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Tag: Fukrey Boyzzz

  • Discovery Kids to premiere new animated series on 18 April

    Discovery Kids to premiere new animated series on 18 April

    Mumbai: Discovery Kids is launching a new animated series ‘Bunty Billa aur Babban’ on 18 April at 1 pm and 7 pm from Monday to Friday. The slap-stick comedy series is produced by Toonz Media Group.

    The show follows the contrasting duo Bunty (the parrot) and Billa (the cat) who live in the same house. While Billa’s ambitions rest in living an easy life, he is annoyed with the hysterics of Bunty who never stops troubling him. Bunty unleashes mayhem in the house, inciting chaos, and confusion everywhere. Babban, the donkey also joins the duo, escalating the fun conflicts and comic situations. The Bollywood-inspired voiceover enhances the entertainment quotient.

    “We are on a journey of innovating our offerings and creating franchises out of characters that not only engage but also help expand our consumer footprint and provide a healthy dose of entertainment,” said Discovery Kids business head Uttam Pal Singh.

    “Bunty Billa aur Babban – the slap-stick comedy is a fun addition to our existing differentiated IPs including stylish and action-packed superhero in town ‘Little Singham’ and best slice-of-life school comedy ‘Fukrey Boyzzz’. It will further cement Discovery Kids’ position as the most preferred brand in the kids’ category,” he added.

    “This is Toonz’s first collaboration with Discovery Kids and we are really happy to forge this association with ‘Bunty Billa aur Babban’, which is a show that has tremendous potential to turn into a hugely successful kids IP,” added Toonz Media Group CEO P Jayakumar.

    “The show brings back the innocent charm of playfulness and hearty humour, with many beautiful moments to engage and enrapture the young audience,” he added.

  • Holiday fun: Discovery Kids gets new Little Singham & Fukrey Boyzzz movies

    Holiday fun: Discovery Kids gets new Little Singham & Fukrey Boyzzz movies

    MUMBAI: Discovery Kids is all set to end the year on an exciting note, with the launch of new movies and episodes of popular shows Little Singham and Fukrey Boyzzz. Kids across the country will get to hang out with their favourite characters – superhero cop Little Singham and the naughty bunch Choocha, Laali, Hunny and Bholi – as they go on some cool new adventures this December. 

    Starting with Little Singham Super Squad, which debuts on 19 December, kids will be able to see Little Singham collaborating with other superhero kids like him from various parts of India, to overcome threats together as the ‘Super Squad.’ Right after that, Fukrey Boyzzz will be seen in a new avatar in the blockbuster Bade Miyaan Chote Miyaan, launching on 25 December and featuring Choocha as a giant! Following this, in a puzzling turn of events, Choocha and Hunny become rats and go on a mission to save their rat friends. The fun isn’t over yet. Fans of Fukrey Boyzzz will get to witness the premiere of Choocha in Wonderland on 26 December. The blockbuster features Choocha entering his own dream world, leading to a series of fantastical events, turning into a snooty frog princess, uncovering secrets from a talking tree, being granted three wishes from a magical genie, and much more.

    Ending the year with a bang, Discovery Kids will also launch brand new episodes of Little Singham and Fukrey Boyzzz on 27 December and 29 December respectively.

    Discovery Kids further aims to keep children engaged with its initiative The Superhero Academy, aimed at celebrating the superpower of kids who in their own innocent and courageous ways have been helping their family and the community. The initiative aims to recognise the little efforts children put in at home to give their family a helping hand.

    “Discovery Kids brings a perfect end to an eventful year with the thrilling new blockbusters featuring some of the most beloved characters on the channel,” said Discovery Kids head Uttam Pal Singh. “Especially after the year everyone has had, including kids, we thought it was time to bring back some cheer. It’s holiday season and kids deserve to have some fun. The blockbusters and episodes that we’re launching this December, have been created keeping in mind the love our young viewers have for Little Singham and Fukrey Boyzzz. We want to continue to engage with our audience and ‘super squad fans’ through innovative content and give them what they ask for – including a whole host of exciting new adventures featuring their favourite characters.”

