ITV

Tag: Frrole

  • Kantar and Frrole announce the launch of ‘TGISocial+’

    Kantar and Frrole announce the launch of ‘TGISocial+’

    MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with Frrole toroll outTGI Social+, a comprehensive offerwhich will bring together rich consumer profiles from TGI embeddedwith social media analyticsto provide a comprehensive understanding of online consumers.

    In today’s customer-centric marketing, brands need to decode their consumers from both an online and offline perspectiveto create relevant and meaningful messaging and conversations that effectively engage their consumers.TGI Social+enables marketers to get a holistic understanding of their online target groupandconnect with them in their own language when they are most engaged. TGI Social+ offers:

    •       Marketers to seamlessly understand the social speak among various target groups (as defined by TGI)

    •       Augmented dataset that can be used for deeper consumer understanding and targeting

    •       Dataset by category users, durable ownership, and by media interest and intensity

    •       Marketers can assess both the offline as well as the online personality, likes and interests of their target groups in real time

    Commenting on the new offer, Hemant Mehta, Managing Director, Insights Division,Kantar said “We know that consumers express themselves more openly and candidly when they are online. Social media analytics gives marketers a unique opportunity to comprehensively understand their consumers, gather their feedback, their likes and dislikes, their issues and interests effectively. This 360-degree understanding of their consumerscan help them tailor their messages sharply and make them more relevant and reach the right audience. TGI Social+is our unique, first of its kind offerthat helps brands to engage and talk to their consumers in their language using relevant themes, at relevant times and on relevant online channels.”

    Commenting on the partnership, Amarpreet Kalkat, CEO, Frrole said, "We are delighted to partner with a global leader like Kantar to bring together online and offline insights in one place, creating a first of its kind offering that has been missing from the arsenal of marketing teams. It allows both of our customers on the agency as well as brand side to develop a holistic picture of their consumer and the market. It also allows them to answer previously unanswered question during planning and measurement, without having to bother about the hitherto isolated nature of data sources. That will now be a thing of the past for those who use TGI Social+."

    TGI Social+helps marketers to segment their consumers based ondemographics, geography, category consumption behaviour, lifestyle and psychographic profilers and media touchpoints through TGI. While Frrole’scontribution brings to the fold, a thorough understanding of the online personality, behaviour, social activity time, interests and hobbies across the spectrum.

    The product leverages capabilities of both TGI and Frrole. Launched in 2001, TGI covers 3000 brands,400 categories,300 lifestyle statementsand Traditional and Digital media habits. Frrole; on the other hand, brings consumer intelligence through Artificial Intelligence comprising social listening, audience intelligence and influencer intelligence.

    The first wave of TGI Social+ is now available and will be updated monthly.

  • BARC India partners Twitter to provide easy access to topline data

    BARC India partners Twitter to provide easy access to topline data

    MUMBAI: Continuing the evolution television ratings measurement body Broadcast Audience Research Council (BARC) India has launched its latest innovation – #BARCTweet. In partnership with Twitter, this will provide TV viewers and industry insiders with weekly ratings data on-the-go and delivered to their Twitter timeline.

     

    The new offering #BARCTweet in association with Frrole – a social data intelligence setup manning the backend software, will now make reaching out to consumers possible bringing to life one of BARC India’s key goals.

     

    To acquire the topline television audience ratings data, one simply needs to tweet with the hashtag #BARCTweet followed by the data request e.g. #BARCTweet Top 5 Telugu Programs. The industry body’s Twitter handle @BARCIndia will then reply to users with the requested information.

     

    While BARC India’s subscribers have access to all the data on a weekly basis, this unique service is available free of cost to non-subscribers, which also underlines the transparency that is at the very core of the BARC India philosophy.

    As a joint industry body, BARC India has always believed and followed the brand philosophy of communicating and engaging with stakeholders across all broadcasters, media agencies and advertisers in India.

     

    This latest step towards an open TV rating service is another in a series of advances like BARC India Media Workstation (BMW) and SpotTrek (Next day of telecast – spot monitoring and certification service).

     

    BARC India CEO Partho Dasgupta says, “In keeping with our focus on technology, BARC India is geared for new possibilities and opportunities to connect with all who are keen on knowing more about the television audience measurement service in India and are therefore proud to present a World First with the launch of hashtag #BARCTweet with the Twitter India team.”

     

    Twitter market director, South & Southeast Asia Rishi Jaitly adds, “BARC India’s ambition to innovate and create a unique value proposition for users is something we admire. Twitter believes in the power of information and this empowers all users equally, which is very exciting from a Twitter point of view.”