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Tag: Fujifilm India

  • Wider frames, bolder memories-Fujifilm’s instax Wide Evo launched!

    Wider frames, bolder memories-Fujifilm’s instax Wide Evo launched!

    MUMBAI: Fujifilm India is bringing a new era of instant photography with the launch of its high-end hybrid instant camera, instax Wide Evo. Unveiled by film star and brand ambassador Kartik Aaryan, this latest addition to the instax series promises creativity on a grand scale. Set to hit stores from 20 February at an sticker price of Rs 47,999, the Wide Evo comes in a premium edition combo pack with 20 wide shots. Pre-bookings kick off on 4 February via Instax.in and select retail outlets, with early buyers receiving a complimentary designer film worth Rs 1,299.

    The instax Wide Evo builds on the success of the instax mini Evo, offering a Wide format film for twice the image size. It allows users to preview shots on an Lcd screen before printing and can also function as a smartphone printer. Equipped with ten lens effects and ten film effects—including magenta, monochrome, light leak, and colour gradient—the camera enables up to 100 creative shooting combinations. The new degree control feature, introduced for the first time in the instax series, allows precise adjustments to light intensity and colour gradation across 100 levels, making every shot a masterpiece.

    The camera sports a sleek black and metallic finish, offering a luxurious, analogue-inspired design with intuitive dials and a manual Print Crank for a hands-on photography experience. Additionally, it introduces the Wide Angle Mode for capturing broader scenes and a Film Style feature to enhance printed shots.  

    Expressing his excitement, Kartik Aaryan stated, ‘The instax Wide Evo blends nostalgia with modern innovation. Its creative freedom, vintage charm, and dynamic shooting effects make it an essential companion for capturing life’s best moments.’

    Fujifilm India managing director Koji Wada, highlighted the brand’s commitment to innovation: ‘With the launch of instax Wide Evo, we continue our mission to bring joy to instant photography. This hybrid model embodies cutting-edge features while staying true to the classic appeal of the instax experience.’

    Fujifilm is also introducing the Wide format film Brushed Metallic, featuring a metallic-like texture, at an sticker price of Rs 1,299. 

  • Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    MUMBAI: Fujifilm India has unveiled its latest brand film, Maa’s Fight Through My Eyes, under the Stories of More Smiles series, leaving viewers deeply moved. This impactful campaign, set in rural West Bengal, tells the real-life success story of a breast cancer survivor, beautifully narrated through her daughter’s perspective.

    But wait, why should you care? Because this isn’t just another ad—it’s a compelling blend of technology, empathy, and a call to action for early cancer detection.

    The film stems from Fujifilm India’s breast cancer awareness initiative “Find It Early, Fight It Early”, which combines ground-level campaigns with state-of-the-art mammography technology. If you’ve ever wondered how healthcare innovation can create life-changing impacts, this ad serves as the perfect answer.

    Shot against the bustling and vibrant backdrop of Berhampore, West Bengal, the film brings to life the journey of a cancer survivor and her family. As her daughter recounts the emotional highs and lows, viewers see the unwavering dedication of two compassionate medical professionals, Paromita and Ipsita, who symbolise hope in the face of despair.

    The narrative showcases Fujifilm’s advanced diagnostic solutions, enabling early detection and precise treatment, which transformed the survivor’s life. It’s not just about a medical journey—it’s about resilience, human connection, and the unshakeable spirit of a mother and daughter.

    The story concludes on a high note, with the survivor dedicating her second chance at life to raising awareness about breast cancer, handing out pamphlets, and inspiring women to prioritise their health. What’s more inspiring than that?

    What makes this film stand out? Well for starters, the film is directed by Ranvir Kumar Suman and produced by Seaface Films, this project involved over 80 crew members, ensuring every detail of the survivor’s journey was authentically captured. Took over three days to shoot across seven locations, the film doesn’t just tell a story—it transports you straight to the heart of West Bengal. And last but not the least, the project used Fujinon Premista Cine lenses, adding cinematic brilliance to its emotional narrative.

