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Tag: Furniture

  • Ouch Cart announces exciting summer sale

    Ouch Cart announces exciting summer sale

    Mumbai: Ouch Cart, is a leading brand in the furniture industry and is known for its affordable range of pieces to upgrade your home interior space. Excited to announce its much-awaited summer sale which can be availed through their website, Customers can get incredible discounts of up to 55 per cent on a wide variety of products. For individuals who are looking to upgrade their home furniture and are tight on budget, this is the perfect time to grab this sale opportunity and shop exclusive pieces on Ouch Cart at affordable prices.

    Summer sale highlights:

    – Rocking Chairs: Rocking chairs are best for relaxation and reading books or enjoying the weather, and you can enjoy this peaceful retreat with up to 65 per cent off in this sale.

    – Upholstered Beds: With an extra 20 per cent off on upholstered beds, you can add a touch of royal feeling to your bedroom.

    – Plant Stands: Plant enthusiasts who live to bring new plant holders and stands to upgrade the aesthetic look of their home can avail of 50 per cent off in this sake by buying beautiful plant stands on the website.

    – Study Tables: Create a productive workspace with our stylish study tables, now up to 52 per cent off.

    You can use the special code **SUMMER** at checkout to avail of these exclusive discounts.

    “Ouch Cart’s Summer Sale is our way of helping customers create beautiful and comfortable spaces,” said Ouch Cart founder Atif Shamsi. “We are excited to offer these amazing deals and provide quality furniture solutions for every home.”

    The 55 per cent off Summer Sale is available online at Ouch Cart and in specialty shops and selected department stores all over the country. Visit the website at https://ouchcart.com/ to explore wide range of discounted products. To acquire the best products, customers are advised to shop early.

  • Pepperfry appoints Nishant Kumar as vice president & national head of studios

    Pepperfry appoints Nishant Kumar as vice president & national head of studios

    Mumbai: E-commerce furniture and home goods company Pepperfry announced the appointment of Nishant Kumar as the vice president & national head of studios. Kumar will be spearheading the expansion of Pepperfry’s studio footprint across the country. His appointment is effective immediately and he will be based at the company’s office in Mumbai.

    Kumar comes to Pepperfry with 21 years of experience working in sales, business strategies, financial planning, operations, and zonal planning. In his previous stint with Vodafone-Idea, Kumar was managing an ecosystem of 2700 retail stores. At Pepperfry all studio regional managers will now report to Kumar.

    He is a postgraduate in marketing from Welingkar Institute of Management and holds a bachelor’s degree in hospitality management from IHMCTAN, Kolkata.  

    On the appointment, Pepperfry co-founder & COO Ashish Shah said, “Nishant joins the team with vast experience in managing a large footprint of retail stores and has an impressive track record of leading businesses during a hyper-expansion phase. With his expertise, we aim to strengthen our omnichannel capabilities for our customers and provide them with a visual, highly engaging, and interactive shopping experience. It gives me great delight to welcome him, and l am looking forward to work with him in transforming the furniture retail landscape in India.”

    On his new role, Kumar said, “I am delighted to join Pepperfry and super enthusiastic to be a part of the company’s mission – To spark a feeling called home across the world. I look forward to making significant contributions in charting a high growth path for the stellar Studio business at Pepperfry.”

    Omnichannel is a very big strategy for the brand and Pepperfry Studios are a key consumer touchpoint. Pepperfry Studios operate in two formats – COCO (company owned and company operated) and FOFO (Franchise owned and Franchise operated), and are located at prominent locations across respective cities. The company has a good omnichannel footprint in India with 180+ studios in 90+ cities. 

  • Pepperfry names Ruchir Aswal as VP of product – business

    Pepperfry names Ruchir Aswal as VP of product – business

    Mumbai: Homegrown furniture and home products marketplace Pepperfry has named Ruchir Aswal as vice president of product (business). 

    In this role, Aswal will be responsible for driving products for channel expansion (franchisee and other programmes), merchant or seller network, pepcart logistics, distributor management systems and sales systems across the country, said the brand in a statement.

    “At Pepperfry, our goal is to spark a feeling called home amongst consumers by democratising the furniture and home products category in the country. Even as we continue to scale up our existing business, provide a seamless experience to our stakeholders, we are also working hard to expand into adjacent categories,” said Pepperfry co-founder and COO Ashish Shah. “Technology will be a key differentiator and I am certain Ruchir with his vast experience and perspective will accelerate Pepperfry’s journey.”

    A post-graduate diploma holder (MBA) in finance and marketing from the Indian Institute of Management, Calcutta, Aswal has over 13 years of experience in business and product management having worked for global brands like Jio, Intuit, Nium, Shaadi.com and Rediff.com. Prior to joining Pepperfry, he was associated as an angel investor/consultant for startups like Goodify, qonsept, ethnic, squeakee, etc.

    “Today even when Pepperfry is already a household brand I feel we have just scratched the surface,” stated Ruchir Aswal. “I am super excited to be a part of this truly differentiated journey and look forward to taking some strategically bold initiatives & making a lasting impact in the hypergrowth future for the brand.”

  • Reliance acquires majority stake in UrbanLadder

    Reliance acquires majority stake in UrbanLadder

    New Delhi: Reliance Retail Ventures Ltd, a subsidiary of Reliance Industries continues with its acquisition streak. After acquiring stakes in NetMeds, Future Group and Flipkart, it has now taken a controlling stake in the popular furniture etailer UrbanLadder.

