BENGALURU: On 4 April, the Star Networks Malayalam general entertainment channel Asianet launched the second season of quiz based show Sell Me The Answer . The show airs every Monday to Thursday between 9.00 and 10.00pm. The show tests the knowledge of the contestant more than her or his brain power claims the channel.
Like the previous season, Sell Me The Answer will run through 80 episodes. Participants have been selected through an audition process, a written exam, interview and a phone in.
The show has popular Malayalam actor Mukesh as the celebrity quiz master to conduct the show. Mukesh was also the quiz master for season one. Mukesh is already hosting a comedy show on Asianet titled Badhai Bunglow.
The quiz based show demands that the contestant to utilize both their IQ and EQ. Asianet says that the format of Sell me the Answer on Asianet is unique and different from the previous quiz shows as the show gives opportunity for both the contestants and the traders to win the prize money, with their knowledge as well as confidence. As per the format, there are 10 questions, 10 answers and one can answer these questions with or without the help of traders.
Asianet has roped in Fogg Scent as the branding partner, Exo as powered by sponsors. The co-sponsors for Sell Me The Answer are Bru, Swayamvara Silks, Frooti, Cubix Footware and Nerolac Excel.
BENGALURU: On 4 April, the Star Networks Malayalam general entertainment channel Asianet launched the second season of quiz based show Sell Me The Answer . The show airs every Monday to Thursday between 9.00 and 10.00pm. The show tests the knowledge of the contestant more than her or his brain power claims the channel.
Like the previous season, Sell Me The Answer will run through 80 episodes. Participants have been selected through an audition process, a written exam, interview and a phone in.
The show has popular Malayalam actor Mukesh as the celebrity quiz master to conduct the show. Mukesh was also the quiz master for season one. Mukesh is already hosting a comedy show on Asianet titled Badhai Bunglow.
The quiz based show demands that the contestant to utilize both their IQ and EQ. Asianet says that the format of Sell me the Answer on Asianet is unique and different from the previous quiz shows as the show gives opportunity for both the contestants and the traders to win the prize money, with their knowledge as well as confidence. As per the format, there are 10 questions, 10 answers and one can answer these questions with or without the help of traders.
Asianet has roped in Fogg Scent as the branding partner, Exo as powered by sponsors. The co-sponsors for Sell Me The Answer are Bru, Swayamvara Silks, Frooti, Cubix Footware and Nerolac Excel.
MUMBAI: Martin Scorsese directed Hollywood blockbuster The Wolf of Wall Street starring Leonardo DiCaprio is set to make its debut on Indian television screens on 26 April, 2015.
Times Network’s Movies Now and Movies Now+ will showcase the movie at 1 pm with a repeat at 9 pm.
Times Network is backing the television premiere with a vigorous marketing campaign, which has been orchestrated by Famous Innovations.
Speaking to Indiantelevision.com, Movies Now marketing head Anup Vishwanathan says, “The movie depicts life beyond limitation; the entire flare of the movie is the want of having more and not satisfied. With the campaign, we tried to connect to those people who want to live larger than life. As it is an English movie, the major geographic target was the English speaking audience in metros and Tier 1 cities.”
English entertainment has always garnered huge engagement on the social media platforms. When queried as to whether special attention was paid to promote the movie premiere on social media, Vishwanathan informs, “It was a 360 degree campaign and we paid equal attention to each and every platform and tried to extract the best of them. When it comes to social media, we tried to make it as interactive as possible with various contests and engagement exercises.”
Times Network has also seen a positive response from advertisers for The Wolf of Wall Street premiere. “Advertisers’ reaction so far has been highly positive. We have sold our inventory at a premium price because when you have content like this, advertisers don’t mind buying slots at a higher rate. When it comes to Hollywood movies, we are the leader and by premiering a movie of such magnitude we will go one step further,” adds Vishwanathan.
