ITV

Tag: Freeview

  • Zee Lamhe launches on Freeview in UK

    Zee Lamhe launches on Freeview in UK

    MUMBAI: Zee’s entertainment channel, Lamhe, has found a place on Freeview in the Greater Manchester area as a part of the basic digital terrestrial service. Estimates put the reach of the channel at 1.2 million and increasing the reach of Zee Lamhe to 13 million homes in UK.

    Lamhe was launched earlier this year to showcase good quality south Asian entertainment such as drama, classics and Bollywood, lifestyle, cookery and travel. The FTA channel is also available on Sky Digital.

     

    Speaking to media247, Zee FTA channels business head Archana Kanade said, “Lamhe has been going from strength to strength in a short period of time since it started broadcasting earlier this year in June. The channel offers a distinct viewing experience by offering content that is not available anywhere else and it is outperforming other GEC channels that have been in the market for longer and beating them at certain slots since being BARB rated. Over 10% of Manchester’s population is South Asian, with Freeview being a popular platform here. It is great that an even wider audience will now be able to enjoy the unique offerings of Lamhe.”

    Lamhe broadcasts old shows that it feels is of quality that can engage UK viewers.  Freeview is UK’s only FTA digital terrestrial TV service.

  • Zee Lamhe launches on Freeview in UK

    Zee Lamhe launches on Freeview in UK

    MUMBAI: Zee’s entertainment channel, Lamhe, has found a place on Freeview in the Greater Manchester area as a part of the basic digital terrestrial service. Estimates put the reach of the channel at 1.2 million and increasing the reach of Zee Lamhe to 13 million homes in UK.

     

    Lamhe was launched earlier this year to showcase good quality south Asian entertainment such as drama, classics and Bollywood, lifestyle, cookery and travel. The FTA channel is also available on Sky Digital.

     

    Speaking to media247, Zee FTA channels business head Archana Kanade said, “Lamhe has been going from strength to strength in a short period of time since it started broadcasting earlier this year in June. The channel offers a distinct viewing experience by offering content that is not available anywhere else and it is outperforming other GEC channels that have been in the market for longer and beating them at certain slots since being BARB rated. Over 10% of Manchester’s population is South Asian, with Freeview being a popular platform here. It is great that an even wider audience will now be able to enjoy the unique offerings of Lamhe.”

     

    Lamhe broadcasts old shows that it feels is of quality that can engage UK viewers.  Freeview is UK’s only FTA digital terrestrial TV service.

  • ITV launches gaming network on Freeview

    ITV launches gaming network on Freeview

    MUMBAI: UK terrestrial ITV launched its newest digital channel, the interactive gaming network ITV Play, on Freeview, with programming to include the first show spawned from the broadcaster’s purchase of the Friends Reunited website.

    The channel airs daily from noon to 4 a.m. on Freeview, and is also available to be streamed live on itv.com. ITV Play launched at the end of March in the after-midnight slots on ITV1 and ITV2. The channel will be ITV’s first non-advertising-funded channel.

    Programming in the channel line-up includes The Mint, currently also airing on ITV1, which offers up cash prizes for a range of challenges; and This Morning Puzzle Book, produced by the This Morning team from Manchester.

    Friends Reunited – The School Run builds on the interest in nostalgia that is at the heart of the Friends Reunited website, which ITV bought last December. Based on a huge interactive board game, the show brings classmates together to test their knowledge of facts and trivia from a particular year.

    Also, all interactive programming, games and quizzes on ITV’s family of conventional TV channels, online and mobile will fall under the ITV Play banner, including the new Bullseye game, only available on ITV.com.

    The venture is part of ITV’s larger strategy to create new revenue streams and become a viable multi-channel offering. It aims to invest more in the participation TV sector to help build a long-term sustainable business by using its programme brands to create interactive formats.

    ITV Play controller William van Rest said, “ITV has a great heritage in producing the biggest and best live, interactive programmes and this is exactly what we want to do with ITV Play.”