Tag: Games24x7

  • Game over? Gaming giants roll the dice on life after India’s RMG ban

    Game over? Gaming giants roll the dice on life after India’s RMG ban

    MUMBAI: When the house always wins, sometimes the only move left is to change the game. That’s exactly what India’s biggest online gaming giants are scrambling to do after the Promotion and Regulation of Online Gaming Bill, 2025 pulled the plug on all real-money contests skill or chance alike.

    Fantasy sports kingpin Dream11, India’s largest operator, is preparing to close its real-money business. CEO Harsh Jain told employees there was “no legal pathway to continue operations once the law takes effect.” In public remarks, Jain added, “We have always been a law-abiding company and have always conducted our business in compliance with the law. While we believe that progressive law would have been the way forward, we will respect the law and fully comply with the Promotion and Regulation of Online Gaming Bill 2025.”

    Winzo has officially launched in the United States, following its Brazil entry in 2023. With this, the company now straddles three of the world’s top four mobile gaming markets India, Brazil, and the US together worth 65–70 billion dollars. Positioned as a Tech Exports 2.0 story, Winzo aims to take Indian gaming IP, talent, and culturally relevant content global through its plug-and-launch distribution model. Backed by 250 million users, 100 plus games, 15 languages, 100 plus patents, and its 50 million dollars Zo Fund, Winzo is scaling innovation beyond India while responsibly exiting real-money formats at home.

    “The launch of Winzo in the United States is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the U.S., the world’s largest and most influential gaming market, is a decisive step towards that mission. We are equally excited to introduce ZO TV, our new short video format, which further diversifies our content offerings and strengthens Winzo’s position as a global hub and one stop destination for interactive entertainment,” said Winzo co-founders Saumya Singh Rathore and Paavan Nanda.

    The financial impact was immediate. Jain revealed that after the bill’s enactment, “95 per cent of revenues disappeared,” describing the legislation as a “knockout blow.” Still, he struck a note of resilience, insisting Dream Sports has “sufficient reserves to sustain its business during this transition” and can adapt by leaning on other ventures like Fancode, Dreametgo and Dream Game Studios.

    The pivot is not just about apps. Dream Sports is now pushing an AI-first strategy, with Jain saying the technology could disrupt “every part of sports: content, commerce, performance, and coaching.” Beyond tech, it is doubling down on grassroots development. At the first Telangana Sports Conclave, COO Sumit Pandey highlighted how the Dream Sports Foundation is backing long-term athlete journeys. “By investing in inclusivity and accessibility,” he noted, the company hopes to carve a sustainable role in India’s sporting ecosystem beyond gaming.

    Meanwhile, Zupee has pulled the plug on its cash contests, but insists the fun isn’t over. Announcing the withdrawal of its RMG offerings, the Gurugram-based company reassured its 150 million-strong user base that its platform will continue to host fan favourites like Ludo Supreme, Ludo Turbo, Snakes & Ladders and Trump Card Mania.

    “Our foremost priority has always been our users, and we remain committed to offering them innovative, responsible, and joyful gaming experiences,” the company said in a statement. “We will continue to focus on engaging, and culturally rooted free-to-play gaming formats…” It added that the aim now is to serve players with entertainment that is “fun, engaging and responsible.”

    MPL (Mobile Premier League), backed by Sequoia and Pegasus, has also hit pause on money-based offerings in India. The platform is funnelling resources into free-to-play titles at home, while going aggressively global with eyes on Europe, the US, and Latin America.

    Games24x7, operator of Rummycircle and My11circle, has stopped accepting deposits and shut its real-money engine. While tight-lipped publicly, industry watchers note the company’s focus may shift towards broader tech plays such as Techxpedite, its accelerator for AI, gaming and tech startups.

    For some, the ban was simply the end of the road. Flutter Entertainment, the global gambling powerhouse behind Junglee Rummy, announced a full India exit, cutting off over 1,100 employees and chalking up a 200 million dollars revenue loss for 2025. CEO Peter Jackson voiced frustration: “We were disappointed… this regulation might push users toward unregulated markets lacking consumer protection and economic contributions.”

    Gameskraft, one of India’s biggest rummy operators, also chose compliance over confrontation. “As a responsible and law-abiding corporate entity, Gameskraft has no intention of pursuing any legal challenge to the legislation. We fully respect the legislative process and remain committed to operating within the framework of the law…” a spokesperson said. They stressed the company’s ongoing commitment to “constructive dialogue with policymakers and stakeholders, responsible innovation, player protection, and regulatory alignment.” Gameskraft noted it had stopped all ‘Gameplay’ and ‘Add Cash’ services as of August 21.

