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Tag: Frodoh

  • Frodoh tunes into Cloudtv to amplify India’s connected ad landscape

    Frodoh tunes into Cloudtv to amplify India’s connected ad landscape

    MUMBAI: In a move set to reshape India’s connected TV (CTV) ad space, Frodoh, the fast-rising adtech innovator, has joined forces with Cloudtv, the country’s fastest-growing smart TV operating system, to bring sharper, data-led advertising experiences to millions of living rooms.

    With over 12 million viewers across 250 TV brands, Cloudtv offers one of India’s largest smart TV footprints and now, through Frodoh’s programmatic expertise, that screen time could soon turn into prime ad time. The partnership promises to help brands bridge the widening gap between the broad reach of traditional television and the precision of digital campaigns.

    “CTV advertising unifies fragmented audiences and brings brands closer to where viewers are most engaged on their smart TVs,” said Frodoh founder and CEO Russhabh R Thakkar. “Together with CloudTV, we’re setting the stage for advertisers to explore new levels of visibility and relevance.”

    Echoing that vision, Cloudtv COO and co-founder Abhijeet Rajpurohit said, “Our mission is to redefine the CTV ad landscape in India. Partnering with Frodoh strengthens this mission by combining our OS ecosystem with their deep understanding of CTV demand.”

     

  • Russhabh Thakkar on cracking India’s CTV code, one immersive ad at a time

    Russhabh Thakkar on cracking India’s CTV code, one immersive ad at a time

    MUMBAI: For Russhabh Thakkar, founder and CEO of Frodoh, held a curiosity back in time about where technology intersects with media CTV, DOOH, and the systems behind how ads really work. He knew that he wanted to build something of his own in that space. Frodoh came from spotting the gap between how people watch today and how brands still plan. The goal was simple, build for the way attention actually works now, not how it used to.

    Perched in his no-frills office in the heart of Lower Parel, Thakkar was all set for a deep-dive chat, coffee brewed and insights loaded. But in true Mumbai fashion, the city’s legendary traffic had other plans. Yours truly arrived fashionably late (read: embarrassingly delayed), much to Thakkar’s polite but unmistakable dismay.

    Still, being the sport he is, we squeezed in a zippy 20-minute power convo before he dashed off for an urgent client meet. “No worries,” he smiled, “I’ll put pen to paper or well, fingers to keyboard and send over the rest.” And just like that, what started as a botched in-person interview turned into a digital dialogue packed with CTV gold.

    With the mantra “Don’t just get viewed, get noticed,” Thakkar and his team are helping brands ditch passive impressions for precision engagement. “We saw the gap early,” says Thakkar. “People were watching content differently, but ads hadn’t caught up. Frodoh is built for the way attention works now and not how it used to.”

    According to the FICCI-EY 2025 report, India has over 30 million CTV sets, with viewers clocking 40+ hours per month on smart TVs. But Thakkar believes this isn’t just about reach, “It’s where scale meets intent in real time.” With tier 2 and 3 towns joining the CTV party thanks to affordable smart TVs and bundled OTT deals, the viewing landscape has exploded. But most brands, he says, are “still fumbling with legacy playbooks.” Yes, Frodoh is helping them unlearn.

    Old-school demographics don’t work in today’s CTV ecosystem. Thakkar explains, “It’s not about who is watching, but why, when, and how.” His team helps brands track viewing behaviour, content types, and time-of-day data to serve dynamic creatives, sequential stories, and context-rich moments.

    To supercharge this, they built Frodoh Forge, an AI-powered campaign planner that takes a brand brief, decodes audience signals, suggests channels, and builds a media plan in minutes. “No extra forms. No lag. And everything’s tracked live,” he adds.

    While many still see programmatic CTV as a shiny new buzzword, Thakkar insists it’s “the backbone of how smart media gets delivered today.” As a supply-side platform (SSP), Frodoh curates inventory across niche OTTs, regional OEMs, and long-tail content players—making them DSP-agnostic and giving agencies the flexibility they crave.

    And with India’s ad market pegged to hit Rs 1.64 lakh crore according to GroupM’s TYNY 2025 report, CTV is no longer a footnote. “It’s the bridge between scale and precision,” says Thakkar. “We’re already seeing brands move from testing to long-term bets.”

    Frodoh sees shoppable TV, QR overlays, and pause ads as the next big frontiers—formats that turn the screen into a point-of-sale without breaking immersion. “We’re not just watching CTV anymore, we’re starting to use it,” he says.

