MUMBAI: When creativity takes centre stage, India applauds, and the 10th edition of the IndIAA Awards 2025 did just that. Presented by the India Chapter of the International Advertising Association (IAA), the gala honoured the country’s most innovative brands and agencies, celebrating a decade of excellence in storytelling, strategy, and societal impact.
From bold campaigns to culturally resonant ideas, the evening spotlighted winners across 16 categories. Nestle India took the crown in food & beverage, while Gabit led the consumer electronics category. Creative agencies Ogilvy and Moonshot dominated, each securing four awards, proving that strategy and imagination make the perfect duo.
Hero Motocorp, Swiggy, Asian Paints, Campus Activewear, Meta, and Urban Company were among the evening’s standout winners, demonstrating how brands continue to blend culture, emotion, and business impact through creativity. Shilpa Shetty was honoured as the “Most disruptive brand in the entertainment Industry,” adding star power to a night of recognition.
This year also saw the celebration of the All-India winners of the AFAA’s Changemakers for Good Awards, recognising campaigns that drive real societal change rather than just sales. Highlights included R K Swamy’s Happy Breastfeeding Week – Himalaya Babycare for advertising and innovation, and Associated Advertising’s T-Safe awareness campaign for government initiatives.
Meta India MD & country head and jury chairperson Arun Srinivas praised the calibre of entries, saying, “It truly is a testament to the creative excellence that our country is known for. This year, we also assessed digital storytelling, reflecting the changing landscape of how brands connect with audiences.”
IAA India chapter president Abhishek Karnani added “The IndIAA Awards stand for creativity backed by insight and purpose. Tonight, we honour work that drives business and uses communication as a force for good.”
The awards reaffirmed India’s status as a hub of ingenuity, collaboration, and impactful storytelling. From homegrown icons to new-age disruptors, the 2025 edition of IndIAA proved that great ideas don’t just win awards, they change the game.