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Tag: friendship day

  • Watch Sachin Tendulkar and Vinod Kambli celebrate Friendship Day with ‘Play with Friends’ live on Sachin Saga Cricket Champions

    Watch Sachin Tendulkar and Vinod Kambli celebrate Friendship Day with ‘Play with Friends’ live on Sachin Saga Cricket Champions

    MUMBAI: JetSynthesys’ Sachin Saga Cricket Champions, one of India’s most popular cricket-based mobile games, announced the launch of its new LIVE multiplayer feature ‘Play with Friends’ today. Celebrating Friendship Day, Sachin Tendulkar and Vinod Kambli relived their childhood memories of playing cricket together by going head-to-head in ‘Play with Friends’.

    Sachin Saga’s ‘Play With Friends’ feature allows gamers to play with their team roster or choose their favourite international team for an exciting match up with their friends. Players can invite their friends around the globe to join a live game, complete exciting weekly challenges, and compete in head-to-head matches for special rewards. Best players in the game, who top the Friendship Weekly Challenges, also stand a chance to play against the Master Blaster himself on a special fan telecasted live event.

    Speaking about Sachin Saga’s ‘Play with Friends’, Rajan Navani, Vice Chairman & Managing Director, JetSynthesys said, “Today, digital platforms are bringing fans closer to their favourite sports resulting in the growing popularity of sports based online games. With ‘Play with Friends’, Sachin Saga will enable millions of our players to connect with friends all over the world for a game of fun-filled cricket. With the release of this live friendly multiplayer feature, we aim to give cricket lovers who share their love for the sport an opportunity to play the game beyond borders.”

    Sachin Tendulkar said, “Sachin Saga always brings back fond cricketing memories. Vinod and I have grown up playing cricket together. With the launch of ‘Play with Friends’ it was fun to challenge each other in this live multiplayer mode. We appreciate the success of Sachin Saga and Sachin Saga VR and hope the new 'Play with Friends' will resonate with cricket fans and connect gamers worldwide.”

    Launched on 7th December 2017 by Sachin Tendulkar, the game gave fans an opportunity to relive the legend’s career by stepping into his shoes. With over 10 million downloads on the game, Sachin Saga has grown to become one of the top-most downloaded games. The game’s Virtual Reality version, Sachin Saga VR, went live earlier this year and is India’s first multiplayer VR cricket mobile game.

  • How brands made the most out of Friendship Day on Twitter

    How brands made the most out of Friendship Day on Twitter

    MUMBAI: As the world celebrated Friendship Day this Sunday, some brands also bonded with their fans on Twitter to mark the relationship they share with them. From extending messages to fellow members of brand-verse on Twitter to coming out with cheesy friendship messages for fans, to hosting social media challenges for fans, the brands did all and more to make this day special. Here are some of the most creative friendship day campaigns that Indiantelevision.com came across on Twitter:

    1. Amazon Prime Video India

    Amazon Prime Video tagged a number of brands including Starbucks, Zomato, Ola in cheesy friendship day messages, using Shah Rukh Khan from Kuch Kuch Hota Hai as a template. Here are some of the most creative takes:

    Other brands also followed suit and came up with some really interesting and creative friendship day messages for their users. Have a look!

    2. Amul

    3. Dharma Productions

    4. Google India

    5. Honor India

    6. Manforce India

    7. Maxxis Tyres

    8. Netflix India

    9. Red Chillies Entertainment

    10. SBI Life Insurance

    11. UP Police

    12. Vivo India

    13. YouTube India

    14. Zee 5

    15. Gaana

  • Media professionals wish their best friends a Happy Friendship Day

    Media professionals wish their best friends a Happy Friendship Day

    MUMBAI: Friendship is the purest and most beautiful relationship that two individuals can share. It can evolve from any relation and can even metamorphose into new partnerships. The world is celebrating this relationship today by marking Friendship Day. Globally, people will be appreciating their friends and will be sending them emotional messages and thus, Indiantelevision.com asked the media industry who their best friends are and here are some sweet responses that we got:

    i9 Communications head Munmun S Gentle

    I have two best friends: Rachana Chhedha aka Rachuwhom I met in class 1, and Deepak Gaur whom I met while we were working for the same organisation 12 years back. Rachna is from the hospitality industry while Deepak is currently working with a publication. These two have been my pillars of strength throughout my journey. It is very important for one to connect with like-minded people who understand you.

