Tag: Free To Air

  • Viacom18’s MTV Beats now on DD’s Freedish

    Viacom18’s MTV Beats now on DD’s Freedish

    MUMBAI: Viacom18’s maiden music channel MTV Indies, which recently got replaced by new kid MTV Beats, has been placed on Doordarshan’s Freedish as a free to air (FTA) channel.

    MTV Beats has replaced Viacom18’s currently running channel X Zone on the pubcaster’s DTH platform that carries FTA channels and is popular in semi-urban and rural areas of India.

    The Hindi music channel will be available on various other DTH platforms and bundled with Viacom18’s offerings as a pay channel.

    MTV Beats was conceived and launched recently to replace MTV Indies with an aim to address a mass audience. It will predominantly focus on Bollywood music. MTV Beats is targeted at 15–30-year-olds across urban and rural India.

    Viacom18 has also acquired an additional licence to launch MTV Beats HD.

  • Viacom18’s MTV Beats now on DD’s Freedish

    Viacom18’s MTV Beats now on DD’s Freedish

    MUMBAI: Viacom18’s maiden music channel MTV Indies, which recently got replaced by new kid MTV Beats, has been placed on Doordarshan’s Freedish as a free to air (FTA) channel.

    MTV Beats has replaced Viacom18’s currently running channel X Zone on the pubcaster’s DTH platform that carries FTA channels and is popular in semi-urban and rural areas of India.

    The Hindi music channel will be available on various other DTH platforms and bundled with Viacom18’s offerings as a pay channel.

    MTV Beats was conceived and launched recently to replace MTV Indies with an aim to address a mass audience. It will predominantly focus on Bollywood music. MTV Beats is targeted at 15–30-year-olds across urban and rural India.

    Viacom18 has also acquired an additional licence to launch MTV Beats HD.

  • Zee News goes free to air from 8 June

    Zee News goes free to air from 8 June

    MUMBAI: ZEE NEWS known for delivering factual, credible and relevant content that fulfils the need and expectations of the viewers, takes pride in announcing that it is going FREE TO AIR on public demand with effect from Wednesday, June 8, 2016.

    On this occasion, R K Arora, Executive Director and CEO, said ” Zee News’ mission has always been to nurture more informed and aware citizens, and hence we decided that Zee News will go Free To Air (FTA). This will aid Rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives.”

    “My innumerable interactions with people across India had revealed their urge to view Zee News even in remote locations, but were unable to afford a paid channel, says Sudhir Chaudhary, Editor, Zee News. “With Zee News going Free To Air, our constant endeavour to create news for public welfare will now finally also impact millions of lives in Rural India,” he signs off.

    Moreover, with Zee Media crossing more than 150 million viewer mark in the recent past and also being declared as the No. 1 trusted Hindi News Channel (Source: The Brand Trust Report – India Study 2016 – study by TRA Research Pvt. Ltd.) going FTA will only give an impetus to the reach and popularity of Zee News and unlock the collaborative power of the news business, making a much greater collective impact.

    Zee Media Corporation Limited (formerly Zee News Ltd.) is India’s one of the Largest News Network with 10 channels, Mumbai edition of DNA newspaper and digital properties like zeenews.com and dnaindia.com.

  • Zee News goes free to air from 8 June

    Zee News goes free to air from 8 June

    MUMBAI: ZEE NEWS known for delivering factual, credible and relevant content that fulfils the need and expectations of the viewers, takes pride in announcing that it is going FREE TO AIR on public demand with effect from Wednesday, June 8, 2016.

    On this occasion, R K Arora, Executive Director and CEO, said ” Zee News’ mission has always been to nurture more informed and aware citizens, and hence we decided that Zee News will go Free To Air (FTA). This will aid Rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives.”

    “My innumerable interactions with people across India had revealed their urge to view Zee News even in remote locations, but were unable to afford a paid channel, says Sudhir Chaudhary, Editor, Zee News. “With Zee News going Free To Air, our constant endeavour to create news for public welfare will now finally also impact millions of lives in Rural India,” he signs off.

    Moreover, with Zee Media crossing more than 150 million viewer mark in the recent past and also being declared as the No. 1 trusted Hindi News Channel (Source: The Brand Trust Report – India Study 2016 – study by TRA Research Pvt. Ltd.) going FTA will only give an impetus to the reach and popularity of Zee News and unlock the collaborative power of the news business, making a much greater collective impact.

    Zee Media Corporation Limited (formerly Zee News Ltd.) is India’s one of the Largest News Network with 10 channels, Mumbai edition of DNA newspaper and digital properties like zeenews.com and dnaindia.com.

  • Over 180 TV channels asked to provide information to EMMC

    Over 180 TV channels asked to provide information to EMMC

    NEW DELHI: A total of 182 television channels have been asked by the Information and Broadcasting Ministry to provide by 8 June certain details required for monitoring purposes by the Electronic Media Monitoring Centre (EMMC).

    The pay channels have to provide one set of Professionat TRO for each TV channel permitted to them which can give SD-SDI output (in case of HD channels, HD-SDI output) alongwith one spare IRD per bouquet to EMMC.