    Fujifilm India MD Koji Wada shared his thoughts, “At Fujifilm India, we are committed to delivering innovative products and solutions that embody our Group Purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. This brand film reflects our commitment to creating awareness about early detection and showcasing how our innovative solutions can make a real difference. Fujifilm’s advanced diagnostic imaging solutions, combined with the dedication of healthcare professionals, continue to redefine patient care across the country. This brand film aims to inspire millions, shedding light on the importance of empathy, expertise, and innovation in the fight against breast cancer.”

    Fujifilm India vertical head of corporate communications & CSR, Abhi Shekhar Singh added, “At Fujifilm India, our actions are in line with our group purpose of Giving Our World More Smiles. This is the second ad film under Stories of More Smiles which continues to tell the stories that should matter for the society for a social good. Shot over a span of three days across seven locations, the film navigates the truth of the story and every aspect of what happened in the journey from diagnosis to post-recovery in the family of a breast cancer survivor. The film reflects the real ethos of Fujifilm India as a healthcare brand which revolves around empathy and service to the society.”

    Breast cancer remains one of the leading health concerns worldwide, but early detection can save lives. Fujifilm’s campaign doesn’t just raise awareness—it puts actionable steps into the hands of viewers. With initiatives like these, reluctance turns into resilience, and hesitation transforms into hope.

    Isn’t it time to act now, for yourself and your loved ones?

  • FUJIFILM India Instax welcomes Kartik Aaryan and Kriti Sanon as brand ambassadors

    FUJIFILM India Instax welcomes Kartik Aaryan and Kriti Sanon as brand ambassadors

    Mumbai: FUJIFILM India imaging technology company with over 90 years of pioneering legacy in photo imaging, proudly announces the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India. These youth icons perfectly embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colourful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX.

    The INSTAX series celebrated its 25th anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. Riding on its success, INSTAX has expanded its retail footprint from 1,500 to 2,500 stores, resulting in an annual growth rate exceeding 50 per cent. This impressive expansion spans major cities and online platforms, showcasing INSTAX ‘s remarkable growth in India. With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in.

    Sharing her excitement, Actress and brand ambassador, Kriti Sanon, voiced her enthusiasm, ” I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life.”

    On the occasion, Actor and brand ambassador, Kartik Aaryan said, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoot and vacation. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hanged on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography.”

    INSTAX offers cutting-edge products for creating instant memories, seamlessly blending innovation with nostalgia. Analog instant cameras capture spontaneous photographs, while hybrid models like the mini Evo feature versatile film and filter effects for enhanced creativity. Additionally, the mini LiPlay integrates a voice record function for interactive QR code-enabled prints, adding a unique personal touch. Fujifilm’s printers elevate smartphone photos with AR enhancements and creative doodling options, delivering user-friendly, portable solutions for instant gratification and meaningful connections. With ambassadors Kriti Sanon and Kartik Aaryan, INSTAX inspires Gen Z to explore and enjoy the joys of instant photography.

    FUJIFILM India managing director Koji Wada stated, “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Adding on, Arun Babu, associate director & head of digital camera, INSTAX & Optical Devices Business at FUJIFILM India, voiced, “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

    Fujifilm recently launched their group purpose “Giving Our World More Smiles” and this new collaboration with Kriti Sanon and Kartik Aaryan exemplifies their commitment to spreading joy and creativity through their products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.

  • FUJIFILM India’s latest ad film showcases the brand’s vision to eradicate TB

    FUJIFILM India’s latest ad film showcases the brand’s vision to eradicate TB

    Mumbai: FUJIFILM India, renowned for using innovation for the greater good, has come up with its heart-touching brand film, illustrating its “Where Innovation Meets Care” campaign which is the company’s dedicated Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

    With its groundbreaking CSR endeavour, FUJIFILM India extends its care to the remotest regions, touching lives and weaving stories of hope and transformation. Through an emotionally charged and impactful brand film, FUJIFILM India captures the essence of its CSR journey, unveiling the profound impact it has made on communities in the farthest reaches of the nation with its project implementation partner Apollo Tele Medicine Network Foundation.

