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Tag: friendship day

  • Disney India’s Friendship Day post hits nostalgia sweet spot

    Disney India’s Friendship Day post hits nostalgia sweet spot

    MUMBAI: Disney India marked Friendship Day with an Instagram nod to the good old days of imperfectly perfect friendships. Its caption, “Timings were off. But the bond? Always on point!”, struck a playful chord, inviting followers to share their own throwback tales of late-night calls, silly fights and loyalty.

    With a wink to nostalgia and a splash of heart, the post reminded fans that while timings may falter, true friendships never do.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Disney India (@disneyindia)

    In a world obsessed with blue ticks and instant replies, Disney’s message feels refreshingly analogue: friendships don’t run on Wi‑Fi, they run on heart. By tapping into a universal truth that bonds outlast bad timing the brand delivers a post that’s equal parts sentiment and scroll‑stopping charm.

    And if engagement numbers are anything to go by, Disney India’s Friendship Day celebration proves one thing: the best friendships, like the best stories, never really go out of style. 
     

  • Concept PR celebrates Friendship Day with innovative team-building activities

    Concept PR celebrates Friendship Day with innovative team-building activities

    Mumbai – Friendship Day, observed on the first Sunday of August, is a cherished occasion to honor the bonds of friendship and celebrate valuable relationships. At Concept Public Relations India Ltd, a leading full-service PR agency, this year’s celebrations reached new heights with a creative twist.

    Concept PR marked Friendship Day by creating India’s longest corporate friendship band. This impressive display spanned all three floors of our office, showcasing 300 heartfelt notes exchanged among team members, symbolizing our enduring friendships and strong internal bonds.

    The celebration featured engaging activities as employees paired up with their BCFs (Best Concept Friends) for a series of fun-filled events. A highlight of the day was capturing lively “laughfies” (laughter + selfies), which captured the joyful spirit and camaraderie of the occasion.

    A spokesperson from Concept PR’s HR department shared, “At Concept PR, enduring friendships are the cornerstone of our vibrant work environment. Our colleagues become integral members of our PR-led integrated marketing family, contributing to a supportive and dynamic workplace where creativity and bonds thrive. This Friendship Day activity is a step forward in our ongoing commitment to employee engagement, aimed at strengthening connections and enhancing our collaborative spirit through innovative and meaningful experiences.”

    These HR-led initiatives not only foster unity but also reinforce the strong connections that make Concept PR a cohesive and dynamic workplace. We celebrate Friendship Day and the exceptional connections within our team, year after year.
     

  • Must-listen audiobooks and must-watch movies celebrating friendship

    Must-listen audiobooks and must-watch movies celebrating friendship

    Mumbai: Friends make good days better, bad days bearable and trips unforgettable. This Friendship Day don’t forget to cherish those who bring method to your madness, the ying to your yang and the ones who pick up your calls at 4 a.m.! This list of audio titles, films and web series captures the essence of each kind of friendship you have. This list is perfect for your Friendship Day marathon for the friends who are close as well as those miles away. Tune in for a fun Sunday binge with your buddies this Friendship Day.

    Desi Down Under

    Platform: Audible

    Childhood friends feel like a warm cup of chai on a rainy day. Set on the shores of Sydney, this Audible Original is a coming-of-age story that follows three hopeful 20-somethings from Mangalore – Devan (Adarsh Gourav), Meenu (Prajakta Koli) and Rahul (Taaruk Raina) trying to learn surf-lifesaving skills at Coogee Beach in Australia. They are each facing their personal demons while trying to qualify as a team to earn the Bronze Medallion. But the good part is they have each other’s back on this wild trip! Listen to this funny and uplifting comedy about friendship, dream fulfilment, culture clash, and humanity, in English and Hindi, on Audible.

    The Three Mistakes of My Life

    Platform: Audible

    Adapted for screen as the film ‘Kai Po Che’, this audiobook written by Chetan Bhagat has been loved by all – readers and viewers alike! This story is of a young boy who dreams of owning a business and opening a cricket shop to accommodate his friend’s passion. But the odds are stacked against them. Nothing is easy in a turbulent city – religious politics, calamities and unacceptable love stand in the way of them realising their dream. Will this put their friendship to the test? Tune into this dark, witty tale about modern India, where the author brings the ethos and isolation of an entire generation to the fore.

