ITV

Tag: Freedish

  • DD operational costs more than double its revenue till Oct in 2014-15

    DD operational costs more than double its revenue till Oct in 2014-15

    NEW DELHI: Doordarshan earned revenue of Rs 525.09 crore up to October 2014, but its operational costs during 2014-15 up to the same month was Rs 1169.58 crore.

    According to Prasar Bharati sources there has been some increase in the operational cost of Doordarshan due to various factors such as hike in salary, widening the eligibility for air travel entitlement, payment of tuition fee, leave encashment with LTC, Modified Assured Career Progression, etc. in the wake of implementation of recommendations of the Sixth Central Pay Commission.

    The operational cost of DD was Rs 1945.84 crore as against revenue of Rs 1145.44 crore for 2013-14, while the operational cost was Rs 1883.19 crore as against revenue of Rs 1138.23 crore in 2012-13.

    Sources informed Indiantelevision.com that Prasar Bharati strictly follows austerity measures and other economy instructions issued by the Finance Ministry from time to time for reducing operating expenses.

    The source added that the pubcaster had been striving hard to maximise revenue generation by adopting measures like aggressive marketing strategy, appropriate utilisation of spare infrastructure available with DD, content improvement, introduction of Direct To Home (DTH) services, sharing of towers etc.

    In accordance with a Cabinet approval on 14 September 2012, the Government agreed to provide 100 per cent expenses towards salary and salary related expenses during the years from 2012-13 to 2016-17.

     

  • Doordarshan’s Freedish to switch to an upgraded platform to increase capacity

    Doordarshan’s Freedish to switch to an upgraded platform to increase capacity

    NEW DELHI: Doordarshan’s Freedish, India's only free direct-to-home (DTH) service, is migrating from its old platform to a new upgraded one with effect from midnight of 9 January (12.05 am of 10 January) in its attempt to increase its capacity.

    The migration would result in increase of TV channels from 59 to 64 and radio channels from 22 to 24.

    Prasar Bharati chief executive officer Jawhar Sircar said recently that the pubcaster would have to strengthen its DTH platform, Freedish if it has to survive.

    He had announced in November that Freedish was expected to go up to 112 television channels in the next few months but he had made it clear to the government that while most were coming through e-auctions, some popular channels may have to be ‘attracted’ to join Freedish since satellite television was the future. He said he was not opposed to digital terrestrial transmission but advances in technology may make it obsolete.  

    In fact in a pace that has surprised many, Doordarshan has held 19 e-auctions for Freedish as on 12 December.

    DD Sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

    To access the upgraded platform, the viewers need to edit the Transponder Parameter by changing only the Symbol Rate from 27500 Ksps to 28500 Ksps in four transponders and retune/rescan their Set Top Box to receive the upgraded TV and radio channels.

    Freedish viewers can get further information regarding retuning/rescanning of their Set Top Boxes on DD's official website: ddindia.gov.in

     Viewers/subscribers who do not rescan their Set Top Box will continue to get only ten channels for a period of seven days only from the date of upgradation. Out of these ten channels, one channel is an informative channel which will show detailed procedure for re-tuning the Set Top Boxes.

     

  • The DTH industry’s big developments in 2014

    The DTH industry’s big developments in 2014

    MUMBAI: 2014 was the year of mixed fortunes for the direct to home television industry in India. The seven players in the industry continued to burn cash as customer acquisition costs continued to stay at high levels, at least one of the players spent a large part of the year looking for a white knight, all the players pushed ahead with their HD offerings in phase I, and II digitisation areas, leading to attractive rises in average revenues per user. The total number of registered subscribers and active subscribers, for all the six DTH players, as per the Telecom Regulatory Authority of India (TRAI) report, as on 30 June 2014 was 67.57 million and 38.24 million respectively. Close to 43.41 per cent of DTH subscribers were inactive till June 2014.

    At least two of the players have started generating positive cash flows during the year, even as new spectacular announcements of preparing launches of Ultra HD or 4K services were made during the year. Fresh debt and equity infusions, efforts to introduce new subscriber packages, and an announcement of new policy directions for licensing DTH by TRAI were the hallmark of the year.

    The DTH industry in the country saw some big innovative changes being made over the year 2014. These helped the industry in adding more subscribers while marginally increasing the average revenue per user (ARPU).