    RRVL has acquired 96 per cent equity holding in Urban Ladder Home Décor Solutions Pvt Ltd (Urban Ladder) against an investment of Rs 182.12 crore. RRVL has a further option of acquiring the balance stake, taking its shareholding to 100 per cent of the equity share capital of UrbanLadder.

    RRVL has proposed to make a further investment of up to Rs 75 crore, which is expected to be completed by December 2023.

    The acquisition further helps Reliance to expand its product portfolio and widen its offerings to the consumers. Some of these categories are apparel, electronics, white goods, groceries, medicines, furniture, and others. 

    “The aforesaid investment will further enable the group’s digital and new commerce initiatives and widen the bouquet of consumer products provided by the group, while enhancing user engagement and experience across its retail offerings.”

    UrbanLadder was one of the earliest entrants in online furniture retailing. It started operations in February 2012 and has been selling home furniture and décor products. It also has a chain of retail stores in several cities across India.

    As per a BSE listing, UrbanLadder’s audited turnover was Rs 434.00 crore, Rs 151.22 crore and Rs 50.61 crore, and Net Profit / (Loss) of Rs 49.41 crore, Rs (118.66) crore and Rs (457.97) crore in FY 2019, FY 2018 and FY 2017 respectively.

    The furniture retailer has created a big online community and strong recall. It has nearly 830k+ members on Facebook and 185k members on Instagram. It is also expected to have a strong pool of databases of consumers that will help Reliance new commerce initiatives in the long run.
     

  • Rentomojo hires Dentsu Webchutney digital

    Rentomojo hires Dentsu Webchutney digital

    MUMBAI: In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo – founded by Geetansh Bamania – has signed Dentsu Webchutney to shape its digital agenda.

    Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies – Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns – this seems to be a formidable match.

    “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Rentomojo founder Geetansh Bamania.

    “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space,” said Dentsu Webchutney Bangalore SVP Gautam Reghunath.

    “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike,” Reghunath added.

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.

  • Rentomojo hires Dentsu Webchutney digital

    Rentomojo hires Dentsu Webchutney digital

    MUMBAI: In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo – founded by Geetansh Bamania – has signed Dentsu Webchutney to shape its digital agenda.

    Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies – Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns – this seems to be a formidable match.

    “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Rentomojo founder Geetansh Bamania.

    “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space,” said Dentsu Webchutney Bangalore SVP Gautam Reghunath.

    “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike,” Reghunath added.

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.

  • Gloob decor launches Flipspaces

    Gloob decor launches Flipspaces

    Mumbai:  Gloob  Decor,  a  leading  brand  in  home  décor  and  home  improvement industry with more than 500 channel partners in 100 cities across India, today announced it has sold over 50 lakh rupees of Flipspaces licenses on its launching day.

     

    Flipspaces ( www.flipspaces.com ), which was launched on 1st November 2014, is India’s first multi-category Home Decor Visualizer application in home improvement market with a collection  of more than two lakh product variants ranging from wallcoverings, clocks, sculptures, furniture, canvas frames and other home accessories. The web based application is designed exclusively for home décor and home improvement consumer market targeting architects, interior designers, contractors, developers, home décor store owners and other industry players. It can also emerge as a strong platform for all vendors, suppliers and other major stake holders in home décor industry.

     

    Flipspaces allows users to visualize home décor products in relevant environments sorted by type of space (home, office, school) or even the colour tone of an environment. Flipspaces further aims at replacing the traditional physical catalogs reducing the cost and dependency on it. As the cost involved with traditional catalogs is significant, companies usually charge multiple lakhs of rupees for the catalogs only.

     

    Kunal Sharma, Founder and Director, Gloob Décor said, “The market for tech-based HDV (Home Décor Visualizer) can be pegged at about 10,000 Crore in India alone.  The sales figure over 50 lakhs rupees on the launching day is just indicative of the market potential of technology in this space.”

     

    Mr. Ankur Muchhal, Co-founder, Managing Director pointed out, “we feel that the consumer experience for while buying home décor can be hugely improved than the std image plus description model which is widely prevalent  now. Flipspaces  envisions an  augmented  reality  feature which will  firmly establish Gloob as  a leader in the technology aided home improvement distribution. We have a very strong R&D team which is coming up with new modules which can further disrupt distribution in the home décor market.”

     

    Mr. Vikash  Anand,  Parter and Director,  Sales added,  “Our background   in technology and product design along with a strong Pan-India   sales presence gives us an extra edge to gain market entrenchment faster than any other new player. The web based application is designed based on extensive market research and customers’ feedback and has the ability to disrupt the market redefining the product buying experience in home improvement from raw material selections to visualizations to cost analysis.”

     

    Mr.  Mrinal  Sharma,  Partner  and  Director,  International   Sales  and  Strategic  Alliances,  added,  “we  are looking  to  explore  partnerships  with  like-  minded  International   Partners  for  the  distribution  of  this application.   Flipspaces  has  the  potential  to  becoming  a  major  change-catalyst   in  the  global   home improvement industry pegged close to $ 550 billion.”

     

    Advantages of Flipspaces:

     

    India’s first  home décor visualization application

    Substitutes physical catalogs which are costly, heavy and restrictive in merchandizing

    Offers huge product collections and variants for any level of interior designing

    Allows sorting by space, theme, colour and product category

    Offers high quality visualization in relevant environments

    Allows independent pitching for sales with login ID and password to anyone, anywhere

    Helps copyright by time bound login to prevent sharing and copying

    Offers free shipping for most products listed in the catalog

    Supports for turn-key project implementation in key cities

    Allows creating quotations at consumer end with features of tracking quotations and invoice

    Offers sales reporting and task management system