    Rachana was the one who motivated me the most during my career shift from sales to public relations. She has also taught me how to remain calm and make right decisions even under extreme pressure. And Deepak has been constantly guiding me with work. Whenever I face any crazy challenge professionally, he is my go-to person because he always tells me, and makes me believe that everything will be alright. He will list down enough samples for me to solve my problems. He is the one person with whom I can talk my heart out as I know he will not judge me.
    Both these beautiful people make my life simple and they are the people I can confide my thoughts in. I wish them and all a very Happy Friendship Day!"

    Mirum India creative director Kishor Shembekar


     
    It is a rare happening that your boss becomes your best friend but I have been fortunate enough to live this in my life. Vivek Shinde was once my boss and is like family now. Our interactions while working made us know each other better as an individual and developed our friendship. We are still in touch and would continue throughout our lives. We have been friends for almost two decades now and he continues to be a guide and a mentor for me since my initial days in the advertising world. Happy Friendship Day, Vivek!

    Communicate India founder & CEO Akshaara Lalwani

    My best friend is definitely my husband Rishaan. He is probably the best mentor I’ve ever had and the best support system I could have going through my professional journey. When I’m going through a challenging period, he has been extremely supportive, motivating, and gives me the courage to keep going. Your friends and associates might not always call you out when you’re slipping up, or about to drop the ball, but your best friend always will, and Rishaan does that.  He also encourages me to focus on my strengths and not let my weaknesses get the better of me. There are days where he completes my sentences and can read my thoughts. He is not afraid to make me reevaluate some of my decisions and pushes me to be a better person, a better professional, and a better leader.

    White Rivers Media co-founder Shrenik Gandhi

    Mitesh & I go back a long way. Almost a decade back, we did our MBAs together. Coincidentally, we also share our birthdays and that also happens to be the day we launched White Rivers Media 7 years back, on 7 August.

    He plays the role of my right-brain.  All creative and strategic calls of the company are taken by Mitesh while I look after expansion, operations, and people.  

    From the first hire to the first client to the first award, to the first fire, to a first big loss, to the first big office, to first new out of city office, to the first 100 employees, the stories are infinite, regrets are none. Onwards and upwards from here. Happy Friendship Day Mitesh!

  • McDowell’s No.1 Yaari Jam releases a new single ‘Apni Yaari’ with SANAM on Friendship day

    McDowell’s No.1 Yaari Jam releases a new single ‘Apni Yaari’ with SANAM on Friendship day

    MUMBAI: McDowell’s No.1 Soda through its music platform, “No.1 Yaari Jam” has been synonymous with bringing alive enthralling stories of Yaari through music. To give the spirit of friendship day an extra special boost, McDowell’s No.1 Yaari Jam has partnered with sensational music band SANAM to release an original song – ‘Apni Yaari’.

    This original featuring the band is composed by Clinton Cerejo & SANAM and written by the acclaimed lyricist Amitabh Bhattacharya. The song ‘Apni Yaari’ is youthful, lively, full of emotions and embraces the essence of modern-day friendships. The song has been created by Qyuki Media and the music video has been produced by The Glitch team.

    No.1 Yaari Jam originals has partnered artists from across the country to create music that tells intriguing stories of friendship. With this new single from SANAM, the platform exemplifies yaari among millennials that can be shared with the world through social media but at its core still manages to remain very intimate, endearing and special.

    The song also highlights the real-life yaari among the band members of SANAM and how they connect with their fans. Sanam, Venkat, Samar & Keshav, the band members of SANAM, were friends before forming a band in the year 2010. In the 9 years that they have performed together, they have become one of the country’s most popular band with over 6MN followers on YouTube and some amazing hits to their credit.  Apart from playing music, they hang out, play cricket, video games, work out together and keep their yaari alive.

    Talking about this composition, Sanam Puri, the lead vocalist said, “When we were approached to create an original track with Clinton Cerejo on friendship, we thought it was the perfect opportunity to put into words what we feel about each other. Together with McDowell’s No.1 Yaari Jam, we hope our fans relate to the composition and celebrate friendship day humming this track with their yaars.”