    The year began with three DTH operators, Tata Sky, Sun Direct and Reliance Digital TV being issued notices by the Information and Broadcasting Ministry (I&B) for not showing the mandatory 24 Doordarshan channels. Later on the Ministry also pulled the entire DTH industry for not paying licence fee worth Rs 2066 crore.

    The DTH ops resisted the amount stating that they had been paying the fees on the gross revenue (GR) basis while the government was extracting it on the adjusted gross revenue (AGR). A court case on the same had been pending from nearly four years and is still ongoing. However, Tata Sky and Reliance decided to challenge the same in the Telecom Disputes Settlement Appellate Tribunal (TDSAT) while Sun Direct made an application on its 2009 petition regarding AGR.

    The licence fee case was put in the backburner by the TDSAT stating that since it is relative to the telecom case on licence fee issue, it would hear that case first and then come to the DTH case. By the end of the year, however, the TDSAT agreed to hear the DTH ops separately rather than wait in line, the case is still on. Tata Sky in the meanwhile has already paid a sum of Rs 383 crore to the I&B Ministry, while Dish TV awaits court orders.

    The budget 2014 got some relief to the set top box (STB) manufacturers by reducing the excise duty from 12 per cent to 10 per cent from February to June 2014. However, they continued to fight the entertainment and service tax that was being levied on them since several years while cable operators go without paying it. Dish TV raised the issue with the finance minister Arun Jaitley and then I&B Minister Prakash Javadekar to discuss the multi layered taxes, which however didn’t lead to any conclusive solution on the same. DTH ops are subjected to licence fee, 12. 3 per cent service tax and also entertainment tax at the state level.

    The DTH Operators Association also saw a change of head with Dish TV CEO RC Venkateish replacing Tata Sky MD and CEO Harit Nagpal. Doordarshan ADG Ranjan Thakur who also headed Freedish moved out due to the expiry of his term.

    Freedish has been working on adding several Indian as well as international channels through its auctions while also setting up MPEG-4 boxes alongside MPEG-2 for the interior parts of the country.

    Several new innovations came across last year. Tata Sky introduced a new feature of Karaoke on TV while Videocon d2h came out with a headphone attached to the remote for watching TV without disturbing others. Both of them also were the first ones to introduce 4K HD TV set top boxes in the country. However, the official commercial rollout for both has yet to happen. Tata Sky even did a live telecast of one of the FIFA world cup matches on its 4K TV as a demo.

    Dish TV on the other hand, chose to go local, by introducing customised packs for regional India. A sub-brand ‘Zing’ was launched that would give localised packages in the states of West Bengal, Odisha, Tripura, Seemandhra, Telangana and Maharashtra. The oldest DTH operator also heaved a sigh of relief when after months, it received the nod from the Sri Lanka government to commence operations for its DTH project in the neighbouring country.

    With markets being more receptive, Videocon d2h, which has been planning on launching its IPO since long, went ahead with its filing to SEBI for Rs 700 crore with seven banks managing the share sale. Much of what it can raise will go towards acquiring STBs and outdoor units. Dish TV is also contemplating on starting its own manufacturing unit, though it hasn’t laid any concrete plans on it yet.

    TRAI played a big role when it came out with its DTH licencing recommendation paper which is now pending before the I&B Ministry. The paper restricted broadcasters from owning more than one DPO which is likely to affect Dish TV/Siti Cable under Zee and Sumangli Cable/Sun Direct under Sun Network.

    The paper however extended the 10 year licence period to 20 years while the one time entry has been retained at Rs 10 crore. DTH operators whose licence term expires after 10 years will be allowed to apply for a 10 year extension. The licence fee has been reduced from 10 per cent of GR to 8 per cent of AGR.

    The earlier norm of providing a bank guarantee (BG) of Rs 40 crore was change to the amount payable as a licence fee for two quarters and will have to be renewed year on year till the end of the licence period. New entrants will however have to provide a BG of Rs 5 crore for two quarters and then progress as above.

    The year ended with the Comptroller and Auditor General (CAG) of India coming out with a scathing report on the management of satellite capacity for DTH service by the Department of Space (DoS). In it, it stated that over the years the DoS has been lagging in its satellite launches that were required by DTH operators, leading to them migrating to foreign operators and loss of revenue to the government. The DoS had also goofed up on charging Sun Direct and Prasar Bharati leading to a loss. On the other hand, its commitment to Tata Sky for first right of refusal for using its Ku band transponders, led to its transponder space remaining idle for years.