    Thakkar is clear-eyed about the road ahead. “India’s CTV shift isn’t a trend, it’s a tectonic change. Some are adapting. We were built for it.”

    With the right blend of technology, talent, and timing, Frodoh World is ensuring brands don’t just survive this bonfire, they shine through it.

  • Frodoh partners with Jeep for maiden CTV campaign

    Frodoh partners with Jeep for maiden CTV campaign

    Mumbai: Fast-growing ad tech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a staggering 97 per cent video completion rate and an astounding 11,700 QR scans. Conceptualised and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Indian actor Hrithik Roshan, enhanced with an inverse L-skinner that integrated a smart QR code.

    Leveraging Frodoh’s cutting-edge inverse L-skinner which maximises screen visibility and user attention, the campaign integrated a QR code with the Jeep Wrangler branding. The ad strategically targeted over a million households across India’s top 10 metros, though the prominence on HSM was to be heavy. The premium and affluent audience profile of CTV viewers who interacted with the campaign further reinforced the effectiveness of the targeting strategy. The campaign was also extended to mobile devices to maximise reach and frequency, allowing for seamless cross-platform engagement.

    Speaking on the partnership Jeep India brand director Kumar Priyeshmn said, “Jeep Brand has always stood out for our brave and innovative approach towards advertising, and our latest campaign in collaboration with Frodoh and Starcom was no different. This pioneering CTV campaign for Jeep Wrangler pioneering the use of CTV and QR technology, reported outstanding results and hence demonstrate the power of new ad technologies in reaching and engaging our target audience, and we continue to look forward to exploring more such cutting-edge opportunities in the future.”

    “We are thrilled to have partnered with Jeep and Starcom for a campaign that has witnessed significant success. The metrics speak volumes about the potential of integrating smart technology mediums such as CTV that enable us to deliver highly targeted campaigns, creating further value for the brand.” Frodoh founder and CEO Russhabh R Thakkar added.

    Speaking on the campaign, Starcom India CEO Rathi Gangappa said, “At Starcom, our mission is to ‘Move People, Move Business,’ and this pioneering Connected TV campaign for Jeep is a testament to that philosophy. Utilising Frodoh’s advanced technology, we crafted an engaging and impactful brand experience that resonated deeply with our target audience. Achieving a remarkable 97% video completion rate and 11,700 QR scans highlights the success of our strategic approach in leveraging media, data, and technology. We are proud to have delivered such outstanding results and set a new benchmark in the AdTech industry with this innovative campaign.”

    Starcom India COO Niti Kumar further added, “We are proud to have successfully executed this innovative Connected TV campaign. The strategic collaboration between Frodoh and Jeep Wrangler, facilitated by Starcom India, demonstrates the powerful capabilities of Connected TV for delivering impactful advertising. This campaign’s success also highlights the potential of Connected TV in reaching and engaging premium audiences. We eagerly anticipate driving similar groundbreaking campaigns in the future.”

    With this latest campaign, Frodoh World and Jeep exemplify the growing importance of interactive elements in CTV advertising. 

  • CTV advertising in India to surge at 47 per cent CAGR over next five years: Frodoh World’s Russhabh R Thakkar

    CTV advertising in India to surge at 47 per cent CAGR over next five years: Frodoh World’s Russhabh R Thakkar

    Mumbai: The burgeoning connected TV (CTV) space has not just reshaped our content consumption but has also presented unprecedented opportunities for advertisers. With the rise of streaming platforms and Smart TVs, CTV advertising offers a targeted and immersive way to engage viewers. As consumers increasingly shift towards on-demand, personalised content experiences, advertisers can harness the power of CTV to deliver tailored messages and optimise brand visibility in this dynamic digital landscape.

    Indian Television in an interview with Frodoh World founder and CEO Russhabh R Thakkar explored the company’s evolution since its inception, trends in 2024 impacting the CTV space and much more…

    Recognising the immense potential in the intersection of technology and user experience, Russhabh founded Frodoh World, a CTV advertising specialist company, in 2020, to bring groundbreaking ideas to life. As the founder and CEO of Frodoh World, he leads a dynamic team dedicated to revolutionising the way consumers experience and interact with technology. Under his entrepreneurship, Frodoh World is making waves in the connected TV advertising space, seamlessly integrating interactive and engaging digital ads.

    Edited Excerpts:

    On the launch of Frodoh World in 2020, and its evolution since then

    Frodoh World was launched to revolutionise digital advertising by filling a gap in the market, prioritising impactful storytelling and attention-grabbing ads with the ethos of ‘Don’t just get viewed, get noticed,’. We have since evolved by consistently innovating in the latest technology, strategies, adapting to industry trends, and delivering measurable success for clients.

