ITV

Tag: Gajraj Rao

  • Flipkart announces new ‘sale’ through hilarious TVF video

    Flipkart announces new ‘sale’ through hilarious TVF video

    MUMBAI: In TVF’s From Papa with Love, Bhatiaji (Gajraj Rao) generously tells Jeetu (Jitendra Kumar) to ask whatever he wants as his birthday gift.

    In what follows, Jeetu asks for various gifts, each of which his father shoots down by giving mehengayi as an excuse and going on a rant about how Jeetu needs to start saving. Jeetu informs his father that Flipkart’s ‘Big Billion Day’ sale is around the corner and that for those few days they need not worry about ‘mehengayi.’

    Bhatiaji agrees, but does Jeetu get a gift that would make him happy? This is Jeetu’s eighth video with Rao and their chemistry always cracks people up and this time it’s no different.

    TVF and Flipkart’s ‘sale’ partnership has reached a milestone. For the third consecutive year TVF and Flipkart have partnered raising the bar for conversations around branded content partnership.

    TVF’s Shreyansh Pandey shared, “The combination of the father-son characters and brand communication have always lent an interesting premise to the funny exchange between the duo – Rao and Kumar resulting in the most relatable and hilarious conversation.”

  • Inshorts attempts to create awareness about app through first TVC

    Inshorts attempts to create awareness about app through first TVC

    NEW DELHI: Inshorts, the news app which attempts to give news briefly, has for the first time launched a video commercial to boost awareness about its short form content value proposition.

    The brand campaign on YouTube has been executed by Cheil India and the ad targets urban news consumers in the age group of 18 to 35 who value brevity and time.

    Carrying the tagline – ‘Short mein jaano’, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

    The video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

    Inshorts CEO and co-founder Azhar Iqubal said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

    Cheil India executive creative director Aneesh Jaisinghani said: “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”

  • Inshorts attempts to create awareness about app through first TVC

    Inshorts attempts to create awareness about app through first TVC

    NEW DELHI: Inshorts, the news app which attempts to give news briefly, has for the first time launched a video commercial to boost awareness about its short form content value proposition.

    The brand campaign on YouTube has been executed by Cheil India and the ad targets urban news consumers in the age group of 18 to 35 who value brevity and time.

    Carrying the tagline – ‘Short mein jaano’, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

    The video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

    Inshorts CEO and co-founder Azhar Iqubal said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

    Cheil India executive creative director Aneesh Jaisinghani said: “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”

  • Y-Films readies new web series ‘Bang Baaja Baaraat;’ ropes in Lakme as sponsor

    Y-Films readies new web series ‘Bang Baaja Baaraat;’ ropes in Lakme as sponsor

    MUMBAI: Buoyed by the success of its maiden web series called Man’s World, Yash Raj Films’ youth films wing – Y-Films is planning to launch its second web series – Bang Baaja Baaraat – on 4 November.

     

    The five-part series is directed by Anand Tiwari and written by Sumeet Vyas, Amritpal Bindra and Anand Tiwari. Bang Baaja Baaraat is thestory of two crazy families that come together for one mental wedding. 

     

    The cast includes Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam. The series will also mark the debut of YRF’s new find – Angira Dhar, who has also been signed up by the studio.

     

    Additionally, the studio has also brought on board Lakme as the sponsor of the series. 

     

    YRF talent management and Y-Films head and producer of the series Ashish Patil said, “Y-Films has always believed in pushing the boundaries of story-telling, our first series Man’s World was just the start of that journey on the web. With Bang Baaja Baaraat, we are upping the ante on the medium with one of the most incredible star casts that a web series has ever seen in India and a cinematic vision that’s never been seen on the net. The series itself is a fantastic ride, like a mad destination wedding gone wrong. Don’t miss it!”

     

    HUL vice president – skin care Srinandan Sundaram added, “Bang Baajaa Baaraat promises to be an entertaining wedding story that the young audiences will relate to. We are happy to partner with YRF on this endeavour with our brand Lakmé as this is a good opportunity to strengthen Lakmé’s image on styling for special occasions such as weddings, a pivotal moment in a woman’s life.”

     

    Mindshare Fulcrum leader Amin Lakhani said, “We, at Mindshare always thrive in coming up with unique ideas that connect a brand to its consumer. YRF’s forte of creating clutter breaking content & Mindshare’s expertise at driving innovations paves way for an iconic partnership. Given the grandeur & the star cast, we saw Bang Baaja Baaraat as a great opportunity for a contemporary brand like Lakmé. It has also given us a platform to engage the brand’s audience by creating interesting content around the series and its protagonist, Angira.”

