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Tag: Fujifilm

  • Top five electronic gifts for your sibling this Raksha Bandhan

    Top five electronic gifts for your sibling this Raksha Bandhan

    Mumbai: Raksha Bandhan, a celebration of the cherished bond between siblings, calls for something special, something that speaks to the modern era we live in. This Raksha Bandhan, why not surprise your brother or sister with the gift of technology? We’ve scoured the tech world to bring you the top five electronic gifts that will not only make their day but also strengthen your sibling connection. From sleek smartwatches to innovative hairstyling tools, these tech delights are sure to add a touch of magic to your Raksha Bandhan celebrations. Join us as we explore the perfect tech gifts to make this Raksha Bandhan unforgettable.

    PLAYFIT FLAUNT2: The fusion of fitness and fashion

    The Playfit Flaunt2 is more than just a smartwatch; it’s a fashion-forward fitness companion. Designed for the style-conscious sibling, it boasts a sleek and modern design with customisable straps to match any outfit. But it’s not just about looks; it’s a powerful fitness tracker too. With features like heart rate monitoring, sleep tracking, and activity tracking, it ensures your sibling stays on top of their health goals while looking chic. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-Flaunt_Champagne-Hardened-Bluetooth/dp/B0BMGNMH88/ref=sr_1_1?crid=1HXSQICELQ5L1&keywords=playfit+flaunt+2&qid=1692773210&sprefix=playfit+flaunt%2Caps%2C238&sr=8-1

    Bose QuietComfort earbuds: Silence and sound in harmony

    The Bose Quietcomfort Earbuds are a testament to premium audio quality and noise-canceling technology. They immerse your sibling in a world of clear, rich sound while effectively blocking out unwanted noise, making them perfect for focused work or uninterrupted music enjoyment. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Noise-Cancelling-Earbuds/dp/B08C4KWM9T?th=1

    Dyson Airwrap: Transform hair styling into an art

    The Dyson Airwrap is a game-changer in the world of hairstyling. This innovative tool uses air to curl, wave, smooth, and volumize hair without extreme heat, preventing damage. Your sister will adore how it effortlessly creates salon-quality hairstyles at home. With multiple attachments, it’s versatile enough to cater to various styling needs. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Dyson-Airwrap-Multi-Styler-Nickel-Copper/dp/B0C6DHV6HL/ref=sr_1_3?crid=22JOGKITPJAKV&keywords=dyson%2Bairwrap&qid=1692773361&sprefix=dyson%2Bairwrap%2Caps%2C279&sr=8-3&th=1

    Fujifilm Instax Mini 12: Instant gratification photography

    The Fujifilm Instax Mini 12 is a delightful instant camera that brings back the joy of tangible photographs. Your sibling can capture precious moments and watch them develop right before their eyes. Its compact design and charming prints make it a perfect companion for parties, outings, or simply preserving memories. The product is available at Amazon, Flipkart and other retail stores.  

    https://www.amazon.in/Fujifilm-Instax-Mini-Instant-Camera-Purple/dp/B0BX8V5SDW/ref=sr_1_1_sspa?crid=1PGFVVUY68PP6&keywords=fujifilm%2Binstax%2Bmini%2B12&qid=1692773444&sprefix=fujifil%2Caps%2C297&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    PlayStation 5: Gaming at its pinnacle

    The Playstation 5 needs no introduction. It’s a gaming powerhouse that offers stunning graphics, lightning-fast load times, and an extensive game library. Whether your sibling is a hardcore gamer or just enjoys occasional gaming sessions, the PS5 provides an unparalleled gaming experience. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Sony-PS5-Digital-Standalone/dp/B0BSNHFVL4/ref=sr_1_2?crid=2KTZUNYFD37TC&keywords=playstation+5&qid=1692773519&sprefix=playst%2Caps%2C217&sr=8-2

    Bonus Picks:

    PLAYFIT DIAL 3 PRO: The ultimate smartwatch experience

    The Playfit Dial 3 Pro is the epitome of a smartwatch. It’s a multifunctional marvel that combines fitness tracking with smart features. Your sibling can receive notifications, control music, and even track their outdoor activities with built-in GPS. Its vibrant display and long battery life make it the perfect everyday companion. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-DIAL3_Sliver-Bluetooth-Protection/dp/B0BMGF7331/ref=sr_1_4?crid=3JAJY1NXN34YZ&keywords=playfit+dial3+pro&qid=1692773315&sprefix=playfit+dial+3+pr%2Caps%2C209&sr=8-4

    JBL Tune 770NC: Music for the Actove Lifestyle

    The JBL Tune 770NC headphones are designed for the sibling on the go. They offer impressive sound quality and active noise-canceling capabilities, ensuring your sibling can enjoy their favorite tunes with clarity, even in noisy environments. With 70+ hours of play time, you can enjoy uninterrupted music and keep the groove on. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Cancelling-Personalized-Cancellation/dp/B0B4PSQHD5/ref=sr_1_2_sspa?crid=16N9CHSI0DBGF&keywords=bose%2Bquietcomfort%2Bearbuds%2B2&qid=1692773696&sprefix=bose%2Bquietcomfort%2Caps%2C215&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    This Raksha Bandhan, go beyond traditional gifts and make it memorable with these exceptional tech delights. Whether your sibling is into fitness, fashion, photography, gaming, or simply loves great audio, there’s a perfect electronic gift here to show your love and appreciation. Celebrate the bond and the joy of giving with these fantastic tech gifts.

  • Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Mumbai: Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman.

    The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan “Print your moment.”

    As part of the campaign, Soman can be seen having fun with different Instax cameras and recreating a photograph he cherishes using multiple quirky and classic cameras from the Instax series.

    The campaign will run for 30 days till this year’s Diwali across Instax’s social media channels, websites, and across select locations, including at metro stations in Bangalore, Mumbai, and Kolkata and at the Delhi airport. It will also be echoed across radio stations.

    Speaking on the campaign, Fujifilm India optical devices & Instax division general manager EID Arun Babu said that, “With the festive season around the corner, Instax aims to reiterate the unparalleled role that printed memories play in special moments. We are proud to have continued our partnership with the multi-talented star, Milind Soman, who used Instax prints in the most fun and unique way in the film. With this, we look forward to furthering our message of cherishing memories with print.”

  • Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Mumbai: Fujifilm India, a pioneer in diagnostic imaging and information systems for healthcare facilities, has rolled out a new campaign titled “Never Stop: Innovating for a Healthier World,” featuring two new videos under it.

    The campaign films premiered on Fujifilm India’s official YouTube channel and will be amplified across digital media platforms, OOH, and television channels in the next few days with the aim of generating awareness about regular health screening.

    Aimed at spreading awareness about the importance of regular medical tests to eliminate the chance of chronic health ailments, the campaign videos focus on the significance of timely health checkups for people of all ages.

    Moreover, the new campaign features the world-class diagnostic facilities provided by the Nura centre in partnership with Fujifilm. Recently, it has roped in fitness ideal Milind Soman as their healthcare and wellness brand ambassador.

    Speaking about the campaign, Fujifilm India managing director Koji Wada said, “We’re pleased to launch the new brand campaign films under our flagship “Never Stop” campaign. As a brand, our efforts have always been to encourage people to look after their health, and therefore, the new videos primarily focus on the significance of regular health check-ups in order to prevent diagnostic delays. India has become the diabetes capital of the world, and we’re also seeing accelerating rates of cancer amongst our young and old, along with other health issues. With this campaign, we want to encourage every individual, irrespective of their age, to understand the importance of timely diagnosis and treatment. Further, with the vision of creating a healthier India, we will continue to innovate in the healthcare space for the betterment of society.”

    The films are based on the concept of a family doctor recommending his friends undergo regular health check-ups in order to avoid diagnostic delays. While emphasising the Nura centre’s innovations which help in early detection and diagnosis, the first film features a family of three—husband, wife, and a child—where the wife is seen complaining of tiredness, fatigue, and low energy levels. She is recommended by their family friend, who is a doctor, to go for a health check-up. After a thorough screening, she is then advised to visit a breast radiologist after early detection.