    Adds Samar Puri, Lead guitarist and the founding member of the band, “The journey that we have taken together as friends has been magical. From hitting it off together at Keshav’s garage and composing songs, to winning various competitions together, having each other’s back on off days is what has kept us together. With this track, we had a chance to re-live our yaari moments and bring it out in the best possible way for our fans.”

    Venkat Subramaniyam, the bass guitarist with the band said, “Having known each other since our school days has helped us form bonds that were beyond any boundaries. What this did was that it brought us together to find out each other’s passion for music and understand our strengths. Today, we understand what each of us is thinking without even expressing it out explicitly. Our track is a tribute to such yaaris that do not needs words to express their love for each other.”

    Keshav Dhanraj, the drummer with the hit band adds, “We’ve been friends for the longest time, and now we understand each one’s emotions and can connect deeply. As friends first and band members later, we love that we can put away work and relax when it is needed. Therefore, it is important to have such yaars in one’s life who can help you unwind and enjoy moments in life”

    Khushboo Benani, Content and Brand Advocacy Head for Diageo India said, “No.1 Yaari means something personal and special to every individual. Hence this Friendship Day we wanted to pay homage to all the different friends and their unique yaari through a song which makes you want to say – this is our story. The powerful combination of SANAM, Clinton and Amitabh has helped us create a very hummable song that we hope will be shared among yaars.”

    The song release will be supported by a UGC campaign and the McDowell’s No.1 Yaari Jam platform is looking forward to creating a fan tribute by creating a video of fans singing along with Apni Yaari.

  • Star Movies celebrates Friendship day with bouquet of blockbuster movies

    Star Movies celebrates Friendship day with bouquet of blockbuster movies

    MUMBAI: Star Movies celebrates friendship day with a bouquet of extraordinary friendship tales all day, to give a glimpse of various emotions and languages every BFF has. Star movies shall showcase an array of unusual friendships through some of the biggest blockbuster movies like The Toy Story 3, Marvel’s Guardians of the Galaxy, The Hitman’s Bodyguard and Marvel’s Avengers Age of Ultron on Sunday from 11 am onwards.

    The celebration brings together mind-boggling performances from legends like Samuel L Jackson, Chris Pratt, Tom Hanks, Zoe Saldana, Vin Diesel, Robert Downey Jr., Chris Hemsworth, Chris Evans and many more.

    Best friends are expected to have the most unusual relationships that abuse each other and fight a lot but at the same time can take a bullet for each other like Ryan Reynolds in The Hitman’s Bodyguard. Movie friendships have become classic and lived on to tell the tale of their friendship, like Rocket Raccoon and Groot.

    Star Movies’ friendship day movies highlight the special bond our heroes share with each other as well as the audience worldwide. Marvel’s Guardians of the Galaxy considered as the outlaw in Marvel films was a surprising hit that caught the entire Marvel Fan universe by storm at a time when mainline superheroes were making a huge name for themselves. The celebration will also see one of the most successful movies in the Toy Story Franchise. Toy Story 3 earned over 1 billion worldwide and is one of the highest-grossing movies of all time.

    Star Movies has given the audience something to cherish with every movie and they don’t showcase stories, but they encourage the audience to create memories with their stories which is exactly what they are doing this friendship day.

  • Isobar, Godrej Security engage Twitter users on Friendship Day

    Isobar, Godrej Security engage Twitter users on Friendship Day

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network India which handles the digital mandate for Godrej Security Solutions, had recently launched a marketing campaign, #StayConnected, to celebrate Friendship Day.

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter. The brand engaged audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity. The response from Twitterati was further leveraged when Godrej Security Solutions went on to engage in conversations with brands such as Durex and Café Coffee Day.

    Isobar India creative director Ranjeet Kumar said, “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalised at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

    Godrej Security Solutions vice president and global head marketing, sales and innovation Mehernosh Pithawalla added, “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

    Campaign is based on the insight that 92 per cent of the online population today use emojis to portray an emotion, a feeling or an expression. Not to forget, there are ‘select’ emojis that we use to identity with our near and dear ones. This gives brands an opportunity to latch onto conversations and become a part of the discussion chain.

  • Platinum Guild celebrates friendship between couples

    Platinum Guild celebrates friendship between couples

    MUMBAI: We are living in transient times, where this search for novelty and individuality has taken precedence over building or even preserving an emotional connection. Today, the smallest hiccup in a relationship has the ability to conjure up thoughts of giving up and letting go. We are so busy chasing our individual goals and responsibilities that we become unmindful of the strong foundation that we had once created with our partner.

