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Tag: Gajendra Singh Shekhawat

  • India at the Chaupal as News18 sets the stage for big voices and bold views

    India at the Chaupal as News18 sets the stage for big voices and bold views

    MUMBAI: The nation’s most powerful voices are pulling up a seat at the table or rather, the Chaupal. News18 India, the country’s No. 1 Hindi news channel, is gearing up to host its flagship summit Chaupal 2025 – Ab Bharat Ki Baari on October 16, 2025, in New Delhi.

    For years, News18 India Chaupal has been where India’s ideas meet India’s icons, a melting pot of politics, policy, and perspective. This year, the conversation turns to self-reliance and global ambition, as India continues to make waves across sectors, from infrastructure to innovation.

    The lineup reads like the guest list for democracy’s most high-profile brainstorming session. On the dais: Nitin Gadkari, Shivraj Singh Chouhan, Jyotiraditya Scindia, Sachin Pilot, Gajendra Singh Shekhawat, Jayant Chaudhary, and Smriti Irani. Adding to the mix are Tenjem Imna Along from Nagaland, K. Kavitha, Imran Masood, and Mukhtar Naqvi ensuring every corner of Bharat has a voice in the dialogue.

    But Chaupal isn’t just about politics. It’s a culture of conversation and the guest list proves it. Yoga Guru Baba Ramdev, actor Bobby Deol, South African High Commissioner Dr. Anil Sooklal, German Ambassador Dr. Philipp Ackermann, French ambassador Thierry Mathou, and artistes like Suzanne Bernert, pianist Andreas König, Odissi dancer Sharon Lowen, and filmmaker Rafael Stemplewski will bring their unique global and cultural perspectives to the mix.

    “News18 India Chaupal serves as a premier platform for impactful dialogue and national discourse,” said Network18 Group chief strategy officer, Puneet Singhvi. “It brings together the country’s top voices to strengthen governance, democracy, and nation-building.”

    Adding to that Network18 (Broadcast) and MD, A+E Networks | TV18 CEO Avinash Kaul said, “Staying true to its legacy of fearless journalism, Chaupal unites voices that shape India’s narrative. It continues to evolve as one of India’s most distinguished thought leadership forums.”

    Since its inception, Chaupal has been more than a summit, it’s become a symbol of meaningful exchange. The 2025 edition promises high-decibel debates, insightful exchanges, and the kind of unscripted moments that remind viewers why democracy thrives on dialogue.

    So, whether you’re a policy wonk, a culture buff, or just someone who loves a good debate, mark your calendars. News18 India Chaupal 2025 goes live on 16 October, from 11 am onwards bringing India’s biggest names under one roof to ask, answer, and argue what’s next for Bharat.

  • GST 2.0 reloads India’s growth story at Network18’s power-packed summit

    GST 2.0 reloads India’s growth story at Network18’s power-packed summit

    MUMBAI: Talk about tax reform with extra firepower Network18’s Reforms Reloaded 2025 lived up to its billing as India’s biggest policy stage, convening the nation’s top minds just as GST 2.0 kicked in on 22 September 2025. Policymakers, CEOs, economists, defence strategists, and global investors gathered in Delhi to decode how the new regime could reshape India’s economic trajectory and set the tone for its Vision 2030 leap.

    The day was packed with insights, optimism, and the occasional hard truth. From GST reforms to defence indigenisation, divestment to digitisation, leaders sketched out how India could convert reform rhetoric into real, lasting impact.

    Chief economic advisor V Anantha Nageswaran called GST 2.0 “a very significant landmark reform”, predicting it will provide a “very significant boost to domestic demand”. Coupled with recent tax concessions, he said, the multiplier effect would “quite definitely boost GDP numbers”, with FY26 growth expected towards the upper end of the 6.3–6.8 per cent range.

    Tourism minister Gajendra Singh Shekhawat emphasised that the reforms would touch lives across strata, “from a farmer to a millionaire in Mumbai,” with 95 per cent of goods seeing a reduction in taxes. This, he argued, would put more money into consumers’ pockets, spur MSMEs, and even boost domestic tourism.

    Consumer affairs minister Pralhad Joshi went a step further, hailing GST 2.0 as “the biggest reform since 1975”. He announced a dedicated consumer helpline to tackle complaints about GST benefits not being passed on and praised the new online input credit refund system: “Compliances have been simplified, refunds have been made online… what can be a bigger relief for businesses?”

