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Tag: Gagandeep Bindra

  • Flipkart dares gamers to name it and claim it with BGMI challenge

    Flipkart dares gamers to name it and claim it with BGMI challenge

    MUMBAI: What’s in a name? If you’re a gamer this Big Billion Days, potentially your entire wishlist. Flipkart has pulled off one of its quirkiest surprises yet, teaming up with Battlegrounds Mobile India (BGMI) for a campaign that proves true to its tagline Yahan Kuch Bhi Ho Sakta Hai.

    Every festive season, gamers flock to Flipkart to upgrade their rigs whether it’s snagging a new gaming chair, upgrading to a beast of a device, or grabbing peripherals to boost their play. But in 2025, Flipkart is cranking the stakes up several notches. The prize? The ultimate gamer’s wishlist, free. The challenge? Name2claim, a dare so outlandish it could only be born in BGMI land.

    Conceptualised by DDB Mudra, Name2claim taps into the colourful culture of gamer tags the quirky, witty, often bizarre usernames that have become the identity badge of millions of BGMI players. To win, players must go all in and make their gamer tag their real, official name.

    To make it legit, Flipkart has built a dedicated platform www.name2claim.in where gamers can “file” for a name change by drafting a classified ad announcing their new moniker. Flipkart will even publish the ad on their behalf, officially stamping the transformation. In other words: prove your passion, and the loot is yours.

    Flipkart vice president for marketing & growth Pratik Shetty explained the madness: “Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real identity. It’s a light-hearted challenge that shows how far gamers will go for what they love, and a reminder that during Big Billion Days, yahan sach-much kuch bhi ho sakta hai.”

    Backing the idea, DDB Mudra group group creative directors Gagandeep Bindra and Rahul Arcot added, “BGMI fans are one of the most fun-loving and creative communities out there. It shows in their gamer names and the way they engage. And one thing they love more than playing? A challenge. With Name2claim, we gave them the most unexpected dare change your real name to your gamer tag and win the ultimate wishlist. Crazy? Absolutely. Possible? Only for a true BGMI fan.”

    The campaign has been brought to life with a quirky film stitched entirely from in-game footage, showcasing the randomness, fun, and chaos of the BGMI universe. Fans can watch it on Youtube or catch the buzz spreading fast on Instagram, where reels and reactions are already trending.

    With over 100 million BGMI users in India and Flipkart’s Big Billion Days sale attracting millions more, the crossover feels like a cultural flashpoint where e-commerce meets esports. And as Flipkart proves once again sometimes, all it takes to unlock the deal of your dreams is a name.

  • Flipkart launches ‘InvoiSIS’

    Flipkart launches ‘InvoiSIS’

    MUMBAI: Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on price, speed, and generic gifting assortments. Flipkart wanted to shift the focus from discounts to what really matters – the bond between siblings.

    The idea was rooted in a simple truth that sisters do a lot for their brothers; things that often go unnoticed or unacknowledged. So this year, Flipkart launched InvoiSIS, the world’s first Rakhi invoice generator. A light-hearted, yet functional tool that lets sisters raise itemised invoices for all the favours they’ve done, from sharing their fancy skincare to saving their brothers from family drama.

    Each favour came with a certified value, calculated in collaboration with finance educator and sister CA Rachana Ranade. Sisters could then attach a Flipkart wishlist that matched their invoice total, turning emotional dues into a real-time, shoppable bill.

    At the centre of the campaign was a microsite, www.invoisis4rakhi.com, designed like an old-school Indian invoice pad in pastel colours. The flow was kept simple and inclusive. To launch it, a fun digital film featuring CA Rachana walked audiences through the idea in her signature lecture style, complete with charts, data, and a direct call to action.

    The campaign conceptualised by the DDB Mudra Group was extended through culturally relevant content, including fictional invoices for iconic sibling duos like Monica & Ross and Aisha & Kabir, meme formats, and influencer engagement, all built for sharing, not scrolling. With minimal media spend and maximum relatability, InvoiSIS encouraged more thoughtful, higher-value gifting across tech, fashion, grooming, and wearables.

