ITV

Tag: FremantleMedia

  • FremantleMedia brings ‘Familiar Taste’ to MIPCOM

    FremantleMedia brings ‘Familiar Taste’ to MIPCOM

    CANNES: FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

    Co-developed by Zhejiang Satellite and Purity Media, the deal to distribute the format rights internationally was brokered through FremantleMedia China CEO Vivian Yin following a successful competitive pitch with other international producers and distributors.Familiar Taste is the first Chinese property that FremantleMedia has brought to the market as part of FremantleMedia’s wider strategy to use its network to give local producers an international platform for their content.

    Each week in Familiar Taste a celebrity – aided by the show’s hosts – prepare the surprise culinary treat for the person they love or admire. It could be a parent, a sibling, an old primary school teacher or sports coach. Through interviews we learn why this person means so much to the personality and the significance of the dish they want to prepare to thank them. Having established a plan of action, the host then helps to prepare for the big occasion: accompanying them as they shop for the best produce, advising on the preparation of the meal, and helping dress the dining space.

    All the while, they hide the preparation from the loved one, sometimes with comedic results! As the emotionally-charged surprise is revealed, our celebrity is able to thank their guest in the most delicious way possible – through smell, taste and enjoyment of the food they have lovingly prepared and shared.

    FremantleMedia executive VP of global acquisitions & development, Vasha Wallace, said: “Familiar Taste is a beautifully warm and hugely emotional show that will have viewers laughing and crying in equal measure. It cleverly uses food as a means of saying thank you to those people we sometimes take for granted. This is the first time we’ve brought a Chinese format to the international market place and we’re really excited that we can support Zhejiang Satellite and Purity Media in providing a showcase for it at MIPCOM 2016.”

    Zhejiang Satellite TV Station director of strategic development center, Hangying Yu, said, “Familiar Taste conveys sincere emotions through delicious food and presents more possibilities of a food show to audiences by breaking the traditional ways to do it. It uses more interesting format design to genuinely let food and flavor express love and provide a more profound connection between food and emotion. We are so delighted that this Chinese format can be distributed to the world. And we hope that by this kind of culture spread, we could let the world better understand China.”

    Purity Media general manager Jinma said: “I’m proud to say that Familiar Taste can be called a dark horse in the TV shows aired this year. The program is totally original and designed by our team based on tons of research and discussion. Both the critical acclaim and excellent ratings are the reasons why it has attracted such global attention. This show is so unique in that it’s not a conventional food show. Every ordinary dish contains a little untold touching story. That’s why Familiar Taste could attract those super stars’ participation and stand out in these years’ countless outdoor reality shows. Also I believe that the key element of the show is universal. People all have this kind of experience to feel love and pay gratitude by having a Familiar Taste.”

    Season One of Familiar Taste proved to be a rating success in China when it was broadcast on Zhejiang Satellite earlier this year. The show gained an average 1.3 and came first in its time slot – and the broadcaster has already commissioned a second season.

  • FremantleMedia brings ‘Familiar Taste’ to MIPCOM

    FremantleMedia brings ‘Familiar Taste’ to MIPCOM

    CANNES: FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

    Co-developed by Zhejiang Satellite and Purity Media, the deal to distribute the format rights internationally was brokered through FremantleMedia China CEO Vivian Yin following a successful competitive pitch with other international producers and distributors.Familiar Taste is the first Chinese property that FremantleMedia has brought to the market as part of FremantleMedia’s wider strategy to use its network to give local producers an international platform for their content.

    Each week in Familiar Taste a celebrity – aided by the show’s hosts – prepare the surprise culinary treat for the person they love or admire. It could be a parent, a sibling, an old primary school teacher or sports coach. Through interviews we learn why this person means so much to the personality and the significance of the dish they want to prepare to thank them. Having established a plan of action, the host then helps to prepare for the big occasion: accompanying them as they shop for the best produce, advising on the preparation of the meal, and helping dress the dining space.

    All the while, they hide the preparation from the loved one, sometimes with comedic results! As the emotionally-charged surprise is revealed, our celebrity is able to thank their guest in the most delicious way possible – through smell, taste and enjoyment of the food they have lovingly prepared and shared.

    FremantleMedia executive VP of global acquisitions & development, Vasha Wallace, said: “Familiar Taste is a beautifully warm and hugely emotional show that will have viewers laughing and crying in equal measure. It cleverly uses food as a means of saying thank you to those people we sometimes take for granted. This is the first time we’ve brought a Chinese format to the international market place and we’re really excited that we can support Zhejiang Satellite and Purity Media in providing a showcase for it at MIPCOM 2016.”