    DIPAM secretary Arunish Chawla highlighted how reforms in capital markets were democratising investment. Despite FIIs pulling out Rs 1 lakh crore between January and August, domestic institutional investors (DIIs) poured in Rs 5 lakh crore, with two-thirds of DIIs now individual investors. “As markets stabilise, we will bring in more OFS, minority stake sales and IPOs, and exceed this year’s Rs 47,000 crore divestment target,” Chawla said, cautioning against obsession with headline figures.

    Defence secretary Rajesh Kumar Singh spotlighted the government’s push for self-reliance, announcing 25–30 billion dollars in annual capex for the next decade, with 75 per cent of that to be spent within India. The move, he argued, would not only strengthen defence capabilities but also catalyse indigenous manufacturing and innovation.

    Beyond GST, panellists debated India’s reform roadmap: asset monetisation, renewable energy, frontier tech, and reshaping globalisation in India’s favour. The mood was decidedly optimistic that GST 2.0, alongside these reforms, could power a competitive, consumption-led economy.

    Network18 (Broadcast) CEO Avinash Kaul framed the day’s significance: “At a time when global economic shifts and technological disruption are transforming industries, Reforms Reloaded sparks future-focused conversations on governance, GST, and India’s evolving role in the global economy.”

    By the end of the summit, one thing was clear: GST 2.0 isn’t just another acronym in India’s policy alphabet soup. It’s the pivot around which India’s growth story for the next decade will turn, a story that leaders at Reforms Reloaded believe could make Bharat both resilient at home and credible on the world stage.

    Because when it comes to India’s economic future, the message from the summit was loud and clear: it’s time to reform, reload, and rise.

  • India launches major initiatives for Waves Summit 2025

    India launches major initiatives for Waves Summit 2025

    MUMBAI: The ministry of information and broadcasting marked a significant milestone today with the launch of key initiatives for the upcoming World Audio Visual & Entertainment Summit (Waves) at the National Media Centre. Union Ministers Ashwini Vaishnaw and Gajendra Singh Shekhawat led the event, which highlighted India’s ambition to become a global hub for the creative economy.

    The Waves Summit, envisioned as India’s answer to the Davos Economic Forum, aims to showcase the nation’s rich cultural and creative landscape, often referred to as the ‘Orange Economy.’

    Key Initiatives Launched:

    * Waves  Bazaar: A global e-marketplace connecting India’s creative talent with international markets, supporting B2B interactions across sectors like film, TV, music, animation, esports, and gaming.
    * Create in India Challenges: Three new challenges launched:

    o Wah Ustad! – A platform for young classical vocalists, culminating in a grand finale at Waves 2025.

    o Make the World Wear Khadi – A creative campaign to position Khadi as a global brand.

    o Resonate: The EDM Challenge – Inviting global talent to showcase expertise in electronic dance music.

    * Waves Awards: Nominations open on 15 February 2025, celebrating achievements across categories like Game of the Year, Film of the Year, and Advertising Campaign of the Year.

    A new challenge was also announced to encourage filmmakers to explore India’s cultural heritage and tourism, promoting the country’s vibrant traditions to national and international audiences.

    Union Minister of Information &  Broadcasting Ashwini Vaishnaw said: “Waves will position India as the global capital of the creator economy, celebrating our cultural strength and innovation.”

    Union Minister of Culture and Tourism  Gajendra Singh Shekhawat, added: “Our cultural heritage is not just a testament to our past but the backbone of our future on the global stage.”

    Renowned filmmaker Shekhar Kapur described India as a “powerhouse of cultural and digital content”, emphasising Waves  as a critical platform to demonstrate India’s creative leadership globally.

    The summit, scheduled for 2025, aims to converge audio, video, and entertainment industries, offering creators a platform to collaborate, network, and showcase their talents to a global audience.

    Says a disgruntled media observer: “Twice, they have postponed it  – twice. Waves is a good initiative but the management of its rollout is something that the government needs to get in order and not just leave it to sarkari types who pay obeisance to their superiors. The prime minister may be behind it, but he is not going to execute it on the ground. IFFI has taken decades to reach the quality it has reached now. The MIB will have to put a lot of checks and balances in place to make Waves work. They can’t continue living in their echo chambers where everything they are doing is good. Shekhar Kapur as a face is history. The doubting Thomases are wondering whether it will be postponed again.” 

