Tag: Fynd

ICH NEXT partners with Fynd

Mumbai: ICH NEXT, India’s homegrown fashion forecaster, has partnered with Reliance-backed Fynd, a multiplatform tech firm. As part of this collaboration, Fynd gains access to ICH NEXT’s dashboard with trend reports for the next couple of years. All brands and businesses offline/online in fashion and lifestyle working with Fynd including Reliance Trends, Ajio.com, Ancestry, Avantra By Trends, Azorte, Yousta etc will be able to leverage insights from ICH NEXT, which is already revamping the Indian fashion & lifestyle space while empowering manufacturers/brands across the country.

“ICH NEXT via its comprehensive trend reports aims to empower Fynd with indigenous India-centric research, accurate trend acumen and the creative development process across design, buying, planning and marketing. While the present service directly benefits all the Indian wear brands, it can also be of interest to non-Indian wear brands, to gain insight into the country’s present sentiments and broader market trends. You never know what sparks off the next great idea,” said ICH NEXT co-founder and chief creator Anuradha Chandrashekar, on the impact of the multipronged collaboration with the tech giant.

Elaborating further on ICH NEXT vision, the company’s co-founder Kanika Vohra said, “This association is a win-win proposition as the fashion industry ultimately strives towards consumer satisfaction, of which the crux is well-researched, well-made products delivered at the right price and at the right time. While markets expand, businesses need to find a unique voice to break through clutter, stay relevant to consumer aspiration and timely tap on the right trends. This future reality is precisely what ICH NEXT is focused on – to aid and abet brands, manufacturers, retailers, labels, etc. to have access to future consumer-relevant trends.”

Fynd director of business finance Rahul Mandowara added, “Fynd’s unrelenting motto is ‘powering delightful shopping experiences for everyone, everywhere’, which perfectly aligns with ICH’s tryst towards ‘conscious creation of on-trend fashion that delivers to consumer aspiration, and ultimately delight’. Fynd serves varied digital solutions and eventually efficiencies across the entire value chain in fashion & lifestyle. We believe that this partnership is a step towards the future of fashion & lifestyle retail in India.”

Terming the partnership with Reliance-backed Fynd as ‘the beginning’, ICH NEXT has declared that it is in the process of deep investments and expansion in automation to heighten accuracy in trend reads and increase creativity, thereby benefitting users more effectively. The announcement comes close on the heels of ICH NEXT launching a nationwide masterclass for industry stakeholders and manufacturers from diverse geographies. The first leg of it, titled ‘Unlock Business Success through In-Depth research’, was recently held in Jaipur.

July 31, 2024
Where to Fynd Celio outlets in Mumbai

MUMBAI: Fynd, a fashion e-commerce portal, has incorporated the services of its stores in all the Celio (European menswear brand) stores across Mumbai.

By leveraging technology and investing in constant innovation through products such as Fynd Store, the company aims to offer Indian fashion enthusiasts an unparalleled shopping experience.

Fynd co-founder Harsh Shah said, “The Fynd Store augments in-store sales conversions for our partners, making it a win-win solution.”

By enabling customers to browse through all the products through an in-store screen, Fynd Store adds great convenience for shopping. In addition, it helps retail outlets to eliminate loss in sales and contributes up to 15 per cent of an outlet’s sales. Fynd Store has had integrations with several brands including Steve Madden, Reliance Brands, Hunkemöller, Gas, Superdry and Brooks Brothers, across India.

Celio International national sales head Francois Gomez said, “Fynd Store will help us increase the in-store conversion rate. With over 30 stores, we look forward to integrating this solution in all the stores by the next quarter.”

Fynd’s association with Celio will ensure that every shopper gets his favourite product delivered to his address.

September 12, 2017
Fynd collaborates with Reliance Brands

MUMBAI: Fynd, a fashion e-commerce portal, is steadily expanding its services with the help of its new feature, Fynd Store.

Early February, Fynd introduced Fynd Store in over 20 brand outlets of Steve Madden by collaborating with Reliance Brands Limited (RBL). By extending this association further, RBL has now decided to take Fynd Store live in stores for its other premium brands as well.

Fynd Store is now live in 17 GAS stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores. Fynd’s new store-integration feature ensures that every customer gets his/her choice of product delivered to their preferred address.

Fynd Store has already been made available in more than 20 Being Human Clothing stores across India, and the feature has been well received by the retailers and customers. Many times, several stores have incurred loss of sales as they were not able to offer a customer a particular size or colour. Fynd Store eliminates this loss in sales (which amounts to up to 15% of an outlet’s sales) by enabling customers to browse through all the products a brand offers through an in-store screen.

Fynd, an O2O company, directly sources products across various categories including clothing, footwear, jewellery, and accessories, from the most prominent brands in the country. By leveraging technology and investing in constant innovation through products such as Fynd Store, the O2O Company offers Indian fashion enthusiasts an unparalleled shopping experience.

Fynd co-founder Harsh Shah, said, “We are now present in over 70 Reliance Brand stores across India and plan to integrate with more brands under RBL by the end of this month. By integrating Fynd Store in its outlets, we are sure that RBL will be able to offer an even more enhanced purchase experience to its loyal and enthusiastic consumers.”

June 7, 2017
Where to Fynd latest fashion: Quirky ad advises

MUMBAI: Looking for fresh fashion to raise your style quotient? Fynd, the unique fashion e-commerce portal which brings the latest in-store fashion online, is precisely the platform that can provide you with unparalleled shopping experiences. In Fynd’s second ad campaign, ‘Still stuck with the old?’ the fashion e-commerce portal has taken a humorous route to convey its core proposition of offering the freshest fashion. Through this campaign, Fynd wants to be known as the only e-commerce player to provide fashion straight from the brand stores.The ad will be launched on YouTube,other online channels and on TV in the first week of May.

