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Tag: Fumiyasu Fujimori

  • Panasonic’s initiative #DiwaliWaliSafai turns five

    Panasonic’s initiative #DiwaliWaliSafai turns five

    Mumbai:  To mark International E-waste Day, Panasonic Life Solutions India has announced the fifth edition of its flagship #DiwaliWaliSafai campaign. According to a United Nations Trade and Development (Unctad) report published in 2024, India saw the highest 163 per cent growth globally in generating electronic waste from screens, computers, and small IT and telecommunication equipment (SCSIT) between 2010 and 2022. The campaign is Panasonic’s take on addressing the rising problem of e-waste management and sensitizing consumers around the need for responsible collection, disposal, and recycling.

    As part of the #DiwaliWaliSafai campaign, starting 14th October, Panasonic is hosting an exciting contest on its social media platforms. The contest encourages consumers to take part in responsible e-waste disposal. Participants can visit the Panasonic’s authorised D2C website, where they can submit their details for free-of-cost home pick-ups of e-waste collection of large appliances or get assistance in identifying the brand’s closest e-waste collection centre. To express our gratitude, consumers who actively contribute to e-waste recycling will have the chance to win exciting Panasonic products.

    Commenting on the campaign, Panasonic Life Solutions India,  Panasonic Marketing India managing director, Fumiyasu Fujimori said, “E-waste, comprising of discarded electronic devices such as smartphones, computer parts, wires, circuit boards, calculators, gaming consoles, motherboards etc. is turning into a growing concern worldwide. The Global E-waste Monitor 2024 reports that 62 billion kg of e-waste was generated globally in 2022. At Panasonic, we are deeply committed to contributing to a sustainable future through our business operations. From leveraging eco-friendly technologies and promoting renewable energy sources to organizing environmentally focused initiatives like tree plantation drives and responsible e-waste awareness campaigns, every action we take is aligned with our goal of sustainability and societal development. We strive to make a positive impact on the environment while encouraging our consumers to do the same.”

    Panasonic Life Solutions India head corporate communications and CSR, Pooja Garg Khan highlighted, “Initiated in 2020, with #DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become agents of change and responsibly manage e-waste. At Panasonic, we are committed to building a sustainable future, aligning with Panasonic Green Impact’s principles, we have collected 55,272 metric tons of e-waste since the year 2020. Our campaign has been winning hearts for years now, and this year too, we have renewed it to build on the momentum and urge more consumers to join hands for a more sustainable future.” 
     

  • Panasonic’s #DiwaliWaliSafai: Promoting responsible e-waste disposal

    Panasonic’s #DiwaliWaliSafai: Promoting responsible e-waste disposal

    Mumbai: In commemoration of International E-waste Day, Panasonic Life Solutions India (PLSIND), a leading diversified technology company, today announced its fourth edition of #DiwaliWaliSafai – an awareness campaign on responsible disposal of e-waste. The Central Pollution Control Board reports that the volume of e-waste continues to rise. India, the third largest contributor to e-waste in the world, generated 16.01 lakh tonnes of e-waste in 2021-22 and only 33% of it was collected and processed. #DiwaliWaliSafai campaign by Panasonic is a small step towards sensitizing consumers around the escalating e-waste crisis and the importance of its responsible collection, disposal, and recycling.

    The campaign is centred around the ritual of festive cleaning, a significant and widespread custom in every Indian household during Diwali. While consumers focus on celebrations and buying new items, the responsible disposal of old electronics safely gets overlooked. With #DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become active agents of change and make this Diwali more environmentally friendly by responsibly managing their e-waste. To support this, Panasonic is also offering free-of-cost home pick-ups for large appliances as well as assistance in identifying the closest e-waste collection centres.

    Commenting on the campaign, Panasonic Marketing India, Panasonic Life Solutions India managing director Fumiyasu Fujimori said, “At Panasonic, we are committed towards a larger cause ie, creating a sustainable environment through our businesses. Whether it is through using environment-friendly technologies, promoting renewable energies, environment-focused activities such as tree plantation or, through responsible e-waste awareness programs and campaigns – every action of ours is aligned towards sustainability and development of society. And this extends beyond the products and solutions we develop. Our endeavour is to leave a positive impact on the environment and, in this process, encourage our consumers too. The #DiwaliWaliSafai campaign is yet another effort towards enriching our future. Through this campaign, to date, we’ve reached out to 10.3 million consumers through our digital platforms to help spread the word on the safe disposal of e-waste. In the fourth edition, we are hoping to continue this momentum and, would urge everyone to come forward and take part in this noble cause.”

    As part of the #DiwaliWaliSafai campaign, Panasonic is running an engaging contest on its social media handles till 30 October 2023, encouraging consumers to responsibly dispose of e-waste. Additionally, customers can simply visit the Panasonic D2C website where they can easily provide their information for e-waste submission. As a token of appreciation, those who actively participate in e-waste recycling will have the opportunity to win exciting prizes from Panasonic.

    To participate in the #DiwaliWaliSafaai campaign individuals can use any of the following social media handles of Panasonic Life Solutions India:

     

     

     

     

  • Panasonic India names Fumiyasu Fujimori as divisional director, consumer sales

    Panasonic India names Fumiyasu Fujimori as divisional director, consumer sales

    Mumbai: Tech major Panasonic India on Monday announced the appointment of Fumiyasu Fujimori as divisional director, consumer sales division. He will be based out of Panasonic India headquarters in Gurgaon.

    Fujimori joined the company in 1995 in Osaka, Japan. In his career spanning 26 years, he has worked in various international markets such as China, Singapore and Thailand overseeing strategy planning, business development, and marketing communications across business divisions of Panasonic. 

    In his previous role, Fujimori was based in Japan, where he was leading the global marketing efforts for Panasonic’s Imaging Business Unit (Lumix, digital cameras).

    “It is an important time for Panasonic India as we strengthen our presence across consumer appliances and smart living solutions in India,” said Panasonic India CEO Manish Sharma. “Fujimori’s rich experience of working with Panasonic across many markets will certainly contribute to the growth of our business here in India.”

    “My first stint here was in 2009 as part of the audio team, where I got an opportunity to gain market experience. I believe, this is a high-potential market that offers significant growth opportunities and as I resume my new role here I am looking forward to leveraging this potential through strategic interventions and providing Indian consumers with a value proposition,” stated Fumiyasu Fujimori on his new role.