ITV

Tag: FTheCouch

  • Tata Sky adds beauty-based interactive channel

    Tata Sky adds beauty-based interactive channel

    MUMBAI: Tata Sky has expanded its interactive channel list by adding Tata Sky Beauty, in partnership with FTheCouch (FTC) Beauty Studio, which is promoted by actor Suniel Shetty. It will feature your favourite actors sharing tips and tricks on makeup, skincare and the latest fashion trends in an easy to understand do-it-yourself (DIY) format.

    On the launch of Tata Sky Beauty, Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky has always launched interactive services that inspire and encourage its subscribers to learn, grow and improve in areas that interest them. Tata Sky Beauty is designed to build DIY skills in grooming, styling and care and will inspire women to look good and feel confident at all times!”

    Celebrity make-up experts & stylists such as Bharat & Dorris, Ambika Pillai, Subhash Singh, Shan Mu, Aalim Hakeem, Anju Modi, Tarun Tahiliani, Kavita Bhartiya, Payal Jain and skin care experts such as Dr Swati Maheshwari will recreate Bollywood’s glamour from the comfort of your living room. The service also boasts of a pool of social media talents such as Shruti Anand, Noorin Sha, Hesha Cheema, etc.

    Shetty had previously teamed up with Tata Sky for its Fitness & Acting Adda service. Tata Sky Beauty will also have a Kids Special segment to give tips and updates on hairstyles and fashion trends. On Sunday, a special vignette Zindagi Khoobsurat Hai and show Saas, Bahu Aur Beauty will give subscribers a glimpse into the day-to-day lives of TV celebrities.

    FTC Talent Media & Entertainment co-founder and CEO Akshay Vatsa said, “Our vision at FTC has always been to create innovative content and provide our users with a convenient access to our offerings. Extending this thought, we are happy to launch FTC Beauty Studio with Tata Sky Beauty to help the audience learn and empower themselves to create their own beauty recipe, with the best in class experts.”

    Tata Sky subscribers can avail the service at Rs. 59/- per month on Ch #119 and it will also be available on the mobile app.

  • Learn acting on Tata Sky’s Adda for Rs 59 a month

    MUMBAI: Tata Sky, India’s innovative content distribution platform, HAS announced the launch of its latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC).

    This service priced at Rs 59/- month will be available exclusively to Tata Sky subs on #111 & on Tata Sky Mobile app.

    This revolutionary service will not only offer acting lessons to all the Bollywood dreamers but also offer a platform where they can send auditions and try for their big break from the comfort of their homes. Tata Sky has partnered with FTheCouch (FTC), a Suniel Shetty and Mukesh Chhabra initiative, to create exclusive content with the best acting teachers and to source the best job opportunities across Movies, TV shows, Theatre, Advertising and more.

    Tata Sky Acting Adda had a star-studded launch with National Award winner Ajay Devgn, Bollywood stalwart Suniel Shetty, the leading casting director of Bollywood, Mukesh Chhabra along with Tata Sky’s Chief Commercial Officer, Pallavi Puri, at a press conference in Mumbai. Its tagline ‘Bade Break Ka Bada Manch’ came to life with an engaging live performance depicting the journey of a Bollywood aspirant and culminating with the launch of an ad campaign featuring the legendary superstar Amitabh Bachchan.

    Speaking at the launch, Pallavi Puri, Chief Commercial Officer, Tata Sky, said, “There is a hidden actor in many of us. But, not everyone has the means to hone their talent or the access to find the right opportunities. With Tata Sky Acting Adda, we have tried to bridge this gap. This service will help acting aspirants get a little closer to their dreams of acting on any platform. That too without leaving their homes and landing in Mumbai, the way thousands do today.”

    She further added, “For those not keen on facing the camera, there is a lot of exciting original content to keep them entertained like exclusive star interviews, behind the scenes & more.”

    An exclusive service for Tata Sky subscribers, Tata Sky Acting Adda is the first service on Indian television to offer acting lessons delivered by experts from FTII, NSD, Barry John School of Acting and more. A unique curriculum has been designed for this service where each day, one can learn different aspects of D.R.A.M.A. – Dialogue, Roleplay, Action & Dance, Makeover and Auditions. There’s even special content like acting workshops for kids and short films over the weekend.

    Speaking about his vision, Suniel Shetty says, “The media industry largely depends on new talent, which is the key word to unlock all doors for its growth. Having spent a quarter of a century in front of the camera, I strongly felt the need to streamline the behind-the-scenes processes, to provide new talent, the platform it deserves. Hence Acting Adda, powered by FTC was conceived and curated. To deliver this service, I couldn’t have found a better associate than Tata Sky, with whom we have already successfully partnered, for our ongoing Fitness service. Henceforth those in search of stardom, can start off by just clicking 111, rather than dashing off to Mumbai. From Acting to Auditions, we teach it all.”

    Mukesh Chhabra said, “In my professional capacity as a casting director, having given breaks to Sushant Singh Rajput, Richa Chaddha, Fatima Sheikh, Sanya Malhotra, child artiste Harshali Malhotra, amongst many others, it’s a privileged next stop, for me to be associated with AAA and FTC, two fully integrated digital platforms. They are both bound to expand the base of talent, at a click of a button.”

    The interactive segment of Tata Sky Acting Adda will offer audition details, a fun Bollywood quiz and exciting video based challenges to test acting skills and reward winners with gratification that may just take them one step closer to achieving their dreams of acting.