    Zhejiang Satellite TV Station director of strategic development center, Hangying Yu, said, “Familiar Taste conveys sincere emotions through delicious food and presents more possibilities of a food show to audiences by breaking the traditional ways to do it. It uses more interesting format design to genuinely let food and flavor express love and provide a more profound connection between food and emotion. We are so delighted that this Chinese format can be distributed to the world. And we hope that by this kind of culture spread, we could let the world better understand China.”

    Purity Media general manager Jinma said: “I’m proud to say that Familiar Taste can be called a dark horse in the TV shows aired this year. The program is totally original and designed by our team based on tons of research and discussion. Both the critical acclaim and excellent ratings are the reasons why it has attracted such global attention. This show is so unique in that it’s not a conventional food show. Every ordinary dish contains a little untold touching story. That’s why Familiar Taste could attract those super stars’ participation and stand out in these years’ countless outdoor reality shows. Also I believe that the key element of the show is universal. People all have this kind of experience to feel love and pay gratitude by having a Familiar Taste.”

    Season One of Familiar Taste proved to be a rating success in China when it was broadcast on Zhejiang Satellite earlier this year. The show gained an average 1.3 and came first in its time slot – and the broadcaster has already commissioned a second season.

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.

  • FremantleMedia announces international adaptation of ‘Shortland Street’

    FremantleMedia announces international adaptation of ‘Shortland Street’

    MUMBAI: FremantleMedia has announced the launch of Shortland Street in Ukrainian. Locally known as Central Hospital, the drama is the first local format version of the long-running, popular New Zealand daily drama. Licensed to 1+1 by FremantleMedia, the initial series comprises of 60 episodes and launched earlier this month in Ukraine.

    FremantleMedia format sales director CIS, Ukraine, Georgia and the Baltic States Anne Kirsipuu said, “The local take on Shortland Street was a high quality adaptation and launched incredibly well. We’re confident that the upcoming storylines will capture the attention of the audiences. With our rich catalogue of scripted formats, we’re looking forward to introducing more local adaptations to the market soon.”

    Shortland Street is one of New Zealand’s longest-running prime-time daily dramas, with over 6,000 episodes having been produced since 1992. Set in an Auckland City Hospital, the series follows the complicated personal and professional lives of its staff, family and friends. It is produced by South Pacific Pictures and distributed by FremantleMedia.

    Whereas, Central Hospital, already sold as tape to broadcasters in Georgia and Kazakhstan will focus on the life of the young and able surgeon Margarita Sergeevna and the doctors and patients of the fictitious hospital. It was produced by 1+1 Productions.

  • FremantleMedia announces international adaptation of ‘Shortland Street’

    FremantleMedia announces international adaptation of ‘Shortland Street’

    MUMBAI: FremantleMedia has announced the launch of Shortland Street in Ukrainian. Locally known as Central Hospital, the drama is the first local format version of the long-running, popular New Zealand daily drama. Licensed to 1+1 by FremantleMedia, the initial series comprises of 60 episodes and launched earlier this month in Ukraine.

    FremantleMedia format sales director CIS, Ukraine, Georgia and the Baltic States Anne Kirsipuu said, “The local take on Shortland Street was a high quality adaptation and launched incredibly well. We’re confident that the upcoming storylines will capture the attention of the audiences. With our rich catalogue of scripted formats, we’re looking forward to introducing more local adaptations to the market soon.”

    Shortland Street is one of New Zealand’s longest-running prime-time daily dramas, with over 6,000 episodes having been produced since 1992. Set in an Auckland City Hospital, the series follows the complicated personal and professional lives of its staff, family and friends. It is produced by South Pacific Pictures and distributed by FremantleMedia.

    Whereas, Central Hospital, already sold as tape to broadcasters in Georgia and Kazakhstan will focus on the life of the young and able surgeon Margarita Sergeevna and the doctors and patients of the fictitious hospital. It was produced by 1+1 Productions.

  • FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    MUMBAI: FremantleMedia’s first web series Confessions: It’s Complicated, launched exclusively on Facebook, has garnered 40 million hits by the finale of the show. The media house claims that they witnessed 70,000 live interactions with the cast of Confessions. The show based on constant audience interaction received 11.5 million views on Facebook.

    Confessions is a story of three girls Nupur Murthy, Sameera Saxena and Raka Ghosh who has moved to Mumbai to pursue their dreams to make it big. The girls set out to explore various aspects of their lives and the show is a coming-of-age tale of these girls.

    The Branded Entertainment and Digital Partnership head Ron Crasto commented, “ 86% of Confessions was watched on the mobile phone. The interactions of the fans with the stars not just came from the top 6 cities but also cities like Lucknow , Surat , Jaipur, Indore, Bhopal . The integrations of all the sponsor brands was seamless in the show and was followed through Facebook brand post and was engaging with the audience.”