    No Man Is An Island

    Platform: Audible

    ‘No Man is an Island’ is a heartwarming collection of classic tales like ‘The Woman on Platform No. 8’, in which a mysterious stranger befriends a young boy, and ‘The Crooked Tree’, in which a writer and a hawker form an unlikely bond. Ruskin Bond, in his simple yet poignant style, writes about the many shades of friendship and camaraderie in this audiobook. Listen in for refreshing stories on friendship from India’s beloved author!

    Benefits with Friends

    Platform: Audible

    Ever thought about the conversations you could have with your best friends to take your friendship to a deeper level? Canadian comedians and actors Mae Martin and Sabrina Jalees are best friends of more than 20 years and they share the conversations friends should be having to truly get to know each other. Benefits with Friends deep dives into topics like money, gender, parenting, kink and shame. A must-listen with your best friend, this audio series will empower you to let go of your inhibitions and take your friendship a notch higher!

    Dil Dosti Dilemma

    Platform: Amazon Prime

    Asmara is sent to her grandparents’ neighbourhood as punishment. But she lies to her friends about being in Canada to save face. She is not happy about the traditional setting. But this punishment becomes a blessing in disguise when she finds genuine friendship, life lessons and a hint of romance in the neighbourhood. She is faced with the dilemma of either keeping her truth hidden or finding the courage to be herself. Tune in for a story of friendship, growth and twists!

    Madgaon Express

    Platform: Amazon Prime

    Will that much-awaited Goa trip make it out of the group chat? Madgaon Express is a mad story of a trip which did! Dodo (Divyenndu), Ayush (Avinash Tiwary) and Pinku (Pratik Gandhi) are three childhood friends who wanted to go to Goa together. Bad decisions and bad luck have them deal with one tragedy after another but through it all, their friendship shines through. If you’re also a part of the ‘We are planning a trip to Goa’ gang, this film is bound to leave you in splits.

    Crew

    Platform: Netflix

    Shared experiences bring people closer. That is what happened with Geeta (Tabu), Jasmine (Kareena Kapoor Khan) and Divya (Kriti Sanon) who are strapped for cash. Another thing they have in common is they work as flight attendants on Kohinoor Airlines. But as their luck would have it, it is only a matter of time before Kohinoor Airlines goes bankrupt. The trio covertly join in on a gold smuggling operation to get out of their sorry situation. Will they be successful or will they get caught? Tune in to watch this heist comedy and the series of events that unfold.

    Kho Gaye Hum Kahan

    Platform: Netflix

    From the makers of cult classics like ‘Dil Chahta Hai’ and ‘Zindagi Na Milegi Dobara’, comes ‘Kho Gaye Hum Kahan’, a story of three best friends juggling life as 20-somethings in Mumbai.  This urban dramedy explores friendship, ambition, and love in the age of social media and its impact on our lives. Starring Adarsh Gourav, Ananya Panday and Siddhant Chaturvedi, Kho Gaye Hum Kahan is a must-watch with friends, this film on modern friendships is relatable, packed with fun and drama and makes you ponder about how much of our life is controlled by social media perceptions.

  • Celebrate friendship with fantasy, drama, and comedy stories

    Celebrate friendship with fantasy, drama, and comedy stories

    Mumbai: Friendship day is here, a time to shower our incredible friends with love and celebrate the bonds that enrich our lives. Sure, there’s nothing quite like spending quality time with your real-life besties, sharing stories, and reminiscing about good times. But what about those moments when you crave a heartwarming story about friendship that explores the complexities of this precious connection? Well, fret not, for this list has you covered!

    Here’s a selection of fantastic series and movies featuring unforgettable friendships that will resonate with you long after the credits roll (or the episode ends).

    Kota Factory (Netflix): Dive into the pressure cooker world of IIT hopefuls with “Kota Factory” on Netflix. This black-and-white dramedy follows Vaibhav, a young student from Itarsi who arrives in Kota, Rajasthan, a city notorious for its intense coaching institutes. As Vaibhav navigates the competitive environment, friendships, and late-night study sessions, “Kota Factory” offers a realistic and often humorous portrayal of the lives of students striving to crack India’s prestigious entrance exams.