    Flipkart VP – growth and marketing, Pratik Shetty said, “Rakhi is an emotionally rich moment, and we saw an opportunity to move beyond transactional gifting. With InvoiSIS, we wanted to create something sisters could truly relate to, something fun and rooted in their everyday reality. It’s not just about the product value, it’s about making that bond feel seen and celebrated.”

    DDB Mudra group creative directors, Gagandeep Bindra and Rahul Arcot added, “How much should you really spend on a Rakhi gift? We figured it should at least match the value of everything sisters do for us. So we teamed up with financial expert Rachana Ranade and put a price on all sisterly favors, letting sisters raise an invoice for what she is owed, and demand a fair gift in return.”

  • You may not know Bharat Connect, but you trust it with your bills

    You may not know Bharat Connect, but you trust it with your bills

    Mumbai — NPCI Bharat BillPay Ltd. (NBBL), the bill payments arm of the National Payments Corporation of India, has rolled out a sharply observed campaign for its flagship platform, Bharat Connect. The line? ‘Aap Humein Jaante Nahi, Par Maante Hain’ — a nod to how millions use the system daily without ever knowing its name.

    Conceptualised by DDB Mudra Group, the campaign focuses on the platform’s omnipresence in everyday digital transactions — from electricity bills and EMIs to insurance and credit card dues — while operating quietly in the background. Bharat Connect is the digital workhorse running through bank apps, fintech interfaces, websites and even assisted channels, powering both recurring and one-time payments with minimal fuss.

    Featuring familiar faces such as Puneet Issar, Shreya Dhanwanthary, Sharib Hashmi, Chandan Roy and Gopal Datt, the films unfold through everyday scenarios — slice-of-life moments where the real star is seamless, secure and trustworthy digital infrastructure.

    The campaign, which goes live across eleven Indian languages, will hit television, digital, print, radio and out-of-home touchpoints in a full-bodied media blitz. It’s as much about emotional connection as it is about tech prowess.

    Speaking about this campaign, NBBL MD & CEO Noopur Chaturvedi said, “Bharat Connect stands as a trusted and inclusive digital infrastructure for bill payments that touches the lives of millions every single day. With this campaign, we aim to make our purpose visible and assure every Indian of ease, safety, and reliability when managing their essential payments. Through relatable instances in this campaign, we aim to reaffirm Bharat Connect’s role in enabling India’s digital future.”

    “The insight driving this campaign stemmed from a simple truth: while Bharat Connect powers millions of daily bill payments, its name remains unfamiliar to most. This gap between utility and awareness became the foundation of our narrative — highlighting how a trusted service can be deeply embedded in people’s lives, yet remain invisible,” said DDB Mudra Group Group creative directors Gagandeep Bindra & Rahul Arcot.

    With this move, NBBL hopes to bring Bharat Connect out of the shadows and into public consciousness — not by rebranding, but by reminding users that trust is often built silently, swipe by swipe.

  • Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Mumbai: Ahead of the Big Billion Day sale, Flipkart has launched two campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’. Conceptualised by the DDB Mudra Group – these hilarious and tongue-in-cheek films showcase how Indians love maximizing value – by finding the best deals, getting more for less, and feeling proud of every rupee saved.

    Flipkart head – marketing & media Pratik Shetty said, “Flipkart’s Big Billion Days is all about celebrating the joy of finding great deals and savings. Campaigns like ‘Math of Big Billion Days’ and ‘Big Billion Days Cover Up’, are a fun take on the many effects and side effects of unlocking great deals on Flipkart.”

    ‘Math of Big Billion Days’ is anover-the-top way atshowing how massive the savings are on Flipkart Big Billion Days. The film introduces a family of three and a spiritedmath professor, reminiscent of those strict but endearing teachers we all had in school. The son hilariously ropes in the eccentric professor to make his father aware of the benefits of shopping during Big Billion Days. As the professor walks the family through larger-than-life scenarios, the dad finally sees the light, Big Billion Days offers the best savings.The campaign extends to outdoor linking it tomathofbigbilliondays.comwhere consumerscan shop and explore just how far their savings could go if invested.