    So, this Friendship Day, Platinum Days of Love, PGI’s flagship brand wants you to pause and remember, amidst your mind faltering thoughts about your relationship, that you were #FriendsFirst. For the first time ever, an endearing campaign that celebrates friendship between couples.

    Developed and conceptualised by Dentsu Webchutney, the digital campaign features three short and three long digital videos that bring out little instances of pure friendship that exists among couples. The stories beautifully exhibit rare relationships which have honesty, vulnerability, companionship, and mutual respect because it has friendship at its core. The love that results from such a partnership is truly one of a kind and deserves to be celebrated with an equally rare and precious metal – platinum.

    “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst. Mark this friendship day as your Platinum Day of Love,” says Platinum Guild International India director consumer marketing Sujala Martis. 

    Commenting on the campaign, Dentsu Webchutney executive creative director Pravin Sutar adds, “Friendship should outlast other emotions in a couple’s relationship, but more often than not it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”

    This campaign will further give couples an exciting opportunity to share their #FriendsFirst story along with the picture to win celebration vouchers.

    In addition to the digital videos, from 2-11 August, the campaign will also run an in-store reward program where every customer will receive exciting gifts on purchase of platinum love bands.

  • Vodafone U celebrates Friendship Day with ‘million fun experiences’

    Vodafone U celebrates Friendship Day with ‘million fun experiences’

    MUMBAI: With Friendship Day round the corner (Friendship Day is celebrated on the first Sunday of August), it’s that time of the year, when much of life revolves around making new friends and engaging more with older ones, especially for the youth. As they return to colleges and campuses, Vodafone U, a first of its kind lifestyle proposition for youth, has created the platform of Million Fun Experiences For the youth to engage and enjoy.

    Targeting the socially active and increasingly demanding Indian youth,Vodafone U has launched a ‘Back to Campus’ campaign engaging with youngsters on topics and issues that matter to them most – friends, music, fashion, health and entertainment among others. The month long campaign in 400 leading colleges across top 50 cities will be driven through campus engagements and promoted via social media. On offer are unlimited fun and unbelievable experiences – from intercollegiate music competitions, music concerts, gaming zones, campus star contests and International Trips and many other telecom and non-telecom benefits and unlimited moments to enjoy with friends.

    Speaking about Vodafone U and offering Million Fun Experiences,Sandeep Kataria, Director – Commercial, Vodafone India, said, “There is a lot happening in the life of youngsters today and they do not want to miss out! With Vodafone U, on offer is a bundle of benefits that will keep them connected with friends and fun via the world of internet, voice, music plus. Million Fun Experiences including a chance to win once-in-a-lifetime opportunity to enjoy the popular Tomatina festival in Spain or the Ultra Music Fest in Singapore. It is an opportunity for them to create a lifetime worth of memories with their buddies. Fun will always be on for the young as their world of interest, residing in their pocket, will be active, 24X7”

    Beginning 3rd August, Vodafone is running the Back to Campus campaign in 20 plus colleges across Delhi NCR including Delhi College of Arts & Commerce, Delhi College of Engineering, Hans Raj College, Hindu College, Jesus & Mary College, Kirori Mal College, Miranda House, Shaheed Sukhdev College of Business Studies, Shri Ram College of Commerce, Sri Venkateswara College and Amity University amongst others.

    Under the Million Fun Experience umbrella, recently Vodafone U customers in Delhi & NCR won tickets to a Lucky Ali, Sona Mohapatra and Papon concert. Back to Campus campaign receive enthusiastic response from some of the top colleges in Mumbai.In Maharashtra and Goa,Vodafone U has launched ‘Vodafone U- Battle of the Bands’ – one-of-its kind inter-city and inter-college Band competition in 100 colleges across five cities.

    And there are more experiences! Once connected with Vodafone U one can use the MyVodafone App to avail of exciting offers like Buy One and Get One Free offers at Café Coffee Day, Amazon.com, Dominos, Lifestyle Retail, Mad over Donuts and US Pizza and many more youth centric brands!

