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Tag: Fyp

  • Rusk Studios and Fyp join hands for new web series ‘Tuition Ke Baad’

    Rusk Studios and Fyp join hands for new web series ‘Tuition Ke Baad’

    Mumbai: Rusk Studios in collaboration with the Fyp app have announced the launch of “Tuition Ke Baad,” a new rom-com and drama web series. Starting 28 December, the first episode of this flagship launch is now streaming on the YouTube channel of Rusk’s entertainment vertical, Binge.

    With some of the freshest talent on board, “Tuition Ke Baad” promises the much-needed light-hearted entertainment with a relatable plot that revolves around the love and the lives of five school-going teens who find themselves in comic situations. The series will air its fifth and final episode in the first week of January.

    From bunking tuition to getting into a fight with rival groups, “Tuition Ke Baad” captures relatable scenarios centered on the life of four friends, all of whom are crushing on the female lead, Sneha. Helping their friend in pursuing his first love, they find themselves in comical situations. Rusk has onboarded a cast of Instagram influencers and YouTube personalities like Abhishek Kapoor, Mugdha Agarwal, Sanyam Sharma, and Ritik Ghanshani who play the roles of Shole, Sneha, Jhatarburg, and Aashiq respectively.

    “Fyp App enables the teenagers to get easy access to money anytime from their parents or siblings in their Fyp Wallet and have their own Fyp Card for online and offline purchases,” said Fyp CEO Kapil Banwari. “The series ‘Tution Ke Baad’ has captured those moments that are relatable and close to the hearts of school kids.”

    “At Rusk Studios, we bring together a smart blend of entertainment and brand integrations by creating relatable IPs that drive immense value for advertisers,” said Rusk Studios head of revenue Karanvir Sofat. “Delivering across an omnipresent network of platforms and multiple formats: long format on YouTube, short snackable bits on Facebook and Instagram; our content reaches its viewers no matter where they choose to view it.  Targeting 6 million views on ‘Tuition Ke Baad’ over the course of next 10 days across Rusk’s multiple platforms, we aim to amplify brand’s connect with its TG.”

  • Fyp ties up with film ‘83’ to reach out to Gen Z

    Fyp ties up with film ‘83’ to reach out to Gen Z

    Mumbai: Fyp, Neobank for teenagers has announced its association with the film ‘83’ for a cross-promotional deal. The film based on the historic 1983 World Cup win released in theatres on Friday.

    The brand has launched its TVC for the association online as well as on the OTT platforms with the sole aim of introducing the Fyp to newer consumers and induce brand trials. “The association is symbolic of the breakthrough that Fyp aims to bring by raising financial literacy amongst teenagers and helping them become responsible and independent,” it said in a statement.

    “Financial literacy and money management have become an important component of life. At the same time, it is a gap left unattended in our education overall, which results in a lack of confidence in managing finances among young professionals when they first start a job and makes them prone to misguided investment decisions We wish to bridge the financial literacy gap among teenagers by giving them exposure to digital payments and through built-in features in the Fyp app,” said Fyp founder and CEO Kapil Banwari.

    Reliance Entertainment head of marketing Sameer Chopra said with this collaboration, they intend to reach out to all the young film fanatics and inspire them to never give up. “Back In 1983, the Lord’s Cricket Ground witnessed 14 men beat the twice over World Champions West Indies, putting India back onto the cricket world stage. With this association, we hope that the millennials & Gen Z’s always aspire to keep striving for glory,” he added.

    Co-founder of Anee’s Media the agency responsible for the association Deepak Patel said, “It is a bold step taken by Fyp to associate itself with ‘83.’ It will definitely create huge excitement among the teens and the parents to know more about Fyp which will help in amplifying the brand awareness.”

    The film produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment, and 83 Film Ltd released in theatres on 24 December in Hindi, Tamil, Telugu, Kannada, and Malayalam.