    Conceptualised by the brand team of FUJIFILM India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.  The ad film is centred around an inspirational storyline of a doctor who is involved in public health and is leading the change in the farthest reaches of the nation. The screenplay is engrained with an in-depth script, inspiring music by Abhinav Kaushik and an impactful voiceover, perfectly blending with the moving visuals depicting the generous act of door-to-door TB screening. As a pioneer in advanced diagnostic imaging and healthcare services, FUJIFILM India’s inspiring CSR initiative substantiates the brand’s contribution in the field of healthcare as a prominent player which is playing a substantial role in uplifting the well-being of the citizens.  The heart of this campaign is aligned with India’s mission of becoming TB-free by 2025, with FUJIFILM India’s latest endeavour focusing on supporting public health professionals with its ultra-portable X-ray technology which captures the essence of the campaign name “Where Innovation Meets Care”, reaching the farther regions of the country with innovation and amenities that can detect TB.

    Touching upon the latest brand campaign, FUJIFILM India the managing director Koji Wada said, “In pursuit of creating a positive societal impact, FUJIFILM India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is a perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted the company’s dedication to providing accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims to communicate the society about the efforts that we, as a healthcare company are putting in for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

    “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have the zeal to do something for the community and drive change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work.  We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience” – said Corporate Communications & CSR vertical head Abhi Shekhar Singh.

    FUJIFILM India’s latest ad campaign is a stellar work of art joining the remote corners of the nation to mainstream healthcare. The brand film can be viewed on the Youtube channel and social media of FUJIFILM India.

  • Teamwork Communications Group celebrates a milestone in communication and PR

    Teamwork Communications Group celebrates a milestone in communication and PR

    Mumbai: Teamwork Communications Group, on 12 December, celebrates its 14th anniversary, commemorating the foundation of the leading public relations agency. Established in 2009 with a healthcare-centric approach, the agency has evolved into a dynamic force, catering to diverse sectors such as edtech, fitness, FMCG, and hospitality. This year witnessed a noteworthy 100% increase in the company’s workfocrce and the addition of 75 new clients into their fold.

    Teamwork’s success story spans from securing the GSTN mandate during India’s transition to the Goods and Service Tax to serving industry giants like Hero Cycles, Bonn Group of Industries, and Apollo 24/7, consistently outshining others in the field. The agency now boasts a distinguished clientele that includes industry luminaries such as the Quality Council of India (QCI), Ministry of Jal Shakti (Government of India), Bikano group, FUJIFILM India, Ujala Cygnus Group of Hospitals, Ibis Hotels, Jindal Aluminum, APL Apollo Steel Tubes, Akums Drugs & Pharmaceuticals Ltd, Career Launcher, and many more.

    Founded in 2009 by PR specialists Nikky Gupta and former journalist Kamal Narayan, Teamwork has not only expanded its reach from traditional media relations to social and digital media but has also cemented its position as a proficient agency in crafting inventive media strategies and campaigns tailored to meet the evolving demands of the current era. Additionally, the company has successfully implemented crisis management through its in-depth communication strategies to address challenges faced by its clients.

    Gupta expressed her gratitude, stating, “Teamwork came to life and flourished with the relentless effort of its team. We value the contribution of our ardent workforce in bringing us to where we are today. However, this is just the beginning, and we are confident that together we can achieve so much more.”

    She added, “In the coming years, we plan to expand our influence to the other part of the country by establishing offices and hiring talent there. We are thankful to our clients for entrusting us with building, preserving, and enhancing their brand image. Our secret to success lies in weaving compelling narratives that resonate with people and building campaigns that address any issue at the grassroots level.”

    Narayan said, “It’s a great moment as we complete 14 years in the PR industry, expanding into multiple domains apart from healthcare. It’s been an exciting ride as we set new benchmarks with our focused marketing and PR practices for our clients, some of whom have associated with us for a long time. We are also proud to have sailed through the turbulent waters of the COVID-19 pandemic which shook almost every sector. We provided uninterrupted services to our clients during this testing time and tweaked our HR policies to care for our employees, the backbone and strength of Teamwork. As we continue to rise above the clouds, scaling new heights, we look forward to leveraging new technology and AI in the workspace while aiming to create an ideal atmosphere for our team and clients.”

    Adding to its accolades, Teamwork Group secured two Kaleido Awards by ET Brand Equity in 2022, was recognised among the Top 25 PR Agencies by Exchange4Media, and earned the title of Healthcare Agency of the Year at E4M IPRCCA.

