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Tag: Fukrey

  • JSW MG, Cheil X shift gears with witty ‘EV Sahi Hai’ films

    JSW MG, Cheil X shift gears with witty ‘EV Sahi Hai’ films

    MUMBAI: JSW MG and Cheil X are back with a laughter-fuelled second phase of their ‘EV sahi hai’ campaign, this time plugging into the star power of Varun Sharma and Pulkit Samrat of Fukrey fame.

    Shot against the scenic backdrops of Dehradun and Rishikesh, the new films tackle two of India’s biggest EV myths: the lack of charging stations and dreaded range anxiety, all with the duo’s signature banter and tongue-in-cheek charm.

    The first film plays out like a cheeky guessing game about India’s quirky town names, cleverly tying them back to the country’s 29,000 plus charging stations. The message? No matter how offbeat the location, you’re never too far from a plug point.

    The second film flips the focus to road trips, with Pulkit confidently cruising in his EV while Varun plays the sceptic, questioning whether it can survive the long haul to Goa. By the end, humour disarms doubt, leaving viewers with one simple conclusion: EV Sahi Hai.

    “Humour is at the heart of this phase, because what better way to bust myths than with a laugh?” said JSW MG Motor India, head of marketing, Udit Malhotra adding that celebrity voices would help the campaign reach “people from all walks of life.”

    Cheil X, national creative director, Amit Nandwani called it a conscious attempt to move beyond “just presenting facts” and instead “debunk myths in a fun and engaging manner”.

    Meanwhile, Cheil X Delhi, vice president and head of operations, Kanika, said the duo’s infectious energy makes them the “perfect pair to keep the message light yet impactful.”

  • Discovery Kids’ eyes top 3, improved time spent with ‘Fukrey Boyzzz’

    Discovery Kids’ eyes top 3, improved time spent with ‘Fukrey Boyzzz’

    MUMBAI: Discovery Kids is all set to achieve its goal to be in the top three positions of the kids' genre and probably address the issue of time spent on the channel with the strategic launch of Fukrey Boyzzz. In an interaction with Indiantelevision.com, Discovery Kids business head Uttam Pal Singh informed that the channel has gained its viewership back post NTO regime but it needs to address the challenge of time spent and hopes the new show will help there.

    When Discovery managing director South Asia Megha Tata joined the company in April 2019, she made the kids genre as a crucial focus area with an aim to raise its level to the top three channels.

    Tata admitted that the kids' genre hasn't grown dramatically in the last few years. It is stuck in a particular space and has become more competitive. As a result, there are more players entering the space but the share is not growing.

    Singh said that the aim is to invest, invent and innovate the content to engage with as well as expand audiences. “In the kids’ genre, there is a plethora of content targeted at 4-8 years, however, there is a prominent white space for content targeted at pre-teens broadly bracketed between 8-14 years old. With Fukrey Boyzzz and its hilarious ensemble of Choocha, Hunny, Lalli and Bholi, we are launching a new contemporary series which will have a much wider appeal. In fact, we are confident that this innocent fun feast will attract co-viewing – parents watching along with their children.”

    “Fukrey Boyzzz is an apt representation of our ambition in the kids’ genre.  We will continue to innovate and invest heavily in the genre with an aim to be a consistent top 3 player,” said, Tata at the launch of the series. “We are also working towards skinning the Fukrey Boyzzz IP in multiple ways including launching branded merchandise.”
     
    “The launch of Fukrey Boyzzz opens new horizons for us. We are making our foray into animation and are enamoured with how this series has shaped-up. I am extremely excited to have characters from our film Fukrey spread joy to everyone with their crazy antics at school,” said Excel Entertainment co-founder Ritesh Sidhwani as the show preview was unveiled.

    Last year, the channel also premiered a similar animated series called Little Singham which was adopted from the Bollywood movie Singham.

    "Little Singham has done really well for us; it was a Bollywood movie which became a fabulous kids franchise making Little Singham the most-loved animated character in the country today. One of the things that we learned from Little Singham is that it’s not just about creating an animated series out of a successful Bollywood movie, it’s important to make it relatable to our target audience i.e., kids and package it with the right storytelling. We have got all those things in place with Fukrey Boyzzz. The series will bring another disruption like Little Singham in the kids genre and it will also take us to towards our goal to be in the top three positions," she said.

    Fukrey Boyzzz is the animated series of Bollywood franchise Fukrey and Fukrey Returns which is set to premiere on 12 October on Discovery Kids. Discovery Kids will air 156 episodes in season 1 at 1.30 pm and 7.30 pm every day in six languages – Hindi, Tamil, Telugu, Malayalam, Kannada and English.  The channel will launch an aggressive marketing campaign based on the core ethos of the show ‘Friends + Masti = Fukrapanti’.  Fukrey Boyzzz is produced by award-winning production house Paper Boat for Discovery Kids. 

  • Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30 PM everyday.

    Furkey Boyzzz is the second series inspired by the bollywood movie Fukrey and Fukrey Returns. Similarly, before this the channel also laucnhed ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.