  • Doordarshan Freedish to hold 19th online e-auction to fill four slots

    Doordarshan Freedish to hold 19th online e-auction to fill four slots

    NEW DELHI:  In a pace that has surprised many, Doordarshan is set to hold the 19th e-auction for Freedish on 12 December in an attempt to touch the target of 112 television channels in the next few months.

    Doordarshan has set a reserve price of Rs 3.7 crore per slot for the 19th online e-auction, though indiantelevision.com learnt that the bid amount went up to Rs 4.2 crore in the 17th e-auction held on 12 November. This came shortly after the 16th e-auction on 28 October.

     DD sources also said the 19th auction is to fill four slots. Earlier, Prasar Bharati officials had decided not to disclose the number of slots to be e-auctioned to prevent bidders forming consortia to bid or resort to other malpractices.

     Prasar Bharati CEO Jawhar Sircar had said recently that the future of Doordarshan was in Freedish and digitisation. He had added that this may mean that some channels would have to be attracted to Freedish by means other than e-auction.

     DD Sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

    The e-auction will be conducted by Synise Technologies, Pune on behalf of Prasar Bharati.   

     The reserve price in the 15th e-auction was Rs three crore and was raised to Rs 3.7 crore in the 16th auction.

     Prior to the 16th auction, the total number of channels on Freedish was 58.

     Meanwhile, a Doordarshan official declined to give the number of successful bids in recent auctions as engineers of the pubcaster had to test these channels before verifying any numbers.

     The eligibility terms and conditions including other relevant details for this e-auction are displayed on DD website: www.ddindia.gov.in.

     However, the participation amount (EMD) in the e-auction is Rs 1.5 crore which will be deposited in advance on or before 11 November evening along with processing fee of Rs 10,000 (Non-refundable) in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.

     Applicants have also been asked mandatorily to deposit a Demand Draft of Rs 5,500 registration amount favouring  Synise Technologies, payable at Pune at the time of submission of the application.

    The time for every slot e-auction will be of 15 minutes duration.

     The applicants must provide details of the uplink/downlink permission documents received from the concerned Ministries with the applications to ensure they are not rejected.

     The demand drafts of unsuccessful bidders will be returned immediately or within a week after the e-auction process is completed.  

     

  • DD has no plans for new terrestrial transmitters in view of Freedish: MoS Rathore

    DD has no plans for new terrestrial transmitters in view of Freedish: MoS Rathore

    NEW DELHI: A total of 19 digital transmitters have been installed in 17 states including Delhi ‘to keep pace with the advancement in broadcasting industry in the world’, Parliament has been informed.

     

    Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore said a total of 40 digital high power transmitters under the 11th plan and 23 under the 12th plan have been approved as part of the digitisation schemes.

     

    The 19 which are already under implementation include two each in Madhya Pradesh and Maharashtra. The other states apart from Delhi are Assam, Bihar, Chhatisgarh, Gujarat, Jammu and Kashmir, Jharkhand, Kerala, Karnataka, Odisha, Punjab, Tanil Nadu, Telengana, Uttar Pradesh, and West Bengal.

     

    Meanwhile, the Minister said no new transmitters for terrestrial were envisaged for Doordarshan “in view of multi channel TV coverage having been provided in the entire country including rural areas through the free-to-air Freedish, except a few in border areas.”

     

    As part of the ongoing schemes of the 11th plan, four transmitter projects are under implementation in J&K including a high power transmitter for DD1 and DD News in Rajouri. The others are HPTs in Green Ridge, Himbotingla and Natha Top (Patnitop). 

  • How DTH got digitisation right

    How DTH got digitisation right

    MUMBAI: Two years gone, two more in hand. But the cable TV industry is still grappling with getting its act right for digitisation. It was 10 years ago when the direct to home (DTH) players entered the Indian market with huge tasks in hand: introduce and convert people from the analogue regime into the digital ecosystem.

    Currently, the DTH sector commands about 36 million active subscribers (as per the recent TRAI report). While Dish TV was first to enter, it was soon followed by Tata Sky, Sun Direct, Airtel Digital TV, Videocon d2h and Reliance Digital. Not to forget, Prasar Bharati’s DD Freedish.

    How did the DTH industry manage to cultivate the business model which the MSOs are still finding cumbersome? Ask the DTH players and they say, it is because of their direct contact with the customer. “We were able to deal directly with the customer and provide a business model the way we wanted to. There isn’t any intermediary,” says Dish TV CEO RC Venkateish.

