Mumbai: Global B2B SaaS platform, CleverTap has signed definitive agreements to raise $105 million in a series D funding round led by CDPQ, a global investment group that has committed $75 million, with participation from IIFL AMC’s tech fund, along with existing investors Tiger Global and Sequoia India.
The funds will be used to support CleverTap’s global expansion and enhance the development of its world-class solutions and technology.
CleverTap’s customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers.
CleverTap’s subscription-based solution has been adopted by a loyal customer base of twelve hampered brands in a hundred countries, representing ten thousand apps across industries including fintech, ecommerce, subscription, on demand, and streaming media.
Commenting on the collection, CleverTap co-founder and executive chairman Sunil Thomas said, “Our vision has been to reshape the way businesses engage with their consumers and bring technology to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap’s existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings, is a great endorsement of the successful business we have built, the innovation we bring to the market, and the growth potential CleverTap holds.”
“The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and the unveiling of TesseractDB. And now, with the new institutional investors coming on board, we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space,” he added.
Adding to it, CDPQ executive vice president and head of private equity Martin Laguerre commented, “CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximise the lifetime value of their existing customers by engaging them in a highly personalised way.”
He added, “As consumer brands are increasingly focused on customer retention and prioritise tools offering a tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience.”