    Excel Entertainment’s movie Fukrey, a fun-filled comic caper with quirky characters, captured the imagination of the audiences. Fukery Boyzzz is all set to take the fun and quirk quotient higher with the animated avatars of Hunny, Choocha, Laali and Bholi Punjaban along with all other characters in the movie. Fukrey Boyzzz will be launched in 6 languages, English, Hindi, Tamil, Telugu, Malayalam and Kannada only on the Discovery Kids Channel.

    “For the first time ever, Excel Entertainment will be extending itself to developing content for kids with Fukrey Boyzzz. This is a huge step forward for us and brings with it, its own sense of accomplishment,” said, Excel Entertainment Co-Founder Ritesh Sidhwani. “The nuances of Kids TV are very different from that of cinema; it requires adapting characters, their scenarios in a different yet relatable setting. However, the good part is that the plot and characters of the movie Fukrey lend themselves beautifully to interpretation in animation. Fukrey Boyzzz will take you on an endless laugh riot!”

    “We are confident ‘Fukrey Boyzzz’ will be our next big disrupter in the Kids genre. The Indian animation industry has done extremely well over the last year and has delivered great IPs however almost all of them are targeted at children ranging from 4-8 years. Fukrey Boyzzz is based on friendship, massti and slice of fukrapanti with quirky characters, it has the potential to expand our audience base beyond kids with parents watching the show along with them and sharing a great laugh together,” said, Discovery Kids Business Head Uttam Pal Singh.  “We will work with Excel entertainment to skin the full potential of this IP in the most impactful manner.”

    The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand purpose – Super Heropanti with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban.

  • Fukrey received well up North, even as YJHD goes strong at the BO

    Fukrey received well up North, even as YJHD goes strong at the BO

    MUMBAI: The Excel Entertainment production Fukrey had its best opening weekend in Delhi and Punjab as there is a genuine connect with the audience up North, where it collected a third (Rs 2.60 crore in Delhi; Rs 70 lakh in Punjab) of its total weekend collections of Rs 9.5 crore across India.

    Ankur Arora Murder Case which is based on true events, featuring Kay Kay Menon, Tisca Chopra, Paoli Dam and Arjun Mathur hasn‘t done much to rave the audiences and this reflects in its poor opening weekend collection of about a crore.

    Yamla Pagla Deewana 2 is only the third Sunny Sound Production after Indian (2001) and 23rd March 1931: Shaheed (2002). The Deol clan‘s second outing in the YPD franchise has been below average at the end of its first week. The film has managed to collect Rs 27.55 crore for it opening week; the indications for the second weekend do not seem encouraging.

    Ayan Mukherjee‘s second directorial venture Yeh Jawaani Hai Deewani starring the Kapoor scion and Deepika Padukone has followed up on its bumper first week with strong second week figures. The film collected Rs 49.3 crore in its second week taking its two week total to Rs 153.3 crore and adding a further Rs 13 core for the third weekend taking its 17 day tally to Rs 166.3 crore. Ranbir Kapoor has certainly established himself as a bankable star with back to back Rs 100 crore plus box office collections with last year‘s Barfi! and YJHDthis year.

    Aashiqui 2 starring Aditya Roy Kapoor and Shraddha Kapoor has gone on to add Rs 40 lakh for its seventh week to take its seven week tally to Rs 78.3 crore. This film has certainly exceeded everyone‘s expectations and the music has certainly connected well with the youth.

    The debut directorial venture of Atul Sabharwal under the YRF banner and Arjun Kapoor starrer Aurangzeb has collected Rs 20 lakh in its fourth week taking its four week tally to Rs 24.25 crore at the box office.

  • Fukrey – A comedy of errors

    Fukrey – A comedy of errors

    MUMBAI: Fukrey‘ is a local northern slang – meaning good for nothing. The film is about four such young men. Three of them need a large sum of money to bribe their way into the most happening college in Delhi. This is not because they are keen on good education, but because this college boasts of best of girls on campus, cool parties and freedom to stay away from classes and just have fun.

    Producers: Ritesh Sidhwani, Farhan Akhtar.
    Director: Mrighdeep Singh Lamba.
    Cast: Pulkit Samrat, Manjot Singh, Ali Fazal, Varun Sharma, Vishakha Singh, Pankaj Tripathi, Richa Chadda.

    Pulkit Samrat and Varun Sharma are classmates who look grown up because both have failed at least thrice in school. Also, they stick together all day. They have no chance of passing school exams yet dream of getting into college. They decide on doing a recce of their dream campus but it is tough to pass the gates being manned by Pankaj Tripathi. Of course, if one knows how to tackle Tripathi, he is very helpful. The boys make a deal with Tripathi that for a large sum he will get them the exam papers in advance and let them enter the college campus. There they meet guitar strumming Ali Fazal; Fazal has no problem getting into the college, as he has one getting out. He has been roaming around the campus nursing his dream to make a music album. His love angle, Vishakha Singh, teaches in the same college. Tripathi also has one more prospective customer, Manjot Singh, who wants to get into the same college because his girlfriend is here. Since he does not possess the merits, Tripathi offers to get him in against a donation of Rs 2.5 lakh to the college.