    Agrees Sun Direct CEO Mahesh Kumar, “DTH adopted the retail distribution model akin to aggressive FMCG/ telecom companies which is purely B2C. Majority of the employees at the senior and middle level are from the retail background.”

    The MSOs on the other hand had been running the analogue business, handled mostly by the local cable operators (LCOs). It was only after being pressurized by the government and regulator that they finally took up digitisation and started work on creating a proper business model. Tata Sky CEO Harit Nagpal feels that MSOs are working like puppets. “Cable operators are looking at digitisation as forced upon them. Digitisation is not about putting a box; this is inconvenient for the customer. It has to be sold to the customer as empowerment and not as a curse. DTH has done that.”

    While initially convincing the customer to switch from analogue to digital DTH wasn’t easy, what went in their favour was superior product offering with better quality sound and picture and selection of channels and packaging. “When DTH first came, it was the only digital offering. The country was largely analogue. That was the big advantage we had. We started from zero and had the opportunity to build the billing system and packaging,” says Venkateish.

    The claims made by DTH ops were supported by setting up call centres, backend and investment in brand building. However, what all executives agree as the best tool is the prepaid mode of payment. “The biggest success factor of the DTH model is the prepaid model which is a very transparent business model,” says Kumar.

    Nagpal feels that the crux of their model is the consumer centric approach, which MSOs don’t have. “You can activate and deactivate channels and packages whenever you want. Go on a holiday and don’t recharge. This is not yet possible in cable. The benefits of flexibility and empowerment in the case of DTH are in the customers’ hands,” he says.

    The only difference in the two is the pricing models for packages. While DTH starts its base pack at around Rs 200 to Rs 220, cable gives the entire channel list for approximately Rs 250. But Nagpal disagrees, stating that MSOs are not subject to taxes and also gets carriage fees from broadcasters. Whereas DTH, despite paying taxes and also paying for content, gives channels at a decently low cost with options of adding more.

    Kumar points out that DTH community has been able to segment the market and the customer which has helped the industry to do up-selling and consistently improve average revenue per user. Though the initial uptake of dishes was slow, over the years it has picked up speed. The choice of packages, HD channels, addition of newer channels and easy payment methods have put them on the better side of digitisation.  

    While DTH did have the upper hand in entering the market with a fixed plan of action, it is about time the MSOs come to terms with getting addressable digitisation done rather than just fixing boxes in homes. “DTH got digitisation right because we looked at it from what benefits it has to customer and not what the regulator is asking me to do,” points out Nagpal.

     

  • Future of Prasar Bharati lies in Freedish, FM Radio and internet radio, says Jawhar Sircar

    Future of Prasar Bharati lies in Freedish, FM Radio and internet radio, says Jawhar Sircar

    NEW DELHI: Prasar Bharati chief executive officer Jawhar Sircar has said that the pubcaster would have to strengthen its direct-to-home platform Freedish and its FM services if it has to survive.

     

    He announced that Freedish was expected to go up to 112 television channels in the next two to three months but he had made it clear to the government that while most were coming through e-auctions, some popular channels may have to be ‘attracted’ to join Freedish since satellite television was the future. He said he was not opposed to digital terrestrial transmission but advances in technology may make it obsolete.  

     

    He said that when Freedish utilises its full strength, it will give the other DTH operators ‘a run for their money,’ while addressing a function organised by the Broadcast Engineering Society (India) on the occasion of Public Service Broadcasting Day.

     

    Similarly, he said he was conscious that FM was on analogue and may have to be phased out at some stage, but was the best alternative at present since medium wave and short wave were on the way out. That was the intent in his plan to simulcast MW programmes on FM channels. According to Sircar, AIR should direct its resources to strengthen FM broadcasts, particularly as even mobile phones and car radios could catch these signals.

     

    He denied that he was opposed to DRM (Digital Radio Mondiale), but said the present DRM will become obsolete by the time people are able to afford it and a futuristic version of DRM may be in vogue.

     

    He also felt that Internet Radio was the best alternative at present to short wave and asked the engineers to work on this.

     

    The day is marked as Public Service Broadcasting Day as it coincides with the only time that the father of the nation, Mahatma Gandhi, ever visited All India Radio. He had come to the station in Delhi to make a broadcast in 1947 aimed at Hindu refugees from Pakistan then staying in a camp near Kurukshetra.

