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Tag: FTA Global

  • Srijita Das Roy named VP at FTA Global

    Srijita Das Roy named VP at FTA Global

    MUMBAI: FTA Global, the new-age marketing company, has named Srijita Das Roy as vice president of brand & communications. Tasked with steering the company’s internal and external brand narrative, Das Roy will focus on transforming FTA Global into a fast, tactical and accountable marketing powerhouse.

    With over 11 years in marketing and communications, Das Roy joins from NP Digital India, where she was director, managing marquee accounts, launching client video testimonial programmes, and leading cross-functional teams spanning SEO, paid media, social and technology.

    “Srijita brings the perfect mix of strategic vision and hands-on execution. Her expertise in integrated delivery frameworks will accelerate FTA Global’s position as a marketing operating system,” said FTA Global founder & managing director Senthil Kumar Hariram.

    Das Roy said, “I’m excited to join FTA Global at this pivotal moment. I believe lasting growth comes from putting people before the company. My goal is to build a brand that empowers both the organisation and its people to grow with purpose.”

    FTA Global, founded by Senthil Kumar Hariram, positions itself as a high-performance marketing operating system. Its Team-as-a-Subscription (TaaS) model embeds growth teams into client workflows, delivering expert solutions across SEO, paid media, content, creative and analytics, blending human insight with advanced technology for faster, efficient brand growth.

  • FTA Global adds AI-powered punch with Rohit Salian as VP brand & strategy

    FTA Global adds AI-powered punch with Rohit Salian as VP brand & strategy

    MUMBAI: When creativity meets code, the sparks can light up a brand. That’s the bet FTA Global is making with the appointment of Rohit Salian as vice president for brand & strategy, a role that also hands him the reins of the company’s freshly minted FTA Creative Labs. The new-age marketing company wants to rewire how campaigns are imagined, merging human imagination with artificial intelligence to craft brand stories that are scalable, insight-rich and, in their words, “future-defining.”

    Salian, with over 12 years in the advertising trenches, has worn multiple creative and strategic hats at NP Digital India, Oliver+, Creative Land Asia and others. His portfolio packs heavyweight campaigns from the brand revamp of Standard Chartered India to Reliance Jio’s blockbuster launch plus Effies for Good-winning work.

    In his dual mandate, Salian will shape FTA Global’s brand playbook while building Creative Labs into an innovation hub that treats AI not as a threat, but a collaborator. “We’re building a space where campaigns are not just made, but imagined differently with speed, scale and soul,” he said.

    FTA Global founder & MD Senthil Kumar Hariram calls the move “transformative,” adding that Salian’s mix of brand ecosystem know-how and creative vision will “push boundaries and redefine the way brands communicate in a digital-first world.”

    If all goes to plan, FTA Global won’t just ride the AI wave, it’ll be busy teaching it how to surf.