    Not every player was equally exposed. Nazara Technologies, whose stock briefly dipped seven per cent on the news, clarified that it has no direct involvement in real-money gaming and therefore faces little business impact. “The bill is unlikely to significantly affect our financial performance,” the company said.

    Industry associations, however, remain combative. AIGF, EGF and FIFS warned in a letter to home minister Amit Shah that a blanket ban could wipe out Rs 20,000 crore in annual tax revenue and drive players to offshore platforms raising risks of fraud, money laundering and data breaches.

    Delta Corp’s Adda52, India’s top poker platform, is also feeling the squeeze. Its stock has plunged nearly 34 per cent in a year, with an additional nine per cent shaved off after the Bill passed. But unlike pure-play fantasy or rummy firms, Delta still has chips left on the table, its casinos in Goa, Sikkim and Daman remain unaffected. Even before the ban, Delta had lined up a demerger of its hospitality and real estate arms, ring-fencing casino operations for the long haul.

    Between AI-powered sports labs, grassroots investments, free-to-play contests and casino strongholds, the industry is scattering in every possible direction. The only certainty? Real money has left the building but the game is far from over.

  • India’s gaming giants face extinction as government prepares blanket ban

    India’s gaming giants face extinction as government prepares blanket ban

    MUMBAI: India’s booming online gaming sector is bracing for devastation after electronics and information technology minister Ashwini Vaishnaw introduced the Promotion and Regulation of Online Gaming Bill, 2025, in the Lok Sabha on Wednesday. The proposed legislation threatens to outlaw all real-money gaming platforms, regardless of whether they involve skill or chance—a move that could obliterate 86 per cent of the industry’s current revenue streams.

    The bill proposes harsh penalties for violators: up to three years imprisonment and fines of Rs 1 crore for operators, and two years jail plus Rs 50 lakh fines for advertisers. Banks and financial institutions facilitating transactions for money games face similar punishment. Repeat offenders could face between three and five years behind bars with higher fines.

    Market leaders including Dream11, Games24x7, Winzo, GamesKraft and My11Circle now face an existential crisis. India’s online gaming market, currently valued at $3.7 billion and projected to reach $9.1 billion by 2029, could see its financial lifeline severed overnight.

    The All India Gaming Federation, E-Gaming Federation and Federation of India Fantasy Sports have written jointly to home minister Amit Shah, warning that the legislation would “destroy over 200,000 jobs, result in over 400 companies shutting down, and weaken India’s position as a digital innovator.”

    The industry argues that legitimate platforms will be forced to close, pushing crores of users towards illegal matka networks, offshore gambling sites and unregulated operators. The sector has grown into a Rs 2 trillion industry, generating Rs 31,000 crore in annual revenue and over Rs 20,000 crore in taxes whilst expanding at 20 per cent compound annual growth rate.

    The bill defines an online money game as one where users pay fees or deposit money “in expectation of winning in return of money or other stake.” It explicitly excludes esports and online social games such as casual entertainment formats without monetary stakes. A proposed Online Gaming Authority would determine whether games qualify as money games and oversee the sector.

    MeitY secretary S Krishnan said the legislation aims to recognise the industry’s creative intent whilst restricting undesirable segments. The government cited instances of severe financial distress and suicides linked to online money gaming during cabinet deliberations, noting particular concerns about addiction among children and youth.

    The move represents a decisive shift from tax-and-regulate to prohibit-and-enforce. Authorities have already imposed a 28 per cent goods and services tax on gaming revenues since October 2023, followed by a 30 per cent tax on net winnings from FY 2024-25. Over 1,400 illegal betting and gambling sites have been blocked since 2022.

    Players themselves will not face criminalisation under the proposed law, being treated as victims rather than offenders. Free-to-play and subscription-based games where users pay fixed fees without wagering during gameplay will remain permissible.

    Industry insiders warn the legislation could violate constitutional principles whilst strengthening illegal offshore operators—described as “one of the biggest national security threats to the country today.” India’s gamer base has grown from 360 million in 2020 to over 500 million in 2024, with foreign direct investment in the sector crossing Rs 25,000 crore by June 2022.

