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Tag: FWD

  • Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing vertical, Youthbeat, the campaign involved 15,000 creators and is one of India’s largest creator-driven marketing initiatives.

    FWD was launched with the aim of becoming a trendsetter for the digitally savvy Gen Z audience. Youthbeat’s execution involved coordinating 15,000 creators weekly, requiring effective strategy and execution.

    SW Network co-founder Raghav Bagai commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”

    The campaign set new benchmarks for content creation, with 15,000 creators producing fresh, trend-driven content weekly and introducing trends like ‘baddie’ and ‘core.’ Each creator focused on engaging Gen Z content to keep FWD at the forefront of fashion conversations. Youthbeat managed the logistics of this large-scale operation, ensuring alignment with the brand’s messaging and driving significant engagement across social platforms.

    The campaign achieved over 60 million views, reached over 45 million people, and garnered over one million engagements. More than just numbers, the creators sparked organic conversations and established FWD as a leading Gen Z brand. The campaign’s planning and execution highlight SW Network’s capability in managing large-scale projects effectively.

    “This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Youthbeat director Shubham Chawla.

  • Myntra FWD and Youthbeat join forces for the NGL campaign

    Myntra FWD and Youthbeat join forces for the NGL campaign

    Mumbai: Myntra FWD, an immersive destination for Gen-Z fashion, joined forces with Youthbeat, the youth marketing wing of Sociowash, for the “Never Gone Lower” (NGL) campaign on Myntra. Never Gone Lower (NGL), a one-day event held recently on Myntra FWD,  offered shoppers an unprecedented opportunity to snag incredible deals.

    To amplify anticipation and excitement for the NGL event, the brand and the agency collaboratively orchestrated the Lowest Limbo Party. This pre-event extravaganza, held on the eve of the NGL event going live on the platform, unfolded at Social Church Street, welcoming the NGL army comprising creators, campus representatives and Gen-Z’s most-loved influencers. The venue pulsated with energy, creating an electrifying atmosphere. Attendees faced the challenge of navigating a low limbo wearing their stylish FWD drip, emblematic of price drops on Myntra’s NGL Day. Triumphing over the limbo challenge not only granted attendees access to the vibrant party but also bestowed upon them exclusive vouchers for them to shop at Myntra’s NGL event, heightening the excitement and value of the overall experience.

    The Vixens Crew, Gen Z-loved creators and a renowned all-girls dance crew from Bangalore were part of the event as the official showcase. Known for their dynamic performances and nationwide recognition, The Vixens Crew took on the Low Limbo Challenge, contributing to the buzz around the event.

    On the day of the NGL event, the Vixens Crew engaged their audience with a captivating reel, amplifying the campaign’s reach and impact.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Myntra fwd (@myntrafwd)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Arnav Jain (@_arnav.jain)

     

    Youthbeat co-founder Raghav Bagai said, “The ‘Never Gone Lower’ campaign is a game-changer in the realm of engaging with shoppers at a deeper level. When curating Myntra’s FWD NGL event, we at Youthbeat recognized The Vixens Crew, a group of vibrant Gen Z individuals expressing their creativity through dance, as the perfect collaborators. Their energy brought a dynamic flair to the Lowest Limbo Party, inspiring shoppers to plunge into unbeatable deals on Myntra. The success of the ‘Never Gone Lower’ campaign with Myntra reflects our unwavering commitment to crafting unforgettable and impactful brand experiences.”

    The overall campaign solidified Myntra FWD’s and Youthbeat’s commitment to delivering innovative and memorable experiences in the digital commerce space, fostering deeper engagements with the FWD community!