MUMBAI: In the recent empanelment conducted by MTNL, SSC&B Lintas emerged the winner, bagging the full service account of the telecom PSU major to build the MTNL brand and to strengthen the various products/services that MTNL offers.
This being a tender process, several leading agencies pitched for the account. According to market information, the account size is pegged at Rs 400 million.
Commenting on the development SSC&B Lintas President Ashish Bhasin says, ” We at SSC&B Lintas have started a process of offering a world class communication product. I guess clients are now recognising the benefits of it. We have also started pitching for very selective clients and telecom is an high interest area.”
SSC&B Lintas has recently revamped and positioned itself as one of the few agencies in Asia offering a world-class communications and advertising product. As a part of this upgradation process, SSC&B Lintas has recruited managers with international experience, introduced new processes, softwares and best practices.
When queried about the campaign, Bhasin pointed out that the work was in progress and that the campaign should be out shortly.
Videocon, Moser Baer, Hyundai, TDV, Zenith Computers, Motul, Gini & Jony, Harrison Malayalam, Vardhaman Spinning & the Indian Express Group are some of the other SSC&B Lintas accounts.