    The Lok Sabha session was adjourned until 2pm shortly after the bill’s introduction amid opposition protests, leaving the industry’s fate hanging in the balance.

  • Moneycontrol to Congregate Leading Voices at ‘Startup Conclave 2024’

    Moneycontrol to Congregate Leading Voices at ‘Startup Conclave 2024’

    Mumbai: Moneycontrol, a financial news platform, has announced the second edition of the Moneycontrol Startup Conclave 2024. This premier event, set for 9 August 2024, at ITC Gardenia, Bengaluru, is dedicated to fostering a sustainable and resilient startup ecosystem in India. The conclave will bring together a diverse group of policymakers, investors, leading startup founders, industry leaders, and emerging entrepreneurs for an engaging exchange of ideas and strategic insights.

    Following a challenging two-year funding winter, India’s startup landscape is witnessing a remarkable resurgence marked by increased profitability, late-stage funding, a vibrant secondary market, and numerous tech IPOs. Themed “Persist | Reset | Rebuild” this year’s conclave will emphasize the resilience and adaptability of startups in the face of an AI-driven world and evolving regulatory frameworks. The event will delve into the future of India’s startup ecosystem, providing essential insights for the next wave of entrepreneurial success.

    Moneycontrol Startup Conclave 2024 will feature a series of insightful sessions led by prominent figures including Karnataka Minister for IT-BT and science & technology Priyank Kharge; Karnataka Government, department of electronics, information technology, biotechnology and science & technology, secretary Dr Ekroop Caur; India’s G20 Sherpa Amitabh Kant; Narayana Health, founder and chairman Dr Devi Prasad Shetty; SoftBank, head of India and EMEA Sumer Juneja; PhonePe, co-founder and CEO Sameer Nigam; Swiggy, co-founder Sriharsha Majety; Sorin Investments, founder and chairman Sanjay Nayar; Games24x7, co-founder and co-CEO Bhavin Pandya; Tally Solutions Pvt Ltd, chief of engineering Nabendu Das; IndiQube, co-founder Rishi Das; Adobe, head of sales channel & SMB, digital media India & SA Ajay Joseph; DTDC Express, CEO Abhishek Chakraborty; Peak XV Partners, MD Shailesh Lakhani.

    Moneycontrol has been instrumental in nurturing the startup community, sharing compelling narratives of innovation, success, failure, and resilience. Through initiatives like the Moneycontrol Startup Conclave, the platform continues to champion the entrepreneurial spirit and support the growth of India’s dynamic startup ecosystem.

    Moneycontrol Startup Conclave 2024 is supported by banking partner IDFC FIRST Bank, exclusive logistics partner DTDC, VC partner Peak XV, workplace partner IndiQube, and associate partners Games24x7, Share.Market, Adobe, Tally, Reliance India Ltd, state partner KITS, luxury partner Da Milano Italia and event technology partner Townhall.

    The event will commence at 10:00 am on 9 August 2024, at ITC Gardenia, Bengaluru, and will be livestreamed for a global audience.

  • “Games24x7 Foundation expands Wheels of Change for youth cricket empowerment

    “Games24x7 Foundation expands Wheels of Change for youth cricket empowerment

    Mumbai: Games24x7 Foundation, a not-for-profit arm of Games24x7, India’s most user-centric, scientific, and innovative online skill-gaming platform, has announced expansion of its flagship program, ‘Wheels of Change’, by offering aspiring children a unique opportunity to witness the thrill of a cricket match, fostering a spirit of inclusivity and empowerment.

    As part of this initiative, the Games24x7 Foundation under its Wheels of Change initiative will engage with NGOs and sports academies across six Indian cities to offer enriching experiences for youth and aspiring athletes from underserved backgrounds. Throughout the TATA IPL, 60 plus aspiring young students from notable NGOs and academies including Hope Kolkata Foundation, Academy of Pathans in Lucknow, Aravalli Cricket Academy in Jaipur, JCH Cricket Academy in Ahmedabad, Victory Sports Foundation in Chennai and the Sports Coaching Foundation in Hyderabad will experience the electrifying atmosphere of a live TATA IPL T20 cricket match. Notably, My11Circle, Games24x7’s fantasy gaming platform, is the Associate partner of the IPL for the next five years.