     

    The series’ costumes have been exclusively designed and styled by Diva’ni – a YRF & KBSH brand.

  • Ogilvy Mumbai creates campaign for Mumbai Police

    Ogilvy Mumbai creates campaign for Mumbai Police

    MUMBAI: Ogilvy has conceptualised a campaign for Mumbai Police. The campaign marks the launch of ‘Mumbai Ke Liye 1 Minute’ drive by the police.

    The main aim of the campaign is to urge Mumbaikars to support Mumbai Police in tackling terrorism.  Launching the campaign, Maharashtra home minister RR Patil: “The government and police are doing their best to ensure security in the city. However, we also appeal to the citizens to be alert.”

    Ogilvy Mumbai has developed a three-film campaign to start this drive. On the campaign, Ogilvy India national creative director Abhijit Avasthi, said: “How the campaign is pitched is extremely crucial when it involves Mumbai Police. We try to keep it interesting, simple and honest. It worked for us in our earlier campaign for Mumbai Police. Nobody likes to take down a set of instructions but everyone is open to receive a good message at the end of a sweet story.”

    Elaborating more on it, Ogilvy Mumbai group creative director Harshad Rajadhyaksha said: “Mumbaikars are always on the run; forever racing against time. To make them pay heed, let alone act on safety measures, is a task easier said than done. Born out of that very insight was ‘Mumbai ke Liye 1 Minute’. It’s a callout to the citizens, reminding them that it doesn’t take much to make Mumbai a safer place.”

    Ogilvy Mumbai group creative director Kainaz Karmakar added: “All it takes is a minute to look around. To make this point more dramatic we chose to weave stories around characters, who despite their physical challenges, manage to take a minute to look around, leaving viewers with a question in their minds – ‘If they can, why can’t I?’  A blind man, an old lady, and a pregnant woman play the part of good Samaritans.”

    Many more activities are a part of this program across media. It promises to be a long-term initiative.

    The films are directed by Gajraj Rao of Code Red Films. ICICI Bank has stepped forward to support this initiative.

  • Scarecrow creats Rupa’s new ad to promote voting

    MUMBAI: Indifference towards voting has been an unresolved issue in India and the election statistics over the years prove the same. Taking forward the former tagline of Frontline – Sabse Aage (Ahead of everyone) – inner wear brand Rupa took the opportunity to bring in a new dimension in its positioning. Through its new campaign, the brand not only wants to strengthen its market positioning, but also hopes to throw light on a larger social cause.

    Rupa has adopted a new tagline – ‘Raho duniya se ek kadam aage‘ (Stay a step ahead of the world) – in a bid to take the brand thought one step further while the TVC tackles ways to boost the voting percentage and promote the turnout in elections in the country.

    The sound track of the TVC is crafted from the originally composed Bengali patriotic song ‘Ekla Cholo Re‘ written by Rabindranath Tagore. The soundtrack of the TVC has been recomposed by Rooshin Dalal and the film has been directed by Gajraj Rao from Code Red Films. The thought behind the song was to press the listener to continue one‘s journey alone, even if there is no one to support.

    The new version is sung by the actor, music director, lyricist, singer and scriptwriter – Piyush Mishra.

    Rupa director Mukesh Agarwal said, “Frontline is our flagship brand, and we were very keen to take its communication a step further. The story not only helps us reinforce the core brand thought but, for the first time, also helps us connect with the society and give out a meaningful message.

    Scarecrow Communications founder director Manish Bhatt said, “Apathy towards voting has been a chronic problem. If you look at India‘s election statistics post independence, almost half of the country never turns out to vote. We saw a poignant issue, which Frontline as a brand could associate with and give a new dimension to its communication. “

    Scarecrow Communications founder director Arunava (Joy) Sengupta said, “Previously, Sabse Aage, was the positioning of Frontline. While the previous films used humour as the plank, with this film we have tried to bring the positioning to life and give the Frontline man a definitive personality. The new tagline – ‘Raho duniya se ek kadam aage‘, sums it up perfectly.”

    Scarecrow Communications executive creative director Kapil Tammal said, “We‘ve tried our best to keep the action very real. Exaggeration helps in humour, but not in courage. We did an intensive recce to choose the right locations and camera angles to stage the intense drama.”

    Scarecrow Communications creative director Sarvesh Raikar said, “The sound was a critical and tough part of the film. Both the composer and singer, Piyush Mishra, have done a fantastic job of weaving together the grunge (necessary to the drama) and the quintessential melody of the song, seamlessly.”