Fynd aims to establish itself as a one-stop destination that offers fresh fashion everytime and serve customers with only the latest and most authentic products. The video ad, in a rib-tickling way, seeks to draw an analogy between a former boyfriend and old fashion. It communicates to the viewers that within two months, everything gets old. While it may be hard to find a new boyfriend, fresh fashion can always be procured by simply logging on to Fynd. Unlike its first ad campaign, this time, the Fynd team internally worked on the idea of the ad film and briefed it to the production house. Directed by Jay Bhansali under the banner Veda Productions, Errol Peter Marks, Tushar Pandey of the Pink movie fame and Rashi Mal are the actors in the ad film.

Fynd co-founder Harsh Shah said, “Fynd directly sources products across various categories from the most prominent brands in the country and brings the latest in-store fashion online. We want our customers to look at us as a one-stop destination for all their latest fashion requirements. None of the other e-commerce players is able to provide fashion straight from the brand stores yet, and that’s exactly what makes us unique. By working on the framework for the ad campaign, the team was able to communicate the brand philosophy better and save money at the same time. We believe the new campaign will elevate Fynd’s proposition of being the only platform that offers fresh fashion.”

Veda Productions director Jay Bhansali said, “Fynd gives the latest in-season fashion at store prices. The team at Fynd had a clear-cut vision of how their ad campaign should be. The framework was ready and we just had to help with the conceptualization. The whole ideation was a success with the team’s effort. We have tried our best to make this ad as entertaining and relatable as possible.”

Fynd’s first ad campaign that released in January looked at establishing the fashion e-commerce portal as the ultimate destination for authentic and latest fashion. The video had garnered 1.5 mn views and was covered in afaqs! – Top 10 viewed ads and other leading platforms.

April 11, 2017
Ola Play launched for in-cab entertainment that includes Sony LIV

BENGALURU: Ola, Indian mobile app for transportation, launched a global first in Bengaluru today. The cab aggregator announced the immediate availability of ‘Ola Play’ for its ‘Ola Select’ customers in the National Capital Region, Mumbai and Bengaluru to be followed by a national rollout by March 2017 in 50,000 vehicles across all the cities in India that Ola operates in. For Ola Prime users Ola Play services will be offered without any additional cost over and above the cab ride cost informed Ola co-founder and CEO Bhavish Aggarwal. Use what you want…

Besides offering the highly personalised experience for users during their rides, Ola Play allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build experiences for users. And yes, one can control the air-conditioning and the radio with Ola Play.

Aggarwal said, “I believe that this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car and usher in a new era in the ridesharing industry. With over 60 million (6 crore) minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ridesharing as the first choice of mobility for many more millions. Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world and be global leaders in technology and innovation.”

Sony Pictures Networks India Private Limited EVP and Head – Digital New Media Uday Sodhi said, “With Ola Play, we are offering unique content that is tailored to the needs and preferences of viewers on the move. As a brand Sony LIV is the first premium video on demand (VOD) service providing multi-screen experience to users on all devices; and is the first amongst the competition to provide exclusive premium content. Our association with Ola Play will allow us to further customise popular shows, movies and more, for Indians to consume in a highly engaged way, while on the move.”

Ola Play is a connected car platform for ride sharing that Ola says will transform the in-car experience for users on the go. The platform, built in partnership with Qualcomm is powered by proprietary in-cloud technologies from Ola, by bringing advance car controls, choice of personalised content and a fully connected interactive experience for the user. Ola Play transfers the control of the in-car experience to users from the Driver Console, which enables seamless interfacing with the consumer’s device once the ride begins. Ola Play can be accessed by the consumers own device or the large scree mounted in-car along with the car’s surround sound system.

November 22, 2016
Ola Play launched for in-cab entertainment that includes Sony LIV

BENGALURU: Ola, Indian mobile app for transportation, launched a global first in Bengaluru today. The cab aggregator announced the immediate availability of ‘Ola Play’ for its ‘Ola Select’ customers in the National Capital Region, Mumbai and Bengaluru to be followed by a national rollout by March 2017 in 50,000 vehicles across all the cities in India that Ola operates in. For Ola Prime users Ola Play services will be offered without any additional cost over and above the cab ride cost informed Ola co-founder and CEO Bhavish Aggarwal. Use what you want…

Besides offering the highly personalised experience for users during their rides, Ola Play allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build experiences for users. And yes, one can control the air-conditioning and the radio with Ola Play.

Aggarwal said, “I believe that this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car and usher in a new era in the ridesharing industry. With over 60 million (6 crore) minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ridesharing as the first choice of mobility for many more millions. Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world and be global leaders in technology and innovation.”

Sony Pictures Networks India Private Limited EVP and Head – Digital New Media Uday Sodhi said, “With Ola Play, we are offering unique content that is tailored to the needs and preferences of viewers on the move. As a brand Sony LIV is the first premium video on demand (VOD) service providing multi-screen experience to users on all devices; and is the first amongst the competition to provide exclusive premium content. Our association with Ola Play will allow us to further customise popular shows, movies and more, for Indians to consume in a highly engaged way, while on the move.”

Ola Play is a connected car platform for ride sharing that Ola says will transform the in-car experience for users on the go. The platform, built in partnership with Qualcomm is powered by proprietary in-cloud technologies from Ola, by bringing advance car controls, choice of personalised content and a fully connected interactive experience for the user. Ola Play transfers the control of the in-car experience to users from the Driver Console, which enables seamless interfacing with the consumer’s device once the ride begins. Ola Play can be accessed by the consumers own device or the large scree mounted in-car along with the car’s surround sound system.

November 22, 2016