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Tag: Gaana

  • Gaana introduces ‘Stories’, the short-format content in music streaming

    Gaana introduces ‘Stories’, the short-format content in music streaming

    MUMBAI: After leading the industry with the vertical video format, Gaana videos, India's largest music streaming app, Gaana has launched its own form of video stories – a version of short-form video content to showcase engaging mini videos and influencer clips on the app. With seamless toggle and navigation gestures, the feature aims to offer uninterrupted music experience.

    Stories is the feature that has been popularized by apps like Snapchat and Instagram, has been adapted by Facebook, YouTube, WhatsApp, Netflix and many others. With the advent of Gaana Stories, the brand has emerged as the only music streaming platform in the entertainment industry to showcase mini videos and influencer clips. These stories are designed to offer Gaana users a flavour of newly launched, upcoming or trending/popular songs. In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories.

    Speaking at the launch, Gaana CEO Prashan Agarwal said, “At Gaana, we have believed in producing premium content that is meant to be mobile, social and shareable. After our industry-first launch of Gaana Videos earlier this year, we wanted to go above and beyond in our ambition to host differentiated & engaging content apart from the core music streaming experience, and that led to the idea of Gaana Stories. In its most purest sense, stories are previews of songs that will help music lovers get a quick taste of newly launched, upcoming and trending songs.”

    Earlier in April, Gaana made its first major foray into video content by adding music videos to its audio-led experience. Built for the mobile, these exclusive & immersive vertical videos now accompany new and popular music on Gaana, and is handcrafted by artists in partnership with the brand with the intention to bring music lovers closer to the artist as they enjoy their favorite music.

  • Gaana enters Shows and Podcast Originals segment

    Gaana enters Shows and Podcast Originals segment

    Mumbai: India's largest music streaming app, Gaana has announced its first batch of platform-exclusive line-up of podcasts and shows, including ‘Ummeed’ with Zakir Khan, ‘Confessions’ with Sunny Leone and ‘Life ki Ranneeti’ with Rannvijay Singha that will go live on Gaana in Nov-Dec’19. These are a part of the brand’s overarching vision to host the country’s widest and most diverse range of original audio content by the end of FY 2021.

    Commissioned by Gaana, produced by the hosts & syndicated from networks, the shows & podcasts in multiple languages span categories like Comedy, Bollywood, Devotional, News, Kids, Motivational, Astrology, Business, Lifestyle &. Culture and Self Help among others. Gaana currently hosts over 3000 diverse shows & podcasts in multiple languages including ‘Cyrus Says’, ‘The Bhagavad Gita’, ‘Stories of Akbar Birabal’, KadhaiPodcast's PonniyinSelvan and ‘Paisa Vaisa’ among others.

    Speaking at the launch, Gaana CEO Prashan Agarwal said, “Shows & Podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to the diversity of our audience. At Gaana, we have been investing steadily in this space, and have now taken it up a notch with our Original Shows & Podcasts  that would engage our users with interesting content that will inform, entertain and enthral them in more ways than one.”

    India is the world’s third-largest podcast market, second only to the US and China, and is one of the fastest-growing podcast markets globally.  

  • Gaana launches shows and podcasts in multiple languages

    Gaana launches shows and podcasts in multiple languages

    MUMBAI: India's largest music streaming app, Gaana has announced its first batch of the platform-exclusive line-up of podcasts and shows, including ‘Ummeed’ with Zakir Khan, ‘Confessions’ with Sunny Leone and ‘Life ki Ranneeti’ with Rannvijay Singha that will go live on Gaana in Nov-Dec’19. These are a part of the brand’s overarching vision to host the country’s widest and most diverse range of original audio content by the end of FY 2021. Unveils original shows with Zakir Khan, Sunny Leone & Rannvijay Singha among others. Set to produce and launch over 50 Shows & Podcast Originals  by the end of FY21

    Commissioned by Gaana, produced by the hosts & syndicated from networks, the shows & podcasts in multiple languages span categories like Comedy, Bollywood, Devotional, News, Kids, Motivational, Astrology, Business, Lifestyle &. Culture and Self Help among others. Gaana currently hosts over 3000 diverse shows & podcasts in multiple languages including ‘Cyrus Says’, ‘The Bhagavad Gita’, ‘Stories of Akbar Birbal’, KadhaiPodcast's PonniyinSelvan and ‘Paisa Vaisa’ among others.