Movies Now has roped in Provogue Deos as presenting sponsor, while Binani and Skoda are the associate partners. Frooti and Microsoft Lumia 640 XL are the beverage and mobile partner respectively, while Arrow joined in as co-presenter for the movie premiere.
Times Network business head, English entertainment cluster Vivek Srivastava is of the opinion that The Wolf of Wall Street is one of those special new-age classics that carry on the lineage of cult movies. “It shocked audiences worldwide with its intensity and we are all set to re-create that magic on the television screen,” he adds.
The Wolf of Wall Street is based on the life of Jordan Belfort – a young stockbroker who makes a fortune with his intellect, guile and street-smartness. Belfort, played by DiCaprio, takes the shortcut up the corporate ladder and lives his life like a dream – a dream of flamboyance, oomph and lots of money, which actually becomes his sweet reality. The movie is one of the raciest gripping tales of today, with the suspense of the FBI chasing Belfort to take down his empire of excess.
MUMBAI: When Parle Agro decided to introduce a refreshingly new visual identity for its legendary mango drink ‘Frooti’, it vested the responsibility with Posterscope India for its Out-of-Home (OOH) communication.
The new Frooti campaign is designed to be impactful with bold graphics and vibrant colours, wherein the communications focus is entirely on the visuals of the new packs that are depicted to be larger-than-life.
The task put forth by the Parle Agro team to Posterscope India was to create a buzz about the brand’s new look and leave a lasting impression on the consumer’s mind such that it would support and boost its on-ground visibility.
Posterscope conceptualised and created an outdoor implementation strategy for Frooti that was nothing less than omnipresent. It delivered month-long visibility to the brand across 100+ markets pan India to address the objective of establishing the product as a leader and as the voice of authority in its category. The campaign was not just high impact, juxtaposed against sustained visibility, but also exhibited high cost efficiency.
Using its novel research study – Outdoor Consumer Survey (OCS), Posterscope conducted an analysis to target consumers wherein it identified the most relevant touch-points and high footfall locations across market segments. Further, with the help of its proprietary ‘Prism’ suite of tools, Posterscope created a judicious mix of impact, reach, frequency and intrigue by using a combination of large and small format media units.
Meticulous planning was undertaken for appropriate media selection and media placement at key high traffic locations, arterial roads, congregation points, product consumption locations, hangout places and transit places. While the largeness was provided through billboards, the differentiation was created by the right kind of media mix that encapsulated more than 20 different outdoor media formats including street furniture and transit media.
To stand out and create differentiation in the cluttered metro markets, Posterscope created media clusters. For this, a combination of multiple media touch points were rolled-out within close proximity to create ‘The Frooti Life Zone’.
The challenge for the Posterscope team was to get the campaign live almost simultaneously across a humungous geographical spread of metros, state capitals, tier 1 and tier 2 towns, tourist locations and national highways.
Additionally, there were multiple creatives manifesting “The Frooti Life” that had to be used prudently to offer visual freshness to the campaign. It required extensive implementation, planning and flawless coordination from the Posterscope teams across regions to achieve this herculean task.
Parle Agro JMD and CMO Nadia Chauhan said, “We are employing a differentiated marketing strategy with the entire brand revamp and new positioning for Frooti. With our new campaign, we want to make the brand relevant and appealing to consumers across generations and build higher aspirational values around it.”
Posterscope APAC regional director Haresh Nayak added, “We are glad to be associated with the brand-revamping exercise of Frooti ensuring the creating of high impact visibility with the wide spread outdoor campaign.”
Consequent to the task undertaken, the result was an extremely visible outdoor media campaign that was delivered seamlessly across 100+ markets and entailing nearly 2000 media units – all implemented in record time.
MUMBAI: Marking 30 years of Frooti, Parle Agro has given its flagship a brand revamp and has launched a new identity and visual language. The rejuvenated visual identity, including logo design and packaging aims to demonstrate Frooti as bold, fearless and iconic along with establishing its equity amongst a much larger audience to help it acquire a wider consumer base.