    In the second film, a doctor calls upon his friend and patient and advises him to give his elderly parents the gift of a health checkup for their healthy future on their wedding anniversary. The parents are shown undergoing the screening, and the doctor advises them to consult an orthopaedic specialist. In both the campaign films, Fujifilm and Nura stress the importance of utilising technological innovations that will help people screen themselves regularly in order to lead a healthy lifestyle. They demonstrate the importance of screening both younger and older adults on a regular basis to detect and treat diseases in their early stages for a healthier future.

    Speaking about the campaign films, Fujifilm India lead of brand communication, public relations and CSR Tribhuwan Joshi added, “We hope to inspire everyone, regardless of age, to recognise the value of prompt diagnosis and treatment with the launch of the new brand campaign film. We aim to strengthen our commitment to delivering sustainable solutions to the masses with the goal of making India healthier and never stop innovating for a healthier world.”

  • Fujifilm ropes in Milind Soman as a brand ambassador for India’s healthcare & Instax biz

    Fujifilm ropes in Milind Soman as a brand ambassador for India’s healthcare & Instax biz

    Mumbai: Fujifilm India has roped in India’s fitness, health and stylish icon, Milind Soman as their healthcare, wellness, and lifestyle brand ambassador. With the announcement, the actor and model will be representing the brand’s overall philosophy of innovation in healthcare, technology, and lifestyle space.

    Fujifilm India recently launched its Instax Mini Evo analog-digital camera in India along with Milind Soman. The new camera is the latest, most advanced addition to the brand’s most loved flagship series Instax Mini, which allows users to shoot and enjoy on-the-spot photo printing.

    Going forward, he will be a part of all major brand campaigns by Fujifilm India for medical imaging and instax division, with key focus on health awareness wellness and lifestyle campaigns.

    With a brand legacy of over 90 years, Fujifilm has been tirelessly working towards introducing multiple initiatives in the healthcare space in several aspects such as early detection through medical imaging, and preventive healthcare with diagnostics. Additionally, with this strong legacy in the imaging business, the brand has also been committed to introducing technologically advanced products in the lifestyle category with digital cameras and Instax cameras.

    Therefore, in line with the overall brand narrative, Milind Soman as a fitness enthusiast and an advocate of a balanced & healthy lifestyle is the perfect representative of the brand, contributing to society with his health and awareness through innovative means, even at 57.

    Speaking on the brand’s association with Milind Soman, Fujifilm managing director Koji Wada said, “We are delighted to have Milind Soman as our brand ambassador for our medical imaging and lifestyle divisions. Milind is synonymous with fitness and following a healthy lifestyle and is one of the stylish icons of India. We hope that our association with him will encourage Indians to think about and implement a health-conscious lifestyle and serve as a reminder that fitness can begin at any age. This is a testimony to our philosophy to ‘Never Stop’ our endeavours for a healthier and Better India!”

    Talking about his association with Fujifilm India, Milind Soman said, “I’ve always wanted to contribute to making health and fitness an active part of our lifestyle. I’m pleased to be associated with Fujifilm India whose brand values showcase great innovation which applies both to society as well as individuals. On these goals, we are both aligned to pledge for a better and Healthier India, and I look forward to helping more Indians understand the value of a healthy lifestyle going forward.”

    Fujifilm India has consistently pushed to improve healthcare diagnostic standards, helping to make the world healthier and better. Fujifilm is committed to providing Indians with the most cost-effective diagnostic technologies available. Its technical and innovative prowess is unrivalled in the business, and with each passing year, it cements its position as the industry’s pioneer in medical imaging while still being committed to other diagnostic services. With its ‘Never Stop’ philosophy, Fujifilm India will continue to bring in initiatives that complement Indians’ mental and physical wellbeing.

  • Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista

    Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista

    MUMBAI: After a global launch in May, Fujifilm introduced its latest innovation breakthrough in India, the FUJIFILM GFX100 mirrorless digital camera (“GFX100”) and its ‘Premista’ series of lenses. The camera incorporates an image sensor with the world's highest 102 million pixels resolution and unique colour reproduction technology to achieve the world-leading image quality.

