ITV

Tag: Gaian Solutions

  • New technology to fuel the revenue growth for broadcasters in 2014

    New technology to fuel the revenue growth for broadcasters in 2014

    NEW DELHI: GAIAN Solutions India, a leading Technology and Consulting company that develops products and solutions for the Media and Entertainment industry, launches MAYA Platform for Satellite Broadcasters.

     

    The LIVE Demo of ‘Maya Platform’ can be viewed between 21st to 23rd January at  ‘Gaia TV’ Stall No.C-183, Upper Floor, Hall No. 18, Convergence India 2014, PragatiMadian, New Delhi.

     

    Intoday’s fierce and highly competitive broadcasting environment, sole revenue generating models of straight jacket spot selling are fast becoming redundant.

     

    A highly fragmented audience and an emerging class of smart advertisers exposed to the world of internet/world wide web are craving for a similar experience on TV as well since it’s the biggest screen in any household. This has made the industry look for a solution enabling localized content distribution and alternate possibilities of targeted advertising to create value for both broadcasters and advertisers.

     

    Addressing this need ofthe industry, Maya platform by Gaian Solutions is a technology that offers exciting real time localized cloud content services thus offering powerful tools to enhance Broadcasters programming content. This is done by delivering different broadcast content (Programs, Overlays, Advertisements, etc.) simultaneously across different locations at the same time. It has potential to change Satellite Broadcasters revenues by orders of magnitude.

     

    Chandra Kotaru, President and CEO – Gaian Solutions said “From the outsetwe have set the bar for technological innovation in digital TV, achieving an unrivalled array of industry firsts.Another such innovationMayais a breakthrough solution which has phenomenal potential to grow Indian TV industry by magnitude and it will increase value for all stake holders of Indian TV Broadcast ecosystem.”

     

    The Maya platform offers six never-before seen solutions to the challenges and opportunities facing today’s broadcasters.

     

    1. IP Free Edge Insertion: Maya’s localization technology integrates internet feeds and cloud content delivery mechanisms right into the uplink broadcast eliminating the need for internet connectivity at the edge devices. This liberates broadcasters from any kind of ecosystem challenges in commercializing localized data services.

     

    2. Platform Agnostic Localization: Maya is platform agnostic ensuring seamless localization across all delivery channels be it a satellite broadcast or an OTT platform.

     

    3. Satellite IRD Cloud Receiver: For the first time ever, Maya’s IRD integrates cloud and satellite reception into one device.

     

    4. Full Featured HD IRD Storage Streamer: Therefore this full HD IRD player and streamer ensure savings on broadcasters HD migration budgets.

     

    5. Full Featured Back Office & Self care Portal: Maya offers a full featured Back Office & Self-Care portal to automate the work flow of sourcing, delivery, approval, distribution, proof of play and billing of local advertisements

     

    6. Automated Social Media Feed Injection: Maya allows broadcasters to report breaking news, latest events and trending topics, as they happen on Social Media platforms.

     

    Thus Maya allows broadcaster to:-

     

    • Change the broadcast deferred by region and by time at a click of a button from central studio. Deferred Broadcast by Region

     

    • Enhance coverage of local events, rallies, and public meetings etc., on one part of the TV screen while the other part continues to run on the primary screen

     

    • Insert all overlays of the edge using MAYA Edge Insertion Device that is 3D ready

     

    • Supports local storage, advance audio options and unlimited regional language.

     

    • Grow engagements with minimum CAPEX wherein the investment can be made by region right for localization.

     

    • Go local on a global platform (GLOCAL Concept). ‘Maya’ is a Television broadcaster’s localization platform.

     

    In a nutshell, Maya platform provides an end to end seamless solution to Satellite Broadcasters’ various needs of management & controls of hardware, software, content & business services by advance usage of technology.  Prime aim is to increase more avenues for satellite broadcast industry to increase business intake, top line revenue as well as improve the bottom line profitability.

     

    Maya Platform has already found the partners in Indian Broadcast Industry, Information TV Private Ltd , the network which owns and operates 9x News and India News bouquet of TV channels and Spoorthi Communications Pvt. Ltd. which operates ‘10TV’a Telugu News channel from Andhra Pradesh,  have commissioned Gaian Solutions to install ‘Maya Platform’ for their channels.