  • MakeMyTrip & Ministry of Tourism launch ‘India: The Homecoming’ campaign

    MakeMyTrip & Ministry of Tourism launch ‘India: The Homecoming’ campaign

    Mumbai: Millions of people of Indian origin living worldwide often feel a deep sense of pride and nostalgia on special occasions like Independence Day. To honor this connection, MakeMyTrip, in collaboration with the Ministry of Tourism, has launched a campaign for India’s 78th Independence Day, titled ‘India: The Homecoming.’

    The campaign features an online film narrated by the legendary Gulzar Saab, showcasing India’s transformation. The film’s central message is: “कितना हुआ है इन दिनों बदलाओ तो देखो, तुम अपने घर में लौट कर आओ तो देखो” (kitna hua hai inn dino badlav toh dekho, tum apne ghar mein laut kar aao toh dekho).

    Highlighting the importance of the campaign, minister of tourism & culture Gajendra Singh Shekhawat said, “In our efforts to enable Indian diaspora become Incredible India Ambassadors through the Chalo India initiative, the call to encourage Indian diaspora to rediscover their homeland and experience a transformed India, is paramount. This Independence Day, we call upon Indian diaspora across the globe to take a trip back home, and experience Incredible India in all its richness, not just for themselves – but for everyone whom Incredible India awaits.”

    MakeMyTrip co-founder & group CEO Rajesh Magow said, “We are thrilled to launch the ‘India: The Homecoming’ campaign, aimed at inviting the Indian diaspora to rediscover a transformed India. By highlighting the progress, beauty, diversity, and rich heritage, we aim to inspire a sense of pride and nostalgia, encouraging the global community to visit and explore the nation. This initiative is about celebrating the unbreakable bond that every Indian, no matter where they are in the world, shares with their homeland.”

    Building on the recent announcement of MakeMyTrip’s global accessibility, which now allows travellers worldwide to engage with the platform seamlessly, this campaign also extends the legacy of last year’s successful Independence Day initiative, ‘The Traveler’s Map of India.’ This initiative highlighted over 600 hidden travel destinations across the country, promoting domestic tourism and uncovering the nation’s hidden gems.

  • News18’s ‘Rising Rajasthan’ summit to be held on 13 August

    News18’s ‘Rising Rajasthan’ summit to be held on 13 August

    Mumbai: News18 Rajasthan has announced its flagship event, ‘Rising Rajasthan,’ which will take place on 13 August at The Lalit, Jaipur. Rajasthan chief minister Bhajan Lal Sharma will grace the event as the chief guest and will speak extensively on his vision for the state’s progress.

    Rising Rajasthan will emphasise the actions that the current government is taking to fast-track changes and initiatives for the region’s development. Chief minister Bhajan Lal Sharma will outline the government’s strategies.

    The event will bring together top leaders from Rajasthan to discuss the state’s progress across various sectors. Among the distinguished attendees are Rajasthan deputy CM Dr Prem Chand Bairwa; Government of India minister of law & justice Arjun Ram Meghwal; Government of India minister of culture and tourism Gajendra Singh Shekhawat; Rajasthan minister of industry, commerce, youth affairs & sports Rajyavardhan Singh Rathore; Rajasthan minister of school education & panchayati raj Madan Dilawar; member of the legislative assembly Sachin Pilot; Lok Sabha member of parliament, Nagaur Hanuman Beniwal; and State BJP president Madan Rathore.

    News18 has been leading discussions on development across the country for years with its ‘Rising’ series, organized in various states. This platform brings together key figures from governance, politics, and other sectors to discuss regional challenges and future strategies.

    Tune in for ‘Rising Rajasthan’ only on News18 Rajasthan on 13 August, starting from 3 pm onwards.

    News18 Rajasthan 

  • Leaders from across the spectrum converge at TV9 Bharatvarsh Satta Sammelan

    Leaders from across the spectrum converge at TV9 Bharatvarsh Satta Sammelan

    Mumbai: The TV9 Bharatvarsh Satta Sammelan, held as part of the ‘What India Thinks Today’ Global Summit, witnessed a gathering of prominent leaders, thinkers, and influencers from various spheres of Indian politics and leadership. Over the course of several interviews and panel discussions, the Satta Sammelan, held at The Ashok on the 27 February, provided a platform for robust discussions and insightful deliberations on pressing issues shaping the nation’s trajectory.

    Rajnath Singh

    Union defence minister Rajnath Singh’s address focused on India’s commitment to national security and territorial integrity. Emphasizing the readiness of the armed forces to defend the nation’s borders, Singh stated, “Our armed forces are prepared to defend our borders against any threat.” He reiterated the government’s resolve to strengthen India’s defence capabilities and ensure peace and stability in the region.