    Alternately, the pay TV broadcaster/ service irovider should provide Viewing Card (VC) with matching CAlvl module for interfacing with demodulators to decrypt and demodulate the channels over IP. TV Channels are also required to provide the technical details as frequency, satellite, location of teleport, etc.

    The Free-to-Air (FTA) TV channels whose signals are not encrypted need not provide such equipment. However, they may immediately inform of the frequency being used

    The Information and Broadcasting Ministry said that under Clause 5.14 of Downlinking Guidelines, ‘the applicant company shall provide the necessary monitoring facility at its own cost for monitoring of programmes or content by the representative of the Ministry of Information and Broadcasting or any other Government agency as and when required’.

    A list attached along with the notice published on the site of the Ministry mib.nic.in also gives a list of the 182 channels as well as the officers to whom the information has to be sent.

    The list contains all genres of channels – news, general entertainment, business news, and music.

  • Over 180 TV channels asked to provide information to EMMC

    Over 180 TV channels asked to provide information to EMMC

    NEW DELHI: A total of 182 television channels have been asked by the Information and Broadcasting Ministry to provide by 8 June certain details required for monitoring purposes by the Electronic Media Monitoring Centre (EMMC).

    The pay channels have to provide one set of Professionat TRO for each TV channel permitted to them which can give SD-SDI output (in case of HD channels, HD-SDI output) alongwith one spare IRD per bouquet to EMMC.

    Alternately, the pay TV broadcaster/ service irovider should provide Viewing Card (VC) with matching CAlvl module for interfacing with demodulators to decrypt and demodulate the channels over IP. TV Channels are also required to provide the technical details as frequency, satellite, location of teleport, etc.

    The Free-to-Air (FTA) TV channels whose signals are not encrypted need not provide such equipment. However, they may immediately inform of the frequency being used

    The Information and Broadcasting Ministry said that under Clause 5.14 of Downlinking Guidelines, ‘the applicant company shall provide the necessary monitoring facility at its own cost for monitoring of programmes or content by the representative of the Ministry of Information and Broadcasting or any other Government agency as and when required’.

    A list attached along with the notice published on the site of the Ministry mib.nic.in also gives a list of the 182 channels as well as the officers to whom the information has to be sent.

    The list contains all genres of channels – news, general entertainment, business news, and music.

  • DD Free Dish woos regional channels with special reserve price of Rs 2 crore in 26th e-auction

    DD Free Dish woos regional channels with special reserve price of Rs 2 crore in 26th e-auction

    MUMBAI: With Doordarshan’s free to air (FTA) direct to home (DTH) service DD Free Dish expected to acquire the capacity to carry more channels, the pubcaster has made a conscious effort to attract regional television channels.

    For the very first time, DD has reserved regional language DTH slot to attract regional channels to its bouquet and has fixed a lower reserve of Rs 2 crore even as the price for the other channels remains Rs 4.3 crore in its 26th e-auction, which is scheduled to take place on 15 February.

    The Online e-auction will be held for filling up of slot reserved for regional language channels and the general slots for DD Free Dish. This has been done considering the tremendous reach of DD Free Dish in semi-urban and rural areas all over the country.

    The reserved slot for regional language channel includes only non-Hindi channels (news or non-news). Bhojpuri channels and Hindi regional channels have been kept as part of the general slots.

    The participation amount (EMD) of reserved slot for regional language channel is Rs 50 lakh. Incremental amount will be Rs 5 lakh for reserved slot and every e-auction will be of 15 minutes duration as in previous auctions.

    The participation amount (EMD) of general DTH slot is Rs 1.5 crore and incremental amount of general DTH slot will be Rs 10 lakh.

    The non-refundable processing fee will be Rs 10,000 for reserved regional language DTH slot and general DTH slot.

    Currently, DD Free Dish has 64 channels including its own channels, and Lok Sabha and Rajya Sabha TV. But with acquisition of its new technology by the end of next month, it hopes to have a capacity of carrying 112 TV channels.

    The successful regional language channels are required to deposit Rs 50 lakh (first instalment) of reserve price within one month from the placement of the TV channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment amounting to Rs 50 lakh has to be deposited by the successful channel in the second month from the placement of the channel. 

    The successful general DTH channel is required to deposit Rs 1.10 crore within one month from the placement of the channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment of Rs. 1.10 crore has to be deposited by the successful channel in the second month from the placement of the channel.

    The balance bid amount for both the regional language and general DTH channels should be deposited on or before six months from the placement of the channel on Free Dish platform failing which the deposited amount will be forfeited and channel will be discontinued from the platform after serving 21 days discontinuation notice.

  • DD Free Dish woos regional channels with special reserve price of Rs 2 crore in 26th e-auction

    DD Free Dish woos regional channels with special reserve price of Rs 2 crore in 26th e-auction

    MUMBAI: With Doordarshan’s free to air (FTA) direct to home (DTH) service DD Free Dish expected to acquire the capacity to carry more channels, the pubcaster has made a conscious effort to attract regional television channels.

    For the very first time, DD has reserved regional language DTH slot to attract regional channels to its bouquet and has fixed a lower reserve of Rs 2 crore even as the price for the other channels remains Rs 4.3 crore in its 26th e-auction, which is scheduled to take place on 15 February.

