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Tag: Fullerton India

  • Adfactors PR appoints Shilpa Desai to drive digital and innovation in BFSI and capital markets

    Adfactors PR appoints Shilpa Desai to drive digital and innovation in BFSI and capital markets

    MUMBAI: Adfactors PR has named Shilpa Desai as senior vice-president – digital and innovation for its BFSI and capital markets practices, a move that signals the firm’s intent to hardwire digital transformation into its core financial services offering. Working with the founders and senior leadership, Desai will design and execute initiatives that expand digital capabilities, integrate analytics, and build innovation-led systems to deliver sharper impact for clients and future-proof the organisation.

    With over 20 years of experience, Desai is no stranger to India’s financial sector. She began her career at ICICI Bank before moving to Standard Chartered, where she built the digital marketing practice for India and South Asia. At IDFC Bank, she was part of the founding team, launching the bank in 2015 and later setting up its digital business and marketing analytics functions. She went on to lead brand and marketing at Fullerton India and, most recently, served as executive vice-president and head of marketing at HDFC Ergo.

    In parallel, Desai has also run her own consultancy, Digital by Design, advising institutions on digital-first marketing and transformation. An engineer with an MBA, she is currently pursuing a PhD in management at IIT Bombay, adding academic rigour to her industry experience.

    Her appointment comes as Adfactors PR doubles down on its BFSI and capital markets verticals, a cornerstone of its business. The firm said Desai’s remit will be to strengthen its ability to offer integrated, data-rich, innovation-driven communications solutions at a time when fintech disruption, digital adoption and AI-led marketing are rewriting the rules of engagement.

    Industry watchers say the hire reflects both client expectations and competitive pressure. As BFSI players accelerate digital adoption, PR firms are under pressure to match pace with insight-driven, technology-enabled campaigns that deliver measurable outcomes.

    Adfactors PR, already the largest PR consultancy in India, is betting that Desai’s blend of operational depth, digital vision and sectoral expertise will give it an edge in a market where communications is increasingly inseparable from data and technology.

  • Fullerton India appoints Meehiir Desai as head of marketing

    Fullerton India appoints Meehiir Desai as head of marketing

    Mumbai: Fullerton India, an investment and credit company (NBFC-ICC), on Friday announced the appointment of Meehiir Desai as its head of marketing. Desai will lead the marketing and corporate communications functions of the organization and will be reporting to Fullerton India’s chief business officer Ajay Pareek, the company said.

    Desai has over 16 years of extensive experience in brand management, media outreach (digital and offline), and corporate communications. He served in companies across different domains such Fino Payments Bank, Sony Pictures Networks, Times Global Broadcasting Company, Network 18, and HDFC Bank. He resumes his corporate journey after a brief entrepreneurial stint.

    Fullerton India’s CEO & MD Shantanu Mitra said, “On behalf of the Fullerton India family, we are proud to welcome Meehiir to the team. He brings the right blend of experience to represent our Brand to our stakeholders. We are certain that he will head the Marketing and Communications division with ease and strengthen Fullerton India’s presence across the country.”

    On his appointment, Desai said, “I am delighted to join Fullerton India and excited to head the Marketing and Communication function. I look forward to supporting in strategizing, executing and contributing to the growth of the brand and the organization’s vision and values.”

  • Deepak Patkar joins Fullerton India as chief risk officer

    New Delhi: Fullerton India Credit Company Limited (Fullerton India) on Monday announced the appointment of Deepak Patkar as its chief risk officer. Patkar will now head the risk, collections, information security, legal, and analytics function of the company.

    He rejoins the Fullerton India family after a span of three years. Prior to this, Patkar worked at Magma Fincorp Limited as EVP and chief risk officer and went on to lead their asset financing business as chief executive officer.

    He has over 25 years of experience across various disciplines such as business and risk management, audit, sales, and quality assurance across multiple industries. He has worked with leading companies such as Citibank, HCL Infosystems, and Cable Corporation of India, said the company.

    Fullerton India, CEO and MD, Shantanu Mitra, said, “Having worked with him in the past, we are confident that he will help us manage our risk functions and the other critical departments efficiently. During his previous stint at Fullerton India, Deepak was responsible for driving a strong culture of business enablement with risk measures backed by analytics, which had a profound and positive effect on the company.”

    Patkar said he is excited to be back at Fullerton, India. “I have always had a strong bond and fond memories with the Fullerton India team. I am honored to lead the responsibilities I have been entrusted with and will help this company grow from strength to strength during the current scenario,” he said.

  • Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

    Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

    MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

    Established in 2007, Fullerton India has played a significant role in the evolving financial landscape, and the transformation the firm has undergone resonates in the storyline. It is centred on the belief that every customer has his or her own dreams and aspirations, and is looking for viable avenues to fulfil them. However small or big their dreams, are important to the organisation and are serviced with the same trust and warmth. This has led to – Fullerton India: Rishta Sammaan Ka: kyonki dil aapki nahin sunta, hum aapki sunte hain! Aur aapke sapnon ka samman karte hain. A thought that the customers can relate and connect with their own experiences.

    At the launch of the campaign, Ms. Rajashree Nambiar, Managing Director and Chief Executive Officer, Fullerton India, said, “Our customers are at the core of what we do and improving experiences is important to us. Credit is a strong relationship based product and is largely dependent on trust and respect. This forms the heart of our brand ethos and our business, built over the years through  innovation and nurturing relationships. Our campaign leverages these key attributes and embraces our distinct businesses and customer’s needs, with one voice and one message that we are Fullerton India – Rishta Sammaan Ka.”

    Speaking on the campaign Ms. Shilpa Desai, General Manager & Head – Marketing & Cross Sell, Fullerton India, said, “Rishta Sammaan Ka, reinstates our positioning and promise that we share with our customers. Since our businesses cater to diverse audiences between the age group of 25-45 years, our campaign encompasses various channels. Along with TV, a large part of our campaign will be digitally led and directed towards millennials, who seek lifestyle changes for better living. Our digital based lending models and customised offerings have been further emphasised in our campaign, which weaves into our inclusive growth story.”

    The campaign is accompanied by a striking jingle: Chhoti chhoti khushiyon ki chadariya bunta hai.  Dil haye apni kahan sunta hai.  This will be rolled out across TV, Digital & OOH media in nine languages – Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odiya and Bengali.