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Tag: Full Funnel Marketing

  • Cheil India rebrands as Cheil SWA Group, builds full-funnel marketing arsenal for the future

    Cheil India rebrands as Cheil SWA Group, builds full-funnel marketing arsenal for the future

    MUMBAI: Cheil India just hit refresh. On 1 May 2025, the agency formally announced its rebranding into the Cheil SWA Group, marking a strategic expansion of its services to meet the evolving needs of modern marketers. From being Samsung’s in-house agency in 2003 to becoming a multi-pronged marketing ecosystem, the transformation signals its ambition to own the entire value chain—creativity, commerce, content, and conversion.

    At the helm is Cheil SWA Group president & CEO Carlos LimSeob Chung. Jitender Dabas joins as Cheil X CEO, the creative and strategy wing serving non-Samsung clients, while Mandeep Sharma takes over as Cheil India COO, driving CRM and customer experience across the group.

    Guided by the philosophy ‘Impact Every Moment’, Cheil SWA Group now operates through seven specialised companies:

    1    Cheil India (Samsung Business): Continues as Samsung’s integrated agency, delivering on creative, retail, digital, and brand experiences.

    2    Cheil X: Expands creative and strategy solutions to global and Indian brands beyond Samsung, with a recent footprint added in Mumbai.

    3    Experience Commerce: The digital marketing and tech arm acquired in 2017. Houses an Offshore Development Center (ODC) for the global Cheil network and boasts consistent double-digit growth.

    4    Cylndr: The content production studio for VFX, CGI, and end-to-end video creation.

    5    Digital media and influencer marketing: A 300+ member strong vertical specialising in performance marketing, influencer engagement, and D2C solutions.

    6    NewRx: The retail design and store innovation unit handling everything from concept to execution.

    7    Cheil GDC: The data analytics hub that drives automated marketing through real-time consumer insights.

    Together, these arms position Cheil SWA Group at the confluence of creativity, commerce, and data—ready to deliver fully integrated campaigns that are not just pretty, but performance-driven.

    “Today’s marketing landscape demands integrated thinking and specialised execution,” said Chung. “Our transformation into Cheil SWA Group is a natural evolution of our capabilities, allowing us to offer clients seamless access to world-class expertise across every touchpoint of the consumer journey.”

    From a Samsung-only outfit to a group built for tomorrow’s marketing challenges, Cheil SWA Group is laying claim to the full funnel—pixel to purchase.

  • Siddharth Dabhade hangs up his boots at MIQ, joins Lemma

    Siddharth Dabhade hangs up his boots at MIQ, joins Lemma

    MUMBAI: After 24 years of navigating the competitive corridors of tech giants like IBM, Microsoft, Google, and Criteo, Siddharth Dabhade steps into the limelight with a new challenge.

    His journey from the boardrooms of global multinationals to the forefront of cutting-edge innovation now finds him driving Lemma’s vision of revolutionising the digital out-of-home (DOOH) landscape.

    As the newly appointed CBO, performance business at Lemma, Dabhade’s mission is clear: to take this omnichannel platform to unprecedented heights with its trailblazing, outcome-focused DOOH solutions.

    Can his wealth of expertise and transformative leadership redefine the boundaries of advertising?

    The stage is set for a new chapter in Lemma’s growth story.

    Dabhade brings over 24 years of leadership experience in the digital advertising and technology sectors. Before joining Lemma, Dabhade served as the MD at MIQ, where he successfully launched and scaled commercial operations across India and China. He has held key leadership roles at industry giants such as IBM, Microsoft, Google, and Criteo, amassing expertise in P&L management, strategic advisory, business development, and customer relationships.

    At Google, Dabhade led the travel business for India, and during his tenure at Criteo, he significantly contributed to the APAC leadership team, driving the company’s growth in the Indian market.

    Commenting on his new role, Dabhade said, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift and to lead the expansion of the new solution as a powerful tool for outcome-driven growth through outdoor media globally.”

    Lemma founder & CEO, Gulab Patil welcomed Dabhade’s appointment, stating, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution, we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalising on the massive opportunities that OOH now presents in not only shaping but also driving results through a full-funnel approach, from Outdoor to outcomes.”

    Under Dabhade’s leadership, Lemma aims to reinforce its mission to transform emerging media through programmatic adtech. The company is focused on offering brands a comprehensive outdoor-to-outcome solution, leveraging DOOH to drive measurable results. This strategic expansion signals a pivotal moment in Lemma’s journey, positioning it at the forefront of the $65 billion global OOH market.