    The Online e-auction will be held for filling up of slot reserved for regional language channels and the general slots for DD Free Dish. This has been done considering the tremendous reach of DD Free Dish in semi-urban and rural areas all over the country.

    The reserved slot for regional language channel includes only non-Hindi channels (news or non-news). Bhojpuri channels and Hindi regional channels have been kept as part of the general slots.

    The participation amount (EMD) of reserved slot for regional language channel is Rs 50 lakh. Incremental amount will be Rs 5 lakh for reserved slot and every e-auction will be of 15 minutes duration as in previous auctions.

    The participation amount (EMD) of general DTH slot is Rs 1.5 crore and incremental amount of general DTH slot will be Rs 10 lakh.

    The non-refundable processing fee will be Rs 10,000 for reserved regional language DTH slot and general DTH slot.

    Currently, DD Free Dish has 64 channels including its own channels, and Lok Sabha and Rajya Sabha TV. But with acquisition of its new technology by the end of next month, it hopes to have a capacity of carrying 112 TV channels.

    The successful regional language channels are required to deposit Rs 50 lakh (first instalment) of reserve price within one month from the placement of the TV channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment amounting to Rs 50 lakh has to be deposited by the successful channel in the second month from the placement of the channel. 

    The successful general DTH channel is required to deposit Rs 1.10 crore within one month from the placement of the channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment of Rs. 1.10 crore has to be deposited by the successful channel in the second month from the placement of the channel.

    The balance bid amount for both the regional language and general DTH channels should be deposited on or before six months from the placement of the channel on Free Dish platform failing which the deposited amount will be forfeited and channel will be discontinued from the platform after serving 21 days discontinuation notice.

  • Indian advertising market to grow fastest at +10.7% in APAC: MPA

    Indian advertising market to grow fastest at +10.7% in APAC: MPA

    MUMBAI: The Indian advertising market is poised to grow fastest over the next five years in the Asia Pacific region at a rate of 10.7 per cent.

     

    According to report by Media Partners Asia (MPA), in spite of an overall slow rate of growth in advertising revenue in APAC at 5.3 per cent in 2015, India emerged as one of the fastest growing markets with a growth rate of 10.8 per cent. The report shows that India has taken over China, which stands at a growth of 8.5 per cent of advertising revenue, followed by Vietnam with 8.1 per cent.

     

    Over the next five years, after India, the fastest growing market in the APAC region will be China at 8.4 per cent followed by Indonesia at 8.2 per cent; the Philippines at 7.7 per cent, and Vietnam at 7.3 per cent.

     

    By 2020, China’s net advertising revenues will total more than $85 billion and Japan will remain the region’s second-largest ad market, followed by Australia, India, Korea and Indonesia.

     

    DIGITAL ADVERTISING TO OVERTAKE TV

     

    Staying in line with other industry predictions, MPA also foresees digital advertising taking over television advertising by 2017. Digital’s share of the advertising market in APAC is projected to overtake that of TV by 2017 and grow to 44.2 per cent by 2020 from 30.7 per cent in 2015. The biggest drivers will be Australia, China, Korea, Japan and Taiwan.

     

    Although the rapidly growing markets of India and Indonesia will also contribute, TV will continue to be the biggest ad medium in key markets such as India, Japan and Korea by 2020.

     

    Furthermore in Southeast Asia, TV will incrementally grow its share of advertising from 54 per cent in 2015 to 54.9 per cent by 2020, driven by the launch of digital terrestrial TV (DTT) in the Philippines and Thailand and a rebound in free-to-air (FTA) TV demand across Indonesia. In Asia Pacific, on average, MPA projects that TV’s share of total advertising will decline from 36.5 per cent in 2015 to 30.7 per cent by 2020.

     

    MPA projects an increase to 5.8 per cent growth in 2016 and a CAGR of 5.5 per cent for 2015-20, reflecting stable but more moderate economic growth across both mature and emerging markets.

  • HomeShop18 hops on to DD FreeDish DTH platform

    HomeShop18 hops on to DD FreeDish DTH platform

    MUMBAI: HomeShop18 has hopped on to Prasar Bharati’s direct to home (DTH) platform DD FreeDish.

     

    With this new e-auction win, the channel will reach out to an additional 18 million subscribers of the Indian free-to-air (FTA) DTH broadcasting platform.

     

    The channel has been made available on DD FreeDish from 1 November, 2015.

     

    HomeShop18 CEO Sanjeev Agrawal said, “As the exposure and aspirations of customers in tier II and III geographies evolve, so does their demand for high-quality products. However, due to the limited internet penetration and lack of presence of modern trade there is a gap in latent demand and supply. We have the advantage to cover this gap and reach out to customers across the country through television shopping and our wide range of products. Our association with DD FreeDish is a step towards our commitment to match the HomeShop18 signals to the country’s television penetration and our strong physical reach.”

     

    The channel has shows like 18 ShringaarToday’s Special Offer amongst others that will provide shoppers with deals, expert advice, a complete new look to women and an assortment of products.