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  • Collective minds as Collective Artists Network sets stage for media power play

    Collective minds as Collective Artists Network sets stage for media power play

    MUMBAI: When content meets culture and creators meet code, you get a media revolution in the making. Collective Artists Network, long known for its fingerprints across India’s pop-cultural pulse, has officially put a name to what it’s already been quietly building: a full-blown media network that spans platforms, talent, tech, and taste.

    But don’t call it a pivot. This is less a launch than a loud confirmation of Collective’s growing dominance across original storytelling, social influence, and digital-first innovation.

    From viral storytelling brands like Terribly Tiny Tales and campus connector Under 25, to creator engine Big Bang Social and AI-optimised visual platform Galleri5, the Collective universe is already humming. Add to that new launches like Rashmika & Ru (with TTT), Marathi Minded (with Neel Salekar), and Not Funny (a creator-led comedy brand with Funcho), and you’ve got a content slate that’s part Netflix, part Reddit, part desi dopamine machine.

    And speaking of machines, meet Kavya Mehra and Radhika Subramaniam, Collective’s two AI-powered creators. They don’t blink, but they do reflect. Kavya’s all about modern parenting and daily life dilemmas, while Radhika decodes digital youth culture. Far from novelty avatars, they’re a peek into the company’s ambitions in synthetic storytelling and culturally responsive AI.

    Adding another layer to its expanding digital dharma is the launch of Sanatani Dharma, a bold new channel that dives deep into Indic tradition, mythology, rituals, and spiritual modernity. It’s Collective’s play to own a space where very few digital-first brands have dared to venture where the Ramayana meets reels, and Vedic wisdom meets algorithmic discovery.

    As Collective scales, it has brought in seasoned content veteran Sudeep Lahiri as head of channels and distribution to steer the ship across creator and platform ecosystems. With Collective’s stronghold on distribution spanning owned platforms, newsletters, and creator networks the move marks a serious upgrade in operational firepower.

    Meanwhile, Galleri5, the group’s creative tech arm, is busy building tools that can sniff out trends, benchmark creative performance, and test drive synthetic content helping creators and marketers stay two scrolls ahead of the curve.

    “In today’s world, new media is about owning eyeballs and through our content, distribution, and influence, we intend to become the media network that defines attention. We have always understood the pulse of pop culture, reflecting it when needed, and influencing it when it matters most,” said Collective Artists Network founder and group CEO Vijay Subramaniam.

    With thousands of creators, millions of impressions a month, and a content strategy that swirls together storytelling, software, and spirituality, Collective Artists Network is sketching out a new blueprint for Indian media, one where every like, loop, and live session is just another piece of a much bigger cultural puzzle.

  • Collective Artists Network launches Not Funny brand solutions agency

    Collective Artists Network launches Not Funny brand solutions agency

    MUMBAI: Being funny can be big business. At least that’s the hope that Collective Artists Network founders  Sudeep Subhash and Dhruv Chitgopekar are nurturing. The new age agency has got into bed with comedy duo Funcho—comprising Dhruv Shah and Shyam Sharma— to launch a new creative brand solutions company, strangely called, Not Funny.  Dhruv and Shyam  have built a fanbase of 39.7 lakh YouTube subscribers and over 2.8 million Instagram followers.

    The company will specialise in content-first solutions, focusing on scripting, talent representation, and consultation for brands. Led by CEO Mihir Surana, Not Funny aims to tell brand stories through the lens of comedy, with a strong focus on both fictional and non-fictional content.

    “We have been razor sharp focused on blending technology, entertainment, and strategy seamlessly across all our various ventures, including recent acquisitions like Galleri5, Under 25, and Terribly Tiny Tales.  Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers,” said Subhash. “

    Big Bang Social, Collective Artists Network’s creator marketplace, played a pivotal role in facilitating this new venture. Through its platform, Not Funny will leverage the vast ecosystem of creators, brands, and storytellers that the former has curated over the years. 

    “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement,” added  Dhruv. 

    Not Funny will cater to brands looking for innovative content strategies by leveraging Funcho’s expertise in real-life inspired comedy and applying it to brand storytelling. The company’s mission is to infuse humour into brand communications, creating highly engaging and relatable campaigns. From scripting to creative consultation and talent suggestions, Not Funny aims to redefine how comedy can be integrated into both digital and traditional media strategies.

    Added Funcho co-founders Dhruv Shah and Shyam Sharma: “Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections.”

    Simply put, they are not joking! 

