ITV

Tag: Galderma

  • Rohit and Ritika bat for baby care as Cetaphil’s newest parenting pair

    Rohit and Ritika bat for baby care as Cetaphil’s newest parenting pair

    MUMBAI: When it comes to baby care, Rohit Sharma and Ritika Sajdeh aren’t just playing singles, they’re opening as a team. The celebrity couple has been announced as the new brand ambassadors for Cetaphil Baby, bringing cricketing star power and real-life parenting warmth to the trusted skincare range. As doting parents of two, Rohit and Ritika embody what Cetaphil calls “Parenting ki Nayi Parampara,” a fresh spin on family life where fathers are as hands-on as mothers, reflecting the growing culture of shared responsibility in Indian households.

    Speaking on the partnership, Rohit Sharma, Indian Cricketer and Captain of the ODI team (represented by Rise Worldwide), said, “Given my crazy travel and training schedule, I have little time to spend at home with the kids. I make it a point that when I’m at home, I participate wholly in all activities with the kids, be it fun or caring. When Cetaphil Baby told us about how young parents are sharing the load of nurturing their babies, it perfectly resonated with our reality as a couple and as parents. We have been using Cetaphil Baby for both our kids.”

    Adding her perspective, Ritika Sajdeh noted, “I’m very particular about what goes on my baby’s skin. And I have always trusted Cetaphil Baby since it was recommended by my paediatrician too. Baby skin is so delicate; we need to be even more certain that the products used on it are both safe and effective. That’s why when Cetaphil Baby approached us, we were more than happy to partner with them in their purpose of bringing good baby skin care to more and more homes.”

    On welcoming the couple Galderma managing director for India & South Asia Raghavendra Sadashiva said, “At Galderma, our vision is advancing dermatology for every skin story. This is especially important when we are talking about baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested and paediatrician recommended. We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and paediatrician-recommended skincare for their little ones.”

    The Cetaphil Baby range, present in India for several years, offers 5-fold protection to keep delicate skin soft and moisturised. The line spans baby bathing bars, washes and shampoos, lotions, diaper creams, massage oil, and more available at speciality baby stores, pharmacies, general trade, and leading e-commerce platforms.

    With Rohit and Ritika stepping up as the new faces, Cetaphil Baby isn’t just talking skin deep, it’s making a wider pitch for family teamwork, safe care, and the joy of raising little ones together.

     

  • Parenting gets a glow-up with Cetaphil Baby

    Parenting gets a glow-up with Cetaphil Baby

    MUMBAI: It takes two to cuddle, and Cetaphil Baby is proving just that. The skincare brand has teamed up with Momjunction, soon to be Parentjunction, to launch Parenting ki nayi parampara, a nationwide campaign celebrating the rise of co-parenting in Indian households.

    Gone are the days when mums did it all. Today, dads are confidently handling bath time, mums are exploring new bonding rituals, and both are sharing everything from night feeds to bedtime stories. The campaign champions this cultural shift, highlighting that parenting isn’t about sameness but about complementing each other’s unique style, from playful creativity to soothing lullabies.

    The renaming of Momjunction to Parentjunction mirrors this evolution. “It embodies a cultural recalibration where parental investment transcends traditional boundaries,” said Momjunction vice president Natasha Garyali.

    Cetaphil Baby’s initiative will also include a digital platform featuring family stories, expert advice, and resources to support collaborative caregiving. The aim is to build a vibrant community that reflects the rich diversity of modern parenting in India.

    As Galderma India business unit director Viju Nair put it, “This isn’t about changing traditions, it’s about evolving them.” And with co-parenting gaining momentum, it seems the future of childcare is truly a joint effort.

  • Building brands for the gen z mindset – advertising in the digital era

    Building brands for the gen z mindset – advertising in the digital era

    Mumbai: The India Brand Summit featured a riveting panel discussion on “Building Brands for the Gen Z Mindset – Advertising in the Digital Era,” showcasing insights from industry stalwarts across diverse sectors. The panel discussion focused on the evolving landscape of advertising and brand building in the digital era, particularly emphasizing how brands connected with the Gen Z audience. The conversation revolved around topics such as content, personalization, e-commerce, and technology, exploring how brands effectively communicated with their end consumers using digital platforms.

    The session was chaired by Ernst & Young LLP, partner and head of marketing advisory, Amiya Swarup, Taco Bell’s general manager of business development, Vishal Suvas Telkar, The Belgian Waffle Co., general manager of marketing Vrushali Parab, Gamitronics CEO Rajat Ojha, Galderma, head of e-commerce & digital strategy, Sunil Nat, Birla Opus, head of digital, Surbhi Gupta and Interactive Avenues senior creative director, Eshwari Pandit.

    Vishal Suvas Telkar highlighted the importance of pricing strategies in attracting the Gen Z audience. He spoke about Taco Bell’s successful campaign which emphasised competitive pricing, especially with their Rs 99 menu, which has shown significant growth over the last three quarters. Telkar remarked, “We’ve done a lot on digital platforms. We are seeing results, but there’s more to be done. Our new advertisement shows a consumer choosing a taco over a burger, emphasising how our product is more filling and satisfying.” Telkar’s insights reflected a deep understanding of the value-driven Gen Z consumer who not only seeks affordability but also engages with brands through digital platforms and social media, where Taco Bell has found significant success.

    Vrushali Parab provided a powerful example of leveraging consumer insights to build brand narratives. She discussed how their digital-first approach, combined with data-driven efforts, has allowed them to track key performance indicators like reach and engagement. Parab shared the success of their National Waffle Day campaign, a brand-created property, which resulted in over 100 million digital impressions. “We didn’t need to remind people about National Waffle Day—our audience was already engaged. Our #EveryoneKnows campaign took this insight and ran with it, achieving 6 million views and 4 lakh comments within 24 hours. It’s the power of the right narrative, stitched together with the right partners,” she explained.

    Rajat Ojha took the conversation into the realm of the metaverse and gaming, emphasising how brands can engage Gen Z through immersive, social experiences. “In the gaming world, socialising happens naturally. Platforms like Roblox and Discord are popular because they bring people together,” Ojha noted. Ojha illustrated how Gamitronics helped brands like Dodge by creating a collaborative, virtual car-building experience for kids. The experience wasn’t just about interacting with a brand—it was about co-creating and socialising, elements that resonate deeply with Gen Z’s need for inclusivity and interactivity.

    Sunil Nat underscored the importance of transparency and personalisation in today’s digital age. He emphasised that Gen Z values inclusivity and authenticity. “We choose influencers carefully to ensure our messaging is neutral to gender and representative of all our consumers,” Nat explained. His comments reflected how brands must focus on crafting communications that align with Gen Z’s demand for authenticity while being inclusive in all their campaigns.

    Surbhi Gupta, shed light on how technology, particularly generative AI, is transforming the customer experience. She spoke about Birla Opus’ investment in visualisers that allow customers to visualise their home’s interiors with different paint colours in real time, showcasing how integrating technology can enhance consumer engagement. “Technology is not just about convenience; it’s about making the experience engaging. We are using AI to personalise experiences based on consumer behaviour, allowing us to provide a frictionless and immersive experience,” Gupta noted.

    Eshwari Pandit emphasised the importance of maintaining authenticity and transparency in brand messaging. “Gen Z and future generations will demand even more accountability because of the consequences they have witnessed. Staying true to your brand’s values is the only way forward,” Pandit affirmed.