    Speaking about the initiative, Games24x7 co-founder & co-CEO Bhavin Pandya said, “Games24x7 Foundation is focused on driving meaningful interventions to empower the country’s youth to aspire for a brighter tomorrow by providing them with resources and opportunities they need to succeed. We believe that this wouldn’t just be a memorable experience, but an inclusive one that fosters a sense of possibility in the children who witness their heroes in action during the match. By witnessing the determination and passion of cricket players as they strive for success and gracefully accept the outcomes, inspires to set goals, work hard, and handle both success and failure with grace and humility.”

    The ‘Wheels of Change’ initiative by Games24x7 Foundation reflects its steadfast commitment to create a lasting positive impact for future generations. Launched in January, the initial phase of the program focused on providing over 1000 bicycles to reduce the distance barrier for girl students accessing higher education in remote districts of Maharashtra.

    Games24x7 Foundation stands strong with its parent organisations’ previous collaborations with Kailash Satyarthi Children’s Foundation (KSCF), Hemkunt Foundation, Christel House and many more non for profit organisations driving impactful initiatives. Notably, Games24x7’s partnership on a child trafficking study with the Kailash Satyarthi Children’s Foundation lending their tech for good brought forward a tool for KSCF and its partners to analyse data collected from the vulnerable children in real-time. These initiatives lay the foundation for meaningful change in countless lives across the nation.

  • My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    Mumbai: Games24x7, a user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024 with a new captivating campaign launched by its fantasy sports platform, My11Circle. The campaign titled ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’, promises to not only spark curiosity but also elevate the thrill for users, making the largest celebrated cricket tournament more engaging for them. Hinting at a monumental first prize that exceeds a staggering Rs One crore, this new brand campaign invites cricket fans to delve deeper into the performances of their selected players, enriching their connection with the sport and enhancing their experience.  

    Building on the larger-than-life personas of My11Circle’s brand ambassadors with cricket sensations such as Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, the campaign encapsulates the excitement that defines the spirit of cricket. My11Circle is IPL’s Official Partner and the title sponsor for Lucknow Super Giants, further solidifying its role in enhancing experiences for its users and elevating the cricketing extravaganza to new heights.

    The campaign will be launched across various platforms, including television via Star Sports, OTT through Jio Cinema, and various social media channels. Further, My11Circle has also partnered with JioCinema as the presenting sponsor of the successful Jeeto Dhan Dhana Dhan, facilitating optimal consumer connectivity throughout the IPL 2024

    Commenting on the campaign,  Games24x7  chief operating officer Saroj Panigrahi said, “This IPL season marks a significant milestone for us, as My11Circle proudly stands as the official partner of one of the grandest cricketing extravaganzas in the world. Leveraging our official partnership with IPL, title sponsorship of Lucknow Super Giants, strategic collaborations with partners like JioCinema, and fan engagement activities, our campaign celebrates the tournament and offers various engagement avenues for our fans.  We are confident that this campaign will resonate with cricket enthusiasts nationwide, fostering a sense of excitement and anticipation around every match and every win.”

    Through a series of visually stunning films, the sensational cricket stars line-up of My11Circle’s ambassadors will take centre stage in larger-than-life characters and a narrative of grandeur, echoing the sentiment that ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’. Each film depicts a story that transcends the mere concept of winning a monumental prize of one crore on My11Circle, leaving viewers with a lingering curiosity and a sense of anticipation for what lies beyond.

  • Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family

    Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family

    Mumbai: Games24x7, India’s most user-centric, scientific, and innovative online skill-gaming platform, onboards cricket prodigies Rinku Singh and Yashasvi Jaiswal as new brand ambassadors for My11Circle, a leading fantasy sports platform. The dynamic duo will join My11Circle’s family of sporting talent ahead of the upcoming cricket season and will be featured in the platform’s major brand campaigns. With the emerging talent’s significant fan following, My11Circle hopes to strike a chord with both longtime enthusiasts and fresh fans of the sport, offering patrons the chance to witness their beloved players featured prominently in the platform’s campaigns.

    Rinku Singh, renowned for his powerful hitting and ability to turn the game in a matter of overs, and Yashasvi Jaiswal, known for his elegant stroke play and remarkable consistency, bring a unique blend of talent and charisma to My11Circle’s ambassador roster. With an expanded family of cricketing sensations like Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, My11Circle stands ready to captivate cricket fans nationwide.

