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Tag: Future Generali

  • Marketing maven climbs the Kotak ladder with promotional panache

    Marketing maven climbs the Kotak ladder with promotional panache

    MUMBAI: Kanchi Parekh has ascended to vice president marketing at Kotak Mahindra Bank, capping a three-year climb through the private banking heavyweight’s ranks. The April 2025 promotion marks another conquest in her decade-plus march through India’s most competitive financial services sector.

    Parekh’s CV reads like a masterclass in brand warfare. Her journey began at Peacock Media (2008-2010), cutting teeth on client management and retail campaigns. A stint at The Indian Express honed her event orchestration skills before the real breakthrough at DHFL, where she managed portfolios worth Rs 89-107 crores whilst delivering a jaw-dropping 458 per cent lift in enquiries and 1,377 per cent increase through direct CRM.

    At ItzCash Card, India’s pioneering prepaid card entity, she commanded Rs 6 crores across 65,000 franchisees. Her insurance sector mastery crystallised at Future Generali and HDFC ERGO, where she crafted “always-on” marketing strategies spanning retail, bancassurance, and digital channels. SBI General Insurance elevated her to team lead, polishing her multi-channel expertise.

    Kotak clearly spotted a thoroughbred when it hired Parekh as deputy vice president in February 2022. Her swift promotion suggests the investment paid handsome dividends. In an era of soaring customer acquisition costs, having a marketing strategist who navigates B2C and B2B2C channels with equal aplomb is worth its weight in rupees.

    Her skill set resembles a marketing Swiss Army knife: campaign management, digital strategy, public relations, employer branding, and analytics—all backed by proven agency management abilities. As India’s financial services sector digitises rapidly, Kotak appears to have secured a marketing general capable of commanding campaigns across every conceivable channel.

    For Parekh, vice president represents not just career progression, but validation of a strategy that’s seen her master every major financial vertical whilst building Mumbai’s most versatile marketing reputation.

  • Future Generali promotes insurance for pet dogs with new campaign

    Future Generali promotes insurance for pet dogs with new campaign

    Mumbai: Good dogs can make bad decisions. With this thought in mind, Future Generali India Insurance (FGII) has launched a digital campaign called ‘Oh My Dog!’ to create awareness around the importance of purchasing dog health insurance cover towards protecting our furry friends.

    With FG Dog Health Cover, dog parents will be able to choose their veterinarian, budget their pet care costs, and avoid dipping into their emergency funds all the while giving their dogs the care that they deserve, according to the brand.

    The 360-degree digital campaign, conceptualised by Mullen Lintas, aims to strike a chord with dog lovers by bringing out quirky, yet relatable moments that they might have witnessed as a dog parent. The ad film showcases how dogs can often go barking up the wrong tree or hurt themselves frolicking in the mess. Which is why they need to be protected just like one would protect their families against uncertainties.  

    “Dog insurance is a first mover advantage in India for Future Generali India Insurance. We have a lot more dog parents, which means more pet stores and pet products around us today and it’s a fresh category for mass media that is catering to this spike, and as an insight for the offering, it’s something that works across borders,” noted Mullen Lintas chief creative officer Garima Khandelwal.

    On the launch of the campaign, Future Generali India Insurance chief marketing officer Ruchika Malhan Varma shared, “As a brand that is focused on having a pulse on its customers evolving needs and providing innovative solutions across their life cycle, we realised the place a dog holds in a household today – that of a family member. This meant bringing forth an unfelt need – just as one would protect a loved one with health insurance, a pet parent can also consider purchasing a dog health insurance cover for safeguarding their four-legged doggie family.”

    “However, here is the twist. Insurance is a serious matter while we associate dogs with mischief and play. Hence, to drive home the importance of dog health insurance cover we decided to launch a playful digital campaign that showcases the mischiefs that dogs get into while also being value accretive,” she added.

    To drive home the point, FGII is kicking up a storm on both Twitter and Instagram. For its Twitter campaign it has roped in celebrities who are known for their affection towards their furry friends. On Instagram, the company is engaging followers with a filter-based idea to capture the funny thoughts of their dogs in a thought bubble. 

  • Future Generali’s Father’s Day campaign breaks records on digital platforms

    Future Generali’s Father’s Day campaign breaks records on digital platforms

    MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye.

    With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by FGILI to handle their social media account executed the campaign making it a massive success on all social media platforms.

    The hashtag #AapkiHealthMereLiye was launched on 14 June on various social platforms like Youtube, Facebook and LinkdIn to attract focus towards the Father’s Day video created by Future Generali India Life Insurance.

    Another hashtag #PromiseToMyChild was created to record the responses of fathers on this video 15 June 15 onwards. By the end of the campaign on 17 June, a total of 3.9M views and 1.8M views were received on Facebook and YouTube respectively.

    Also, a whopping 2.5K people liked the video, and 632 people shared it as well fuelling the overall victory of the campaign. More than 1200 fathers responded to the #PromiseToMyChild hashtag by giving a promise related to his health.