  • Discovery India appoints Black White Orange as L & M partner for Fukrey Boyzzz

    Discovery India appoints Black White Orange as L & M partner for Fukrey Boyzzz

    MUMBAI: Fukrey Boyzzz, a rib-tickling production from Discovery Kids, launched in association with Excel Entertainment, which helped the channel reach the top 3 position in the first week of launch itself, has attracted lots of queries in the Licensing & Merchandising space. Discovery India has appointed Black White Orange (BWO) as the Licencing partner to harness the full potential of the newly launched IP beyond TV.

    BWO is working closely with Discovery India and Excel Entertainment to conceptualise designs and represent the IP across a wide range of categories. BWO is targeting to reach out to interested partners in back-to-school, apparel, toys and novelty products’ space.

    “Fukrey franchise extends beyond demographics; Fukrey Boyzzz has added another level of zing to it – which is what we are targeting to leverage in the L&M space,” said, Discovery Managing Director – South Asia Megha Tata. “We are delighted to partner with BWO in our endeavour to ensure that Fukrey Boyzzz fans get to experience and engage with the iconic characters beyond TV, both online as well as offline, by early 2020.”

    “Fukrey Boyzzz has opened new vistas; new horizons for us. An L&M partnership is a natural extension to fully tap the hidden potential of this iconic franchise whose following transcends varied demographics,” said, Excel Entertainment  Co-Founder Ritesh Sidhwani. “We are keen
    to work with partners who understand and imbibe the ethos of the Fukrey franchise.”

    “The Fukrey franchise has a huge fan base in India and Fukrey Boyzzz is a treat for kids with extremely entertaining content! We are excited to work with the Discovery Kids team to take the brand to the next level with merchandise and interesting licensing partnerships,” said,  Black White Orange Brands Pvt. Ltd Founder & CEO Bhavik Vora.

    ‘Fukrey Boyzzz’ features characters from the Excel Entertainment film – Choocha, Hunny, Laali and Bholi Punjaban – in their animated avatars. At the press launch of Fukrey Boyzzz, all lead actors including Richa Chadha, Pulkit Samrat, Varun Sharma and Manjot Singh were seen in
    Fukrey Boyzzz inspired fashion wear. The style guide being developed for the L&M leverages the well-defined characters of the franchise in a fun way.

  • Fukrey Boyzzz’s ad inventory sold out even before its launch

    Fukrey Boyzzz’s ad inventory sold out even before its launch

    MUMBAI – Fukrey Boyzzz, a rib-tickling production, from Discovery Kids in association with Excel Entertainment, which captures the innocent and harmless masti/ mischief of kids, has received very positive response to the trailer launch. The yet to be launched series which is based on the super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’,has attracted significant traction from leading advertisers. The show which promises to make you ROFL premieres on Oct 12 on Discovery Kids at 1:30 pm and 7:30 pm.

    “We knew, we had a winner at hand, the moment we saw first glimpse of the show,” said, Discovery  Head of Advertising Sales – South Asia Vikram Tanna 

    Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors while Parle Magix, Dettol, Godrej Appliances, Mamy Poko and Crax have come on board as Associate Sponsors.

    Fukrey Boyzzz is Discovery Kids’ second IP based on Bollywood. Earlier, the channel revolutionized the revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.“This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients,” added, Vikram. “We have more interest coming in, but we don’t have inventory left to sell.”

  • Discovery Kids’ eyes top 3, improved time spent with ‘Fukrey Boyzzz’

    Discovery Kids’ eyes top 3, improved time spent with ‘Fukrey Boyzzz’

    MUMBAI: Discovery Kids is all set to achieve its goal to be in the top three positions of the kids' genre and probably address the issue of time spent on the channel with the strategic launch of Fukrey Boyzzz. In an interaction with Indiantelevision.com, Discovery Kids business head Uttam Pal Singh informed that the channel has gained its viewership back post NTO regime but it needs to address the challenge of time spent and hopes the new show will help there.

    When Discovery managing director South Asia Megha Tata joined the company in April 2019, she made the kids genre as a crucial focus area with an aim to raise its level to the top three channels.

    Tata admitted that the kids' genre hasn't grown dramatically in the last few years. It is stuck in a particular space and has become more competitive. As a result, there are more players entering the space but the share is not growing.