    Fujifilm India head of image capturing SM Ramprasad told indiantelevision.com that the prime target consumers for this camera are professional photographers working in commercial industries like fashion and advertising. “This is for all the people who want more details on their images; the images which are meant not to just stay on the monitor but go beyond that. This camera is going to deliver for them.”

    He also talked about the newly launched ‘Premista’ series of the lenses which is being targeted at DOPs working in Bollywood as well as the Indian television industry.

    Ramprasad said, “We want to establish these lenses as one of the key players in the industry with high-end professional cameras. They have seen how these lenses work on cameras from our X series as a reference mark and over a period of time, these users are going to mature and use the GFX series. So, we are hoping that these lenses will help us in selling both the high-end as well the mid-and lower-end cameras.”

    Fujifilm India Pvt Ltd managing director Haruto Iwata added that the cameras are not necessarily meant for the high-end professional users but also for photography enthusiasts even if they are at the amateur level. He noted that Fujifilm is using e-commerce channels like Amazon and Flipkart to make these products accessible to all sorts of consumers who want to give a professional touch to their work.

    Speaking about the marketing plan for the products, Ramprasad shared that the primary plan is B2B marketing but it is going to be a mix of B2B and B2C. “For B2C we are planning to use conventional modes like print as well as social media. For B2B, we are focusing on events and workshops,” he said.

    Ramprasad further added, “We did a lot of workshops last year as well and this year we are planning to expand further. We have already engaged 15 X-series photographers, who are our influencers. Apart from them, we have enrolled 25 X-mentors who will not only share their knowledge but will also help our customers in understanding how our products can be used to enhance their professional work experience.”

    He shared that in the coming few weeks, the company is planning to roll out a number of promotional activities for not just e-shoppers but also patrons of their retail stores as well.

    The products were launched on 16 July in Mumbai.  Fujifilm general manager for the imaging product division Toshi Iida told Indiantelevision.com that he was surprised to see the number of pre-orders the product was getting despite its high price point and it was exciting for him to launch the camera in India.

    Haruto Iwata said in a press statement, “This is indeed a gratifying moment for us and we are excited to announce the launch of the world's highest 102 million pixels mirrorless camera – GFX100 in India. At Fujifilm India, our endeavour has always been to bind innovation together with service that enhances customer delight. With the launch of GFX100, we have achieved a great milestone in our digital camera business. I am optimistic that the launch will further enhance our presence in India and we will continue introducing cameras that deliver an unparalleled standard of optical brilliance that is sure to delight a photographer’s fantasy.”

    Influencers' fashion photographer Dabboo Ratnani and cinematographer Palash Das were also present at the launch.

    Dabboo Ratnani said, “It is a matter of great pride for me to be associated with a cult brand like Fujifilm. The new GFX100 camera embodies a new standard of optical excellence with technological brilliance in new mount and optics; retaining Fujifilm’s renowned legacy. Packed with powerful features, the camera displays Fujifilm’s legendary artistry that will empower users to expand the realm of photographic capabilities. With this association, we look forward to an advanced mirrorless camera experience and witness a shift in the existing imaging industry to newer heights.”

    Palash Das said, “I was recently honoured to shoot on the Premista 28-100mm large format zoom lens. The lens is indeed a breakthrough with crisper images and proper focal length coverage throughout the zoom range. It has a beautiful flare to it and the bokeh effect is also quite wonderful. My overall experience with the lens is nothing but fantastic and I will encourage more DOPs to use this zoom lens in Bollywood and across the world.”

  • Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    MUMBAI: Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

    The company further aims to enhance Instax’s awareness through its strategic collaboration with one of the most followed Indian celebrity, Alia Bhatt. With Alia’s 52.9 million-plus social media popularity and her unique iconic personality, she is one of the most influential people amongst the youth today. She perfectly complements the brand attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly.