    Amit Shah

    Union home minister Amit Shah delivered a powerful speech at the end of the evening, culminating the events of the TV9 Bharatvarsh Satta Sammelan. Launching a scathing attack on the INDIA bloc, he accused it of being a coalition of “power-hungry and dynastic parties”, and defended the BJP’s governance record, emphasizing the government’s commitment to national security, economic reforms, and social justice. The Home Minister reaffirmed the importance the government places on inclusive governance and development, stating, “We are dedicated to building a strong and prosperous India where every citizen has the opportunity to fulfill their potential and contribute to the nation’s progress.”

    As the nation prepares for the upcoming Lok Sabha elections, the TV9 Bharatvarsh Satta Sammelan provided a platform for diverse voices from across the political spectrum to engage in constructive dialogue and debate.

    Bhupendra Yadav

    Union minister Bhupendra Yadav accused the Congress party of being directionless and criticized its stance on key policy issues. He emphasized the BJP’s commitment to inclusive growth and governance reforms, stating, “People want to see PM Narendra Modi in power for a third time.” Yadav highlighted the government’s achievements in promoting economic growth and social justice, stating, “Under the leadership of PM Modi, India has made significant strides towards becoming a global powerhouse.”

    Gajendra Singh Shekhawat

    Union minister Gajendra Singh Shekhawat highlighted the BJP’s commitment to national progress and governance reforms. He criticized dynastic politics in opposition parties, stating, “BJP is hungry for the country’s growth, not for power.” Shekhawat emphasized the government’s focus on development and inclusive governance, stating, “We are dedicated to building a New India where every citizen has the opportunity to thrive and succeed.”

    Dharmendra Pradhan

    Union minister Dharmendra Pradhan outlined the government’s efforts to promote energy security and sustainable development. He highlighted initiatives aimed at expanding renewable energy sources and reducing carbon emissions to combat climate change. Pradhan reaffirmed the government’s commitment to environmental stewardship and economic growth, stating, “We are working towards building a greener and more prosperous India for future generations.”

    Arvind Kejriwal

    Delhi chief minister Arvind Kejriwal highlighted his government’s initiatives to provide free education, healthcare, and electricity to the people of Delhi. He criticized the BJP’s alleged misuse of central agencies and called for greater autonomy for Delhi, stating, “We are working towards building a Delhi where every resident has access to basic amenities and opportunities for a better life.”

    Lieutenant Governor of Jammu and Kashmir Manoj Sinha

    Lieutenant Governor Manoj Sinha outlined the government’s efforts to promote development and peace in Jammu and Kashmir. He emphasized initiatives aimed at empowering local communities and fostering economic opportunities in the region. Sinha reaffirmed the government’s commitment to ensuring inclusive growth and restoring normalcy in Jammu and Kashmir, stating, “We are working tirelessly to create a conducive environment for progress and prosperity in the region.”

    Bhagwant Mann

    Punjab chief minister Bhagwant Mann called for dialogue with protesting farmers and highlighted his government’s initiatives to provide free electricity, education, and healthcare services. He emphasized the importance of addressing farmers’ concerns and promoting inclusive governance, stating, “We are committed to creating a Punjab where every farmer can prosper and thrive.”

    Pramod Tiwari and Gaurav Bhatia

    Congress leader Pramod Tiwari and BJP spokesperson Gaurav Bhatia engaged in a spirited debate on key policy matters, reflecting the diversity of opinions within India’s political landscape. Tiwari emphasized the need for inclusive growth and social justice, advocating for policies that uplift marginalized communities. In contrast, Bhatia underscored the government’s focus on economic development and governance reforms, highlighting initiatives aimed at driving growth and prosperity across the nation.

    Swami Ramdev

    Renowned yoga guru Swami Ramdev shared insights on holistic health and wellness, advocating for the integration of traditional Indian practices with modern healthcare approaches. He emphasized the importance of yoga and Ayurveda in promoting physical and mental well-being, stating, “The ancient wisdom of yoga and Ayurveda offers profound solutions to the health challenges of our times.”

    Aamir Khan and Kiran Rao

    Bollywood icons Aamir Khan and Kiran Rao offered perspectives on their upcoming film ‘Laapataa Ladies’ and discussed their approach to handling controversies in the entertainment industry. Khan quipped, “I deal with controversies by staying quiet,” highlighting the challenges of navigating public scrutiny. Rao emphasized the importance of creative freedom and artistic expression, stating, “As filmmakers, we strive to tell meaningful stories that resonate with audiences.”

