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Tag: Gajendra Jangid

  • Cars24 launches Care Plus to offer full support for used car buyers

    Cars24 launches Care Plus to offer full support for used car buyers

    MUMBAI: Why should buying a used car feel like buying a mystery box? Cars24 says not anymore. Cars24 has just fired up a game-changer for Indian car buyers with the launch of Care+, an all-in-one post-sale ownership plan that promises to take the stress out of second-hand car purchases. Rolling out across major cities and soon pan-India, the plan offers an integrated mix of extended warranty, annual servicing, 24×7 roadside assistance, and even a guaranteed resale value all bundled into a single offering.

    In a market where more than 80 per cent of used car buyers feel uncertain after the sale, Care+ aims to flip the script. According to internal data, 65 per cent of buyers have never received warranty or post-sale support, 70 per cent are clueless about resale value, and nearly half end up footing bills for repairs that should’ve been covered.

    Enter Care+, designed to remove the guesswork and offer clarity from the get-go:

    ●    Extended Warranty: Up to 3 years or 45,000 km on key components including engine and AC, with national repair access and free pickup/drop.

    ●    Annual Servicing: Certified technicians, real-time tracking, genuine parts and freebies like wheel alignment.

    ●    24×7 Roadside Assistance: For flat tyres, fuel issues, jumpstarts and minor repairs, with towing up to 40 km.

    ●    Assured Buyback: A guaranteed resale value from day one, making upgrades easy after 12 months.

    “We’ve seen that trust in the used car market comes down to two things clarity and support,” said Cars24 Co-founder and CMO Gajendra Jangid. “Care+ isn’t just another feature. It’s a mindset shift. It tells customers they’re not on their own after the sale.”

    Since its soft launch, Care+ has already been adopted by over 1,000 customers in three cities, with a glowing 4.8/5 satisfaction score. Cars24 expects more than half of its buyers to opt into Care+ by the year’s end, a bold indicator that consumers are hungry for post-sale certainty.

    With Care+, Cars24 becomes the first platform in India’s used car segment to offer a tech-enabled ownership experience that goes well beyond the transaction. In a space plagued by patchy support and limited service guarantees, Care+ might just be the much-needed tune-up the industry didn’t know it needed.

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  • Yuva Kabaddi Series 2023 onboards CARS24 as title sponsor

    Yuva Kabaddi Series 2023 onboards CARS24 as title sponsor

    Mumbai: The Yuva Kabaddi series has joined hands with CARS24, an autotech company, as its title sponsor for its upcoming monsoon edition, scheduled from 24 September to 22 October.

    The Yuva Kabaddi series is a ground-breaking initiative aimed at showcasing the extraordinary talent and skill of young Kabaddi players from across the nation. With this collaboration, CARS24 is not only underlining its commitment to supporting and encouraging India’s budding sports stars but also reaffirming its dedication to fostering a brighter and more promising future for youth in the country.

    The series will witness the participation of emerging talents from more than sixteen states, providing them with a professional platform to showcase their skills and compete at the national level. This initiative aligns perfectly with CARS24’s vision of driving positive change and empowering the youth of India.

    “We are glad to partner with CARS24 whose remarkable global footprint and unwavering market leadership underscore their commitment to advancing innovation and fostering agility. This exciting partnership not only brings us together but also marks the start of an exciting journey where we’re ready for rapid growth of the sport and many exciting opportunities ahead. The partnership will play a key role in shaping the future of Indian kabaddi,” commented Yuva Kabaddi Series co-founder Suhail Chandhok.

    Launched in 2022, the tournament has been providing a highly competitive environment for the country’s budding Kabaddi stars as 8 of the 12 players in India’s recent Junior Kabaddi World Cup team have progressed through the Yuva Kabaddi Series programme. To date, over 1100 youth players have engaged in 618 matches involving 60 coaches, and overseen by 153 officials.

    “Kabaddi embodies the essence of great teamwork, unwavering determination, boundary-pushing, and a relentless pursuit of powerful performance and excellence. At CARS24, we resonate deeply with these values as we continue to revolutionise the autotech industry. Through our partnership with the Yuva Kabaddi Series, our mission is crystal clear: to inspire the next generation of athletes, empowering them to chase their dreams with the same unwavering determination and fearlessness that defines CARS24. We eagerly anticipate a season filled with exciting matches and a journey marked by the values of collaboration, perseverance, and ultimate triumph!,” said CARS24 co-founder & chief marketing officer Gajendra Jangid.

    The sixth edition of the revolutionary CARS24 Yuva Kabaddi Series 2023 will be played at the Fatima College Indoor Stadium in Madurai.

    Honourable Tamil Nadu Minister of Information Technology and Digital Services Shri Palanivel Thiagarajan will inaugurate the tournament on Sunday. 

  • Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has released an OOH campaign for Cars24, a platform which sales second-hand cars. Launched in Bangalore, the campaign aims at inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

    The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.

    Cars 24 VP marketing Gajendra Jangid said, “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to a wider audience. This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”

    Milestone Brandcom CEO and managing director Nabendu Bhattacharyya added, “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”

    “It’s a delight to witness such an outstanding response to this campaign. The planning of each site was done using detailed understanding of the city’s traffic pattern and showroom locations. Each site that has been chosen is a high-impact zone, ensuring maximum visibility. The innovation has already generated extensive exposure and significant buzz,” he added.

    The campaign is spread over 70,000 square feet, encompasses large format billboards, bus shelters, buses, unipoles and gantry.