    Brahmayantra (Pocket FM): Brace yourself for an epic fantasy adventure! When Nalini and her family tragically succumb to death while protecting the Brahmayantra (a powerful artifact) fate takes an unexpected turn. Through a miraculous twist, a great warrior is born from the awakened powers of the Brahmayantra. But that’s not all! Nalini herself receives a new body, allowing her to embark on a thrilling saga of revenge. In this journey of vengeance, she’s not alone. Standing by her side is Aryaman, another warrior born from the Brahmayantra’s power. Their bond is unbreakable, forged in the crucible of shared experiences and challenges alike. To delve deeper into their extraordinary connection and witness their awe-inspiring journey, tune in to Brahmayantra on Pocket FM!

    Four More Shots Please! (Amazon Prime): Craving a series with a strong female bond? Look no further than “Four More Shots Please!” on Amazon Prime Video. This dramedy follows four unapologetically independent women navigating love, careers, and societal expectations in modern-day Mumbai. Through thick and thin, their unwavering support and hilarious escapades showcase the power of female friendship, making it a perfect pick for a night in with your besties, raising a glass (or four) to the friends who make life a little sweeter (and a lot more fun).

    TVF Tripling (Zee5): This heartwarming web series delves into the lives of three siblings – each with distinct personalities, dreams, and quirks. Despite their differences, they share a special bond built on shared experiences, unwavering support, and a whole lot of laughter. Tripling offers a refreshing take on friendship, reminding us that the strongest bonds can often be found within our own families. The three protagonists decide to embark on a road trip together to get over their lives’ despair and come back afresh.

    Kai Po Che! (Netflix): Dive into the lives of three friends – Ishaan, Omkar, and Govind starring Sushant Singh Rajput, Amit Sadh and Rajkummar Rao – in this coming-of-age sports drama set in Ahmedabad. Their shared passion for cricket fuels their dream of opening a sports academy. However, their journey is not without its challenges. As they navigate the changing social and political landscape of India, their friendship is tested by personal ambitions, societal pressures, and devastating tragedies. But through it all, their unwavering support for each other remains constant, reminding us of the strength that comes from having true friends by your side.

  • Parle G’s latest campaign celebrates Friendship Day

    Parle G’s latest campaign celebrates Friendship Day

    Mumbai: Parle G releases its campaign celebrating Friendship Day. As a brand, Parle-G wears many hats. The brand’s tagline ‘Genius wohi, jo auron ke khushi mein paye apni khushi’ weaves into the culture of companionship in terms that Parle-G does best. The new film from the Parle stable addresses the real meaning of friendship on the occasion of World Friendship Day. True friendship, as opposed to faceless, impersonal social media.

    The film follows the story of a group of friends, who are on the cusp of venturing into life after college. They rally around their one friend who needs a little cheer and encouragement before his campus interview.

    The core promise of the brand can be extended to children, tweens, young adults and older parents in equal measure. It spans age, gender, language, and culture seamlessly.

    Parle Products Pvt. Ltd vice president Mayank Shah puts it succinctly. “The Parle-G brand fulfils many roles in our everyday lives just as a good friend does. Friendship Day is a great platform to connect with the youth and send out a heartwarming message without being preachy. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon work well for it. It has a universally appealing message with an informal approach, that adds a welcome layer to the brand’s image.”

    It’s a coming-of-age story that most men in young adulthood would relate to and appreciate. It also speaks to a varied demography of viewers in its effortless portrayal. There is simplicity of emotion and genuine empathy, that makes itself evident in the course of the film. What begins with light banter and friendly joshing soon takes a deeply personal turn as each friend realizes that their road trip can wait for another day, but perhaps their friendship cannot.

    The film was created by Thought Blurb Communications and released on Social Media and Video distribution platforms like YouTube on the eve of World Friendship Day.

    Thought Blurb Communications chief creative officer Vinod Kunj added: “Venerable brands like Parle-G build over time. An over-arching brand idea like this helps to stretch its legs and grow. This is yet another iteration of an idea that feeds into the bigger brand story.”

