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Tag: Fukrey Returns

  • Zee Entertainment to acquire Zee Studios film biz

    Zee Entertainment to acquire Zee Studios film biz

    MUMBAI: Zee Entertainment Enterprises Ltd (ZeeL) is going to the movies. The company has announced that it is all set to acquire the film production and distribution business of its subsidiary Zee Studios on a slump sale basis over the next two months. It has priced the acquisition on a cash payout of Rs 275 crore.

    Zee Studios generated a revenue of Rs 124.11 crore in FY 2019-20, Rs 299.54 crore in 2018-19, and Rs 165.98 crore in FY 2017-18.

    In a regulatory filing to the BSE, ZeeL has stated that the acquisition of the business is going to result in growth opportunities for it. The company’s board gave the transaction the go-ahead on Thursday.

    Incorporated in 2010, Zee Studios has been behind films such as Gadar Ek Prem Katha, Sairat, Rustom, Mom, Secret Superstar, Raees, Fukrey Returns, Half Girlfriend, Hindi Medium, Veeri Di Wedding, Mannikarnika: The Queen of Jhansi, Milan Talkies, Article 15, Good Newz, Uri: the Surgical Strike, Gold, Gully Boy, Dream Girl, among many others. It’s headed by CEO Shariq Patel.

  • Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30 PM everyday.

    Furkey Boyzzz is the second series inspired by the bollywood movie Fukrey and Fukrey Returns. Similarly, before this the channel also laucnhed ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.

    Excel Entertainment’s movie Fukrey, a fun-filled comic caper with quirky characters, captured the imagination of the audiences. Fukery Boyzzz is all set to take the fun and quirk quotient higher with the animated avatars of Hunny, Choocha, Laali and Bholi Punjaban along with all other characters in the movie. Fukrey Boyzzz will be launched in 6 languages, English, Hindi, Tamil, Telugu, Malayalam and Kannada only on the Discovery Kids Channel.

    “For the first time ever, Excel Entertainment will be extending itself to developing content for kids with Fukrey Boyzzz. This is a huge step forward for us and brings with it, its own sense of accomplishment,” said, Excel Entertainment Co-Founder Ritesh Sidhwani. “The nuances of Kids TV are very different from that of cinema; it requires adapting characters, their scenarios in a different yet relatable setting. However, the good part is that the plot and characters of the movie Fukrey lend themselves beautifully to interpretation in animation. Fukrey Boyzzz will take you on an endless laugh riot!”

    “We are confident ‘Fukrey Boyzzz’ will be our next big disrupter in the Kids genre. The Indian animation industry has done extremely well over the last year and has delivered great IPs however almost all of them are targeted at children ranging from 4-8 years. Fukrey Boyzzz is based on friendship, massti and slice of fukrapanti with quirky characters, it has the potential to expand our audience base beyond kids with parents watching the show along with them and sharing a great laugh together,” said, Discovery Kids Business Head Uttam Pal Singh.  “We will work with Excel entertainment to skin the full potential of this IP in the most impactful manner.”

    The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand purpose – Super Heropanti with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban.

  • Zee Cinema’s marketing mania for the world tv premiere of ‘Fukrey Returns’ on 1st April at 8 PM

    Zee Cinema’s marketing mania for the world tv premiere of ‘Fukrey Returns’ on 1st April at 8 PM

    MUMBAI: The Fukra boys Hunny, Choocha, Zafar and Lali get on with their lives after successfully getting Bholi Punjaban arrested. But they are in for a shock when she returns early from prison and tries to seek revenge. The second installment of the Fukrey franchise, Fukrey Returns which earned over 100 crores at the box office is all set for its World TV Premiere on Zee Cinema, Home of Blockbusters on Sunday, 1st April at 8 PM. Zee Cinema with its proposition Movies Masti Magic undertook a series of innovative marketing initiatives to promote the movie. To take the audience on a laughter riot and ensure that their day is packed with fun and entertainment, Zee Cinema, has declared Sunday, April 1 as ‘Fukra’s Day’ instead of Fool’s Day! #1stAprilFukraDay.

    Richa Chadda a.k.a Bholi Punjaban and Varun Sharma a.k.a Choocha visited the capital where the movie was shot and made an appearance at the Delhi Zoo to celebrate Bijli ka birthday. Bijli, is the same tiger in the film who helps the Fukrey gang find treasure worth 10 crores! Zee Cinema has also collaborated with Icekraft, an ice-cream café and has come with customized offerings of ice-creams and state of the art coffee froth printing of Fukrey characters. The coffee froth printing is one of its kind and Zee Cinema and Icekraft are the flag bearers in kick starting this innovative offering for coffee lovers. This activity will be carried out across India in multiple outlets.

    The marketing blitzkrieg spills over to the digital media as well with the channel putting forth engaging social media activities. With the  hashtag #1stAprilFukraDay, several quirky and engaging contests will be carried out on social media platforms inviting people to share their jugaad stories and people with the most unique and fun stories will be certified as You Are A Fukra! With the hashtag #AskChoocha, audiences’ favourite character of the Fukrey franchise, Choocha (Varun Sharma) took over Zee Cinema’s social media handles on 26th March and predicted the future of his fans. Choocha also answered questions by his fans and the lucky winners had a chance to interact with him on Twitter. On Facebook, Zee Cinema has created a special Fukrey Returns selfie frame where people will be encouraged to share their Fukra Gang selfies and several quirky one’s will be rewarded with Fukrey Returns merchandise. Additionally, the Fukrey gang also created special and eccentric jingles which will be played as announcements inside Mumbai Metro to spread the word on the date for the World TV Premiere of the movie.

    That’s not all! Zee Cinema has also adopted a 360 degree marketing approach including TV, Print and Outdoor Media amongst other mediums to entertain viewers across all platforms to build the premiere on the channel.

    Speaking about the success of the franchise, producer Ritesh Sidhwani, Excel Entertainment said, “Fukrey Returns received immense love & appreciation and fans of this franchise ensured in making it a huge success. This comedy genre reached out to family audiences as a wholesome entertainer. Zee Cinema has done a great job in promoting the Worldwide Television Premiere of the film in an innovative manner.”

    Speaking about the same, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster said, “Fukrey Returns is the first of the numerous blockbusters that will be premiered on Zee Cinema in the new financial year. Television is a strong medium to build the fan base and legacy of any franchise. With the premiere of Fukrey Returns on Zee Cinema, the successful Fukrey franchise will definitely reach greater heights.”

    Fukrey Returns begins a year later from where the first part ended. Bholi Punjaban (Richa Chadda) manages to come out of jail early but has to pay a price for the same. Since Bholi has to settle scores with the four Fukreys viz. Hunny (Pulkit Samrat), Choocha (Varun Sharma), Lali (Manjot Singh) and Zafar (Ali Fazal), she contacts them forthwith and asks them to think up a scheme to amass the crores required.