  • Collective Artists Network imbibes Galleri5’s AI solutions

    Collective Artists Network imbibes Galleri5’s AI solutions

    MUMBAI: One plus one sometimes equals two and a half, and not just two. That’s something that entertainment and martech outfit Collective Artists Network and its offshoot martech outfit Galleri5 are banking on.

    The former has got together with the latter to introduce its AI-powered suite, which they hope will  revolutionise brand marketing. This platform combines advanced technology with cultural intelligence to streamline content creation, uncover emerging trends, and deliver real-time insights, enabling brands to connect with their audiences more effectively than ever.

    At the core of Galleri5’s offering is its ability to generate hyper-realistic catalogue visuals without the need for traditional photoshoots. By transforming basic product images into ad-ready visuals, brands can reduce production time by (a claimed) up to 70 per cent while significantly cutting costs. This capability  can prove to be a game-changer for digital-first marketers seeking faster, more efficient ways to produce engaging content.

    Galleri5 also claims to provide a robust social Intelligence module that analyses audience sentiment and  campaign performance. These insights allow marketers to go beyond surface-level metrics, enabling smarter, data-driven decisions. Meanwhile, its advanced trend discovery tool scours millions of social media posts and media articles to identify emerging topics, helping brands stay ahead of the curve and even drive trends rather than react to them.

    “Galleri5’s tools are not just about enhancing workflows—they represent a new era of brand storytelling where creativity and data merge seamlessly,” said Collective Artists Network  founder &  Group CEO Vijay Subramaniam. “This suite is empowerng brands with the tools to shift from manual processes to precision-driven strategies. This goes beyond optimising efficiency—it’s about reimagining what’s possible in brand media.”

    Galleri5 founder & CEO Rahul Regulapati added: “At Galleri5, we’re shaping the future of brand content—fusing AI-powered catalogue imaging, social intelligence, and trend-driven insights. We enable brands to create personalized, trend-first content that resonates and leads the conversation—faster, smarter, and at scale. The future of media isn’t about keeping up; it’s about defining what comes next.”

    What sets Galleri5 apart is its  integration with the Collective universe. This synergy ensures that the platform’s AI tools are not only technologically advanced but also deeply rooted in pop culture, enabling brands to scale their content creation while maintaining cultural relevance.

    Galleri5’s suite is already trusted by over 50 leading brands and supported by partnerships with top social platforms. By combining advanced AI, creativity, and a powerful media network, Galleri5 is poised to redefine how brands craft and execute their marketing strategies.

  • Collective Artists Network acquires Galleri5

    Collective Artists Network acquires Galleri5

    Mumbai: Collective Artists Network has acquired Galleri5. This move underscores Collective Artists Network’s commitment to scaling the creator and content ecosystem through technology.

    Galleri5 is at the forefront of AI-powered content solutions and influencer marketing technology. Its suite of solutions, including AI visual content generation, creator intelligence, campaign management and trend forecasting, empowers India’s largest retailers and brands to connect meaningfully with their audiences. The team comes with deep experience in engineering, community engagement, and retail strategy to redefine brand engagement and customer experience for the digital age.

    Collective Artists Network founder and CEO Vijay Subramaniam stated, “This acquisition of Galleri5 is a giant leap in integrating deep tech and AI into our ecosystem, enhancing our ability to provide cutting-edge solutions for our talents, content platforms and brands. By leveraging advanced AI technology, we can drive more impactful and personalized storytelling, trendspotting and research which will further solidify our position as a leading new media company centred around talent.”

    “Over the past nine years, galleri5 has operated at the crossroads of creators, AI, and social trends, leading award-winning influencer campaigns and developing cutting-edge AI and data solutions,” said galleri5 founder Rahul Regulapati. “Our journey has been about challenging the status quo and redefining brand engagement. Partnering with Collective Artists Network provides us with an expansive platform to scale our vision and build an even greater legacy.”

    This acquisition follows a series of strategic moves by Collective Artists Network to bolster its position in the new media landscape. Just last week, Collective Artists Network acquired Terribly Tiny Tales, a text-first flash fiction platform. In September 2023, the company acquired India’s largest tech-powered student community – Under 25 Universe, aiming to empower student culture and provide opportunities within the creator ecosystem.

    As Collective Artists Network continues to evolve and expand, its commitment to fostering quality storytelling remains unwavering. Whether through creators, directors, producers, or artists, the company is dedicated to supporting and empowering voices that shape and reflect contemporary culture. By integrating cutting-edge technology and focusing on talent and pop culture, Collective Artists Network is well-positioned to become a leading new media company in India.