    Thought Blurb Communications national creative director Renu Somani speaks of the creative process. “The story may have come out of a simple insight, but crafting emotion into the usual young male bluster was its crux. There’s a shared emotion that comes to the fore and takes over from individual motivations.”

    As Friendship Day comes and goes, the new Parle-G film becomes another brick in the creation of the brand edifice. It is part of the brand’s journey into the imagination of a new generation of Indians and a continuing legacy.

  • Trell celebrates bond of friendship with #TrellMereYaar campaign

    Trell celebrates bond of friendship with #TrellMereYaar campaign

    Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August.

    The ten expert ‘Trellers’ – Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D’mello, Jeet Nayak, Disha Batra, and Clince Varghese will take over the brand’s social media handle by going LIVE and urging their followers to express themselves and their passion freely on the app, the platform said in a statement.

    The campaign has an eventful lineup of activities for the community to bond over food, fashion, music, movies, arts, wellness, and more, it added.

    As part of the #TrellMereYaar campaign, Trell’s app will also feature a multitude of specially curated Friendship Day-themed content across English, Marathi, Hindi, Bengali, Kanada, Telugu, Tamil, and Malayalam languages.

  • Nickelodeon to launch month-long campaign celebrating friendship day

    Nickelodeon to launch month-long campaign celebrating friendship day

    Mumbai: Kids entertainment channel Nickelodeon has come up with an initiative #ToastYourDost to celebrate Friendship Day. Represented by Nick toons, the campaign will give its young viewers a chance to celebrate the entire month of August as an ode to friendship with banter between friends, and a whole lot of pranks and fun.

    Starting 1 August, the month-long campaign will go on till 3 September during which, Nickelodeon will premiere the #ToastYourDost online awards that will be given under categories such as Chindi Friend, Selfie Obsessed Soul, Lazy Daizy, Late Lateef, Biggest Bhukkad, Biggest Ditcher and more.  The 12 award categories will allow young viewers to choose a toasting template and add the name of the friend along with a reason to ‘toast that dost’ after logging on to Nickindia dot com.

    Nickelodeon will also launch another on-air campaign where millions of kids will be able to watch episodes of their favorite toon BFFs like Rudra, Motu Patlu, and Golmaal Jr, while participating in a contest that will give them an opportunity to win cool gaming consoles.

    Speaking on the initiative, Viacom18, head – marketing kids TV network, Sonali Bhattacharya, said, “At Nickelodeon, we celebrate kids and all that is of importance to them. Friendship and all the wonderful emotions that it sparks form a pivotal part of kids’ lives. Keeping this in mind, we have curated our initiative #ToastYourDost that will allow kids to toast their friends all month long and make some fun memories. The unique initiative spans all screens and is full of quirky digital innovations that will keep kids happy and positive.”

    The channel has devised a robust digital plan to boost the initiative with swipe-up games, AR filters, mash-up reels, and gamified stories along with promotions on Voot, Voot Kids, social media platforms, and YouTube channels. Nickelodeon will also reach out to kids through tickers running on the channel as well as through billboards and digital screens across Mumbai. Additionally, specially curated music playlists on friendship will be available across music streaming apps.

  • Lomotif announces #DostiRemixed contest to ring in Friendship Day

    Lomotif announces #DostiRemixed contest to ring in Friendship Day

    Mumbai: Friendship Day is just around the corner and to celebrate it, there’s no better way than spending fun moments with your best friends in these otherwise despairing times. Keeping this in mind, video-sharing platform Lomotif has announced its latest #DostiRemixed challenge.

    The challenge that takes place between 23 and 30 July, encourages creators across the country to make videos by dancing alongside their best friend on their favourite song and win exciting prizes.

    All one has to do is subscribe to the official #DostiRemixed channel, record their performance and post the videos using the hashtag #DostiRemixed on the campaign channel in the app, said the platform in a statement. The top three pairs of BFFs with the maximum number of video likes will win OnePlus Nord CE 5G phone each, it added.