    Meanwhile, Fazal has a bad news that his father has suffered a stroke and he urgently needs to raise a lakh of rupees for his treatment. The four lads have met and now have a common aim, to raise money. But, they have a very resourceful mentor in Tripathi. He takes them to Richa Chadda, known as Bholi Punjaban who, contrary to her name, is a ferocious woman whose vocabulary is mainly filled with abuses; she deals in drugs, false email racket, pimping and the works.

    Samrat and Sharma have a dream to sell to Chadda. Sharma has some peculiar dreams where Samrat is being mauled by a god or an animal which he narrates to him. Samrat interprets this dream to work out a lottery number which they always win. Chadda is convinced to invest the seed money in the dream lottery but she does so only against the papers of Manjot‘s father‘s halwai shop. Under pressure, Sharma fails to get any sleep and hence no dreams but scared of his friends, he makes up a dream. The money is gone and the four lads are now slaves of Chadda till she recovers her money. Her intention is to keep using the boys to do her illegal bidding. She asks them to sell drugs at a rave party in the neighbourhood and also sends the cops after them. The boys somehow escape but Chadda‘s lien on their heads has mounted to Rs 25 lakh after losing the drugs she gave them to sell. The only way out of the trap is for Sharma to dream again.

    There is no story for most part of the film and it carries on mainly on gimmicks of Samrat and Sharma and the encounters of Manjot with a local charasi. The story, such as it is, begins after the entry of Chadda. What follow is crazy comic situations backed with funny one-liners. Chadda excels as a loud female villain. Among the boys, Sharma and Manjot shine with good support from Samrat. Fazal and his love interest Visakha are okay. Tripathi is very effective. Music does not add much to the film. Dialogue is good.

    Fukrey has some appeal for Delhi and surrounding areas, but the rest of the country will find limited attraction.

     

    Ankur Arora Murder Case – A medical thriller hitting the conscience

     

    Producer: Vikram Bhatt.
    Director: Suhail Tatari.
    Cast: Kay Kay Menon, Tisca Chopra, Arjun Mathur, Vihakha Singh, Paoli Dam, Sachin Khurana, Manish Chaudhari, Ashish Jain.

    Ankur Arora Murder Case is about the might of a powerful wrongdoer being challenged by an honest one without resources. A film in the recent past which comes to mind is Jolly LLB. This film deals with medical negligence and efforts by a powerful doctor and the hospital management to cover up the death caused by negligence.

    Ankur, a young boy, complains of stomach pains and is brought to hospital where an intern, Arjun Mathur, diagnoses appendicitis but advises to admitting Ankur for the night until a stomach scan can be done in the morning. Mathur as well as his co-intern and lover, Vishakha Singh, are on the team of Kay Kay Menon, whose skills are legendary. Both the interns are in awe of him and treat him as their idol.

    After the scans, Mathur‘s diagnosis proves right and the boy has to undergo a simple surgery to remove his appendix. Menon decides to delay the process by a day in the interest of hospital coffers which Mathur does not find justified. One hour before the operation, Ankur gets hungry. While his mother, Tisca Chopra, is out buying medicines and stuff for him, he is tempted to eat a few biscuits kept next to him; this is against doctor‘s advice to refrain from eating anything eight hours prior to surgery.

    The boy tells the nurse about this when asked and the nurse duly informs Menon who decides to do the needful to clean the patient‘s stomach before operation. However, too busy on his mobile, he starts the surgery as soon as he enters the operation theatre (OT); this despite a nagging feeling in his mind that he was forgetting something. Soon as the surgery is over and the boy stitched up, the boy starts vomiting, his windpipes are blocked stopping oxygen supply to his brain and he goes into coma. Menon and his team fail to revive him and the boy is dead in two days.

    Menon and his management are all powerful and his team is threatened to keep the matter quiet. The nurse who had warned Menon is sent off to her native place. Mathur, who has been banned from Menon‘s OT team, smells something fishy in the manner of Ankur‘s death. His girlfriend, Vishakha, though present in the OT, refuses to tell him what happened. She leaves him for her career which Menon could ruin if she talked.

    Mathur and Chopra decide to take the matter to court. Paoli Dam fights their case. All the witnesses, including Vishakha and the nurse who is traced to Goa and brought to the city as witness, turn hostile. The case is as good as lost. But Vishakha decides to do one last brave act and win her love back. As she goes to Menon‘s office to tender her resignation, he loses his mind and goes off tangent delivering a long rant comparing himself to god and calling the boy‘s death a minor mistake in his career. Vishakha has, of course, recorded this whole scene on her cell phone and it soon makes its way to news channels.

    The story is routine and such things don‘t shock people anymore. Performances by Menon, Mathur and Chopra are good. Direction is fair.

    There is nothing commercial about Ankur Arora Murder Case.