ITV

Tag: Futbol Mundial

  • TWI bags intl TV rights for French Soccer

    TWI bags intl TV rights for French Soccer

    MUMBAI: TWI has won a four-year deal for the international broadcasting rights to French football’s top league. It has become the new partner of the LFP (Ligue de Football Professionel).

    TWI gained the rights for all territories outside France after offering a varied and diverse service to France’s Ligue 1. Its multi-layered strategy will include producing different versions of highlights, specifically, edited versions of live matches.

    TWI already does this for the English Premier League which airs in India on ESPN Star Sports (ESS).

    TWI is also in charge of producing a multi-language version of a new international website. As far as promotional activity is concerned TWI will promote the image of the league through regular updates and Club / Player profiles throughout regular news and features in various television specials such as Futbol Mundial and Trans World Sport.

    TWI will also seek to harness the expertise of SNTV. The sports news agency is a joint venture between Associated Press and TWI and will also play a very pro-active role in promoting the League, organise worldwide tours and special events with the Clubs

    Rather than concentrating on trading the broadcast rights, TWI will instead heavily invest time, energy and expertise in promoting the French League as a brand. It will be underpinned by the activities of the IMG Football agent division who will devise a co-ordinated approach to build interest in French national stars abroad. The IMG sponsorship division will also be involved in marketing the programmes.

    TWI senior VP and sales head Michel Masquelier said “In the short term, we are confident of tripling audiences, and, if played correctly over the next seven years, we expect the French League be in the world top three in terms of media profile.”

  • Fifa, TWI working on television programmes

    Fifa, TWI working on television programmes

    MUMBAI: As part of their 2004 Centennial celebrations, Fifa is working in conjunction with TWI on the production and distribution of a series of television programmes and special features. These highlight the work and development of football’s governing body over the last 100 years.

    Two programmes have been produced. One is a four part half hour documentary. It uses four themes to trace the development of the game worldwide: The other comprises of 30 one-minute vignettes called Fifa: 100 years of Timeless Moments. These are available for worldwide distribution on all television platforms. In addition, a further 52 one-minute vignettes will be featured in a regular weekly slot on Futbol Mundial throughout Fifa’s 2004 Centenary year.

    In India Futbol Mundial airs on ESPN Star Sports. The first of these features is dedicated to the German goalkeeping legend Sepp Maier.

    A company release informs that each part of the documentary series fuses rarely seen footage from the Fifa archive with specialist footage from TWI’s archive. The first of these programmes, The Beautiful Century: 100 Years of Fifa celebrates the growth of football from a popular but fragmented pastime to the sport we know today.

    Fifa president Joseph S Blatter added, ” The two products highlight the passion that players and fans have for the game. It gives us immense satisfaction to learn that these programmes have already proved to be highly successful, with television stations on every continent having already signed up to broadcast and distribute both products.”