    Commenting on the collaboration, Games24x7 COO Saroj Panigrahi said, “We are excited to extend a warm welcome to Rinku Singh and Yashasvi Jaiswal, the newest members of our My11Circle family. Their addition not only brings immense talent but also a shared passion for cricket that resonates deeply with fans across the nation. Beyond their remarkable on-field performances, it’s their ability to forge connections with fans that truly sets them apart. This partnership reflects our steadfast commitment to fostering a community where fans can immerse themselves in the game they love, blending skill with sheer excitement. Together, we’re creating an inclusive platform that celebrates the spirit of cricket and brings fans closer to the heart of the action.”

    Rinku Singh, known for his explosive batting and remarkable performances, expressed his excitement about the partnership, saying, “Joining hands with My11Circle and becoming part of their star-studded ambassador line-up is a fantastic opportunity. The platform resonates with the passion and energy of cricket fans, providing them with a unique and immersive gaming experience. I am looking forward to being  part of My11Circle’s journey in bringing fans closer to the sport they love.”

    Yashasvi Jaiswal, a rising star in Indian cricket known for his impressive skills, also shared his excitement about the collaboration. He said, “Fantasy sports have added a new dimension to the game, engaging passionate followers of the sport, and I am thrilled to be a part of My11Circle’s journey. As a cricketer, I understand the importance of strategy and skill, and My11Circle offers unique experiences for players with different playing styles creating the perfect space for gamers to leverage their personal strengths. I look forward to collaborating with the brand to create memorable experiences for cricket enthusiasts across the country.”

    As cricket fans across the nation gear up for an action-packed cricket season, they can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with an unparalleled gaming experience where every match offers an opportunity to engage, entertain, and win big.

  • Games24x7 reveals new identity, pledges innovation in online gaming

    Games24x7 reveals new identity, pledges innovation in online gaming

    Mumbai: Games24x7 online skill gaming company, today unveiled its new brand identity, marking a significant milestone in the company’s 17-year journey. The new visual identity is a testament to the company’s commitment to the seamless integration of science and entertainment. Guided by the operating ethos of ‘Science of Gaming’, this transformative unveiling reflects Games24x7’s unwavering commitment to delivering awesome gameplay experiences rooted in scientific principles.

    At the unveiling of the new brand identity, Games24x7 co-founder and co-CEO Bhavin Pandya said, “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalised gaming experiences to entertain our users.”

    The carefully crafted new visual identity of the Games24x7 corporate brand serves as a beacon, symbolizing the company’s dedication to creating experiences that transcend the ordinary. Every element has been thoughtfully designed to communicate the duality inherent in the brand’s guiding belief: the intersection of science and entertainment.

    Brand initiatives around new visual identity launch:

    Games24x7 sparked excitement surrounding its new visual identity by unveiling a colour teaser on its social media platforms. The video showcased waves of vibrant colours, each inspired by the brand’s new logo. Subsequently, to provide the audience with a deeper insight into Games24x7’s journey and story so far, its values, and commitment, the brand presented in a three-part illustrated video of Games24x7’s journey.

    The brand engaged its employees through a dedicated microsite – Readytogo24x7.com, which featured a live countdown to the unveil, one-touch games with exciting rewards, and a live photo wall encouraging employees to share their photos, fostering a visual representation of the Games24x7 extended family.

    Intriguing contests were also designed, inviting employees to share their unique perspectives and experiences with the brand, adding a fun and personal touch to the rebranding activities. Furthermore, employees expressed their connection with Games24x7 by sharing the brand’s values that resonate with them the most on their social media handles. These initiatives not only built anticipation but also created an inclusive and spirited atmosphere, allowing teams to actively participate in this journey.

    Key elements of the new logo:

    The new visual identity features a stack of ‘G’ letterforms, with the vibrant orange brushstroke ‘G’ proudly positioned atop a solid navy stack. This distinctive symbol not only represents the initial letter of the company’s name but also signifies the commitment to a scientific approach in crafting enjoyable gaming experiences. The </> coding symbol in navy blue, denoting the universal language of technology, further reinforces the company’s commitment to innovation, while the depth of the stack cues metaphorically illustrates the organization’s willingness to delve deep to address challenges at it’s core for game development.

    The logotype ‘games24x7’ utilizes two distinct typefaces, Poppins and Sprite Graffiti. ‘games’ is crafted with the bold, geometric forms of Poppins, representing the precision involved in the science of gaming. In contrast, ’24×7′ utilises the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences Games24x7 creates.

    The new visual brand identity can be seen across all brand communications, social media platforms, the website, and other collaterals.