  • NDTV Car and Bike Awards 2016 embraced by leaders

    NDTV Car and Bike Awards 2016 embraced by leaders

    MUMBAI: It was a night celebrating fast paced thrills and glamour, the coveted NDTV Car and Bike Awards, presented by Future Generali and powered by Mobil was a scintillating affair indeed. 

     

    Renault Kwid won the NDTV car of the year award 2016 and Bajaj Pulsar RS 200 was awarded the NDTV two wheeler of the year 2016. Leaders from the automobile industry, marketers, jury members and PR persons joined on the occasion.

     

    This year, the NDTV Car and Bike Awards saw a panel discussion on the state of the industry, the status of the crucial road safety bill, and how the industry is looking to play its part to tackle growing air pollution. The eminent panellists included Hero MotoCorp managing director and CEO Pawan Munjal and Maruti Suzuki India managing director Kenichi Ayukawa. The discussion was moderated by NDTV group CEO Vikram Chandra.

     

    Renault India CEO Sumit Sawhney was awarded the coveted automotive man of the year 2016 for the launch of the KWID, and his bold strategy behind that success. The 11 edition of the awards also honoured products launched over the past year, across both car and bike segments and recognised industry leaders, advertisers, marketers and PR professionals from the industry.

     

    The Mobil CNB Viewers’ Choice Awards for both cars and bikes provided NDTV viewers the exciting opportunity to vote for their favourite car and bike nominees and stand a chance to take the year’s hottest wheels home. Renault Kwid and Bajaj Pulsar RS 200 were announced as the Mobil CNB viewer’s choice car and two wheeler respectively. Virat Kohli was awarded the brand ambassador of the year while the BMW i8 took home the trophy for automotive technology of the year. 

     

    On the eve of the 11 edition of the awards, NDTV group’s editor auto and head of automobile programming  Siddharth Vinayak Patankar said, “What a superb year it has been, that has given us such competent and exciting products. The industry is also climbing back from its worst days, which is encouraging for us all. I remain proud that we deliver India’s most credible automobile awards! I have fiercely guarded the awards process and we had fantastic juries for the various categories, which made it even more comprehensive. As always we credibly honour the best of the auto industry while also reflecting the choices and sentiments of customers, manufactures and auto lovers alike.”

     

    The Marketing and Communications awards categories had a special jury made up of Madison World chairman and MD Sam Balsara, Clea Public Relations chairman and MD Vinod Nair, Ogilvy & Mather national creative director Rajiv Rao, McCann Worldgroup Asia Pacific chairman and lyricist Prasoon Joshi, Asylum Films founder Razneesh Ghai , NDTV Prime strategy head editor and anchor Shruti Verma Singh, and  NDTV group editor-auto and head of automobile programming Siddharth Vinayak Patankar.

     

    The product awards boasted a panel of eminent jury members including Car India and Bike India editor Aspi Bhatena, DC Design, Racers CEO Dilip Chhabria,   Aditya Patel, Karun Chandhok and Rayomand Banajee, senior industry consultant Dr V Sumantran, rallyist and auto enthusiast Kamlesh Patel, Man’s World managing editor Pablo Chaterji,  Evo India editor Sirish Chandran, NDTV  Assistant Editor-Auto PS Balakrishnan,  and NDTV Group Editor-Auto Siddharth Vinayak Patankar.

     

    The key categories include: NDTV car of the year, NDTV two wheeler of the year, car manufacturer of the year, two wheeler manufacturer of the year, CNB viewers’ choice car and two wheeler of the year, and automotive man of the year.

     

    To ensure a seamless and transparent selection process, jury members got a hands-on experience of each car and bike at the Buddh International Circuit, along with the nominee’s specifications, its market performance and details on its immediate competition. The jurors then led through a sanitized process filled out their assessment on each nominee and awarded points to all the contending vehicles. The scoring and voting system instituted by the World Car of the Year Awards was used in the selection process.

     

    Ballot voting was conducted in isolation to other jurors and is monitored and organised by auditors Ernst and Young.  

  • Water Brand Consulting’s last 3 wins amount to Rs 100 mn

    Mumbai: Water Brand Consulting has won three accounts amounting to Rs 100 million. The latest catch is ‘The Artist‘, an artifact brand for which it will handle the creative, media and digital duties.

    ‘The Artist‘ following a multi-agency pitch.

    The other two wins over the last three months include Update Advertising (a cable advertising solution provider) and Foam Home (mattress).

    The three businesses collectively amount to Rs 100 million, an agency official said.

    Water Brand Consulting handles clients such as Future Generali, Aegon Religare, Marshalls Wallpapers, Tata AIG and Bliss GVS Pharma.

    Update Advertising Water Brand Consulting director Vandana Sethi said, “Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand.”

    The Artist CEO Karuna Samtani said, “We at ‘The Artist‘ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves”.