    Asaduddin Owaisi

    AIMIM chief Asaduddin Owaisi criticized the BJP for what he termed as “imposing Hindu morality on Muslims” and emphasized the importance of upholding secular principles. He called for a more inclusive approach to governance and condemned the politicization of religious issues, stating, “We must strive to build a society where every individual is treated with dignity and respect, regardless of their religious beliefs.”

    Pawan Khera, Atishi Marlena and Nawal Kishore

    Congress spokesperson Pawan Khera and AAP leaders Atishi Marlena and Nawal Kishore presented their respective party’s visions for India’s future. Khera emphasized the need for social justice and equality, advocating for policies that uplift the most vulnerable sections of society. Atishi and Nawal Kishore outlined AAP’s initiatives for inclusive development and good governance, stating, “We are committed to building a New India where every citizen has access to quality education, healthcare, and opportunities for growth.”

    Mallikarjun Kharge

    Congress leader Mallikarjun Kharge criticized the BJP for what he termed as “damaging democracy” and neglecting key issues affecting the country. He emphasized the importance of upholding democratic principles and addressing the concerns of marginalized communities, stating, “We must strive to build a nation where every citizen has a voice and is treated with dignity and respect.”

    https://www.news9live.com/witt/

  • Network18, Amitabh Bachchan and Reckitt Benckiser join hands for #MissionPaani to lead a nationwide water conservation campaign

    Network18, Amitabh Bachchan and Reckitt Benckiser join hands for #MissionPaani to lead a nationwide water conservation campaign

    New Delhi: One of the greatest challenges facing humanity is the day when the taps run dry. While many grapple with the basic need for cooking, washing, drinking and even farming, there are many more facing the calamities of climate, as floods and lashing storms ravage home & landscapes. Managing this water crisis is today an alarmingly high global concern. Inspired by Prime Minister Narendra Modi’s appeal during his Independence Day address to come together for the critical cause of water conservation with ‘JalAndolan’, Network18, India’s most diversified media conglomerate, along with Amitabh Bachchan, the campaign ambassador and Reckitt Benckiser world’s leading Hygiene Home products company with its premium brand Harpic, today announced a partnership for #MissionPaani, which will be a nation-wide campaign.

    At a media conference held in Mumbai today, Amitabh Bachchan officially launched the campaign in the presence of Shri Nitin Gadkari, Hon. Minister of Road transport and highways. The launch also featured video interactions with Shri Gajendra Singh Shekhawat, Hon. Jal Shakti Minister, Shri Devendra Fadnavis, Hon. Chief Minister, Maharashtra, ShriYogi Adityanath, Hon. Chief Minister, Uttar Pradesh and Sadh guru Jaggi Vasudev, Founder, Rally for Rivers, who connected Via a Live Link to express their support to this cause.
     
    With a three-fold objective, #MissionPaani will focus on:

    A.    KNOW – Raise Awareness, making it a mass movement- JAN ANDOLAN
    B.    ACT – Take the Jal Pratigya (pledge to conserve water)
    C.    IMPACT – Highlight Innovative Pilot Projects with Measurable Change

    Speaking about the campaign, legendary actor and Campaign Ambassador, Amitabh Bachchan said, "While some of us have been fortunate enough to have water to fulfil all of our needs, there are close to 600 million people in our country who face water scarcity every day. Keeping that in mind, I believe that it is our duty and responsibility to preserve water for these people as well as our future generations. It is the small changes that will lead to a national transformation, which can also lead to impactful results. With this campaign, each of us should pledge our support the cause of water conservation in the country.”

    Expressing his views on this initiative, Mr. Narasimhan Eswar, Senior Vice President and Managing Director, RB Hygiene & Home, South Asia at RB, said, “In the last few years, we have focused on creating successful sanitation programs following the GOI’s initiative on Swachh Bharat aimed at ensuring access to clean and hygienic sanitation to all. Now, with both water and sanitation being topmost priorities, we are delighted to partner with Network18 on the Mission to Save water. It is crucial to take responsibility and take a step in the right direction towards water conservation. We are humbled to play our part in this major program to not only heighten awareness around the issue but also enable lasting behavior change focused on saving water so we all make every drop count.”