    DDB Mudra group creative director Sourabh Dubey said, “Flipkart’s Big Billion Days is at a stage where it needs no introduction. People already have it on their calendars, and all it needs is a quirky reminder to keep it top-of-mind during the sale period. So, we created ‘The Math of Big Billion Day’, an unrealistic formula about what your current savings might lead to in the future. While the future-facing part of the idea is absurd and humorous, it still reinforces the message that you’ll save a lot.”

    The second campaign, Big Billion Days Cover Up Coupon, is a scenario from every typical Indian household where no matter how smart you are with your purchases, there’s always a taana (barb) waiting for you at home: “Sale pe haitoh puri dukaankhareed loge kya?” (Just because it’s a sale, will you buy the entire store?). Enter Flipkart’s “Big Billion Day Cover-Up Coupons.”

    DDB Mudra group creative directors Gagandeep Bindra & Rahul Arcot shared, “No parents, in the history of Indian parents, has ever looked at a sale, and said, go ahead, shop as much as you want. Instead, our delivery boxes are met with truckloads of taanas. So, to help Indians scratch that shopping itch, we’ve created Cover-up Coupons, a series of legit-looking, but fake scratch and win cards that let you pretend you’ve won everything you’ve bought. And help you go taana-free during our biggest sale of the year.”

  • McDonald’s India launches multi-millet bun with Chef Sanjeev Kapoor

    McDonald’s India launches multi-millet bun with Chef Sanjeev Kapoor

    Mumbai: McDonald’s India (West & South), operated by Westlife Foodworld has introduced its first multi-millet bun in collaboration with CSIR-Central Food Technological Research Institute (CFTRI) during national nutrition week. McDonald’s also partnered with Chef Sanjeev Kapoor to highlight the brand’s focus on nutritious menu options.

    The multi-millet bun, made with Bajra, Ragi, Jowar, Proso, and Kodo, allows customers to enjoy their favorite burgers like McAloo Tikki and McSpicy Paneer with added nutritional value. These millets, sourced from states across India, reinforce McDonald’s commitment to local and sustainable sourcing.

    The launch is supported by a brand film, conceptualised by DDB Mudra, featuring Chef Sanjeev Kapoor, an advocate of millet-based cuisine. The film features Chef Sanjeev Kapoor surprising customers by suggesting improvements to their burgers. He introduces the multi-millet bun, highlighting its benefits and the collaboration with CSIR-CFTRI, supported by the ministry of science and technology. Kapoor’s advocacy for millets further strengthens the campaign’s message of healthier eating.

    Chef Sanjeev Kapoor said, “I am excited to be a part of this unique and thoughtful initiative by McDonald’s India to launch the Multi-Millet Bun. As someone who has been passionate about promoting the goodness of millets, I was captivated to see McDonald’s India embarked on a journey to provide more nutritional and mindful eating choices to its customers.”

    McDonald’s India (W&S) CMO Arvind R.P. said, “The introduction of the Multi-Millet Bun, developed in collaboration with the esteemed CSIR-CFTRI, is a testament to our constant endeavour towards offering mindful choices through various menu innovations. We are also pleased to extend our collaboration with Chef Sanjeev Kapoor, whose trusted culinary expertise and unwavering advocacy for millets in India make him the perfect fit to endorse our new Multi-Millet Bun. This strategic combination of traditional superfoods with modern food sciences results in a delicious and nutritious addition to our customers’ favourite burgers. We believe that our fans will relish and appreciate this innovative menu item.”

    DDB Mudra Group group creative directors Gagandeep Bindra and Rahul Arcot said, “Millet buns is one of McDonald’s tastiest and most nutritious addition to an ever-growing menu packed with goodness. But something about Millet Buns doesn’t scream excitement for Gen-Z. Because most of them don’t even realize that they’ve been devouring Millets in various forms for years. Thanks to a certain Mr. Kapoor, who besides being one of India’s most trusted culinary voices, also runs an entire channel dedicated to creating wholesome Millet Cuisines with MilletKhazana. We believe he’s the perfect spokesperson for our latest offering, connecting with our audience across India in his inimitable style.”

    The new multi-millet bun offers essential vitamins, minerals, and dietary fiber while maintaining McDonald’s signature taste and quality. Customers can now enjoy these nutritious buns at McDonald’s outlets in West and South India, through Drive-Thru, or via the McDelivery App.