  • Vodafone U celebrates Friendship Day with ‘million fun experiences’

    Vodafone U celebrates Friendship Day with ‘million fun experiences’

    MUMBAI: With Friendship Day round the corner (Friendship Day is celebrated on the first Sunday of August), it’s that time of the year, when much of life revolves around making new friends and engaging more with older ones, especially for the youth. As they return to colleges and campuses, Vodafone U, a first of its kind lifestyle proposition for youth, has created the platform of Million Fun Experiences For the youth to engage and enjoy.

    Targeting the socially active and increasingly demanding Indian youth,Vodafone U has launched a ‘Back to Campus’ campaign engaging with youngsters on topics and issues that matter to them most – friends, music, fashion, health and entertainment among others. The month long campaign in 400 leading colleges across top 50 cities will be driven through campus engagements and promoted via social media. On offer are unlimited fun and unbelievable experiences – from intercollegiate music competitions, music concerts, gaming zones, campus star contests and International Trips and many other telecom and non-telecom benefits and unlimited moments to enjoy with friends.

    Speaking about Vodafone U and offering Million Fun Experiences,Sandeep Kataria, Director – Commercial, Vodafone India, said, “There is a lot happening in the life of youngsters today and they do not want to miss out! With Vodafone U, on offer is a bundle of benefits that will keep them connected with friends and fun via the world of internet, voice, music plus. Million Fun Experiences including a chance to win once-in-a-lifetime opportunity to enjoy the popular Tomatina festival in Spain or the Ultra Music Fest in Singapore. It is an opportunity for them to create a lifetime worth of memories with their buddies. Fun will always be on for the young as their world of interest, residing in their pocket, will be active, 24X7”

    Beginning 3rd August, Vodafone is running the Back to Campus campaign in 20 plus colleges across Delhi NCR including Delhi College of Arts & Commerce, Delhi College of Engineering, Hans Raj College, Hindu College, Jesus & Mary College, Kirori Mal College, Miranda House, Shaheed Sukhdev College of Business Studies, Shri Ram College of Commerce, Sri Venkateswara College and Amity University amongst others.

    Under the Million Fun Experience umbrella, recently Vodafone U customers in Delhi & NCR won tickets to a Lucky Ali, Sona Mohapatra and Papon concert. Back to Campus campaign receive enthusiastic response from some of the top colleges in Mumbai.In Maharashtra and Goa,Vodafone U has launched ‘Vodafone U- Battle of the Bands’ – one-of-its kind inter-city and inter-college Band competition in 100 colleges across five cities.

    And there are more experiences! Once connected with Vodafone U one can use the MyVodafone App to avail of exciting offers like Buy One and Get One Free offers at Café Coffee Day, Amazon.com, Dominos, Lifestyle Retail, Mad over Donuts and US Pizza and many more youth centric brands!

  • This Friendship Day, Cadbury Dairy Milk spreads the joy with new limited edition flavors

    This Friendship Day, Cadbury Dairy Milk spreads the joy with new limited edition flavors

    MUMBAI: Cadbury Dairy Milk, India’s favorite chocolate, enjoys a special place in the hearts of consumers during festivals and special occasions. The brand has a legacy of creating delicious moments of joy. In line with this spirit and the joy of giving something special to friends on Friendship Day, Mondelez India has launched two new flavors Cadbury Dairy Milk Honey Nut Crunch and Cadbury Dairy Milk Coffee Almond to surround friends in the sweetness of friendship. These limited edition flavors have been launched keeping in mind the country’s flavor preferences and unlock the joy of trying something different while maintaining the rich experience of eating their favorite chocolate – Cadbury Dairy Milk. Since every friend adds a special flavour to one’s life, this Friendship Day; we encourage you to make your friends feel special by treating them with new limited edition flavours and our new television commercial also supports this thought.

    The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print & digital campaigns targeting the brands core target audience i.e. youth. On the social media front, the brand is leveraging upon this occasion to bind friends through Twitter #Madfie contest which has gone viral and has grabbed eyeballs. Through its Cadbury Dairy Milk Twitter handle and Facebook page, the brand is asking friends to get their crazy bunch together, take a mad selfie and post it on their Twitter handle using #Madfie. The chosen best #Madfie will be featured on Cadbury hoarding or cover page. On-ground activations at point of sale in select modern trade and traditional trade outlets will also be part of the campaign to drive awareness for the product.

    Kindly let us know in case you might require any additional information.