ITV

Tag: friendship day campaign

  • Amazon miniTV friendship day campaign creates buzz amongst brands

    Amazon miniTV friendship day campaign creates buzz amongst brands

    Mumbai: Amazon miniTV friendship day campaign #CaseTohBantaHai has marked a new milestone in creating content-led entertaining experiences for its audiences. Interestingly, brands across the vertical started participating in the campaign. 

    When the campaign was unveiled, the streaming service opened the floor to the audiences to put forth an Atrangi Ilzaam on their friends, which is the unifying theme of their tentpole comedy reality show Case Toh Banta Hai. 

    The 360-degree integrated campaign started with Twitterati making funny and outlandish accusations against their friends. Along with that, a barrage of relatable memes inspired by the show also started pouring in. 

    Soon enough, brands jumped onto this bandwagon and #CaseTohBantaHai took over the internet. Over twenty brands including Swiggy, Pizza Hut, Noise, Tinder, Durex, Domino’s Pizza, Baskin-Robbins, Shemaroo, Dunzo, Shaadi.com, Gold’s Gym, PharmEasy, Mad Over Donuts, and Cleartrip joined the digital jest. The brands used this opportunity to poke fun at their customers’ traits, thus leaving the digital-first generation in splits.

    Some of these hilarious ‘cases’ are given below:

    Domino’s

    Swiggy

    Tinder

    Durex

    Pizza Hut

    Baskin-Robbins

    This campaign also coincided with the “Case Toh Banta Hai Celeb 2.0” reveal, which announced a stellar line-up of celebrities who will appear on the show. Concurrently, the celebrities slated to appear on “Case Toh Banta Hai” turned the excitement up a notch higher. Abhishek Bachchan, Shahid Kapoor, Ananya Panday, Chunky Panday, Sonakshi Sinha, Sanjay Dutt, and Pankaj Tripathi, amongst others, took to their social media to answer their summons to the katghara. These posts got people talking and amplified the buzz around #CaseTohBantaHai and also the anticipation for the show.

    “Case Toh Banta Hai,” a one-of-its-kind courtroom comedy reality show, features Riteish Deshmukh, Varun Sharma, and Kusha Kapila in the roles of Janta Ka Lawyer, Defense Lawyer, and Judge, respectively. Each week, a new celebrity appears on the show, facing hilarious accusations and having to defend themselves. Produced by Banijay Asia, Case Toh Banta Hai is the perfect blend of sketches, talk shows, and impromptu comedy. Viewers can enjoy new episodes every Friday for free, exclusively on Amazon miniTV, which you can find on Amazon’s shopping app and Fire TV.

  • Vodafone’s friendship day campaign urged people to befriend people for real

    Vodafone’s friendship day campaign urged people to befriend people for real

    MUMBAI: A few days ago, Bollywood friends Neha Dhupia and Soha Ali Khan unfollowed each other on Twitter and Instagram causing a media frenzy and catching the attention of several fans and followers on social media. While the Bollywood paparazzi’s were still wondering the reasons for souring relations, the two actresses eventually revealed the reason on how they unfollowed each other so that they can catch up and befriend each other in real life. This was part of #FriendsUnPlugged campaign by Vodafone on Friendship Day. The initiative conveyed the message about the need to connect and communicate with our friends and loved ones in real world and not merely like, comment or share on their life’s updates on social media.

    Come Friendship day and we get hordes of messages on different social media platforms. This Friendship Day, Vodafone through a social initiative urged people to disconnect from social media and connect with the friends in real life. The initiative encouraged people to make it a point to meet friends more often, rather than catching up online. The dependence on social media is so high that there is very little room left for actual, real world conversations. Social media updates conveniently tell us all we want to know about our friends’ life, but we are missing on the importance of face-to-face conversations.

    Vodafone’s recently released #FriendsUnPlugged Friendship day video which was shared across social media platforms including WhatsApp.

    Commenting on the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said, “Technology plays a significant part in our lives, but it has also managed to find different ways to get into and consume our friends/family time. We forget that offline social interactions had and will continue to have, more depth than any online conversations. Vodafone’s #FriendsUnPlugged campaign addresses this need to have real conversations. We hope that our campaign will encourage people to connect with our loved ones and create real memories. We are receiving lots of consumer love on social media as the campaign continues to win hearts across the country.”

    Vodafone’s latest campaign is based on the insight that people have begun virtual life which is pushing them away from actual conversations and connect. Knowing or unknowingly most people today choose to look into their phones even as they sit across the table from someone.

    Speaking about the concept behind the campaign, Kiran Antony, CCO, Ogilvy South and Team Vodafone, said, “Our Friendship Day initiative puts the spotlight on how online conversations have taken over face to face meetings. We innocuously rely on social media updates to know what’s happening in the lives of our friends and forget the importance of catching up for real. Through our film, we want to provoke more and more people and start a movement to prioritise real connections with friends over online chats.”

    Earlier in 2017, Vodafone rolled-out #LookUp campaign that struck a chord with millions of Indians and encouraged them to have real offline conversations and create memories that matters. Vodafone since then has been building momentum around inspiring people to form stronger and more real bonds with their friends.