     

    To speak about Maya Platform, Kartikeya Sharma, MD of ITV Network said, “There has always been a notion that news channels are not profitable, but I feel quite contrary to that. I think news channels can be profitable if we get our business models right. Things are changing rapidly and technology has a very important role to play, so if channels adapt and learn technology, then it can be really helpful in their growth and Maya Platform is the key.

     

    ‘We are really exited to adopt Maya Platform, as it opens various new ways to communicate with our viewers at grass root level where they are more concerned with local issues which directly affect and influences their life, Maya Platform helps us do so and monetize local advertising opportunities at the same time,” Quoted S. Prasad, COO of  10TV.

  • Vidyadhar Khatavkar joins Gaian Solutions as COO-Maya Platform

    Vidyadhar Khatavkar joins Gaian Solutions as COO-Maya Platform

    BENGALURU: Former Raj TV group COO Vidyadhar Khatavkar has joined Gaian Solutions India as Chief Operating Officer – Maya Platform. He will be reporting to Gaian president and CEO Chandra Kotaru and will be based out of Mumbai.

     

    Khatavkar will be driving growth of Maya Platform. The Maya platform for Satellite TV Channels offers a localisation technology that has potential to increase Television Broadcaster revenues multi folds, says the company.

     

    Khatavkar says, “Indian TV Broadcast industry is at crucial stage where it is facing quite a few challenges. However, it is poised to leap towards next growth cycle and the process of digitisation is one such steps and technology will be playing the role of ‘driver’ in this growth. Maya Platform is such a breakthrough technology and product, which has potential to change the Indian television market scenario.”

     

    Gaian is a Seven year old Media Technology and Services company headquartered in Silicon Valley, San Jose, USA with satellite R&D development centers in Hyderabad and Visakhapatnam in India and Shenzhen in China. 

     

    Khatavkar has spent over 23 years in the industry. Khatavkar has been associated with the Zee Network for 13 years. He was part of the core team that launched the Zee Alpha channels. He was also the national sales head for all the regional channels at Zee from 2000-2002. Till 2005, he was business head, Zee Gujarati; and his last assignment with Zee was as senior vice-president – sales, Zee Sports. In May 2006, he departed from the Zee umbrella to join B4U, where he spent two years.

     

    After Zee, Khatavkar was Senior Vice President of Cellcast Interactive overlooking media strategy, acquisition, consumer research, airtime sales and sponsorships. He later joined the Raj TV Network as Group COO, where he worked for about two years.

  • Gaian launches Maya Platform for enhanced programming content delivery

    Gaian launches Maya Platform for enhanced programming content delivery

    NEW DELHI: The satellite broadcasters may have a reason to rejoice. Gaian Solutions India, a leading Technology and Consulting company that develops products and solutions for the Media and Entertainment industry, has launched its Maya Platform.

     

    The technology offers exciting real time localised cloud content services thus offering powerful tools to enhance Broadcasters programming content. Maya has the potential to change Satellite Broadcasters revenues by orders of magnitude. It also offers innovative solutions to free-to-air (FTA) broadcasters.

     

    1. Maya’s localisation technology integrates internet feeds and cloud content delivery mechanisms right into the uplink broadcast eliminating the need for internet connectivity at the edge devices. This liberates broadcasters from any kind of ecosystem challenges in commercialising localised data services.

     

    2. Maya is platform agnostic ensuring seamless localisation across all delivery channels be it a satellite broadcast or an OTT platform.

     

    3. Maya’s IRD integrates cloud and satellite reception into one device.

     

    4. The full HD IRD player and streamer ensures savings on broadcasters HD migration budgets.

     

    5. It offers a full featured Back Office and Self-Care portal to automate the work flow of sourcing, delivery, approval, distribution, proof of play and billing of local advertisements

     

    6. Maya allows broadcasters to report breaking news, latest events and trending topics, as they happen on Social Media platforms

     

    Gaian Solutions President and CEO Chandra Kotaru said, “From the outset we have set the bar for technological innovation in digital TV, achieving an unrivalled array of industry firsts. As our knowledge and expertise has grown, so the technology we use has been renewed and redefined. And that process continues today, with rapid changes in the way TV is broadcast, enjoyed and combined with other services.”