    FremantleMedia India business head Vidyuth Bhandary commented, “As a company, we are constantly looking to create innovative content for our clients, audience and at times the platform itself. Confessions was the first drama web-series on Facebook & was also the first web-series to use the Facebook Live application. Being the first web series to have crossed 11.5 million views on Facebook, Confessions was able to achieve this success due to newer innovations and seamless sponsor integrations. We aim to bring more content to entertain our audiences.”

    FremantleMedia has also tied up with brands like Myntra,Gillette Venus,Nano Gen X /Saavn and Miss Malini. It not only gave a lot of traction to the show but also got a lot of brand value for the associated brands. The show saw a huge success across the country and for the first time ever, tied up with Saavn to release the first ever audio series for the show. FremantleMedia also invited fans from top 6 metro cities for Facebook live fan interactions.

  • FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    MUMBAI: FremantleMedia’s first web series Confessions: It’s Complicated, launched exclusively on Facebook, has garnered 40 million hits by the finale of the show. The media house claims that they witnessed 70,000 live interactions with the cast of Confessions. The show based on constant audience interaction received 11.5 million views on Facebook.

    Confessions is a story of three girls Nupur Murthy, Sameera Saxena and Raka Ghosh who has moved to Mumbai to pursue their dreams to make it big. The girls set out to explore various aspects of their lives and the show is a coming-of-age tale of these girls.

    The Branded Entertainment and Digital Partnership head Ron Crasto commented, “ 86% of Confessions was watched on the mobile phone. The interactions of the fans with the stars not just came from the top 6 cities but also cities like Lucknow , Surat , Jaipur, Indore, Bhopal . The integrations of all the sponsor brands was seamless in the show and was followed through Facebook brand post and was engaging with the audience.”

    FremantleMedia India business head Vidyuth Bhandary commented, “As a company, we are constantly looking to create innovative content for our clients, audience and at times the platform itself. Confessions was the first drama web-series on Facebook & was also the first web-series to use the Facebook Live application. Being the first web series to have crossed 11.5 million views on Facebook, Confessions was able to achieve this success due to newer innovations and seamless sponsor integrations. We aim to bring more content to entertain our audiences.”

    FremantleMedia has also tied up with brands like Myntra,Gillette Venus,Nano Gen X /Saavn and Miss Malini. It not only gave a lot of traction to the show but also got a lot of brand value for the associated brands. The show saw a huge success across the country and for the first time ever, tied up with Saavn to release the first ever audio series for the show. FremantleMedia also invited fans from top 6 metro cities for Facebook live fan interactions.

  • FremantleMedia ties-up with Pop for 176 episodes of ‘Baywatch’ in the US

    FremantleMedia ties-up with Pop for 176 episodes of ‘Baywatch’ in the US

    MUMBAI: FremantleMedia International and Pop, a network celebrating the fun of being a fan, have tied up to bring action drama Baywatch for the viewers this month. A joint venture of CBS and Lionsgate, Pop is present in over 80 mn households.

    The series, regarded as one of the most-watched shows in worldwide television history, chronicles the lives of a team of hot young lifeguards set against the beautiful sun soaked beaches of Malibu, California.

    FMNA SVPsSales and distribution Caroline Kusser said, “We’re delighted to be working with Pop to bring this much loved cult classic back to TV screens. Iconic characters, explosive storylines and of course, those famous red bathing suits ignited a huge global fan base and I’ve no doubt its return is set to become staple viewing this summer.”

    Baywatch has aired in more than 148 countries worldwide and was produced by FremantleMedia North America. It is distributed worldwide by FremantleMedia International.

  • FremantleMedia ties-up with Pop for 176 episodes of ‘Baywatch’ in the US

    FremantleMedia ties-up with Pop for 176 episodes of ‘Baywatch’ in the US

    MUMBAI: FremantleMedia International and Pop, a network celebrating the fun of being a fan, have tied up to bring action drama Baywatch for the viewers this month. A joint venture of CBS and Lionsgate, Pop is present in over 80 mn households.

    The series, regarded as one of the most-watched shows in worldwide television history, chronicles the lives of a team of hot young lifeguards set against the beautiful sun soaked beaches of Malibu, California.

    FMNA SVPsSales and distribution Caroline Kusser said, “We’re delighted to be working with Pop to bring this much loved cult classic back to TV screens. Iconic characters, explosive storylines and of course, those famous red bathing suits ignited a huge global fan base and I’ve no doubt its return is set to become staple viewing this summer.”

    Baywatch has aired in more than 148 countries worldwide and was produced by FremantleMedia North America. It is distributed worldwide by FremantleMedia International.