This summer, Parle Agro is completely set for a national launch of the new Frooti packaging designs accompanied with pan-India marketing campaign introducing ‘The Frooti Life’ to all its consumers.
Frooti has always been way ahead of its time since its inception in 1985. Be it the launch of the first ever Tetra Pak, PET bottles, TCA triangular packs or Bottle Packs, it has always strived to remain relevant to the youth.
However, considering the huge popularity of Frooti as a kids drink, the only way to break away from the past was to undertake a radical brand makeover. The move is in line with the brand’s vision to make in-roads into new consumer groups especially amongst the 15-30 year old young adults.
While Frooti has always held a dominant market share in the TetraPak category particularly amongst kids, the launch of fruit drinks in PET bottles in India expanded the target consumer base to teenagers and young adults.
In today’s time, the acceptance of PET and its growth is one of the fastest in beverage industry and contributes to 50 per cent of the overall Rs 6,000 crore mango drink market.
Keeping this at the core, the time was right to re-launch Frooti in a bold new look to be able to establish a strong foothold in the PET segment. With this, a new structural design for Frooti PET has been developed to provide better strength, superior grip and a larger label area for branding. The drink’s formulation has also been enhanced by increasing the food pulp so as to provide a more mouthful experience to the consumers.
The new packaging design, which was rolled-out in mid-January for select SKUs alone has shown a growth of 60 per cent and seen a 80 per cent boost in visibility as of today.
Speaking on Frooti’s relaunch, Parle Agro JMD and CMO Nadia Chauhan said, “Since the brand has been an integral part of everyone’s growing up years, it was important to shed the traditional Frooti image and give it a bold and contemporary look to make it relatable to the youth of today and tomorrow. It is really encouraging to see markets response to the brands new visual identity, as also evident from its positive sales impact. We are extremely confident of achieving our brand and business objectives through this strategic move.”
Parle Agro collaborated with design and creative consultancies Pentagram for Frooti’s packaging makeover and Sagmeister & Walsh for Frooti’s summer campaign. The decision to engage with international firms was strategically planned to ensure that the makeover was advanced with a fresh perspective. A new approach towards the brand was crucial to be able to break away from its traditional personality.
While Pentagram developed the new logotype, label design and PET bottles for Frooti, which is a fusion of modern functionality, mango and Indian culture, Sagmeister & Walsh conceptualized the brand’s summer campaign to introduce the new Frooti packaging in a fresh, bold, and playful manner.
An integrated marketing communication campaign will deliver the message of ‘The Frooti Life’ where consumers will be exposed to a miniature world where everything from people to plants are small in size. The only thing that is in real life scale is Frooti and the mango to position it as the crux of the campaign.
Spends to the tune of Rs 70 crore have been invested across a strategic mix of media vehicles that appeal to teenagers and young adults. Television will play the role of the lead medium for the campaign, where the TVC featuring Shah Rukh Khan, shot in stop motion style animation will offer a delightful visual experience. Amit Trivedi and Amitabh Bhattacharya have added a strong musical element to the TVC. The TVC can be viewed at:
It will be followed by an aggressive focus on digital brand building wherein the medium will be leveraged to maximize TVC views and lead visitors to Frooti’s new microsite. The microsite will showcase delicious Frooti recipes, dynamic games and much more. Frooti is also building its presence on Instagram and has launched its handle @TheFrootiLife.
The campaign will also be supported in full thrust by print, outdoor and cinema ads. Additionally, large spend will be dedicated to on-ground visibility through strategic In-shop branding, shop boards and other semi temporary point of sale material. Association with events and prominent properties will also be an important facet in Frooti’s brand building endeavours.
Being the market leader in mango drinks category, it was important that Frooti breaks through the clutter and conventional category codes with a packaging redesign and a 360 degree marketing approach to ensure maximum brand visibility and reach in newer markets and consumer segments. With this move, Frooti is determined to get a 50 per cent growth in sales and reinforce its leadership position in the market.
