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Tag: Gagan Uppal

  • Xapads collaborates with Disney+ Hotstar

    Xapads collaborates with Disney+ Hotstar

    Mumbai: The dynamic changes in how people consume content have created exciting prospects for streaming platforms to connect with audiences in innovative ways. In India, Disney+ Hotstar, a leader in the streaming space, is seizing this opportunity by collaborating with Xapads to enhance its capabilities in Connected TV (CTV) advertising. The association between Xapads and Disney+ Hotstar is set to unlock new possibilities for advertisers in the MENA region.  

    As CTV continues to gain momentum, this collaboration underscores Disney+ Hotstar’s commitment to staying at the forefront of the evolving media landscape. Known for its extensive content library spanning movies, TV shows, live sports, and capturing the hearts of millions of dedicated viewers, together Xapads and Disney+ Hotstar will offer a distinct opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionize the way brands connect with their target audience.

    Expressing great excitement about the opportunities ahead, Xapads, COO Ramneek Chadha believes that, ‘ The powerful position Disney+ Hotstar holds in the streaming realm, combined with the proficiency in digital advertising, will bring outstanding outcomes for advertisers and create a more engaging and tailored viewing experience for the audience. Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas.’

    Talking about the collaboration, Disney+ Hotstar head of ads Dhruv Dhawan said, “At Disney+ Hotstar, we are always looking for newer ways to enable our advertisers to make the most of our ads solutions. Our collaboration with Xapads will enable us to make strides in the Mena region, enabling us to grow our advertiser base.”

    Xapads country head, MENA Gagan Uppal said, “This will bridge the gap between brands and the audience, making content and advertising more engaging and accessible than ever before.  Advertisers will gain exclusive access to premium inventory, while the audience can enjoy interesting content and live streaming of matches.  Looking forward to witnessing the incredible stories and experiences that will unfold as a result of this development”.

    Together with Xapads, Disney+ Hotstar is poised to lead the charge in CTV advertising innovation, offering a new era of opportunities for brands and viewers in the MENA region.

  • Xapads Media appoints Gagan Uppal as country head for Mena region

    Xapads Media appoints Gagan Uppal as country head for Mena region

    MUMBAI: Programmatic adtech platform Xapads Media has announced the appointment of Gagan Uppal as the country head for the Mena (Middle East and North Africa) region to give them a local leadership boost in the region. Xapads Media with the onboarding of Uppal, will now focus on its strategic growth strengthening the local team, partnerships, and innovation in the MENA region.

    Associated with brands like Bath and Body Works, H&M, Aldar, Abu Dhabi Tourism, DTCM (Department of Tourism and Commerce Marketing), Samsung, IQOptions, Starbucks and McDonalds in the Mena region, Xapads is now looking to increase its footprint further in the region. With the expansion of its offerings, Xapads’s UAE office will serve as the hub for the company’s business development in the Middle East market and will explore new opportunities in the fast-growing Mena region.

    Prior to Xapads, Gagan was spearheading Advertising and Emerging Tech Partnerships at The TechVantage and was responsible for onboarding global AdTech/MarTech partners. In 14 years of work experience, Uppal has managed several popular campaigns for well-known clients including Nestle, Expo 2020, Neom, Dubai Holdings, Address Hotels and ENOC to name a few.

    Xapads Media founder, CEO Nitin Gupta said, “With a focused approach to further expand our horizons, Xapads will strengthen its position in the Mena region with a new country head. We are delighted to have Gagan on board, with his leadership skills and work experience he would contribute to further strengthen our footprints in the MENA region”.
     
    Xapads through its AdTech platform Xerxes- empowered with AI/ML, aims to generate performance programmatically with data layering and brand safety. Currently, with a market reach of over 850 million users globally, it aims to help and bring high-end results for their partners.

    Xapads Media COO Ramneek Chadha said, “Gagan is a seasoned veteran in the industry with a vast experience and insights of the ad-tech field and I am sure that he will successfully implement his growth strategies in the market and help Xapads Media be one of the top Adtech Platform in the region.”

    Uppal said, “It is a great opportunity for me to join Xapads Media at such a pivotal time and lead its Mena office which is rapidly growing and creating a niche in the region. As the company is already catering to well-known brands and agencies with its advanced ad tech services, I’m confident in bringing a positive revolution to the business and the company’s growth.”