  • FUJIFILM India announces brand campaign on breast cancer

    FUJIFILM India announces brand campaign on breast cancer

    Mumbai: FUJIFILM India, a leader in cutting-edge medical technology and healthcare solutions has come up with an inspiring brand campaign, raising awareness about early detection and timely diagnosis of Breast Cancer. The ad film is called “Let’s find It early. Fight it early” and features movie star Sonali Bendre who herself is a live example of resilience against cancer.

    Conceptualised by Hakuhodo Sync Private Limited, the two minute ad film splendidly captures the story of women from all walks of life and their inhibitions to step out and discuss their health issues. Set in montages, the movie takes its audience to a whirlwind of emotions only to ignite hope, pursue women to take proactive steps for their health and highlight the importance of early detection and timely diagnosis. The narration seizes Sonali Bendre’s remarkable voyage of unwavering strength and resilience, emerging as a potent advocate in the battle against cancer aligns seamlessly with FUJIFILM India’s mission of promoting well-being and empowering individuals to confront and overcome challenges.

    Breast cancer is often surrounded by a stigma that discourages open discussions. Unfortunately, some women may mistakenly believe that effective treatments for this disease are unavailable. As per the Globocan data 2020, in India, Breast Cancer accounted for 13.5 per cent (178361) of all cancer cases and 10.6 per cent (90408) of all deaths. The ad campaign highlights Fujifilm’s cutting-edge mammography solutions, which play a pivotal role in early breast cancer detection.

    Expressing her views on the film, Bendre says, “It’s a simple message, early detection can save lives. This film beautifully encapsulates how early detection can play a crucial part in winning the battle against breast cancer. Together with FUJIFILM India, I am advocating for early detection, empowering women to step forward confidently and undergo timely screenings. Let’s Find it Early. Fight It Early.”

    Speaking on the remarkable ad film, FUJIFILM India managing director Koji Wada averred, “We take immense pride in creating and releasing this ad film featuring our esteemed brand ambassador for breast cancer screening advocacy, Sonali Bendre. Her remarkable battle against cancer has ignited hope among numerous cancer survivors. Our dedication lies in providing state-of-the-art technological solutions and advanced medical devices to facilitate early screening and diagnosis.”

    FUJIFILM India vertical head, corporate communications & CSR Abhi Shekhar Singh added, “Shot with a crew of over 100 people, this ad film was done in 1 day in Mumbai. As a brand professional, this was a very proud moment for me because this was shot on Fujifilm Fujinon Premista Cine lenses and the Director and Director of Photography have done good justice to the treatment and made the storytelling very empathetic. I hope the campaign would be able to take the corporate message of Fujifilm to its audience and would be able to resonate the ethos of realization of a sustainable society basis the Sustainable Value Plan 2030 of Fujifilm Group.”

    “It is a matter of pride that we were able to carry out the social message on early detection of breast cancer through our creative planning. The subject is challenging and from a creative perspective, it was Hakuhodo Sync’s effort to make the treatment very classy yet hard-hitting. The Corporate Advertising mandate of FUJIFILM India has grown strength by strength and we are very happy to add-value to the good social efforts of the brand,” said Hakuhodo Sync Private Ltd business partner Vineet Grover.

    FUJIFILM India’s alliance with Bendre as the brand ambassador for the breast cancer screening advocacy of Healthcare Business signifies a milestone in their relentless pursuit of improving healthcare outcomes and creating a society that values preventive healthcare. FUJIFILM India is at the forefront of women’s diagnosis, offering an extensive array of diagnostic products that are bolstering its presence in the Indian diagnostic market. The ad culminates with a powerful and impactful message stressing the significance of early detection: ‘Let’s find it early. Fight it early.’

  • Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Mumbai: Fujifilm India, a pioneer in diagnostic imaging and information systems for healthcare facilities, has rolled out a new campaign titled “Never Stop: Innovating for a Healthier World,” featuring two new videos under it.

    The campaign films premiered on Fujifilm India’s official YouTube channel and will be amplified across digital media platforms, OOH, and television channels in the next few days with the aim of generating awareness about regular health screening.

    Aimed at spreading awareness about the importance of regular medical tests to eliminate the chance of chronic health ailments, the campaign videos focus on the significance of timely health checkups for people of all ages.