    Reference campaign posts:

     

     

     

     

     

     

     

  • Games24x7 welcomes Pawan Sehrawat as My11Circle’s brand ambassador

    Games24x7 welcomes Pawan Sehrawat as My11Circle’s brand ambassador

    Mumbai: Games24x7, India’s leading online skill gaming company, has onboarded Pawan Sehrawat, India’s Kabaddi sensation, as the new brand ambassador for My11Circle, its popular fantasy sports platform. The Hi-Flyer, Pawan Sehrawat, will take centre stage in the brand’s upcoming campaign, titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan,’ amplifying the excitement and anticipation for the upcoming Pro Kabaddi League Season 10.

    The Pro Kabaddi League Season 10 is scheduled to kick off on December 2, 2023, and will run until February 21, 2024. Games24x7’s association with the exceptionally talented and skilled Pawan Sherawat will further augment its connect with the kabaddi enthusiasts. The ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ campaign, through its popular ambassador and engaging initiatives, aspires not only to entertain but also to reach wider masses and create a platform that resonates with the diverse interests of sports lovers across the country. The campaign will offer fans a daily opportunity to win an SUV, adding an additional layer of thrill to their gaming experience.

    Commenting on the association, Games24x7 associate VP – brand and marketing strategy Avik Kanungo said, “Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”

    The Pro Kabaddi League is a celebration of skill and strategy, and My11Circle offers fans a chance to be a part of this celebration in a unique way. As the brand’s latest campaign unfolds, participants can anticipate an immersive experience that not only celebrates the essence of Kabaddi but also rewards their passion and skill for the game.

    Speaking about this partnership, Pawan Sehrawat said, “I am excited to be associated with My11Circle, a platform that has been a pioneer in transforming how fans engage with sports. Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting.”

    Pawan Sehrawat is the most expensive buy for the second consecutive year in the Pro Kabaddi League. Picked by Telugu Titans for Season 10, he is a furious raider holding the record for the most raid points in a single PKL match (39 points). As the countdown to the league kick-off begins, My11Circle and Pawan Shehrawat are ready to redefine the Kabaddi experience, promising an unforgettable season filled with excitement, skill, and substantial rewards.

    The campaign is set to launch on the My11Circle app on the eve of the opening day of Pro Kabaddi League Season 10.

  • My11Circle’s launches new campaign for T20 World Cup

    My11Circle’s launches new campaign for T20 World Cup

    Mumbai: Games24x7 has launched a captivating new campaign for the ICC T20 World Cup on its fantasy sports platform, My11Circle.

    ‘My11Circle pe team banao, har din SUV jeeto’ is a three-film campaign which features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.

    The campaign takes an enticing approach to capture the audience’s interest. Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.

    The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform. The palpable excitement in the air and the resounding announcement of the win reach a crescendo with an uplifting background score, followed by the larger-than-life appearance of the brand ambassadors on the screen, surprising the fans with the grand win. The films make an exciting watch, capturing the fun and frenzy associated with the T20 World Cup, and are sure to enthral cricket lovers across the nation. This campaign was designed by The Script Room.

    The campaign is live across TV, YouTube, and OTT and on other digital platforms today.

    Commenting on the campaign and its expected response, My11Circle senior vice president Saroj Panigrahi said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skills and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”

    Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans will enjoy the challenge immensely.”

    Adding to it, Shubman Gill said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”

  • My11Circle partners with Women T20 Challenge 2022 as official title sponsor

    My11Circle partners with Women T20 Challenge 2022 as official title sponsor

    Mumbai: Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor. The four-day tournament is currently underway at MCA Stadium in Pune. The company has surfaced snippets featuring candid moments with the three-team captains – Harmanpeet Kaur, Deepti Sharma, and Smriti Mandhana.

    For 2022, the Women’s T20 Challenge will include four games from 23 May to 28 May. The video bites capture the enthusiasm and excitement of the team captains of Trailblazers, Velocity, and Supernovas for the T20 League.

    Games24x7 co-founder and co-CEO Bhavin Pandya said, “We are very excited to be title sponsors of the upcoming Women’s T20 Challenge 2022. One of the most endearing developments in the cricket world in the last few years is the growing popularity of women’s cricket. This contest, which will feature some of the finest cricketers in world cricket, will give a further fillip to the rising popularity of women’s cricket, and will offer immense excitement to fans and supporters of the game of cricket worldwide.”