ITV

Tag: Frodoh World

  • Frodoh World onboards Arunava Biswas to drive regional growth

    Frodoh World onboards Arunava Biswas to drive regional growth

    Mumbai: AdTech firm Frodoh World announces the appointment of Anurava Biswas as the company’s Head of Sales for West and South. In this role, Arunava will be responsible for driving regional revenue growth, leading agency partnerships, expanding market share, and strengthening customer relationships in these regions.

    Backed with cutting-edge technology, Frodoh World continues to make significant strides in the Connected TV space. Frodoh World enables the delivery of compelling content experiences for brands across multi platforms. The company’s unwavering commitment to creating impact and delivering exceptional results across diverse sectors sets it apart.

    A seasoned media professional, Arunava brings with her over 16 years of expansive industry experience. Prior to joining Frodoh World, Anurava worked as Sales Director India – at Teads, where she was responsible for revenue generation. She was instrumental in significantly growing the digital advertising business for the company in the Indian Market. Her experience also includes leadership roles at Bloomberg TV, BBC Global News Limited,  and ZEE5. She has successfully led teams to exceed sales targets and fostered significant market expansion. A hands-on media sales professional, Arunava has successfully contributed to top-level revenues.

    Speaking on the appointment of Arunava, Frodoh World strategic advisor Shamsuddin Jasani stated, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”

    Frodoh World founder and CEO Russhabh R Thakkar further added, “Arunava’s potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”

    Speaking on her new role Anurava Biswas said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”

    Anurava Biswas ’s appointment is with immediate effect.

  • Lenskart partners with Frodoh World to tap into growing CTV consumption

    Lenskart partners with Frodoh World to tap into growing CTV consumption

    Mumbai: Fast growing CTV tech company, Frodoh World announces its partnership with Lenskart for a target-oriented compelling CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences.

    The campaign successfully achieved an extraordinary reach of over 550,000 Connected TV households, boasting an impressive video completion rate exceeding 90 per cent. Beyond mere viewership metrics, the campaign’s success was reflected in Lenskart’s report of a substantial 15 per cent to 18 per cent increase in store walk-ins across Ahmedabad, showcasing the campaign’s ability not only to engage audiences but also to drive real-world actions. The campaign featured four culturally resonant 20-second video creatives in Gujarati that were strategically executed on top OTTs, premium shows, and regional top shows during prime time.

    Lenskart general manager – marketing Anupam Tripathi said, “Our collaboration with Frodoh World for this compelling Connected TV campaign has proven to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad have not only elevated brand awareness but also translated into a substantial 15-18% increase in store walk-ins. We strategically chose a media mix incorporating traditional TV, Connected TV, and hyperlocalized targeting, coupled with personalized regional language content believing that a comprehensive approach is vital for campaign success. We look forward to further leveraging the power of innovative advertising solutions in our future campaigns, maintaining our commitment to a diversified media strategy.”

    Starcom India COO Niti Kumar said, “We are proud to have successfully executed our Connected TV campaign across top OTT platforms and regional prime-time broadcasts. The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the robust capabilities of Connected TV and underscores its potential for impactful advertising. We now look forward to driving such innovations for our clients in the future.”

    Speaking on the success of the campaign, Frodoh World founder & CEO Russhabh R Thakkar said, “The power and potential of CTV can only be harnessed and this campaigns success is a testament to this. Personalised ad formats make way for engagement and long-term recall and with this campaign for Lenskart we have been able to deliver ROI beyond expectations. We are certain that this campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”