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Tag: fresh new look

  • Progility Technologies unveils fresh brand identity

    Progility Technologies unveils fresh brand identity

    MUMBAI: Enterprise technology solutions provider Progility Technologies, has introduced a bold new look and feel of  its branding , reflecting its commitment to being the most trusted and valued technology innovation partner.

    The refresh of the corporate identity marks a significant milestone for the company, which boasts a 100 per cent net promoter score and serves a roster of 1,500 active customers in India. The new brand identity features a striking blue color scheme, emphasising trust and security, and a logo that proudly proclaims “Trusted Technology”.

    At the heart of this transformation is Progility’s unwavering dedication to delivering cutting-edge solutions that meet the evolving needs of its customers. From data networks and voice collaboration systems to cybersecurity and camera surveillance, Progility’s comprehensive portfolio of services empowers businesses to thrive in the digital age.

    “We’re thrilled to unveil this fresh branding, which reflects our customers’ needs and expectations in a rapidly changing technology landscape,” said Progility Technologies CEO Julian Wheatland. “In an era where AI is revolutionising industries, our customers need a trusted partner they can rely on. Our new brand identity embodies that promise.”

    Wheatland relocated from London to Mumbai a year and a half ago when he was made the offer to run Progility as its CEO.  

    With its renewed focus on trust, security, and innovation, Progility Technologies is poised to further solidify its position as a leader in the technology solutions space.

  • Amazon Fashion adorns ‘fresh new look’

    MUMBAI: Amazon Fashion has come out with its latest campaign called ‘Fresh New Look’ to put forth a language of fashion that is synonymous with the youth of today. The campaign addresses today’s youth who adopts a fresh approach to the situations that they encounter each day. This is also reflected in their choices for fashion, where they are searching for fresh collection. Amazon Fashion enables them to access a wide range of well-known fashion brands by providing their latest collections that are refreshed every month.

    The new generation is a believer that there is no alternative to success apart from hard work. They also believe that it is crucial to project status and accomplishments as they upgrade and evolve which emanates from the desire to be seen as worthy within their social construct. These youth believe in taking a new style to any situation presented to them, which is reflective of their choices, including their choice in fashion. Based on this insight, through new & refreshed collections, Amazon Fashion helps the younger generation to stand-out, yet fit-in. The campaign enables them to project their status, and expresses who they are.

    The campaign is supported by a robust communication that spreads across digital,press, outdoor and radio. The campaign is conceptualized and executed by Ogilvy.

    Amazon Fashion head Arun Sirdeshmukh said “The new Amazon Fashion campaign – Fresh New Look – encapsulates the young generation’s ideology and philosophy that sees fashion as not just an extension of their personality but establishes who they are! With the recent launch of marquee brands like Under Armour, Marks & Spencer, CONFLUENCE by Swarovski, Michael Kors and many more, we are delighted that Amazon Fashion is becoming the preferred destination for customers to discover and buy a wide selection of top fashion brands. We will continue to bring all that’s fresh, trendy and chic to our customers’ doorsteps across the country”.

    Ogilvy executive vice president Kiran Ramamurthty said,”The campaign is aimed at a generation that is focused, driven, believes in values, takes on challenges, and is open to fresh, new ideas and approaches. The campaign resonates with the mind-set of today’s youth – a mind-set that believes in action, and not mere looks. After all, this a generation that believes in working hard, being dynamic, and adopting a fresh approach to an everyday situation in a way that’s reflective of their choice in fashion. And, therefore the thought – Fresh New Look”.

    Ogilvy executive creative director Azazul Haque says, “The campaign is a new take on fashion and talks to today’s generation which believes in doing things their own way, be it a thoughtful gesture or an unusual way of doing the mundane, even as they look good doing so.”