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Tag: FURO

  • Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Mumbai: Furo Sports Shoes, from the house of Red Chief Shoes, has launched their campaign starring brand ambassador Shahid Kapoor with a youth-enticing TVC.

    The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to live your everyday life with élan. Elaborating on a hi-grip technology that allows for easier and better grip on surfaces, Furo Sports is aspiring to transform the space of the athleisure lifestyle.

    This campaign is being promoted across digital media, print, cinema, TV, outdoor and enhanced visibility at multi-brand outlets.

    When asked about the objective of the campaign, Furo Sports Shoes managing director Manoj Gyanchandani said, “Our goal is to take athleisure lifestyle and sports wear shoes to the next level. Nowadays, it’s all about fashion—but function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”

    “We are confident, adventurous, and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of having control—be it while walking, running, trekking or in life—and we hope by watching it, they too feel like having that grip,” said Furo Sports Shoes senior general manager Rahul Sharma.

    “Furo Sports is all about living an adventurous life but with comfort. I mean, it is important to walk through life with a good grip and a great pair of shoes!”, added Shahid Kapoor.

  • FURO Sports Shoes ropes in Shahid Kapoor as its brand ambassador

    FURO Sports Shoes ropes in Shahid Kapoor as its brand ambassador

    Mumbai: Red Chief Shoes’ FURO Sports Shoes has announced its much-coveted collaboration with actor Shahid Kapoor.

    Shahid’s youthful and sporty personality of affable boy gels with the aspiring core values and ethos of FURO Sports Shoes. Shahid appeals to a wider audience across all age groups. While his exceptional fitness lifestyle, dancing prowess, and romantic-action-oriented movies attract the youth, his responsible family guy persona connects with relatively mature age groups as well.

    Speaking of this collaboration, FURO managing director Manoj Gyanchandani said, “We are extremely honoured to welcome Shahid Kapoor as the newest FURO family member. We couldn’t have asked for a better partner in 2022 who comes with such high credible energy which is much needed in such dynamic times to inspire the youth towards athleisure lifestyle. We look forward to a successful partnership with him and hope to have a mutually beneficial long-term relationship.”

    Further, FURO marketing head Rahul Sharma added, “To continue leveraging our association both in mass media and digital platforms – Shahid would be part of our forthcoming Brand campaigns, which are back-to-back lined up starting a few weeks from now.”