    Gaana CEO Prashan Agarwal said, “Shows & Podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to the diversity of our audience. At Gaana, we have been investing steadily in this space, and have now taken it up a notch with our Original Shows & Podcasts  that would engage our users with interesting content that will inform, entertain and enthral them in more ways than one.” 

  • MX Player raises $110 million from Tencent and Times Internet

    MX Player raises $110 million from Tencent and Times Internet

    MUMBAI: MX Player, the world’s largest local video player and India’s biggest video OTT platform has received $110 million (Rs 775 Crores) in fresh funding from Tencent and Times Internet. The deal marks Tencent’s second investment into a Times Internet asset, after it invested in Gaana, the music streaming platform, in 2018.

    Times Internet acquired a majority stake in MX Player in 2018 from Zenjoy, a mobile-games company that remains an investor in the company. With over 175 million monthly active users in India and over 275 million monthly active users worldwide, MX Player is a leading video platform on smartphones globally. Since its formal OTT launch in February 2019, MX has leapfrogged competition to become the second-largest video streaming platform in India. MX Player’s ‘everytainment’ vision – with offline video playback, video streaming, music streaming, and more, positions it to be a leading player in the digital entertainment landscape. MX Player’s OTT service is now live in 5 countries. In 2018, Times Internet acquired a majority stake in MX Player from Chinese mobile games firm Zenjoy, which continues to be a shareholder.

    Speaking on the investment, MX Player CEO Karan Bedi said, “We’re happy to welcome our new partners, whose investment is a glowing endorsement of our stellar growth and huge future potential. Our vision is to be one of the world's largest entertainment platforms, serving our users across their online entertainment needs, starting with streaming video and beyond.”

    Times Internet Vice Chairman Satyan Gajwani said, “MX Player was our most ambitious investment last year, and it has the potential to change mobile entertainment in India and in the world. It plays an important part of Times Internet’s strategy of being the largest consumer platform in India, and we’re excited to have Tencent help us in this mission.”

    Tencent Investment Managing Partner Jeffrey Li said: "Within a relatively short period of time, MX Player has leveraged its vast user base and rich content library to be one of the leading video-streaming services in India.  As the smartphone user base continues to expand in India, we look forward to working with MX Player to further grow its platform by delivering original content and a differentiated user experience."

    India’s Video OTT market (currently pegged at Rs. 23,000 cr or $3.3bn) will grow at 29% annually, reaching nearly Rs. 62,000 Cr ($8.9 billion) by 2024, according to a recent KPMG report. 90% of this is led by AVOD. India has the second highest per capita online video consumption in the world, with over 325 million video consumers watching nearly 70 mins /day today, growing to an estimated 580 million viewers by 2024.

  • This World Heart Day, Gaana raises awareness about heart health with #DilKiSuno Playlist

    This World Heart Day, Gaana raises awareness about heart health with #DilKiSuno Playlist

    MUMBAI: On this World Heart Day, India's largest music streaming app, Gaana has partnered with Isobar India to launch an exclusive #DilKiSuno playlist, where every song reminds users to take care of their heart’s health.

    The Gaana playlist uses popular Bollywood songs with the word ‘Dil’ (heart) along with a witty tagline – ‘Apne #DilKiSuno aur rakho apna khayaal. Gaana dwaara, dil-hit mein jaari’, to remind music lovers to get check-ups done for heart-related health risks. The #DilKiSuno campaign is exclusively live across social media and Gaana.