    “India is a land of emotions and what better way to celebrate the emotion of friendship than to create our #DostiRemixed challenge that sees users perform to their favourite songs with their BFFs and express their love for their friends through a Lomotif,” said Lomotif co-founder & CEO, Paul Yang. “It allows them to experiment with formats, features, and tools to express themselves authentically and strengthen their bonds. We are always looking to enhance what we, as an app, can offer to the user and this challenge is an extension of our philosophy to bring the community even closer, by making this Friendship Day extra special for one and all.”

  • This friendship day, stay connected with friends with these unique features by Facebook!

    This friendship day, stay connected with friends with these unique features by Facebook!

    NEW DELHI: International Friendship Day is here! This is the perfect occasion to let your friends know how precious and loved they are!

    In the era where social distancing is a must, we are lucky to be a part of a generation where technology has enhanced so much, giving us plentiful online forums for social interactions. 

    Here’s how you can celebrate Friendship Day on Facebook this year – 

    Messenger Rooms

    Spend quality time with friends through group video calls with Messenger Rooms. Create a room right from Messenger or Facebook, and invite anyone to join your video call, even if they don’t have a Facebook account. Host celebrations, or just hang out on the couch with friends. 

    If you have the Messenger app, you can also be creative and explore various AR effects like bunny ears, and new AI-powered features including immersive 360 backgrounds and mood lighting, for a more interactive and fun experience.

    Start a Watch Party

    Instead of sending your friends that funny video you saw on Facebook, watch it with them by starting a Watch Party. This feature lets you watch videos on Facebook together in real time. Tap “Write post” and select “Watch Party”. Search for your videos, add to queue, and tap done. Now sit back and bring out the popcorn.

    Facebook Groups

    One step away from bringing friends together, Facebook Group helps you create memories and stay connected.

    To create a Group:

    Click the three lines on the bottom right of your mobile and select Groups.

    Tap the plus sign on the top right and set your group privacy settings to Secret

    Invite your friends to join!
    Connect with Friends on Facebook Live

    Facebook Live enables you to share your experiences and perspectives in real time, with the people who matter to you – whether you’re someone who wants to broadcast to friends and family, or connect across continents. Do away with the distance and, connect in real time with your friends on Facebook Live. 

    To share live video, simply tap “What’s on your mind?” at the top of News Feed and select the Live Video icon. You can write a quick description and select the audience before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and can respond to comments in real time,

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  • Dentsu Webchutney brings back ‘90s nostalgia with Logitech’s Friendship Day campaign

    Dentsu Webchutney brings back ‘90s nostalgia with Logitech’s Friendship Day campaign

    MUMBAI: Inspired by the ‘90s era, Dentsu Webchutney, the creatively led digital agency from Dentsu Aegis Network, has launched the ‘Logitech Buddy Board’- a keyboard innovation that lets two to five friends play a game together on just one single keyboard. The campaign went live on Friendship Day with a unique microsite www.logitechbuddyboard.com.

    The game is a throwback to the iconic ‘90s with the classic 8-bit art style and multiplayer arcade gaming. Players have to team up and control their individual avatars in the game while trying to score as high as possible. A leaderboard tracks the rankings with prizes being given to the top teams.

    From an initiative started by the ‘greeting cards’ industry to a monumental event that is celebrated by brands and people from all over the world, Friendship Day has evolved into something that’s much more than just tying brightly coloured wristbands. However, the concept of friendship itself has changed over the years due to the rise of social media, smartphone addiction and phubbing (snubbing someone in favour of a mobile phone). Heartfelt bonding and intimacy have turned into friend requests – a far cry from the way people bonded over trump cards, board games and arcade gaming back in the ‘90s.

    Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney says, “Hectic work schedules and social media have changed the way we perceive friendship. Things were very different back in the ‘90s. We took this nostalgic hook and decided to hack into the keyboard interface so that at a time five players can play independently with their avatars. With this fun game, we hope to evoke the spirit of friendship the way it was in the ‘90s.”

    Abbas Zaidi, Creative Director, Dentsu Webchutney explains, “The ‘90s for many of us were making friends over furious button mashing on Nintendo and Sega systems. So, this Friendship Day we decided to tap into nostalgia and make old friends revisit that era. Through Buddy Board we made it possible for multiple friends to come together (literally, on the same keyboard) to play an 8-bit game like the old times and score some sweet loot too.”