    Commenting on the occasion, Fujifilm India managing director Haruto Iwata said, “We are very excited and optimistic to embark on this partnership with Alia Bhatt. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). With this association, we look forward to doubling our sales and scaling newer heights in the imaging space.”

    “Sometimes you just want to preserve a memory in print but it isn’t always easy. Which is why the Fujifilm Instax cameras are so amazing. It’s almost like a portable photo studio. No matter where you are, with the Instax you can capture happy moments and print them instantly.” Alia Bhatt commented.

    Fujifilm India head – photo imaging and Instax Centhil Nathanv added, “Alia Bhatt is undeniably one of the most gifted and accomplished women of her generation and a role model to young men and women. In just a few years, her incredible talent has made her one of the most articulate actors of all time. Our association with Alia is focused on bringing her youthful vivacity among individuals by spreading the joy of instant pictures.”

    In the coming months, Fujifilm will be running a series of campaigns on their social media platforms.

  • Fujifilm ropes in Minissha Lamba as brand ambassador

    Fujifilm ropes in Minissha Lamba as brand ambassador

    NEW DELHI: Actor Minissha Lamba is the first Indian ambassador for Fujifilm to promote their new range of digital cameras, because the company feels she is very choosy about whatever she buys or does, and has carved a niche for herself in the films she has acted in.

    Fujifilm national marketing manager Sriwant Wariz told indiantelevision.com that the company had decided to take on a brand ambassador after four years of launching its camera in India because it now felt it was ready with state-of-the-art cameras that were better than any others in the market.

    He said the marketing budget had been increased during 2011-12 from Rs 450 million to Rs 650 million. Of this, he said 50 per cent will be ‘above the line‘, and he expected the first television commercials to be on air in the second quarter of the year.

    He admitted that the company had for some time suffered in India last year because of the devastation by floods in Japan because of which shipping of cameras to India was affected and the expected share of nine per cent had come down to 7.1 per cent. The company which was at number three in India expected to take this share to ten per cent in the next year and to the top within three years.

    He said the marketing would be aggressive, with strong consumer protection, brand visibility, and a zero per cent EMI scheme. Fujifilm had five main centres and around 500 showrooms around the country which will go up to 4,000.

    It was already on YouTube and on Facebook where it had 20,000 fans and was aggressively shifting to digital marketing.

    The diverse line-up of the cameras from the compact to the more professional X series also gave a lot of variety to the consumer.

    Wariz said, “Apart from an instant recognition, the right brand ambassador who matches the brand personality can create lot of trust and aura around the brand. Fujifilm as a company is extremely quality conscious, is young (in Indian digital camera business) and with diverse offerings, is trying to carve a niche for itself. We found Minissha with similar value system and hence decided on her as our brand ambassador. Minissha Lamba is a fine actress of new generation who in a short span of time has created a reputation for being very quality conscious and professional, evident from her choice of meaningful movies. Beside this she is a very popular face today and we are sure this association will help us enhance our brand equity greatly.”

    Lamba said she had been using Fujifilm from her childhood and, therefore, her acceptance came very naturally. “I am very passionate about photography. It‘s great to see the wonderful new cameras of Fujifilm with great features and cool looks. I am eagerly looking forward to using my new Fujifilm JZ100,” she added.

    According to Fujifilm India MD K Tanaka, a sum of Rs 2 billion had been put into research and development and Fujifilm digital cameras were the lightest because they did not use mirrors which made other cameras heavy.

    He said that the smart phone had affected the business only to a small extent since the consumer today was more concerned about the lenses than about megapixels. The latest 16 digital cameras being introduced in the Indian market had introducing Interchangeable technology. “At Fujifilm, our effort is always to bring the latest and innovative technology in our product with the support of R&D team.With our latest addition X-Pro1 we are entering into the Professional and semi-professional camera market,” he added.

    Ranging from hi-tech pro-level models to fashionable point-and-shoot compacts, the spring collection has a series of models. The collection includes following cameras: HS25EXR, F660EXR (EXR Series), T350 (T series), JX500, JZ100 (J series), AX550 (A series), SL260, S4200, S2980 (S series), L30 (L series) and C25 (C series).