    Speaking about Mission Paani, Shri Nitin Gadkari, Minister of Road Transport & Highways as well as Medium/Small Enterprises said, “The government has undertaken various measures to conserve water. The first step towards that is raising awareness among the people of the nation about intelligently putting to use available water and devise action-based solutions that can further aid us in water conservation. Among the initiatives, we can start by treating drainage water before releasing it into the ocean thereby lowering the hazardous consequences of damaging the environment. This campaign is an excellent platform to start impending conservation on the importance of harvesting and conserving water."

    Adding to the views regarding Mission Paani, ShriDevendraFadnavis, Chief Minister of Maharashtra said, “I would like to extend my gratitude to Network18 for undertaking the initiative of raising awareness regarding the cause of water conservation. PM Narendra Modi has prioritized water crisis and has urged each of us to be careful and judicious with water usage. I believe with the onset of climate change, it is imperative to take actions that will lead to building a positive impact towards the cause. It is an alarming situation for the entire nation which is why Maharashtra has implemented large scale water conservation solutions. By exploring scientific approach, at present, 19,000 villages follow strict water budgeting and have invented water conservation structures that can also be replicated in other parts of the state. As a result, even during drought and extreme conditions we have some relief. Through the campaign, I would urge everyone to become a water warrior and conserve water for us as well as for our future generations."

    Speaking about the campaign and the undertakings of the UP Government towards the cause, Shri Yogi Adityanath, Chief Minister of Uttar Pradesh said, “As a nation, we should be thankful to PM Narendra Modi for urging people towards a noble cause like ‘Water Conservation’. It is extremely important for us, to come together as a nation to work towards a sustainable future. We should encourage homes and individuals to adopt rainwater harvesting and making small changes in their daily lives to see the change. In our home state Uttar Pradesh, we have implemented numerous changes both at the governmental as well as the individual level, encouraging our state’s population to take up rainwater harvesting, tree plantation drives and judicious use of water. We have also initiated a drive to revive 10 rivers in our state and hope that we see fruitful results soon. Since the water scarcity in UP in 2017, till today, our state has seen a massive transformation in the availability of water for its populace.”

    Sharing his thoughts about the campaign and the cause, Shri Gajendra Singh Shekhawat, Union Minister of Jal Shakti said, "I am so thankful and glad that a media giant company such as Network18 has undertaken this initiative to assist in PM Narendra Modi in our nation's mission to conserve water. As we are heading towards a water crisis, it is of paramount importance to come together and preserve water for the coming generations. It should be the responsibility of each one of us to ensure that we conserve water through inculcating small changes in our daily lives. By re-use and re-cycle we can start a people movement that will ensure a bright future for all of us."

    SukhleenAneja, CMO, Marketing Director, RB Hygiene & Home, South Asia at RB, said,“For over 100 years, Harpic has been committed to providing access to clean and hygienic sanitation solutions across the world. We are extremely proud and delighted to partner with NW 18 on co-creating ‘Mission Paani’ – A solution-oriented partnership to spread awareness, action and widespread impact towards conservation of water and improvement of sanitation in India. Standing with purposeful marketing and creating business with purpose is a matter of pride for all of us at RB and we are hoping to make a small start by raising awareness about the growing need and importance of water conservation to save our future.

    Priyanka Kaul, President, Marketing & CEO, Forbes India at Network18 Group said, “We believe that as a country, India needs to fundamentally change the way we use and conserve water. With PM Modi’s appeal, we hope water conservation will become a people’s movement. ‘Harpic News 18 Mission Paani’ is our initiative to help build this Jal Andolan.  We are very grateful to Mr Amitabh Bachchan for partnering with us and Shri Gajendra Singh Shekhawat, Hon. Minister of Jal Shakti for lending his support to the campaign.”

    SaidAnamika Mehta, COO of IPG Media-brands,India said, “RB India over the past 5 years has been leading the charge in weaving its brands with the country’s agenda to positively impact the lives of millions around. Extremely proud and excited about co-creating Mission Paani in partnership with Reckitt Benckiser and Network 18. A small step in driving awareness and consciousness about Water Conservation will result in giant strides for India overtime.“

    The campaign launch in India will be followed by an international launch on the 29th of August by Shri Gajendra Singh Shekhawat at the Stockholm World WaterSummit. The campaign will see months of programming across 21 channels in 18 languages focusing on the national issue of water conservation. As it grows in momentum, the #MissionPaani campaign will reach out to different stakeholders across the country.

    To stay updated about the campaign and contribute your ideas and suggestions, follow #MissionPaani.