     

    AIR director general F Sheheryar referred to Prime Minister Narendra Modi’s decision to talk to the people through AIR and to the disaster management that AIR had helped in during the floods in Jammu and Kasmmir or the storm in the Bay of Bengal. In Kashmir, he said people depended either on the Army for help or AIR for information on how to get that help.

     

    He said the clear philosophy of the public service broadcaster was to do more than just entertainment as the private FM channels were doing. A pubcaster gave precedence to public welfare over pecuniary gain.

     

    A pubcaster also helped in development of languages and literature and taking forward classical art, music and dance.

     

    He said AIR had now undertaken a major exercise to record for posterity all the dying forms of folklore and folk music before these vanish.

     

    From six stations in 1947, he said AIR had grown to 414 stations at present. However, there was severe dearth of technical staff.

     

    Speaking earlier, Doordarshan engineering-in-chief N A Khan said terrestrial transmission was necessary for narrow casting.

     

    Meanwhile, he said DD had already begun using 19 of the 64 digital transmitters being set up to strengthen digital terrestrial transmission.

     

    Nobel Peace Prize winner Kailash Satyarthi, who was the chief guest, said that he had depended on AIR when he set up ‘Bachpan Bachao Aandolan’ to reach out to parents who had lost their children or to get information about forcibly kept children.

     

    He also lauded radio for its work when the country was struck by disaster like the floods in J and K and the storm in the Bay of Bengal.

     

    He wanted AIR to work towards democratisation of knowledge. The pubcaster could help the people march from despair to hope and the dissemination of collective construction of information.

     

    While AIR had united India, he wanted it to help create a child-friendly India.

     

    Three former engineers of Prasar Bharati –M C Aggarwal, G S Sarma, and A R Krishnamurthy – were given lifetime achievement awards. BES(I) president O K Sharma and AIR E-in-C Animesh Chakravarty also spoke on the occasion.

     

     

  • FTA DD Freedish to soon encrypt with MPEG-4

    FTA DD Freedish to soon encrypt with MPEG-4

    MUMBAI: Since inception, DD Freedish has been the only DTH service that hosts free to air (FTA) channels. Boasting 18 million subscribers on the platform, it soon plans to encrypt signals for its future channels.

     

    With nearly 60 channels in its roster, Freedish plans to encrypt future channels with MPEG-4 compression technology to take it up to 110. Speaking exclusively to indiantelevision.com, Doordarshan deputy director general CK Jain said that the auction for the encrypted channels will happen in November with the commercial roll out of set top boxes (STBs) soon after. “48 channels will be on MPEG-4 and 64 on MPEG-2. Viewers who opt for MPEG-4 STBs will be able to view a total of 112 channels, including the FTA ones,” he said.

     

    The extended version of Freedish will have two streams of MPEG-4 and four of MPEG-2 so that the existing subscribers can continue watching the FTA channels. Currently the DTH service has five transponders on Insat 4B and will be soon getting an additional one, taking its tally to six. “The two encrypted streams will allow us to know definite subscriber numbers,” he adds.

     

    Jain is confident that digitisation drive in phase III and phase IV markets will see households pick Freedish. He is also sure that the plus point would be in the new TV households. The MPEG-4 STBs will be sold at a price higher than the current Rs 1200 for MPEG-2. But Jain says that given an option to watch more channels, he expects people to pick MPEG-4 boxes.

     

    Both the boxes will be available for sale through its distributors. November will see the auction for the 48 encrypted slots. Broadcasters who wish to be on the MPEG-4 bands, will have to undergo the auction, including ones who are also available on FTA.

  • Doordarshan to hold e-auction for vacant slots on DD Freedish next week

    Doordarshan to hold e-auction for vacant slots on DD Freedish next week

    NEW DELHI: Doordarshan has set a reserve price of Rs 3.7 crore per slot for the 16th online e-auction for filling up slots on Doordarshan’s direct-to-home Freedish platform to be conducted on 28 October.

     
    The e-auction will be conducted by Pune based Synise Technologies on behalf of Prasar Bharati.   

     

    The reserve price in the last e-auction was Rs 3 crore.

     

    Prasar Bharati CEO Jawhar Sircar had told indiantelevision.com recently that the aim was to reach the target of 97 channels by October-end and 125 channels by March-end.

