MUMBAI: After winning new businesses like MTNL, Essar Oil, Orix, Cybermedia Dice, Harrisson Malayalam and Motul, among others, in the past one year, SSC&B Lintas has added another feather to its cap. Creditcapital Asset Management Company, the fund managers of Taurus Mutual Fund, have assigned their brand communication to SSC&B Lintas Delhi.
Taurus Mutual Fund has adopted an aggressive marketing strategy and has recently launched its new brand identity, created by SSC&B Lintas.
Creditcapital Asset Management Co managing director R K Gupta said, “We have been consistently outperforming other mutual funds and have grown substantially over last two-three years, the time is ripe for us to appoint professionals like SSC&B Lintas to build on our strengths for future competitiveness. We were impressed with their strategic and creative approach and are bullish about our marketing initiatives.”
Taurus Mutual Fund’s plans are to expand investor base and spread the reach of funds all over India. Besides the aggressive marketing and brand-building strategy currently being adopted, it also plans to launch a number of innovative schemes.
SSC&B Lintas president Ashish Bhasin said, “We are very happy to have got the opportunity to strengthen the Taurus Mutual Fund Brand and are looking forward to providing the Brand with a really effective communication. It is heartening to see clients react positively to our efforts in making SSC&B Lintas a truly world class agency.”