    Moreover, the new campaign features the world-class diagnostic facilities provided by the Nura centre in partnership with Fujifilm. Recently, it has roped in fitness ideal Milind Soman as their healthcare and wellness brand ambassador.

    Speaking about the campaign, Fujifilm India managing director Koji Wada said, “We’re pleased to launch the new brand campaign films under our flagship “Never Stop” campaign. As a brand, our efforts have always been to encourage people to look after their health, and therefore, the new videos primarily focus on the significance of regular health check-ups in order to prevent diagnostic delays. India has become the diabetes capital of the world, and we’re also seeing accelerating rates of cancer amongst our young and old, along with other health issues. With this campaign, we want to encourage every individual, irrespective of their age, to understand the importance of timely diagnosis and treatment. Further, with the vision of creating a healthier India, we will continue to innovate in the healthcare space for the betterment of society.”

    The films are based on the concept of a family doctor recommending his friends undergo regular health check-ups in order to avoid diagnostic delays. While emphasising the Nura centre’s innovations which help in early detection and diagnosis, the first film features a family of three—husband, wife, and a child—where the wife is seen complaining of tiredness, fatigue, and low energy levels. She is recommended by their family friend, who is a doctor, to go for a health check-up. After a thorough screening, she is then advised to visit a breast radiologist after early detection.

    In the second film, a doctor calls upon his friend and patient and advises him to give his elderly parents the gift of a health checkup for their healthy future on their wedding anniversary. The parents are shown undergoing the screening, and the doctor advises them to consult an orthopaedic specialist. In both the campaign films, Fujifilm and Nura stress the importance of utilising technological innovations that will help people screen themselves regularly in order to lead a healthy lifestyle. They demonstrate the importance of screening both younger and older adults on a regular basis to detect and treat diseases in their early stages for a healthier future.

    Speaking about the campaign films, Fujifilm India lead of brand communication, public relations and CSR Tribhuwan Joshi added, “We hope to inspire everyone, regardless of age, to recognise the value of prompt diagnosis and treatment with the launch of the new brand campaign film. We aim to strengthen our commitment to delivering sustainable solutions to the masses with the goal of making India healthier and never stop innovating for a healthier world.”

  • Fujifilm India elevates Arun Babu to new role

    Fujifilm India elevates Arun Babu to new role

    Mumbai: Fujifilm India Pvt Ltd, a global player in camera and imaging technologies, has announced the elevation of Arun Babu from general manager, EID & optical device to the head of division – electronic imaging, optical devices, and Instax division. The elevation will come into effect on 11 October.

    In his new role, Babu will be responsible for the general management of all the three divisions and looking after the end-to-end operations of the combined divisions, said the company in a statement.

    As he takes on this new role, Fujifilm India is hopeful to further establish itself in the Indian photographic industry and strengthen its commitment towards delivering world-class innovative camera products, it added.

    “Under the leadership of Arun Babu, our camera division has witnessed tremendous growth over the years. In this new role, he will be looking after our complete camera offerings and scale the business to new heights,” said Fujifilm India MD Koji Wada, welcoming Babu on board.

    Babu had joined Fujifilm India in May 2018 and since then has been responsible for the growth and success of Fujifilm cameras in India. In the past, he has been associated with companies like Sony and Videocon.

    A post-graduate in business administration from IMSCD&R Pune University, he has more than 18 years of experience working in the industry in various roles.

    “Instax cameras and accessories have been doing extremely well with the audiences in the past. The cameras have been performing well with the youth and I hope that I am able to take this growth to the next level,” said Babu on his new role.

  • Fujifilm India ropes in Kunal Girotra as national business manager for Instax range of cameras

    Fujifilm India ropes in Kunal Girotra as national business manager for Instax range of cameras

    MUMBAI: Fujifilm India Private Ltd, a pioneer in imaging technologies, announced Kunal Girotra as national business manager for Instax range of cameras as he takes on the mantle for heading the category’s business division in India. Kunal has over 14 years of professional experience and is entrusted with the responsibility of driving sales and formulating business growth strategies for the Instax range in India. Instax range of cameras have gained popularity amongst millennial with its great design and competitive pricing. He will be playing an instrumental role towards further strengthening the market presence of the Instax camera business and strategise to take Fujifilm India to new heights.

