    A key addition to the company’s leadership team, Bansal will be responsible for outlining and implementing the company’s technological vision and ensuring that the technological resources are aligned with the business needs, said the company in a statement.

    He will be spearheading technology and will be responsible for delivering creative strategies to maximise tech innovation and provide an intuitive gaming experience to players, it added.

    “Rajat will bolster our already market-leading technology infrastructure to accelerate growth and innovation at Games24x7. We are delighted to welcome such a remarkable leader amongst us,” said Games24x7 co-founders and CEOs  Trivikraman Thampy and Bhavin Pandya in a joint statement.

    With an enriching experience of over two decades, Bansal has an illustrious track record in the technology industry. In his tenure at Amazon, he served in the Amazon Prime Video team before joining the leadership team for Amazon Lockers. Prior to Amazon, he served at Naukri.com as EVP and Hike messenger as CTO.

    “Games24x7 has had an outstanding journey so far, disrupting the sector with constant tech innovations,” said Rajat Bansal on his new aasignment. “I am excited to join Games24x7 at this pivotal phase, as it plans on deploying newer technologies and developing robust services across its products.

  • My11Circle celebrates ‘Game Ke Deewane’ in its T20 WC campaign

    My11Circle celebrates ‘Game Ke Deewane’ in its T20 WC campaign

    Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled ‘game ke deewane’ celebrates the passion and dedicated support of the Indian cricket fans. The campaign was launched on Sunday with the first World Cup qualifying match.

    “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers has been the most important factor in exalting cricket to a national passion that unites our country,” said Sourav Ganguly, who is also one of the brand ambassadors of My11Circle. “As a player and captain of the Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world.”

    The campaign is the latest in a series by the fantasy sports platform, with the prime focus of commemorating the zeal of cricket fans across the nation. This idea exhibits through its messaging, ‘dewaano ki yahan kami nahi, par inke bina game bhi kuch nahi’ and ‘game ke deewane.’

    “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans,” said Games24x7 co-founder and CEO Bhavin Pandya. “This excitement hits an apogee when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”

  • The Script Room wins creative mandate for Games24x7

    The Script Room wins creative mandate for Games24x7

    Mumbai: Multi game platform Games24x7 onboarded The Script Room as a creative agency partner. 

    Founded by New York University-trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games like RummyCircle and fantasy sports platforms like My11Circle apart from casual games. 

    Backed by marquee investors, including Tiger Global and The Raine Group, the company specialises in using behavioural science, technology, and artificial intelligence to provide personalised game-playing experiences across all its platforms.

    This year, Games24x7 has ventured into the $70 billion global gaming market with a specific focus on the United States.

    Speaking about the creative mandate for the campaign, Games24x7 director – brand and marketing strategy, Avik Das Kanungo said, “Our brand campaigns are aimed at celebrating the joy, spirit, and slice of life moments of playing skill-based games. As we continue to expand our offerings in the skill gaming space and extend awesome game-playing experiences to more gaming and sports enthusiasts, we are delighted to partner with The Script Room. The team’s approach, thinking is really simple and sharp focussed on the task.”

    “We just finished shooting a vibrant brand campaign with the iconic Indian film actor and our brand ambassador Prosenjit Chatterjee, that celebrates the high spirit of our players and brings alive the joy of playing Online Rummy on RummyCircle. We are excited about the way the campaign has shaped up and hope online skill gaming enthusiasts will love the proposition,” Kanungo added.

    Speaking about the win, The Script Room founder, Ayyappan Raj said, “Gaming is a very interesting category and a lot of learning for us. And Rummy is a hugely popular game and the online community is quite robust. The films are coming out really good and you can expect to see some exciting, super fun work super soon!”   

    RummyCircle follows the best industry practices and provides its players with a safe and secure environment, the company stated. It undergoes external audits as mandated by The Online Rummy Federation (TORF), the self-regulatory body for the country’s online rummy industry.

  • Ranveer Singh roped in as face of My11Circle

    Ranveer Singh roped in as face of My11Circle

    MUMBAI: Ahead of the Indian Premier League (IPL) 2021, online gaming company Games24x7 has roped in Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. The actor's appointment comes close on the heels of My11Circle signing Ajinkya Rahane as its brand ambassador.

    Ranveer Singh will unveil the new campaign for My11Circle on 6 April 2021.

