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Tag: G-SHOCK India

  • Vicky Kaushal joins forces with G-SHOCK, the iconic watch brand from Casio

    Vicky Kaushal joins forces with G-SHOCK, the iconic watch brand from Casio

    Mumbai: G-SHOCK India, the trailblazer in unbreakable watches, proudly unveils the association with celebrated actor Vicky Kaushal as its brand ambassador. This partnership unites G-SHOCK’s four-decade legacy of crafting robust and trend-setting timepieces with Vicky Kaushal’s charismatic personality and embodiment of toughness, embracing both physical endurance and mental strength.

    G-SHOCK stands out globally as a lifestyle watch brand developed via Japanese cutting-edge technology whose legacy spans over four decades, during which it has established an unassailable standard for durability, innovation and iconic designs in the watchmaking realm. This remarkable journey was driven by the single-minded pursuit of shock resistance as its core ideology while bringing forth impeccable precision, innovative design, and fashionable appeal for the ever-evolving youth audiences.

    With an illustrious career spanning commercial blockbusters and poignant cinema, Vicky Kaushal bridges the hearts of masses and connoisseurs alike. His unique blend of qualities—bold, confident, and fashion-forward, yet deeply empathetic with a high level of emotional intelligence—aligns seamlessly with G-SHOCK’s ethos of “Absolute Toughness”. His go-getter attitude, characterized by an unwavering commitment to high performance and the spirit of never giving up, mirrors the very essence of G-SHOCK, making him the perfect choice for G-SHOCK.

    Crafted from high-quality materials such as resin and metal reinforced with advanced technologies, G-SHOCK designs provide superior shock resistance, making them ideal for a diverse set of consumers such as youth subculture-inspired individuals, fashion enthusiasts, athletes, and those with an active lifestyle. The oversized dimensions not only contribute to a bold and striking appearance but also enhance the visibility of the watch face, ensuring easy readability in various conditions.

    These models often incorporate multifunctional features, including stopwatches, world-time displays, and specialized sensors, catering to the diverse needs of users. Despite their robust construction, G-SHOCK large cases are ergonomically designed for comfort, ensuring a secure and snug fit on the wrist.

    Casio India managing director Hideki Imai said, “We are thrilled to welcome Vicky Kaushal to the G-SHOCK family. His tenacious spirit and bold persona resonate perfectly with G-SHOCK’s core values, making him an ideal match for our brand. G-SHOCK India is embarking on an exciting new chapter, strengthening its connection with these discerning consumers who consistently seek adventure, endurance, rugged style, and unrivalled durability in their day-to-day lives. Vicky Kaushal’s exemplary journey and accomplishment in both commercial and independent cinema synergizes with G-SHOCK’s ethos of toughness, endurance and the spirit of never giving up. Together, we look forward to a successful partnership that inspires the audience to follow their passions with undeterred enthusiasm and renewed spirit.”

    G-SHOCK is globally positioned as a lifestyle-centric watch brand deeply connected with youth subcultures, symbolizing the spirit of adventure and resilience. Vicky Kaushal’s radical tough imagery and impactful performances in the Hindi Film Industry throughout his career serve as a testament to his unflinching attitude, drawing a striking parallel to the unbreakable resilience embodied by G-SHOCK.

    Sharing his thoughts about the association, Vicky Kaushal said, “I’m incredibly excited to be a part of the G-SHOCK family. G-SHOCK has epitomized toughness and style for over four decades, and I deeply resonate with its core values. The brand’s commitment to pushing boundaries and its unyielding spirit align perfectly with my philosophy. As an actor, my journey revolves around pushing boundaries and venturing into uncharted territories. This partnership is a natural fit, and I look forward to embarking on this exciting journey with the brand G-SHOCK.”

    This partnership between two powerhouses, Vicky Kaushal and G-SHOCK, embodies the true spirit of ‘Absolute Toughness,’ highlighting their collective persona characterized by flamboyance, boldness, and unwavering high performance. 

  • Casio India onboards ace cricketer Shubman Gill as brand ambassador for iconic watch brand G-SHOCK

    Casio India onboards ace cricketer Shubman Gill as brand ambassador for iconic watch brand G-SHOCK

    Mumbai: G-SHOCK India, the trailblazing force in unbreakable watches, proudly unveils the association with acclaimed cricketer Shubman Gill as its brand ambassador. This monumental collaboration brings together G-SHOCK’s 40 years of relentless dedication to crafting tough and trend-setting timepieces and Gill’s embodiment of the ‘spirit of toughness,’ encompassing both physical resilience and mental fortitude.

    G-SHOCK’s legacy spans four decades, during which it has set an unassailable standard for durability and innovation in the watchmaking realm. This remarkable journey represents a commitment to excellence, providing watches that endure the harshest conditions while bringing forth impeccable precision, innovative design and fashionable appeal for the ever-evolving youth audiences.

    Gill, the youngest shining star in the cricketing world, has captured the imagination of millions with his unwavering commitment, exceptional talent, and grit on and off the field. Known for his remarkable performances, Gill embodies the very spirit that G-SHOCK has embodied since its inception: resilience, tenacity, and the pursuit of excellence. His relentless pursuit of sporting triumphs echoes the brand’s philosophy of ‘Absolute Toughness’ and uncompromising evolution to achieve.

    “We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.” said Casio India managing director Hideki Imai.

    The collaboration with Gill lays a firm foundation to deepen G-SHOCK’s connection with the Gen Z & millennial audience in India. Globally positioned as a lifestyle-centric watch brand, G-SHOCK is profoundly intertwined with youth subcultures, embodying the spirit of adventure and resilience. Gill’s unwavering spirit on the pitch, where he faces formidable challenges with unified composure, finds a remarkable parallel in the unbreakable resilience of G-SHOCK. Just as the watch stands strong against the test of time, Gill’s prowess stands unshaken against the fiercest bowlers. With each swing of his bat, the partnership resonates-a fusion of a firm personality and a timepiece symbolic of toughness and evolution. This collaboration transcends horizons, celebrating Gill’s unrelenting dedication in sync with G-SHOCK’s robust and enduring legacy.

    The unveiling of this partnership features Gill, donning two iconic G-SHOCK all-black models – GA-2100-1A1DR and DW-5600BB-1DR. These two masterpieces hold a special place in G-SHOCK’s illustrious design evolution over four decades, symbolizing the brand’s commitment to staying at the forefront of innovation and style.

    With Gill as its driving force, G-SHOCK India is geared up to embark on an exciting new chapter, deepening its connection with the Gen Z and millennials constant pursuit of innovation, style, and unmatched durability.

    Talking about the association, Gill said, “It is an honour to be associated with G-SHOCK, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-SHOCK, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-SHOCK turns into an unbeatable knock of innovation and excellence, with consumers at the winning end.”

    With Gill’s passion for toughness and G-SHOCK’s commitment to staying ahead of the curve, this collaboration promises to be an exciting journey of empowerment and inspiration.