    Speaking of the launch, Prashan Agarwal, CEO – Gaana said, “Music is a true universal form of expression in its ability to be able to entertain while connecting with people at levels where sometimes words cannot take you. This World Heart Day, we want to use this bridging power of music to reach out to every Gaana user and remind them to take care of their heart.”

    Commenting on the launch, Gopa Kumar, Chief Operating Officer, Isobar India said, “The rush of modern life often takes a toll on us, and we tend to ignore the little warning signs from our bodies that all is not well. On the occasion of World Heart Day, we are excited to partner with Gaana to launch the #DilKiSuno playlist that drops a melodic reminder to check one’s heart through songs that talk of the heart!”

  • Gaana becomes the world’s first music app to unveil an instant app experience

    Gaana becomes the world’s first music app to unveil an instant app experience

    MUMBAI: India's No.1 music streaming app, Gaana has partnered with Google Playstore to launch an instant app for music lovers who want to experience the app without actually downloading it. Android users can now simply click on the Try Now button on Gaana’s Playstore page to enjoy a native app experience. 

    The new instant app has a familiar look and feel of the fine-tuned Android experience. It offers users a taste of all major functionalities of the main app like browsing for songs/playlists, trending music, search on entire 45 million libraries and listening to songs. The nifty 2.5 MB size of the instant app is just 15% of the main app also makes it the perfect option for those using entry-level smartphones with limited internet availability.  This feature is targeted towards the next 100 mn users coming online. 

    Speaking at the launch, Gaana CEO Prashan Agarwal said: “It's heartening to be the first music app in the world to host an instant app experience. This launch is a part of our company-wide focus on product innovation that introduces a wider section of the country’s online population to music streaming, and it's already reaping rewards. We have registered a 5% surge in-app installs per day as more people are realising the convenience of being able to listen to their favorite songs anytime anywhere even before they download our app. Our team is working on many more first-of-its-kind products that would help us invite an entire generation of first-time users into the world of music streaming.”
     

  • Enjoy your favorite tunes offline with Gaana’s Smart Downloads

    Enjoy your favorite tunes offline with Gaana’s Smart Downloads

    MUMBAI: India's No.1 music streaming app, Gaana is making it easier for users to keep listening to their favorite tracks even when they are away from a consistent internet connection. The app has launched a new feature called ‘Smart Downloads’ that will automatically download user’s favorite tracks based on their listening history. This feature is available for Gaana Plus users on Android & iOS.

    To ensure you have your most favorite tracks available on-the-go, Smart Downloads will be automatically turned on for Gaana Plus users across the world. They have the option to disable it from the Settings and delete downloaded songs at any time from their Gaana app.  Smart downloads also takes care to not use memory if the user does not have sufficient memory space on their device.

    Speaking at the launch, Gaana CEO Prashan Agarwal said: “We are excited to be the first music streaming app in India  to launch ‘Smart Downloads’. Our premium users can now access their favorite songs even when they are offline – whether during their outdoor adventures or flight travel. We have been testing this in phases since March, and it has garnered an incredible response. We will continue to improve this feature over time so we are able to deliver the most personalised music streaming experience in the country.”

  • ZEE5 and Gaana partner to offer free subscriptions to users entertainment

    ZEE5 and Gaana partner to offer free subscriptions to users entertainment

    MUMBAI: In an industry-first initiative, ZEE5, India’s largest multi-lingual OTT platform, and Gaana, the country’s favorite music streaming service will be offering each other’s users free access to their platforms. Users of both the platforms will benefit from the rich content library of ZEE5 comprising movies, original shows, and tv shows and the vast of Gaana’s music library of more than 30 million songs.

    ZEE5 will bundle a month’s subscription of Gaana with its own monthly subscription and Gaana’s subscribers can also avail ZEE5 for free.  Zee5 and Gaana would be promoting this limited-period offer on their platforms as a part of a joint campaign.  

