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Tag: Frontline Workers

  • Free Nivea Creme tins, to thank frontline workers

    Free Nivea Creme tins, to thank frontline workers

    Mumbai: As the world continues its fight against COVID-19, it is the indomitable spirit of the frontline workers, who risk their lives to ensure our safety that has kept us going. Keeping close to its purpose of Care Beyond Skin, Beiersdorf and Nivea India have partnered with United Way India to distribute special Nivea Creme blue tins as a gesture of appreciation towards hardworking frontline workers in hospitals and the police force.

    While Covid-19 created unprecedented challenges over the past few months, hospital staff and police personnel worked hard to selflessly extend care towards others. Their extraordinary efforts continue even during the second wave of the pandemic. With COVID-19 cases on the rise in some states, medical care centres are being revived as the vaccination drive is also being executed at an unparalleled scale. With lockdown restrictions being eased, police personnel are working hard to ensure that citizens adhere to the norms of social distancing and wear masks.

    Understanding that care goes beyond the skin, Beiersdorf, Nivea India and United Way India will distribute over 2 lakh Thank You Nivea Creme tins. These will be given to the hospital frontline staff and police personnel to help keep their skin and hands well moisturised as they go about saving lives. Being on the frontline, their hands require extra care, protection and moisturizing since frequent hand-washing and sanitizing can lead to extra dryness. The tins will be sent to various hospitals across the districts of Maharashtra, Tamil Nadu, Karnataka, Gujarat, West Bengal, Punjab and Delhi.

    Nivea India managing director Neil George said, Care Beyond Skin is the purpose of our company through which we express our commitment to reach beyond our core business – taking care of people’s skin – and maximize our contribution to society. With our global aid program under the same name Care Beyond Skin, we are offering our support during this pandemic. Our donation of over 200,000 Special Thank you Nivea Creme tins across the country is an expression of our gratitude for the tireless work that medical professionals and police personnel have been doing in this difficult time.”

    Nivea India had previously donated hand sanitizers to government healthcare facilities in Gujarat. They are also partnering with United Way India to support one of the most affected Indian states due to the pandemic – Tamil Nadu. Through their recent Covid Aid Program, the company aims to help the marginalized communities by providing relief for a variety of diverse needs ranging from nutrition to hygiene.

  • P&G pledges Rs 50 crore for vaccine doses, as Covid2019 batters India

    P&G pledges Rs 50 crore for vaccine doses, as Covid2019 batters India

    Mumbai: As India struggles to combat the record spike in Covid2019 cases, Procter & Gamble (P&G) announced on Monday that it will contribute towards the vaccination of over five lakh Indian citizens by pledging Rs 50 crore in partnership with government and local authorities in India.

    For every P&G employee in India, the company will contribute towards the vaccination of 100 Indians, it said. The FMCG major said it will also cover the vaccination cost of its 5000+ employee force in India, and their eligible immediate family members.

    With as many as 3,52,991 fresh Covid2019 cases and 2,812 deaths, India witnessed a new record high on Monday as the deadly second wave took a toll on the people. This is the fifth straight day that over three lakh cases have been recorded by the country. 

    P&G brands Whisper, Vicks, Pampers, Oral-B, Head & Shoulders and Pantene are partnering in this vaccination drive through their brand programs and will also continue to raise awareness on safety and hygiene in the country.

    P&G Indian subcontinent CEO Madhusudan Gopalan said, “P&G is committed to playing an active role in India’s fight against Covid2019. Since the outbreak of the pandemic, through our #PGSurakshaIndia program, we have stepped up to support the health, safety, and wellbeing of our employees, our consumers and the communities. In the current situation and going forward, vaccines play a critical role in containing the spread of the virus.”

    Contribution towards vaccines will be on top of P&G’s earmarked CSR funds for the current year. Under its #PGSurakshaIndia program, the company will also continue to donate products, in-house manufactured masks and sanitisers specially to aid frontline and essential workers who are tirelessly working to combat the spread of Covid2019.

    The company said it will also continue to leverage its advertising and brand voice responsibly to increase awareness on health, safety and hygiene measures among consumers and the community.

    It has so far donated more than 35 lakh health, hygiene and cleaning products (which include Whisper, Ariel, Tide, Vicks, Pampers etc) to the communities it operates in. P&G stepped up its manufacturing capabilities to produce masks and hand sanitisers to donate more than 15 lakh masks in the country’s fight against Covid2019.

  • Hershey India to distribute 1.2 lakh fortified beverages and cookies across 20 cities

    Hershey India to distribute 1.2 lakh fortified beverages and cookies across 20 cities

    MUMBAI: Hershey India will distribute 1,20,000 fortified beverages and cookies across 20 cities pan India to express their gratitude and support towards the medical staff, police, sanitation workers, migrant labourers and underprivileged children in these tough times. The organisation will be distributing Hershey’s Milk Shake, Sofit Almond Milk, Sofit Soy Milk and Sofit Protein Cookies.  The distributed products are fortified with essential vitamins and minerals.

    Hershey India has associated with India Food Banking Network (IFBN) of the Food Security Foundation India to conduct the distribution. The organisation will also be distributing its products to the medical staff in All India Institute Of Medical Sciences (AIIMS) Bhopal and Sion Hospital in Mumbai.

    Hershey India MD Herjit Bhalla said, “As India and the world continue to battle the pandemic, this is a small gesture of gratitude and support by Hershey India to lift the spirits of all the brave frontline workers and the affected communities. We salute the medical staff and the police who are gallantly serving the society in these critical times and hope that they continue to stay safe.”

    Highlighting the steps taken by the organisation internally he further added, “We have also rolled out several programs to ensure protection and safety for our frontline sales force, contract workmen and depot staff in these challenging times. We have implemented our ‘Hershey Cares’ program which ensures a suitable insurance scheme for all our frontline sales force. Additionally, we have allocated a special fund to cater to medical needs of our frontline sales force and contract workmen.”

    Hershey India and employees have also contributed towards PM Cares. The Covid2019 pandemic has caused an alarming health crisis across India and the world, with the healthcare infrastructure overwhelmed with critical patients. The need of the hour now is for everyone to stand together and support the communities that need utmost care in these trying times.

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