    On the growth and penetration of CTV in India and the trends that will impact the CTV space in 2024

    We have witnessed the remarkable growth and increasing penetration of connected TV in India over the past few years. The evolving landscape has been marked by a surge in consumer adoption, presenting significant opportunities for our platform. Looking ahead to 2024, I anticipate a continued upward trajectory for CTV, driven by innovations in personalised content delivery, immersive advertising experiences, and the seamless integration of data-driven insights, shaping the future trends of the CTV space in India.

    Over the next five years, connected TV advertising is set to grow rapidly in India at a compounded annual growth rate of 47 per cent, and this increase will contribute to the overall TV landscape including the linear segment, making India the third largest market by 2024.

    On Frodoh World setting itself apart in the CTV advertising landscape with its proposition, “Don’t just get viewed, Get noticed”

    Frodoh World stands out in the CTV advertising landscape by consistently adapting to the dynamic tech environment, integrating measurable and trend-forward ad solutions. Our commitment to assessing the impact post-campaigns ensures result validation, addressing client’s business challenges and fostering trust for repeat collaborations. Recognising the fleeting attention span, our approach prioritises engaging ad experiences through context-driven planning, ensuring a distinct and impactful presence in the market.

    On Frodoh World’s demonstration of its commitment to CTV and the results it has achieved for advertisers

    Our dedication to CTV is distinctive in our strategic campaigns, which emphasise impactful messaging through innovative practices like TV to mobile cross-screen device targeting, ensuring precise household reach and action-oriented frequency. Advertisers have experienced substantial outcomes, including heightened engagement, elevated brand awareness and recall scores, and a quantifiable positive influence on their target audience. This underscores our unwavering commitment to providing tangible value to clients.

    On the significant influence or transformative impact of AI in the evolving landscape of CTV and advertising and Frodoh World harnessing AI to enhance its CTV strategies and deliver more effective advertising solutions

    Certainly! AI wields significant influence, and Frodoh strategically harnesses its power to elevate CTV strategies and deliver more effective advertising solutions. By leveraging AI – we optimise content delivery, enhance audience targeting precision, and tailor ad experiences based on real-time insights.

    This not only ensures a more personalised and engaging viewer experience but also maximises the impact and effectiveness of our CTV campaigns, aligning with the evolving demands of the industry and staying at the forefront of innovation.

    On Frodoh World measuring the effectiveness of its CTV advertising strategies, particularly in terms of targeting precision and audience engagement; and a few examples of your notable clients or success stories

    Frodoh World employs a sophisticated methodology to evaluate the effectiveness of our CTV advertising strategies, leveraging over 15,000 unique segments from trusted third-party data sources, we provide a spectrum of targeting options, including online and offline behavioural, interest-based, demographic, geography-based, and custom segments.

    A forthcoming innovation is the industry-first Web-to-TV targeting. A distinctive feature is our integration of scientific campaigns, allowing clients to set up campaigns and deploy the Frodoh pixel on their websites for data collection. This facilitates the development of a retargeting audience pool, enabling us to engage valuable visitors with impactful, non-skippable CTV ads. This proven approach consistently yields tangible results, revitalising brand interest and fostering substantial engagement, showcasing our commitment to delivering effective and measurable outcomes in the dynamic CTV advertising landscape.

    On Frodoh World tailoring its audience solutions to address the unique needs and preferences of diverse sectors within the CTV advertising landscape

    Our commitment to tailoring audience solutions involves ensuring that each client benefits from a personalised and precise approach. We provide a plethora of options for segmenting audiences, ranging from readily available choices to creating custom cohorts, enabling precision targeting with content. This strategy diverges from generic marketing approaches, emphasising a bespoke, one-on-one strategy that resonates with the specific requirements of each sector. Our goal is to move away from a “one-size-fits-all” model, offering clients a tailored and effective solution.

    On Frodoh World’s future plans and specific targets or milestones that the company aims to achieve in the coming years

    Frodoh’s future plans include aspiring to become a formidable contender in the competitive landscape, aiming to rank among the leading CTV platforms. We are focused on substantial growth across priority markets in India, accompanied by a strategic emphasis on building exceptional talent across all facets of the organisation. Our commitment to ongoing innovation is a core element of Frodoh’s strategy, recognising the growing significance of connected TV and anticipating the increasing interest from advertisers eager to explore this platform.