MUMBAI: Parle Agro, a pioneer in the Indian beverage industry is associated with many firsts that have changed the dynamics of the industry. Known for innovative packaging formats, Parle Agro is all set to raise the bar higher with the launch of its Frooti and Appy beverages in unique Tetra Brik Aseptic 250ml Edge paper-based cartons. Aptly called bottle packs, the cartons offer a perfect blend of the functionality of a bottle and the benefits of carton packaging. This differentiated SKU will revolutionise the way Frooti and Appy are consumed in India.
Joining hands with Tetra Pak, the world leader in food processing and packaging solutions, Parle Agro will be setting new standards globally. The company‘s vision in creating the 250ml ‘bottle pack‘ is to complete its Tetra Pak packaging portfolio so as to provide wholesome beverage offerings at various price points to customers. The bottle pack‘s superior ‘gulp-from‘ or ‘pour-from‘ experience along with a fully re-sealable screwcap makes for a refreshing, hassle-free and convenient consumer option.
Commenting on the launch, Parle Agro joint MD and CMO Nadia Chauhan, said, “We take immense pride in being trendsetters in the beverage industry in India. Today, being the first ones to introduce Frooti and Appy in 250ml bottle packs in the entire world will further strengthen our Tetra Pak leadership in the category.”
Tetra Pak south Asia markets MD Kandarp Singh said, “The introduction of the Tetra Brik Aseptic 250ml Edge cartons (bottle pack) in the country marks the growing need for innovative packaging solutions that offer convenience and a superior drinking experience. We are proud to build on our partnership with Parle Agro and are certain that the new packaging format will help strengthen the positioning of their brands.”
Parle Agro has been one of the largest customers for Tetra Pak in India since the world leader introduced paper-based aseptic carton packaging in the country and enjoys a market share of 66 per cent in the Still Drinks category in Tetra Pak packaging. Pioneering in the introduction of new packaging formats in the market, Parle Agro had in 2004 adopted the Tetra Classic Aseptic carton for its Frooti brand.
The 250 ml Frooti and Appy ‘bottle packs‘ are primarily targeted towards on-the-go drinkers. The new pack is priced at Rs 15 and will be launched in Delhi, Haryana, Punjab, Rajasthan and Jammu & Kashmir. It will soon be made available pan-India. Consumers will now have the comfort to choose from various paper-based Tetra Pak packaging options at price points such as Rs 5, Rs 10, Rs 12 to Rs 15.
MUMBAI: India’s most cherished mango drink- Frooti, announced winners of the ‘Share a Frooti with SRK’ contest. As a part of the contest, only ten blessed fans amongst the billion others in the country earned the chance to share a Frooti with none other than the King Khan.
The brand invited participation from Frooti enthusiasts and SRK loyalists, asking them to creatively describe their love for both through voice messages. All they had to do was dial-in on number specified on Frooti packs or online channels and narrate short stories, >mimic Shahrukh Khan’s dialogues, use Frooti’s iconic jingle tone etc alongwith describing their passion for Frooti and SRK. This nationwide contest ran for a duration of 4 months (April 10, 2013 – August 10, 2013) and ten best answers were selected. The winners came from across the country- New Delhi, Uttar Pradesh, Gujarat, Rajasthan including Maharashtra to spend a special evening with SRK.
Talking about his experience, Frooti’s brand ambassador Shahrukh Khan said, I would like to thank everyone who participated in the Frooti contest. I really enjoyed the time I spent with the winners who expressed their love for me so sweetly. Cheers to Frooti for organizing this amazing evening and good luck to all the participants.”
That is not all, the entire journey of fans coming from various parts of India is documented through webisodes that will be uploaded on Frooti’s official channel. It will capture everything starting from the time they leave their home, to them taking a flight, reaching Mumbai and finally meeting SRK.
‘Share a Frooti with SRK’ contest was conceptualized to create excitement around the association of number one superstar of the country with the number one mango drink and has received unprecedented success. The contest built strong engagement with the audience through telephonic calls and social platforms like Facebook and Twitter.
