Tag: Fulcro

Fulcro to handle Whisper’s digital creative mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

Commenting on the association, Fulcro founder and MD Sabyasachi Mitter said, “We are excited to have Whisper on board and look forward to creating a disruptive leg of communication for a pioneer brand on digital. It’s amazing how the category of personal hygiene has grown through the times and a digital foot forward is an ideal approach considering women are significant drivers of digital. We plan to leverage our digital expertise to change the consumer journey in a more agile and compelling manner. The idea is to build a connect between the brand and the consumer that extends beyond their usage phase. The team is enthralled with the association and is confident about achieving milestones together.’’

Fulcro has also built a consultative practice that helps organisations undertake end-to-end digital transformation mandates and ensure that all elements of the digital strategy converge holistically towards tangible business goals.

Today, the company stands for disruption and has worked with some of the largest and most renowned Indian brands across various business domains including Hero MotoCorp, ASUS, Kotak Mahindra, Tata Motors, P&G, ACC Cement, Standard Chartered, HDFC Bank, SBI, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Panasonic Life Solutions, Morphy Richards, Aristocrat, Pearson Education, Kohler, Yatra, Canara HSBC OBC General Insurance, etc.

October 22, 2019
Fulcro bags Zee Corporate’s digital mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Zee Corporate, the official corporate communication channel for company news, people and financial results. The agency will be responsible for managing social media channels, creating awareness around internal and external HR initiatives, and using the digital platforms to create more direct access to get people involved.

Commenting on the association, Fulcro founder and MD Sabyasachi Mitter said, “We are honoured to have Zee Corporate on board and look forward to creating a strong communication foundation for the brand across platforms. We plan to harness our digital expertise along with a deep understanding of communication across all B2B and B2C practices to provide Zee Corporate a solution that helps them create an impact at the employer brand and group level. The team is enthralled with the association and is confident of achieving great milestones together.’’

Fulcro has also built a consultative practice that helps organisations undertake end-to-end digital transformation mandates and ensure that all elements of the digital strategy converge holistically towards tangible business goals.

Today, the company stands for disruption and has worked with some of the largest and most renowned Indian brands across various business domains including NPCI, Hero MotoCorp, ASUS, Kotak Mahindra, Tata Motors, P&G, ACC Cement, Standard Chartered, HDFC Bank, SBI, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Anchor by Panasonic, Morphy Richards, Aristocrat, Pearson Education, Yatra, Canara HSBC OBC General Insurance and many more.

August 29, 2019
Fulcro appoints Akshat Trivedi as executive creative director

MUMBAI: Fulcro, an integrated digital marketing and communication agency that works with brands to build effective and innovative brand campaigns leveraging the power of creative, technology and data, has appointed Akshat Trivedi as the executive creative director. He will lead the creative team at the venture.

Trivedi brings over a decade of experience in creative communication to the Fulcro team.

He started his creative career at Ogilvy, Mumbai. Where he worked on different brands including Star TV, Cadbury Perk, HUL, Mumbai Indians, Nutrela, and SBI life, to name a few. Akshat also scripted social awareness campaigns at Ogilvy like ‘TB Haarega, DeshJeetega’ and ‘KarodonAansoon Hain LekinKarodon Hum Bhi Hain’ for Star TV’s Pro Bono programme ‘Saath Hain Hum Uttarakhand’ during the unfortunate floods that shook the entire country.

He later functioned as an independent creative consultant before joining The Womb, where he scripted popular TV campaigns for Fogg. Some of these include ‘Kya ChalRaha Hai’; ‘Baaki sab uddjaayega, Fogg RehJaayega’, Fogg ‘Train’TVC. He also wrote the launch campaigns for youthful brands like Asus Zenfone 4 ‘JinkiDuniyaBadiUnki Selfie Badhi’ and Zeelrainwear’s ‘Fiyer’ film.

Trivedi is renowned for writing SaregamaCaravaan’s sensitive campaigns like ‘Aapkepehleypyaarkeliye, aapkimaakekiye’, ‘Iss Diwali Shor YaSangeet’, andJinheshaayadaapkabhikehnahipaaye,unhekahiye‘Thank You’ have been impactful in creating a pure voice for the brand. Carvaan’s Mother campaign not only won people’s hearts but also creative and effectiveness awards.

Apart from this, as a creative consultant to Coverfox, he scripted the campaign ‘Cover Karo, KaamAayega’ that also bagged the South Asia Pacific Gender sensitivity Award at LaadliAwards.

Speaking about his association with Fulcro, Trivedi said, “It is indeed heartening to lead the creative souls at Fulcro, I look forward to sharing my learnings while creating a few of my own, through the young tech brains at Fulcro. So together we can do some awesome work for a new set of brands and take the company to greater heights.”

On this appointment, Fulcro founder and managing director Sabyasachi Mitter said, “As we grow, it is also important to continue to offer our partners the very best output. We’ve long admired the incredible campaigns that Akshat delivers and at a time of increasing opportunity for our long form content, we are excited to welcome him to the team.”

July 3, 2019
Fulcro appoints Brijesh Parmar as executive creative director

MUMBAI: Brijesh Parmar will now lead the Art team at Fulcro, and has been appointed as the Executive Creative Director – Art in the organization. With 3 Cannes and multiple international design awards under his belt, Brijesh brings 15 years of wide experience in creative communication. He was one of the brains behind some of the most enthralling campaigns such as SaregamaCarvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, TATA Capitals, Cadbury Eclairs, KenStar, and Red Chief to name a few. The current gamut of brands under his purview include Bajaj Electricals, Asus Mobiles, Hero, Morphy, Pearson Education HDFC Bank, Aristocrat luggage and Anchor by Panasonic.

Speaking about his association with Fulcro, Brijesh, said, “I am happy to come on board Fulcro and head the design and creative team here. Design thinking and creativity are the highlight of all ad campaigns today and an important aspect of the digital market. I hope to bring in more value add to the process at Fulcro with my experience, and look forward to a creative and fruitful association with the team going forward.”

Adding his comments, Mr.Sabyasachi Mitter, Founder and Managing Director, Fulcro said, “It is indeed heartening to have someone like Brijesh on board the Fulcro bandwagon. He brings immense experience in compelling storytelling and is someone with meticulous precision in whatever task he undertakes. We are sure that with his guidance, our team will bring out some successful campaigns that are sure to resonate with the target groups. We welcome him to the team.”

Over the years, Brijesh’s work has won top honours at over 25 awards including Cannes, New York Festival, Andy Awards, Spikes Asia Advertising Festival, and AP Ad Fest – across all marketing communication verticals – print, radio, TVC, BTL & outdoor, as well as digital. With him, brands have succeeded in creating impactful communication, breaking the clutter of monotony.

June 20, 2019