    “Forming teams comprising the best players is one of the most engaging pursuits for cricket fans like me. It provides an immense vicarious thrill and calls upon one to use one’s knowledge of the sport derived from skilled analysis of past performances and playing conditions. I hope that this creative and energetic campaign will extend the game playing experiences on My11Circle to more sports enthusiasts,” the actor stated.

    Games24x7 co-founder & CEO Bhavin Pandya said, “Films and cricket are two of India’s biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomise young and aspirational India. The new campaign led by Ranveer Singh will be a tribute to young Indians and their ardour for the game.”

    The actor is the latest addition in the group of My11Circle’s brand ambassadors, which also includes former Indian captain Sourav Ganguly, Indian Test vice-captain Ajinkya Rahane, legendary batsman VVS Laxman and allrounders, Shane Watson and Rashid Khan.

    Founded by Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India-headquartered online gaming platform with a portfolio that spans skill games and casual games. The company specialises in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.

  • Games24x7 unveils new positioning for RummyCircle with ‘Apna Game Dikhao’ campaign

    Games24x7 unveils new positioning for RummyCircle with ‘Apna Game Dikhao’ campaign

    NEW DELHI: Games24x7, one of India's leading online gaming companies, unveiled a new positioning — 'Apna Game Dikhao' for its rummy platform, RummyCircle. The new marketing campaign aims to bring out light-hearted competitiveness of the game among the players and invites players from all over India to join the platform and show off their rummy skills.

    RummyCircle is the flagship product of Games24x7's full-stack gaming portfolio of skill games (RummyCircle and fantasy sports platform My11Circle) and casual games. Launched in 2009, RummyCircle is currently the most popular online skill gaming platform in India.

    The new positioning campaign portrays a myriad of emotions that goes on in the mind of a rummy player while playing the game online. Through a slice-of-life format, the brand film perfectly captures the fun, entertainment, and immersive game playing experience that RummyCircle offers.

    The marketing campaign includes a high-decibel television campaign that will air across genres on all leading television channels. Apart from Hindi Speaking Market, customised versions of the TVC will run across major regional channels in West Bengal, Gujarat, Maharashtra, Punjab and Uttar Pradesh. 

    The campaign will also run across all major OTT platforms and YouTube and the new positioning will be further amplified through high-frequency campaigns on social media and other digital platforms. The company aims to widen the reach of the campaign through strategic sponsorships and tie-ups with influencers across different regions of the country.

    Games24x7 director – brand and marketing strategy Avik Das Kanungo said, "As one of the pioneers of mobile gaming in India, we aim to establish the popularity of rummy as a competitive skill game of great entertainment value. We have seen a consistent increase in interest for the game from players across the country. While online rummy as a category is popular in the South markets, our research has shown a substantial rise in interest from players in the other parts of the country. The primary objective of this new positioning campaign is to expand our brand footprint beyond the South market, which includes Hindi Speaking Markets (HSM), Maharashtra, Gujarat and West Bengal. The #ApnaGameDikhao campaign brings alive rummy as a thinking person's game, and we hope new players visit www.rummycircle.com and discover the awesome game playing experience."

    Spring Marketing Capital founder and creative partner Arun Iyer said, "Rummy has always been part of our culture. It is often played as a fun, inclusive, engaging game in different Indian households and by every family member. Rummy is also a game of skill. Rummy Circle's 'Apna Game Dikhao' campaign aims at bringing newer and diverse players into the world of online Rummy to test their skills and have fun, just like they would at home."

  • Discovery Channel’s docuseries on ‘India Startup Stories’ premieres on 14 Dec

    Discovery Channel’s docuseries on ‘India Startup Stories’ premieres on 14 Dec

    MUMBAI: Discovery Channel’s ‘India Startup Stories’ narrates the journey of Indian start-ups who have made giant strides forward and have made a mark on the Indian ecosystem. The 8-episode series, starting December 14, at 7:00 pm on Discovery Channel and Discovery Channel HD, will cover leading start-ups including Car24, Designcafe, Games24x7, Ixigo, Licious, Medlife, Policybazaar, and Paisabazaar.

    Discovery  South Asia Ad-Sales head Vikram Tanna said, “India’s Startup Stories will shine light on the ‘vision’ behind successful start-ups and uncover the fascinating Stories behind their inception. We will uncover how an idea led to the formation of a venture which went on to significantly impact business scenario in the country while making lives of consumers simpler with technology backed concepts.”