    Manish Aggarwal, Business Head, ZEE5 India, said, “OTT as an entertainment option is mostly consumed by people on the go. This, combined with seamless music experience, will make the subscriber’s travel experience just perfect. We are establishing ZEE5 as the go-to destination for digital entertainment and associating with Gaana will give audiences yet another reason to subscribe to the platform.”

    Prashan Agarwal, CEO, Gaana, “We have always strived to add incremental value to the lives of our subscribers. Associating with ZEE5 is a win-win for our 80 million strong user-base and Zee5’s rapidly increasing viewership as they’ll now be able to experience  double entertainment while subscribing to a single service.“

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivaled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

    ZEE5 offers a freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with  Rs.99/- for 1 month and Rs.999/- for a year. Gaana’s premium plan ‘Gaana+’ offers subscribers ad-free access to India’s largest collection of songs on their Android and iOS devices in HD quality. It is available at Rs. 99 for 1 month and Rs. 499 for a year.

  • Gaana launches PartyHub to curate personalised playlists

    Gaana launches PartyHub to curate personalised playlists

    MUMBAI: Music streaming service Gaana has announced the launch of its latest feature called PartyHub that will allow its users to curate a personalised playlist with the help of their friends for parties and get-togethers. “Incredibly intuitive and easy to use, the PartyHub allows the user to collaborate with his or her friends by sending them invites to join the party, after which, they can all add their own favorites to the playlists. This makes sure that the next time there’s a party, they can all enjoy the music together, dancing to the beats of heart-thumping party specials, chosen by none other than themselves,” states the service in a press release.

    Speaking about this exciting new feature, Gaana CEO Prashan Agarwal said, “At Gaana, we have always strived to offer our users the very best in terms of listening experience through our regularly updated playlists for Indian and international songs, curated to appeal to everyone. With PartyHub, we aim to make their lives easier and parties even more fun, giving the users complete control to create customisable playlists of songs with their friends, ensuring everyone has an amazing time on get togethers. This is an incredibly scalable use case which will allow our users to create playlists with their friends on the fly for parties, roadtrips, group study sessions, etc.”

    The vast range of genres offered includes latest hits, party anthems, electronic mix, 90's madness, shiny disco, remix tape, after party, and more. In fact, it also has options for kids party and slow jams lounge, making for the perfect ingredient to turn the next house party into an unforgettable phenomenon. The best part of the new feature is that Gaana has specifically taken into account its diverse and varied user base, so that it has something for everyone, be it a group of college-goers grabbing a drink together for the New Year’s Eve, a bunch of school-kids celebrating their friend’s birthday, or an ever-youthful gang of elderly retirees who’ve gathered together to catch up with each other’s lives, after a long time.

  • Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

    Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

    MUMBAI: Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month. ‘Putt Jatt Da’ is written by Ikka, music is composed by Goldboy and Archie respectively.  

    ‘Pagal’ is a sad romantic melody encapsulating the journey of two lovers of different ethnicities re – uniting in death whereas ‘Putt Jatt Da’ is a groovy number showcasing the swanky lifestyle of a Jatt. Both the tracks have garnered rave reviews within just hours of its release. Fans have also been uploading covers of the tracks to pronounce their fondness for the songs and the heartthrob himself.

    On this occasion, Diljit Dosanjh stated, “I’ve always been passionate about singing and it is something that brings me immense joy. It also makes for a great medium to engage with my fans. I am extremely elated at the response both the songs have garnered. Five million hits is a big milestone and I hope to continue entertaining my fans with every release. Both the songs cater to a spectrum of audience and I am glad that they’ve appreciated it.”

    Commenting on the success of Diljit, Mr. Prashan Agarwal, CEO, Gaana, said, “Diljit Dosanjh is a powerhouse of talent and it feels great to have collaborated with him. We at Gaana strongly believe in nurturing and promoting talent and good content and wish Diljit all the very best for his future releases.”