Mumbai: With Beats of Marapani, InnoDesigns pays homage to India’s furniture artists with a groovy music track that seamlessly blends carpentry sounds with Onam melodies.
A passion for home furnishings and technology inspired InnoDesigns, and it translates creative ideas into unconventional designs. Every piece that propels them forward in their design journey is created in collaboration with Indian furniture artisans.
InnoDesigns COO and strategy head Neetii said, “As a brand we believe furniture manufacturers are the lifeline of India’s furniture industry, and as a brand it’s an honour for us to celebrate their craftsmanship and contribution.”
InnoDesigns marketing and sales head Himanshu said on the track, “It was time to bring back the focus on our local furniture manufacturers. And what better occasion than Onam to start this conversation in Kerala. This tribute is also about prepping up the consumer in Kochi and Calicut for Onam as we bring in some unbelievable offers for them.”
LeapX’s Henry Moirang said on this, “For us the brief was clear. Bring alive the brand’s belief that the furniture manufacturer is the protagonist here. So we weaved his craftsmanship and the festival of Onam to make a call-to-action that people of Kerala find relevant and worth advancing. Thanks to Himanshu and his team for making us a part of this journey.”