    Fujifilm’s Instax has certainly come a long way ever since its launch back in 1998. Today, it is a global hit with presence in more than 100 countries and regions with approximately 40 million units sold worldwide. Its quirky design and retro look have helped the brand carve a winning niche for itself. With Girotra’s onboarding, Fujifilm will be reinforcing its plan to bank on millennials with the instax range which are compact, easy-to-use and captures memories instantly.

    Fujifilm India MD Haruto Iwata said “I am delighted to welcome Kunal Girotra as national business manager of Instax cameras in India. His marketing expertise coupled with a strong industry knowledge will help us drive continuous growth for Instax division in the coming years. I am confident that with his focus towards growth and profitability, he will take the business to new heights and significantly enhance market presence for Instax cameras. His appointment marks the beginning of the new chapter for Instax range.”

    Girotra said, “Being one of the most recognised consumer electronics and imaging brand, it is an exciting time to lead Fujifilm’s pioneering Instax business in India. In this time of transition, I look forward for an insight from our stakeholders and help guide in further strengthening Fujifilm’s presence in India. I am confident, that we will continue to harness our energies to expand our footprint and offer the best in class technology to our consumers. I am extremely motivated to taking the business to newer heights in terms of service, growth, market share, and profitability.”

    In his past work experience, Girotra has been a part of the leadership team at Sony India where he was leading marketing and software sales. With his vast experience, he brings with him a deep insight into consumer and enterprise sales, channel management and operations, sales planning and execution. His key organisational strengths include sales, enterprise knowledge, team management, marketing and advertising, budgeting, business leadership and strategic planning.

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  • Fujifilm India launches ‘Never Stop’ Campaign

    Fujifilm India launches ‘Never Stop’ Campaign

    Mumbai: Fujifilm India Private Limited, a pioneer in imaging technologies has announced the launch of its latest brand campaign for its globally proclaimed “Never Stop” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate mindset committed to taking on new challenges with best-in-class technologies in different sectors.

    The new film titled, ‘Never Stop’ highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. It illustrates how the company is a commitment to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials, and imaging solutions.

    With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian Family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.

    The new digital film is a reflection of how the brand mirrors its values and convictions through the concept of Never Stop. It revolves around an endearing old Indian couple visiting the hospital for wife’s health check-up. The story unfolds by highlighting how the granddaughter tries to cheer her grandmother by capturing the moment with Instax and further spreads a smile on her grandfather by showing him the instant film of his happy wife.

    As the Lady is taken for various checkups, the video highlights Fujifilm’s Advanced Diagnostic Imaging System that comes with top-notch technologies. The film beautifully captures the raw emotions of the family as the doctor examines the reports of the patient and delivers the happy news of a normal report. The film ends with a content family returning home where the grandson captures the happy moment in his Fujifilm digital camera.

    Fujifilm India Pvt Ltd Managing Director, Haruto Iwata Said, “With our “NEVER STOP” brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that a business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products and services. The digital film has been designed in line with our belief and showcases our transition from a company focused on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issue.”

    Hammer Communications, Brand & Marketing Communication Consultant Sanjib Dey adds, “In line with Fujifilm’s global “NEVER STOP” the campaign, we wanted to shed light on the Brand’s: “IMAGING expertise, unwavering INNOVATION drive and an INSPIRATIONAL urge to solve social challenges” in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”

    The film, conceptualized and created in collaboration with Hammer Communications will premiere on 11th, November 2019 across all digital platforms and leading OTT boards like Hotstar, Netflix, Amazon Prime, etc. Along with this, the brand would also be promoting the ‘Never Stop’ campaign through print and digital mediums across India. Additionally, the brand is heavily advertising on popular news portals, metro stations, airports and hospitals displaying its medical applications.

    Following its reinvention, Fujifilm Holdings is not only active in the field of photography but also a range of other fields. They include the health care business, which incorporates medical devices, pharmaceuticals, regenerative medicine, cosmetics and, other products. Along with highly functional material businesses, which produces various display materials. In addition, Fujifilm has a document business, which provides a range of solutions and services linking with multifunction devices and printers