    When asked why the number of channels to be e-auctioned had not been disclosed, a Prasar Bharati official told indiantelevision.com that this had been done to prevent bidders forming consortia to bid or resort to other malpractices.
     
    The eligibility terms and conditions including other relevant details for this e-auction are displayed on DD website: www.ddindia.gov.in.
     
    However, the participation amount (EMD) in the e-auction is Rs 1.5 crore which needs to be deposited in advance on or before  27 October evening along with processing fee of Rs 10,000 (Non-refundable) in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.
     
    Applicants have also been asked mandatorily to deposit a Demand Draft of Rs 5,500 registration amount favouring Synise Technologies, payable at Pune at the time of submission of the application.  
    The applicants must provide details of the Uplink/Downlink permission documents received from the concerned ministries with the applications to ensure they are not rejected.
     
    The demand drafts of unsuccessful bidders will be returned immediately or within a week after the e-auction process is completed. 

  • IDOS 2014: ‘Customer is the King and not the Content’

    IDOS 2014: ‘Customer is the King and not the Content’

    GOA: Content is the king is a passé; in today’s world it is the customer which rules.

     

    Businesses across the world understand that involving their customers will help them innovate and provide better products and services. The same goes for the Indian cable television industry. The players believe that the core intention of digitisation was not just converting the analogue signal into digital one, but to offer choice to the customers.

     

     “One key element, which we all missed out in the phase I and II of digitisation is the customer, itself. Customer is the king and not the content. Customer decides whether ARPUs will go up or not. Hence, a methodology needs to be found by all the stakeholders,” said Hinduja Group MD and IMCL CEO Tony D’silva while adding that if  a customer wants broadband, VAS or cable, we have to give it to him/her as per the need.

     

    He was speaking at a panel discussion on ‘Digitisation: The phase III and phase IV Challenge’ held at IDOS 2014.

     

    Ortel Communication CEO BP Rath said that the core intention of digitisation was not to decrease the carriage fee but to increase the ARPUs. “The aim was to offer choice to the customers; those who want more services, will pay more or otherwise,” he said and added that he is happy with the delay in dates for digitisation in phase III and IV as the players would get more time to understand the needs of their clients.

     

    “It was inevitable. Most of the people sitting here don’t know what India is. The lessons are simple. Except for seeding boxes in phase I and II, nothing much has been done. Customers’ choice was not taken into consideration in earlier phases,” he said.

     

    Instead of taking the top-down approach, we should work from customers’ perspective and integrate those into our plans, suggested Rath.

     

    Speaking in the same tone, CSG International south Asia vice president Letchu Narayanan said that customer experience matters the most. The industry should shift focus to customer as it is a customer-driven industry.

     

    Essel Group’s Dish TV CEO RC Venkateish feels that in phase III and IV there is a need for regional and low price offerings in around 70-80 million cable TV homes, which are yet to be digitized. He said that even though the players have different models, customer addressability is the need of the hour.

     

    On the content and the challenges to be handled in phase III and IV, Venkateish said the DTH players are working on different packages as per the customers need. “The road for better revenue can be achieved if all solve the problem together,” he said.

     

    Talking about the Dish TV business model, he said India is a big market and there are different needs. The company reports around 55 per cent of its revenue from the mass as only 15-20 per cent customers go for HD channels. “It all depends on the purchasing power,” he said.

     

    Maharashtra Cable Operators Foundation (MCOF) president Arvind Prabhoo said the players are mulling to offer choices to customers by not only providing network, Wi-Fi but also ensuring that the up-gradation is done before the next rollout.

     

    Agreeing with others Sagar E-Technologies executive director Sudish Kumar further elaborated that by understanding the needs of the customers, the industry players can establish the market well. “Every cable TV home in our network will connected with internet. If a customer will get a taste of it then it will contribute to the ARPU. We might not charge for cable, at all,” he proposed.

     

    The public broadcaster, Doordarshan, also has the same opinion that customer has to play a key role in digitisation. Doordarshan deputy director general CK Jain said, “Doordarshan is trying to ensure that people, who can’t afford the subscription of cable and DTH, we will provide value to them.”

     

    Cable TV Operators Association (COA) president Nassir Hassan Anwar talking about the preference of the customers in the southern region of the country said the demand for Hindi channels among the customers is comparatively less hence, the packages are designed keeping that in mind.

     

    So, going forward if customers’ needs are addressed, cable digitisation in India offers huge opportunity for all the stakeholders.