    Singh said that the aim is to invest, invent and innovate the content to engage with as well as expand audiences. “In the kids’ genre, there is a plethora of content targeted at 4-8 years, however, there is a prominent white space for content targeted at pre-teens broadly bracketed between 8-14 years old. With Fukrey Boyzzz and its hilarious ensemble of Choocha, Hunny, Lalli and Bholi, we are launching a new contemporary series which will have a much wider appeal. In fact, we are confident that this innocent fun feast will attract co-viewing – parents watching along with their children.”

    “Fukrey Boyzzz is an apt representation of our ambition in the kids’ genre.  We will continue to innovate and invest heavily in the genre with an aim to be a consistent top 3 player,” said, Tata at the launch of the series. “We are also working towards skinning the Fukrey Boyzzz IP in multiple ways including launching branded merchandise.”
     
    “The launch of Fukrey Boyzzz opens new horizons for us. We are making our foray into animation and are enamoured with how this series has shaped-up. I am extremely excited to have characters from our film Fukrey spread joy to everyone with their crazy antics at school,” said Excel Entertainment co-founder Ritesh Sidhwani as the show preview was unveiled.

    Last year, the channel also premiered a similar animated series called Little Singham which was adopted from the Bollywood movie Singham.

    "Little Singham has done really well for us; it was a Bollywood movie which became a fabulous kids franchise making Little Singham the most-loved animated character in the country today. One of the things that we learned from Little Singham is that it’s not just about creating an animated series out of a successful Bollywood movie, it’s important to make it relatable to our target audience i.e., kids and package it with the right storytelling. We have got all those things in place with Fukrey Boyzzz. The series will bring another disruption like Little Singham in the kids genre and it will also take us to towards our goal to be in the top three positions," she said.

    Fukrey Boyzzz is the animated series of Bollywood franchise Fukrey and Fukrey Returns which is set to premiere on 12 October on Discovery Kids. Discovery Kids will air 156 episodes in season 1 at 1.30 pm and 7.30 pm every day in six languages – Hindi, Tamil, Telugu, Malayalam, Kannada and English.  The channel will launch an aggressive marketing campaign based on the core ethos of the show ‘Friends + Masti = Fukrapanti’.  Fukrey Boyzzz is produced by award-winning production house Paper Boat for Discovery Kids. 

  • Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30 PM everyday.

    Furkey Boyzzz is the second series inspired by the bollywood movie Fukrey and Fukrey Returns. Similarly, before this the channel also laucnhed ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.

    Excel Entertainment’s movie Fukrey, a fun-filled comic caper with quirky characters, captured the imagination of the audiences. Fukery Boyzzz is all set to take the fun and quirk quotient higher with the animated avatars of Hunny, Choocha, Laali and Bholi Punjaban along with all other characters in the movie. Fukrey Boyzzz will be launched in 6 languages, English, Hindi, Tamil, Telugu, Malayalam and Kannada only on the Discovery Kids Channel.

    “For the first time ever, Excel Entertainment will be extending itself to developing content for kids with Fukrey Boyzzz. This is a huge step forward for us and brings with it, its own sense of accomplishment,” said, Excel Entertainment Co-Founder Ritesh Sidhwani. “The nuances of Kids TV are very different from that of cinema; it requires adapting characters, their scenarios in a different yet relatable setting. However, the good part is that the plot and characters of the movie Fukrey lend themselves beautifully to interpretation in animation. Fukrey Boyzzz will take you on an endless laugh riot!”

    “We are confident ‘Fukrey Boyzzz’ will be our next big disrupter in the Kids genre. The Indian animation industry has done extremely well over the last year and has delivered great IPs however almost all of them are targeted at children ranging from 4-8 years. Fukrey Boyzzz is based on friendship, massti and slice of fukrapanti with quirky characters, it has the potential to expand our audience base beyond kids with parents watching the show along with them and sharing a great laugh together,” said, Discovery Kids Business Head Uttam Pal Singh.  “We will work with Excel entertainment to skin the full potential of this IP in the most impactful manner.”

    The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand purpose – Super Heropanti with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban.