Tag: Frost & Sullivan

  • Airtel acquires 25 per cent stake in Lavelle Networks

    Airtel acquires 25 per cent stake in Lavelle Networks

    Mumbai: Telecom major Bharti Airtel has acquired about a 25 per cent equity stake in Bengaluru-based technology startup Lavelle Networks. The agreement is subject to statutory approvals.

    Lavelle Networks specialises in software-defined wide area network solutions and it serves a range of industry segments. “As more enterprises move to cloud-based applications to serve their customers in a digital-first ecosystem, they require on-demand and reliable network connectivity. As a result, there is a surge in demand for software-defined solutions that have the agility to serve a cloud-based hybrid IT environment,” said the statement.

    “SD-WAN is the necessary arsenal for enterprises to transform and future-proof their network infrastructure in this digital age,” said Frost & Sullivan South Asia associate director and head ICT Apalak Ghosh. “Its market in India is expected to grow exponentially at a CAGR of 55 per cent in 2022-2026. As per F&S End-User Survey 2021, about 62 per cent of enterprises plan to deploy SD-WAN across their organization in the next 1-2 years. Some of the major drivers which would contribute to this phenomenal run include the need for seamless management of hybrid networks, faster deployment of new sites, and network cost-efficiency.”

    Airtel Business’ network-as-a-service (NaaS) is a digital platform that is built to address the emerging connectivity requirements of enterprises as they go through the cloud and digital adoption and acceleration journey. As part of its NaaS portfolio, Airtel will offer software-defined connectivity solutions from Lavelle Networks and co-create a host of innovations as part of its NaaS platform. This also aims to bring ‘made in India’ products and solutions for enterprises by offering cutting-edge technology and cost efficiencies.

    “We are pleased to support Lavelle’s growth journey and excited to collaborate with them to take their world-class solutions to enterprise customers in the fast-growing Indian NaaS market,” said Airtel Business director and CEO Ajay Chitkara. “With our end-to-end solutions play and brand trust, we are uniquely positioned to serve the needs of India’s fast-growing digital economy.”

    “Digital India’s businesses are racing away to applications, cloud and software,” said Lavelle Networks co-founder and CEO Shyamal Kumar. “Connecting all of this together are our enterprise data networks. We are extremely excited that our product and early market success will now be massively accelerated by this transformational partnership with Airtel.”

  • India’s OTT video market to expand at 40% CAGR by ’20; RecoSense wins F&S award

    India’s OTT video market to expand at 40% CAGR by ’20; RecoSense wins F&S award

    MUMBAI: Over-the-top (OTT) video delivery has opened up business opportunities for new entrants as well as existing media companies. Frost & Sullivan’s 2016 Over the Top (OTT) Video Market Update, India, 2016 finds that the OTT video market in India has over 20 market participants and could expand at a CAGR of 40% to 355 million in terms of unique video viewers by 2020. As OTT video delivery becomes imperative for media companies, it is essential to understand the importance of customer engagement with insightful recommendations and content delivery. RecoSense provides a platform that uses automation and can help track user behavior across the Internet. It then interprets content recommendations suitable for a viewer and prolongs user engagement on a site with personalization. It also offers analytics with visualization and a content management system to enable OTT providers realize the efficacy of their services.

    RecoSense, an innovative venture providing SaaS-enabled platform for Data Intelligence, has been felicitated with the ‘India OTT Video New Product Innovation Award’ at the 2016 Frost & Sullivan India Best Practices Awards held in Mumbai recently. Its SaaS-enabled platform is built on complex Graph Computing, Analytics, and Machine Learning frameworks that can facilitate efficient personalization and customer engagement for rich media content.

    Congratulating RecoSense, Frost & Sullivan Global Innovation Center and Digital Media Practice research director Vidya S. Nath said, “There are three inherent problems that exist for an OTT service provider — offering an attractive video library, which is easily searchable; understanding the behavior and likes of their target audience; and keeping them engaged on their site or application as long as possible. RecoSense’s service helps solve some of these challenges as it offers a customizable platform that helps in effective discovery, personalization of recommendations, and user analytics.”

    RecoSense CEO Amith Srinivas said, “RecoSense will leverage this platform to pioneer data intelligent automations for digital content to reach the suitable target users. RecoSense will strengthen the indigenous Knowledge Graph IP and build expertise in the data science areas of personalization, recommendation, and analytics. We are grateful to our customers, our team for their committed efforts, and our investors for their contribution to achieve this milestone and seek continued support from the industry to reach higher goals.”

    The award recipient was judged on a variety of parameters that included financial performance rate, addressed unmet needs, key achievements, implementation of best practices, customer service experience, and brand equity. It involved in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan. Frost & Sullivan’s Growth Innovation & Leadership Awards identify companies that exhibit exemplary growth potential, attributed to high quality solutions and superior service capabilities.

    RecoSense uses artificial intelligence and machine learning to enable automatic keyword generation, effective meta tagging, and effective recommendation engine. OTT viewership in India is highly fragmented due to diverse and multiple languages and preferences. This trend has boosted the creation and aggregation of a sizable inventory of regional content. RecoSense’s clients are leading companies in the industry, both in India and abroad, providing Video Streaming networks, Digital Publisher networks, YouTube networks, Ad networks, and e-Commerce.

    RecoSense offers data intelligent platform for Metadata Generation, User Personalization, Content Recommendation, and Analytics. Given the exponential growth of digital media content across categories of Entertainment, News, Business, Sports, Music, etc.,

    Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

  • India’s OTT video market to expand at 40% CAGR by ’20; RecoSense wins F&S award

    India’s OTT video market to expand at 40% CAGR by ’20; RecoSense wins F&S award

    MUMBAI: Over-the-top (OTT) video delivery has opened up business opportunities for new entrants as well as existing media companies. Frost & Sullivan’s 2016 Over the Top (OTT) Video Market Update, India, 2016 finds that the OTT video market in India has over 20 market participants and could expand at a CAGR of 40% to 355 million in terms of unique video viewers by 2020. As OTT video delivery becomes imperative for media companies, it is essential to understand the importance of customer engagement with insightful recommendations and content delivery. RecoSense provides a platform that uses automation and can help track user behavior across the Internet. It then interprets content recommendations suitable for a viewer and prolongs user engagement on a site with personalization. It also offers analytics with visualization and a content management system to enable OTT providers realize the efficacy of their services.

    RecoSense, an innovative venture providing SaaS-enabled platform for Data Intelligence, has been felicitated with the ‘India OTT Video New Product Innovation Award’ at the 2016 Frost & Sullivan India Best Practices Awards held in Mumbai recently. Its SaaS-enabled platform is built on complex Graph Computing, Analytics, and Machine Learning frameworks that can facilitate efficient personalization and customer engagement for rich media content.

    Congratulating RecoSense, Frost & Sullivan Global Innovation Center and Digital Media Practice research director Vidya S. Nath said, “There are three inherent problems that exist for an OTT service provider — offering an attractive video library, which is easily searchable; understanding the behavior and likes of their target audience; and keeping them engaged on their site or application as long as possible. RecoSense’s service helps solve some of these challenges as it offers a customizable platform that helps in effective discovery, personalization of recommendations, and user analytics.”

    RecoSense CEO Amith Srinivas said, “RecoSense will leverage this platform to pioneer data intelligent automations for digital content to reach the suitable target users. RecoSense will strengthen the indigenous Knowledge Graph IP and build expertise in the data science areas of personalization, recommendation, and analytics. We are grateful to our customers, our team for their committed efforts, and our investors for their contribution to achieve this milestone and seek continued support from the industry to reach higher goals.”

    The award recipient was judged on a variety of parameters that included financial performance rate, addressed unmet needs, key achievements, implementation of best practices, customer service experience, and brand equity. It involved in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan. Frost & Sullivan’s Growth Innovation & Leadership Awards identify companies that exhibit exemplary growth potential, attributed to high quality solutions and superior service capabilities.

    RecoSense uses artificial intelligence and machine learning to enable automatic keyword generation, effective meta tagging, and effective recommendation engine. OTT viewership in India is highly fragmented due to diverse and multiple languages and preferences. This trend has boosted the creation and aggregation of a sizable inventory of regional content. RecoSense’s clients are leading companies in the industry, both in India and abroad, providing Video Streaming networks, Digital Publisher networks, YouTube networks, Ad networks, and e-Commerce.

    RecoSense offers data intelligent platform for Metadata Generation, User Personalization, Content Recommendation, and Analytics. Given the exponential growth of digital media content across categories of Entertainment, News, Business, Sports, Music, etc.,

    Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

  • Long-term negative impact of Brexit on India negligible; short-term challenges remain

    Long-term negative impact of Brexit on India negligible; short-term challenges remain

    NEW DELHI/MUMBAI: Britain’s politically controversial referendum last week to exit from the European Union, a unique economic and political union between 28 European nations, has created ripples globally, but in India the general feeling is long term impact may be negligible.

    While the British media and entertainment industry, having major exposure to European market(s), are wringing their head in dismay at possible long-term financial fallout and increased bureaucracy and paperwork, Indian media industry has been subdued in its reaction.

    Sources in both BBC World and Star India said that they were still studying the fine prints of Brexit — as Britain’s EU exit has been popularly dubbed — but added they don’t see any short to medium-term impact (except, of course, the currency exchange valuations).

    Some Indian media companies like Zee, Star, and Times TV Network do have fairly big exposure to the European markets in terms of their TV channels’ distribution and sale of Indian content and formats.

    Similarly, Hindi and increasingly Indian language film industry are shooting more in various European countries in sharp contrast to yesteryears few fav foreign locales like Holland, London and Paris.

    While organisations like The Film & Television Producers Guild of India had no statement put out on Brexit, European media & entertainment players have been very active.

    Forbes magazine quoted a statement on Brexit from Britain Stronger in Europe campaign, signed by the likes of Patrick Stewart, Benedict Cumberbatch and Keira Knightley amongst hundreds of celebrity-signatories, as saying: “Our global creative success would be severely weakened by walking away.”

    Such sentiments and falling markets and currencies, coupled with media conjectures on future of multi-billion dollar budget TV programmes like the popular Game of Thrones, made its producer HBO to issue clarifications.

    “We do not anticipate that the result of the EU Referendum will have any material effect on producing Game of Thrones,” HBO said in an official statement late last week

    Variety magazine reported that HBO had confirmed GoT received financial support from the EU’s European Regional Development Fund when it first began, but there has been no contribution to its massive $10 million per episode budget in recent years.

    That everybody is scrambling to assess the political and economical fallout of Brexit, while remaining cautiously optimistic at present, is reflected in the opinions of some industry chambers too.

    Pointing out that the “way forward, and timelines to achieve negotiated agreements with the EU and other trade partners is not yet known”, UK India Business Council said, “What is clear, though, is that the UK’s trade and economic engagement with the world’s leading countries, including India, will become more important to the nation’s future, not less.”
    Motion Picture Association of America in a statement said, “While it will take time to understand the full implications of the referendum result, we urge the UK Government to prioritize a stable environment for the film and television sector.”

    Closer home in India, some reactions did come forth on Brexit.

    Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia discounted any mid or long term impact of Brexit on India.

    Pointing out short term uncertainty may lead to a “depressed business sentiment,” Bhasin said advertising gets directly influenced and often suffers when business sentiment weakens.

    According to Frost & Sullivan’s senior partner and managing director for Europe Sarwant Singh, “It is important to note that during this interim period, Britain will still be subject to existing EU treaties and laws, but will be barred from decision-making processes. Therefore, existing regulations are likely to continue until negotiations are completed.”

    The National Association of Software and Services Companies (NASSCOM), whose member-companies have billions of dollars of exposure in the European and UK market, termed the Brexit announcement as a phase of uncertainty in the near term but a mix of challenges and opportunities in the longer term.

    Meanwhile, the Indian government has assured that the Indian economy is fundamentally strong enough to withstand any immediate impact of Brexit.

  • Long-term negative impact of Brexit on India negligible; short-term challenges remain

    Long-term negative impact of Brexit on India negligible; short-term challenges remain

    NEW DELHI/MUMBAI: Britain’s politically controversial referendum last week to exit from the European Union, a unique economic and political union between 28 European nations, has created ripples globally, but in India the general feeling is long term impact may be negligible.

    While the British media and entertainment industry, having major exposure to European market(s), are wringing their head in dismay at possible long-term financial fallout and increased bureaucracy and paperwork, Indian media industry has been subdued in its reaction.

    Sources in both BBC World and Star India said that they were still studying the fine prints of Brexit — as Britain’s EU exit has been popularly dubbed — but added they don’t see any short to medium-term impact (except, of course, the currency exchange valuations).

    Some Indian media companies like Zee, Star, and Times TV Network do have fairly big exposure to the European markets in terms of their TV channels’ distribution and sale of Indian content and formats.

    Similarly, Hindi and increasingly Indian language film industry are shooting more in various European countries in sharp contrast to yesteryears few fav foreign locales like Holland, London and Paris.

    While organisations like The Film & Television Producers Guild of India had no statement put out on Brexit, European media & entertainment players have been very active.

    Forbes magazine quoted a statement on Brexit from Britain Stronger in Europe campaign, signed by the likes of Patrick Stewart, Benedict Cumberbatch and Keira Knightley amongst hundreds of celebrity-signatories, as saying: “Our global creative success would be severely weakened by walking away.”

    Such sentiments and falling markets and currencies, coupled with media conjectures on future of multi-billion dollar budget TV programmes like the popular Game of Thrones, made its producer HBO to issue clarifications.

    “We do not anticipate that the result of the EU Referendum will have any material effect on producing Game of Thrones,” HBO said in an official statement late last week

    Variety magazine reported that HBO had confirmed GoT received financial support from the EU’s European Regional Development Fund when it first began, but there has been no contribution to its massive $10 million per episode budget in recent years.

    That everybody is scrambling to assess the political and economical fallout of Brexit, while remaining cautiously optimistic at present, is reflected in the opinions of some industry chambers too.

    Pointing out that the “way forward, and timelines to achieve negotiated agreements with the EU and other trade partners is not yet known”, UK India Business Council said, “What is clear, though, is that the UK’s trade and economic engagement with the world’s leading countries, including India, will become more important to the nation’s future, not less.”
    Motion Picture Association of America in a statement said, “While it will take time to understand the full implications of the referendum result, we urge the UK Government to prioritize a stable environment for the film and television sector.”

    Closer home in India, some reactions did come forth on Brexit.

    Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia discounted any mid or long term impact of Brexit on India.

    Pointing out short term uncertainty may lead to a “depressed business sentiment,” Bhasin said advertising gets directly influenced and often suffers when business sentiment weakens.

    According to Frost & Sullivan’s senior partner and managing director for Europe Sarwant Singh, “It is important to note that during this interim period, Britain will still be subject to existing EU treaties and laws, but will be barred from decision-making processes. Therefore, existing regulations are likely to continue until negotiations are completed.”

    The National Association of Software and Services Companies (NASSCOM), whose member-companies have billions of dollars of exposure in the European and UK market, termed the Brexit announcement as a phase of uncertainty in the near term but a mix of challenges and opportunities in the longer term.

    Meanwhile, the Indian government has assured that the Indian economy is fundamentally strong enough to withstand any immediate impact of Brexit.

  • Frost & Sullivan to host 14th India ICT Awards

    Frost & Sullivan to host 14th India ICT Awards

    MUMBAI: Frost & Sullivan will host the 2016 edition of its India ICT Awards on 2 June 2016 at Hyatt Regency, Mumbai. In its 14 consecutive year, the prestigious awards banquet will be a display of the stellar achievements of the country’s ICT firms, leveraging innovative technologies and digital initiatives.

    Frost & Sullivan’s Annual India ICT Awards is a platform focused on driving innovation, ushering in a positive change in the industry, thus differentiating it from other awards programs. The awards will acknowledge a company’s exceptional growth, strategies and products, dedicated customer focus, etc. to inspire new opportunities for technological evolution.

    The award nominations have been subjected to rigorous assessment methodology backed by detailed study of the nominated companies, based on actual market parameters and performance indicators. Additionally, a jury panel represented by eminent thought leaders and industry experts collectively asses the results of these studies to select the nominee, ensuring that the recipients of the awards are best-in-class.

    Frost & Sullivan Middle East, North Africa & South Asia director digital transformation practice Benoy C.S said, “Digital Transformation is rapidly disrupting all industries, while providing opportunities as well as challenges to the ICT sector. This calls for all ICT companies to continuously demonstrate best practices and also keep innovating to differentiate themselves in this highly competitive market. The objective of Frost & Sullivan awards is to recognize those companies who demonstrated innovation, commitment, and successful business strategies that are required for being a leader in the marketplace. Every award is backed by solid research by Frost & Sullivan’s team of analysts and is probably the only award of its kind where analysts, industry thought leaders, and top technology decision makers come together to identify the most deserving company in each category. We are happy to see this change and recognize the deserving companies.”

    The awards program encompasses four main categories – Enterprise Infrastructure, Emerging Software Products and IT Services, Enterprise Telecom Services, and Mobile and Wireless. The award includes some of the most coveted titles in ICT industry with 30 awards being presented this year. These awards, besides promoting industry recognition, reinforces investor and client relationships, enhancing brand and product visibility.

    The awards program, being an invitation-only event, will give companies access to the crème-de-la-crème of the industry – senior leaders and key decision makers, besides unique branding opportunities. Sponsors supporting the event will also get access to Frost & Sullivan’s cutting-edge industry insights and revel in our acknowledgement of their efforts and achievements. To know more about sponsorship opportunities, please contact Amit Kumar at amitk@frost.com.

    The 2016 India ICT Awards is supported by the following Media Partners – Channel Times, Communications Today, CXO Today, Tele.net, and Telecom Watch. To know more about this prestigious awards banquet, please visit www.frost.com/ictawards, and follow our official Twitter hashtag: #fsictawardsindia.

  • Frost & Sullivan to host 14th India ICT Awards

    Frost & Sullivan to host 14th India ICT Awards

    MUMBAI: Frost & Sullivan will host the 2016 edition of its India ICT Awards on 2 June 2016 at Hyatt Regency, Mumbai. In its 14 consecutive year, the prestigious awards banquet will be a display of the stellar achievements of the country’s ICT firms, leveraging innovative technologies and digital initiatives.

    Frost & Sullivan’s Annual India ICT Awards is a platform focused on driving innovation, ushering in a positive change in the industry, thus differentiating it from other awards programs. The awards will acknowledge a company’s exceptional growth, strategies and products, dedicated customer focus, etc. to inspire new opportunities for technological evolution.

    The award nominations have been subjected to rigorous assessment methodology backed by detailed study of the nominated companies, based on actual market parameters and performance indicators. Additionally, a jury panel represented by eminent thought leaders and industry experts collectively asses the results of these studies to select the nominee, ensuring that the recipients of the awards are best-in-class.

    Frost & Sullivan Middle East, North Africa & South Asia director digital transformation practice Benoy C.S said, “Digital Transformation is rapidly disrupting all industries, while providing opportunities as well as challenges to the ICT sector. This calls for all ICT companies to continuously demonstrate best practices and also keep innovating to differentiate themselves in this highly competitive market. The objective of Frost & Sullivan awards is to recognize those companies who demonstrated innovation, commitment, and successful business strategies that are required for being a leader in the marketplace. Every award is backed by solid research by Frost & Sullivan’s team of analysts and is probably the only award of its kind where analysts, industry thought leaders, and top technology decision makers come together to identify the most deserving company in each category. We are happy to see this change and recognize the deserving companies.”

    The awards program encompasses four main categories – Enterprise Infrastructure, Emerging Software Products and IT Services, Enterprise Telecom Services, and Mobile and Wireless. The award includes some of the most coveted titles in ICT industry with 30 awards being presented this year. These awards, besides promoting industry recognition, reinforces investor and client relationships, enhancing brand and product visibility.

    The awards program, being an invitation-only event, will give companies access to the crème-de-la-crème of the industry – senior leaders and key decision makers, besides unique branding opportunities. Sponsors supporting the event will also get access to Frost & Sullivan’s cutting-edge industry insights and revel in our acknowledgement of their efforts and achievements. To know more about sponsorship opportunities, please contact Amit Kumar at amitk@frost.com.

    The 2016 India ICT Awards is supported by the following Media Partners – Channel Times, Communications Today, CXO Today, Tele.net, and Telecom Watch. To know more about this prestigious awards banquet, please visit www.frost.com/ictawards, and follow our official Twitter hashtag: #fsictawardsindia.

  • Frost and Sullivan to host “Digital Enterprise Transformation Summit 2015” in June

    Frost and Sullivan to host “Digital Enterprise Transformation Summit 2015” in June

    Mumbai:  Increasing high speed broadband penetration and social media along with digitization is driving many growth opportunities in the Indian market. An empowered and connected environment can increase efficiency and boost business profitability for enterprises. With the promise of such benefits, digital transformation is slowly becoming the top agenda for most organizations. However, as technologies are rapidly changing, the challenge faced by organizations is aligning their internal and external business needs to the next generation IT transformation.

    Frost & Sullivan will host its inaugural edition of the “Digital Enterprise Transformation Summit 2015” on June 18th at Hotel Le Meridien, New Delhi. The summit will allow business leaders, analysts, and experts to explore the possible opportunities in digital transformation and means to address the challenges. Frost & Sullivan’s analyst team will evaluate elements such as cloud, social, analytics, marketing automation, mobility, and collaboration.

    On the occasion, Frost & Sullivan, Global Innovation Center , Digital Media, Director, Vidya S. Nath said, “Digital transformation has evolved into a must-have strategy for enterprises across verticals in India. While digital platforms are a priority for consumer-facing sectors such as e-commerce, banking and financial services, medium and large enterprises in ICT, healthcare, etc., the manufacturing sector is also making fast strides to transform itself to embrace social, mobile, analytics and cloud (SMAC). Such transformation can help businesses gain significant efficiencies while boosting their revenue. However, such initiatives can fail without informed decisions aligning operational goals with business implications.”

    At the summit, Frost & Sullivan will release a whitepaper on Digital Enterprise Transformation and share key findings in terms of growth areas, leading market participants, and successful case studies from banking, healthcare, and IT. The summit will also have insightful keynote presentations on the roadmap for next generation IT automation in enterprises, and include collaborative panel discussions on the significance of cloud computing and leveraging advanced analytics to derive insights on customer engagement.

    In addition, the summit will include strategy workshops for CXOs to empower them in critical decision-making tools, methodologies, and best practices to accomplish growth in today’s highly competitive market. It will also present an opportunity for the participants to interact with Frost & Sullivan’s industry experts such as Mukul Krishna, Senior Director, Digital Media;  ICT Practice, Industry Manager,  Thejaswi Parameshwaran;  Vidya S. Nath, along with others, to examine a 360-degree perspective on their digital strategy in enterprises, as well as global and regional Mega Trends that will govern the market growth in the near future.

  • Video piracy continues to worry industry: Frost & Sullivan

    Video piracy continues to worry industry: Frost & Sullivan

    NEW DELHI: Discussions about piracy are abound and media companies are worried on how to stem it. Companies need to drive all their energies towards making a diverse portfolio of content and services available that can appeal to viewers in the Middle East and North Africa (MENA).

     

    As per the findings of a White Paper on the ‘Trends in Broadcast and New Media Video in Middle East and North Africa’ by Frost & Sullivan, video consumption in the MENA region has increased in recent times as a result of content availability on alternative media besides television. With the availability of localised online content and targeted on-demand services for the diaspora on the rise, traditional broadcasters and service operators are exploring new avenues and services to retain the fickle modern viewer.

     

    Frost & Sullivan is the knowledge Partner for CABSAT 2015 slated from 10 – 12 March at the Dubai World Trade Centre. The White paper is an industry outlook covering key findings on market penetration, type of content, leading companies in the region, drivers and restraints, technology and market trends, business models and some case studies.

     

    Frost & Sullivan research director – digital media Vidya S Nath said, “The region offers rich potential with a few countries ranking among the highest digital television and high-speed internet penetration in the world.”

     

    Frost & Sullivan finds that satellite television will continue to dominate the region’s linear television services over the next three years. High Definition (HD) TV channels will continue to grow swiftly by at least over 25 per cent over the next three years, while content companies will likely start offering 4K video content over IPTV soon. With the region waiting for HEVC-compliant set-top boxes to increase support of next generation television services, international mega events including the FIFA World Cup in 2022 in Qatar will boost the penetration of Ultra High Definition Smart TVs to about 50 per cent of households in 2020.

     

    Correspondingly, there is an active growth in viewership trends for video over alternative platforms, social media and mobile networks – with Frost & Sullivan urging all broadcasters and service providers to prioritise the segment now. The proliferation of localised content across all genres for different diaspora – especially news and current affairs – continues on various portals, while all leading regional public and private broadcasters have launched dedicated social media presences through platforms such as Facebook, Twitter, YouTube and Linkedin to capture a younger demographic of viewers. For the next three years, there needs to be a focus on personalised viewing, acceleration of multiscreen services and multimedia advertising. Content producers and aggregators seek innovative solutions for compression, ad-insertion, video-on-demand, media asset management, and digital rights management that can help them centralise their multimedia operations and unify it with their linear television workflows.

     
    Many media networks and content companies struggle with the region’s bipolar and fragmented trends, across the region. While most of the GCC countries are highly mature in new media consumption, the rest of the region continues to experience fractured network speeds and stringent regulatory frameworks. Constant innovation in packaging content and advertising will help in achieving heightened video penetration.
     
    CABSAT show director Andrew Pert added, “As the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA), CABSAT is at the forefront of delivering dialogue between global media and entertainment organisations and their local counterparts on how best to drive innovation into their businesses and content offerings. With regional consumers’ video content consumption among the world’s highest per capita, the convergence of international broadcast, film, production, internet, telecom and consumer electronics sectors has resulted in strategic investment inroads and monetisation avenues being rife across the MENA market – CABSAT is the gateway to capitalising on regional opportunities.”

     

  • Business models, regulations and technology adoption need to evolve: Frost & Sullivan

    Business models, regulations and technology adoption need to evolve: Frost & Sullivan

    MUMBAI: Frost & Sullivan hosted the third edition of its ‘Digital Media India Summit’ on June 24 at the Le Meridien, Delhi. The summit included over 100 participants from broadcasters, cable, DTH, and telco operators as well as industry bodies and government representatives. The summit addressed key industry trends and issues such as regulatory challenges in the video ecosystem, big picture for Indian television business, benefits and challenges of TV-everywhere, collaborative workflows in multimedia video; and preparing for Phase 3 and Phase 4 of Digitization.

     

    At the summit, Mukul Krishna, Senior Director, Global Digital Media Practice, Frost & Sullivan, presented the key trends influencing the video broadcast and services industry globally and in India. He also talked about the important factors that can drive growth in the multiscreen video market, alleviate churn for service providers and the key technologies that a stakeholder requires to adopt in the current industry environment. He said, “India requires a collective movement from all stakeholders to catalyze short term as well as long term growth. The industry should be working towards not just survival or sustenance but thriving growth.”

     

    The panel on regulatory challenges in video included Satya Gupta, SAAM Corpadvisors Pvt. Ltd. (ex TRAI); SK Singhal, Advisor (broadcasting and Cable Services), TRAI; Sisir Pillai, Chief Strategy Officer, Digicable; Roop Sharma, President, Cable Operators Federation of India, and Avnindra Mohan, President (Legal & Regulatory), Zee Network. The panelists discussed revenue sharing models among broadcasters, MSOs and LCOs gross billing, and the role of TRAI in regulating the same for all stakeholders. They also discussed the apparent lack of transparency and standardization in regulatory guidance on revenue sharing, the digital acquisition forms for subscribers and disparate pricing across different states. In response to his co-panelists, TRAI Advisor, S.K. Singhal emphasized that the rules by the regulatory body are guidelines and not rigid as they are interpreted to be. He pointed out the potential of the industry to grow driven by opportunities in multimedia distribution. He also alluded to the telecom industry’s growth riding on the back of value-added services and encouraged the broadcast and service provider industry to innovate their services.

     

    In a presentation on the big picture of the TV business in India, Vanita Kohli Khadekar, Columnist and Author (The Indian Media Business), talked about a few interesting trends in the Indian TV industry, which included – digitization of content, consolidation and growth of online video. These trends are shaping the Indian TV industry like never before and are bringing in a multitude of changes across all segments. She said, “India is looked as a market of huge volumes in terms of opportunity; however one doesn’t realize that India is not one market, but several.” She highlighted that India is highly fragmented in viewership by state and language and hence it requires customization in programming as well as business models.

     

    During another discussion on ‘Is TV everywhere good for video business’, the panel discussed trends in the video content ecosystem, distribution, and the necessity to create compelling content for multiple media. The major challenges faced are multiple taxation levied on the broadcast industry and piracy. The panelists concluded that the way forward is content availability over IP, monetization of content and control of piracy. The panelists concurred that personalization, localization and more importantly, ‘searchability’ with the right metadata is critical for the success of TV-everywhere. Frost & Sullivan’s Vidya S. Nath, Director, Digital Media, Global Innovation Center chaired this panel which had Subhashish Mazumdar, Senior VP, North & East, Hinduja Group (Media); Sisir Pillai, Chief Strategy Officer, Digicable; Rajiv Khattar, President – Projects, Dish TV India, as panelists.

     

    The panel on collaborative workflows in multimedia video distribution discussed the essential requirements of a media company today. The panelists conveyed that every company requires to evolve out of departmental and functional siloes and create a cohesive platform that leverages a central repository of content. Standards are very important to ensure interoperability across applications and devices. The panelists in this session included Ujwal Nirgudkar, Chairman, SMPTE-India Section; Sameer Kanse, Head, Media Services, Tata Communications; and Irfan Khan, Marketing & Strategic Alliances, Tangerine Digital, and was chaired by Avni Rambhia, Principal Analyst, Frost & Sullivan.

     

    On the occasion, Vidya S. Nath noted in her address that consumer-viewing habits have evolved dramatically with the availability of multiple screens, and hence business models, regulation and technology adoption have to change side-by-side to abet industry growth.

     

    The final panel discussion on preparation for phase 3 and 4 in digitization brought forth the various mistakes committed in the first and second phases such as short deadlines to complete the digitization in cable TV, which left cable operators clueless and grappling to meet expectations and deadlines. The key aspect that was highlighted was the need for chalking out a roadmap for digitization with a clear agenda for the stakeholders and participants. The importance of standardization was also put forth by the panelists. Vynsley Fernandes, Director, Castle Media, moderated this discussion that saw participation by Arvind Prabhoo, Founder, Maharashtra Cables Operators’ Federation and Tony D’Silva, CEO, Hinduja Group (Media).

     

    The innovative and exclusive growth workshops hosted during this summit for CXOs on disruption to transformation and new age business models for pay TV and video brought out many interesting trends and aspects of the digital media industry. The summit also touched upon transforming media workflows for effective ROI and coping with growing fragmentation of media in the digitized world, which were presented by Sameer Kanse and Rajendra Khare, Co-Founder and CMD, SureWaves MediaTech, respectively.

     

    The event partners for this summit were SureWaves, Tangerine, and Tata Communications, while the media partners were Broadcast & CableSat, Cablequest, Convergence Plus, Digital Studio, Indian Television and Light Reading India.